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BT Group and Warner Bros. Discovery Agree Premium Sports Joint Venture for the UK and BT Group and Warner Bros. Discovery Agree Premium Sports Joint Venture for the UK and Ireland

Following its announcement of exclusive discussions on 3 February 2022, BT Group plc (“BT Group”) has agreed a set of…

Two-thirds of GCC consumers look at price first Two-thirds of GCC consumers look at price first

Talkwalker and YouGov publish a report looking at the evolution of Gulf Cooperation Council (GCC) consumer behavior during Ramadan 2022…

Nearly 9 in 10 people in the Middle East report increased use of digital payments in Nearly 9 in 10 people in the Middle East report increased use of digital payments in the past year

According to the Kaspersky Digital Payment survey, 93% of respondents from the Middle East reported an increase in their use…

IPL continues to be a TV-first property IPL continues to be a TV-first property

However engagement on digital is higher, says Havas Media Group India’s Hi-Cricket 2022 report   Following the encouraging response to…

State of Online Video Advertising in Europe and Predictions for the Year Ahead State of Online Video Advertising in Europe and Predictions for the Year Ahead

Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better…


FACE 2 FACE
  • Q&A with Abdul Majid Khan,COO & Vice-President - Global Revenue Q&A with Abdul Majid Khan,COO & Vice-President - Global Revenue
    In the interview below, Abdul Majid Khan,COO & Vice-President - Global Revenue discusses his thoughts on New distribution models and monetisation strategies and to take NKN Media to new heights. 1.Hi  Majid Khan. Thanks for joining us at MediAvataar MENA. Can you tell us more about yourself and NKN Media? Hi Ashima, I am delighted to be here, thank you all for having me at MediaAvataar. NKN Media has always believed in diversification and have indulged in various platforms naming Travel Media, (Inflight Magazine, Airport & Airline advertisements), Television, Digital, Radio, Cinema, and OOH right from its inception in 1999.…
OPINIONS
  • This is how mobile apps are driving business growth in a pandemic world This is how mobile apps are driving business growth in a pandemic worl

    By Opinions

    Businesses across all verticals and geographies have been impacted by the pandemic. Subsequently, the COVID-19 crisis and its impact on marketing have been unprecedented. From the shift in the shopping attitudes to behaviours to preferences, brand experts and marketing teams are keeping an eye on evolving trends. As consumers are engaging on mobile and digital channels more than ever before, brands had to quickly adapt to new expectations and engagement strategies while accelerating their digital footprint. While advertisements on popular social media platforms like Facebook and Instagram are a part of the marketing mix, app brand marketers are also leveraging…
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MENA region’s largest video billboard