Search

  • Key mobile usage trends in MENA

  • UAE Team Emirates signs cyclists Daniel Martin and Rory Sutherland

  • IKEA Launches New 2018 Catalogue

NEWS FLASH
TOP STORIES
Apple’s 10th Anniversary Of The iPhone – What’s Next? Apple’s 10th Anniversary Of The iPhone – What’s Next?

Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of…

5 Tips for Handling Negative Feedback on Social Media 5 Tips for Handling Negative Feedback on Social Media

The incredible speed and fluidity of social media is a marvel of our digital age. Social media is an unmatched…

Media money has shifted to less-liked ad formats Media money has shifted to less-liked ad formats

According to a Lightspeed survey conducted in Asia, 86 percent of the people interviewed stated they were seeing more online…

Innovative digital formats to drive global ad growth to 2019 Innovative digital formats to drive global ad growth to 2019

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the…

Food as a “mood enhancer” Food as a “mood enhancer”

Companies are exploring innovative ways to package food as a “mood enhancer” for the wellness era.  This August, Monarch Airlines…


FACE 2 FACE
  • Moustafa Mahmoud, Founder & CEO of Cognitev Moustafa Mahmoud, Founder & CEO of Cognitev
    MediAvataar interviewed Moustafa Mahmoud, Founder & CEO of Cognitev and here is what he had to say: MediAvataar: “Making ads beautiful again.” What is you motive and process behind making this happen? Moustafa: Many people don’t stop to think of this, but advertising is actually what funds the Internet. All the free content and services we use today (Google, Facebook, CNN, YouTube, and thousands more) use advertising as a revenue model. Without ads none of this free content would exist.  However, people hate ads because they are irrelevant, intrusive, etc. If we are able to make people like ads (or…
OPINIONS
  • I am Into Digital Transformation. Wow, Let’s Talk. What? I am Into Digital Transformation. Wow, Let’s Talk. What?

    By Rammohan Sundaram,MD & SVP C1X, APMEA

    Off lately I have been meeting a whole lot of people in the ecosystem in Dubai who tell me they are into digital transformation and I get excited about the growing opportunities that is therefore getting created given Middle East is still a few years behind when it comes to knowledge and understanding of the digital eco-system. Though some of the best experiences of digital consumer journey, globally, are brands originating from here. I get excited given MEA is still way behind the APAC region leave alone developed markets like US however the moment I get into conversation with such…
VIDEO
Start/ Stop Data whenever you need