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  • Publicis Media Announces New Leadership in Levant

  • PHD promotes two senior executives

  • Cinnabon’s Exclusive New Image Unveiled in Abu Dhabi

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When Brands Contradict Themselves When Brands Contradict Themselves

Can the same brand take two quite different positions? Yes. And no. I don’t know if you saw this story…

Global ad market strengthens despite Brexit vote Global ad market strengthens despite Brexit vote

Global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according…

In the battle of searches, Trump is winning Hillary In the battle of searches, Trump is winning Hillary

The site of Donald Trump gets 3x more clicks come from search engines than Hillary Clinton Kantar Media, through its…

Sport and technology are allies in overcoming limits Sport and technology are allies in overcoming limits

Competitions help stimulate the creation of better facilities for those who deal with disabilities Daniel Dias was born with congenital…

Instagram Stories vs. Snapchat Stories Instagram Stories vs. Snapchat Stories

When Instagram unveiled Instagram Stories earlier this month, the interwebs flooded with debates about the close similarities the new feature…


FACE 2 FACE
  • Zeeshan Sajid Amin, Business Head, B4U Middle East Zeeshan Sajid Amin, Business Head, B4U Middle East
    “We clearly understand that our business will be driven by the broadcasters ability to understand what consumers need, along with the proficiency to communicate to viewers effectively- Research, innovative marketing and the desire to establish ourselves as a strong contender to bring out the best in each one of us, summarize the 4 R’s of our business - Research, Reach (Distribution), Revenue and Ratings.” Said Zeeshan Sajid Amin, Business Head, B4U Middle East. In an interaction with MediAvataar MENA Zeeshan explained the nitty-gritties of being a successful broadcaster in the region and what does it take to entice the Arab…
OPINIONS
  • Smart Message for Citizen Engagement to Boost Smart Gov Services Uptak

    By Sherry Zameer

    In the wake of the UAE government ‘paperless’ project – with more than 96% of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the smart government user base to 80% by 2018.  To turn this figure into a reality, government officials have been asked to raise awareness of the smart government services available to citizens. Broken down, this is no mean feat. Specific lines of communication have to be opened up to better engage with end users and promote the availability of the government…
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Samsung Official TVC: 'The Anthem' - Rio 2016 Olympic Games