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FACE 2 FACE
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Alok Gadkar, Managing Director & Executive Creative Director, The Classic Partnership
Was advertising always what you wanted to pursue? You could say advertising pursued me even since I learnt how to talk. As a child I grew up listening to client briefs at home. Last minute artworks, packaging that needs to get into exports, colour correction, bromide, CMYK, printing effects...these were the terms I learnt before I learnt anything else. How? Well my dad had his own small little agency with a few very interesting clients. They not only kept him busy but also inspired me to pick up the brush and rubber solution before I was in grade 7. Those…
OPINIONS
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Marketing Technology Trends for 2020
By Opinions
We are bidding adieu to 2019 and welcoming 2020. As cliché as it may sound, but every new start brings with it a lot of new excitement and a new set of challenges. The year 2020 is sure to be one such new beginning. On the marketing front, I am expecting a lot of exciting martech trends and changes this year. While 2019 saw the emergence of a lot of ideas, 2020 is going about the maturation of those ideas. This article is focused specifically on trends in marketing from technology perspective. It covers insights and benchmarks which will help…
VIDEO
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MENA region’s largest video billboard
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