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FACE 2 FACE
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Alok Gadkar, Managing Director & Executive Creative Director, The Classic Partnership
Was advertising always what you wanted to pursue? You could say advertising pursued me even since I learnt how to talk. As a child I grew up listening to client briefs at home. Last minute artworks, packaging that needs to get into exports, colour correction, bromide, CMYK, printing effects...these were the terms I learnt before I learnt anything else. How? Well my dad had his own small little agency with a few very interesting clients. They not only kept him busy but also inspired me to pick up the brush and rubber solution before I was in grade 7. Those…
OPINIONS
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A CEO Plan for Coronavirus: Actions to Take Now
By Tom De Waele
As the novel coronavirus outbreak has upended businesses around the world at alarming speed, one thing has become clear to executives grappling with the crisis: doing nothing is not an option. COVID-19 is unlike any previous crisis and taking traditional crisis-response approaches will not be enough. With our operations running smoothly and business running effectively amidst the COVID-19 pandemic, we share the steps that CEOs need to take today to mitigate the effects of the outbreak. I. The situation The process of containment and slowing the spread of COVID-19 in each country will create major disruption, irrespective of the seriousness…
VIDEO
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MENA region’s largest video billboard
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