Search

  • Cleartrip and Flyin Join Forces

  • Global Advertising Market To Grow By A Record +6.4% This Year

NEWS FLASH
HEADLINES
TOP STORIES
Building brands in 'walled gardens' Building brands in 'walled gardens'

Brands will increasingly rely on platforms that combine advertising and e-commerce  WARC Marketer's Toolkit 2020: Building brands in the walled…

Consumers Have 71% Preference for Human Over Robot Voices Consumers Have 71% Preference for Human Over Robot Voices

Voicebot Research has found that not only do consumers prefer human voices over synthetic in their voice experiences, but the…

Technology can improve travel experiences by reducing pain points and stressors Technology can improve travel experiences by reducing pain points and stressors

Research Shows Reducing Friction Matters; Expedia Group Prioritizes for Travelers and Partners Expedia Group on a quest to provide stress-free,…

Luxury Ranked Second-to-Last in MBLM’s Brand Intimacy 2019 Study Luxury Ranked Second-to-Last in MBLM’s Brand Intimacy 2019 Study

The luxury industry dropped one spot from 2018, ranking 14th out of 15 industries studied in MBLM’s Brand Intimacy 2019…

UAE residents want innovation in smartphones but don’t expect it to happen anytime UAE residents want innovation in smartphones but don’t expect it to happen anytime soon

YouGov analysis shows that incremental innovations by smartphone brands drive media interest but do not seem to be winning consumers…


FACE 2 FACE
  • Gayle Mandel, Executive Director, AME Awards Gayle Mandel, Executive Director, AME Awards
    "This year AME expanded its competition categories to showcase effective campaigns whose goals are to encourage social good and beneficial behavior that result in positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment. AME’s Creativity for Positive Impact categories include 6 distinct categories. But most importantly, aside from a revised roster of categories, I’m especially excited about the inception of the AME Advisory Council, their experience and wise counsel will infuse AME with added agility." Said Gayle Mandel, Executive Director, AME Awards. In this interview, Gayle breaks down the AME awards process, giving us insight…
OPINIONS
  • Video: Have we lost the art of storytelling? Video: Have we lost the art of storytelling?

    By Opinions

    The way things are going, we’re in danger of completely saturating the digital world with video content.  Some 500 million hours of video is watched on YouTube each week and – according to a recent report by Hootsuite - more video content is uploaded online every 30 days than the major US TV networks have created in the last 30 years. With so much noise being created – and so much time spent consuming thousands of hours of instantly forgettable moving images – it is time to remind ourselves that we appear to have forgotten the art of storytelling. This…
VIDEO
MENA region’s largest video billboard