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Gayle Seminara Mandel, Executive Director, New York Festivals AME Awards
Mediavataar: What sets the AME Awards apart from other competitions? Gayle Seminara Mandel: Three things distinguish AME from other competitions: AME’s powerhouse Grand Jury: a global panel of respected strategists, marketing creatives, and industry leaders recruited from 5 regions, Asia Pacific, Europe, Latin America, Middle East & Africa, and North America. The AME Grand Jury 3-part judging process: jurors evaluate entries in three rounds against high standards of creative execution and marketing effectiveness, in the third round all the 5 panels judge the top scoring gold work to determine Regional Platinum Awards and the AME Grand Award. Judging Criteria: Grand…
OPINIONS
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Six Trends Transforming the Media Industry
By Opinions
Media is blurring its shape. Lines between media types are disappearing, consumers are creators, and entertainment is daubing tech and retail all over itself. Content is ever present, consistent across platforms, and individually personalized. As our physical world blends with virtual worlds, entertainment realities are changing, too. The media and entertainment industry doesn’t have a choice; it must change. Consumers have upped their baseline expectations as technology has evolved, and competitors for consumer time aren’t limited to traditional media. The Covid-19 pandemic has accelerated many of the trends of the past 5 to 10 years, including the outsized growth in…
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MENA region’s largest video billboard
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