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Nielsen Market Lift Offers Marketers In Over 30 New Markets Accountability For Their Nielsen Market Lift Offers Marketers In Over 30 New Markets Accountability For Their Ad Investments

Nielsen Holdings plc (NYSE: NLSN) announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen’s Audience Outcomes…

New EY report shows Channel 4 contributes nearly £1billion to the UK economy and su New EY report shows Channel 4 contributes nearly £1billion to the UK economy and supports more than 10,000 jobs across the UK

Economic analysis shows Channel 4 generated £274m of GVA in the UK Nations & Regions and supports nearly 3,000 jobs…

IBM Consumer Study Points to Potential Recovery of Retail and Travel Industries IBM Consumer Study Points to Potential Recovery of Retail and Travel Industries

Study shows global consumer optimism is high, with more than half of respondents surveyed saying that they expect a COVID-19…

Nike Does it Again Claiming Title of World Most Valuable Apparel Brand for 7th Consec Nike Does it Again Claiming Title of World Most Valuable Apparel Brand for 7th Consecutive Year

Total value of world’s top 50 most valuable apparel brands has declined by 8% as sector negotiates fallout from COVID-19…

Reflecting on a year of live stream music, while looking forward Reflecting on a year of live stream music, while looking forward

The return of Radiohead’s live streaming archival shows kicks off this Friday with new shows Premiering for 7 straight weeks…


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  • Matteo Ippoliti, Founder and CEO, Langpros Matteo Ippoliti, Founder and CEO, Langpros
    1- Tell us about the Remote Interpreting technology for Business Webinars and Online Events: Enterprises operating internationally have found new ways to work in the new, post-pandemic landscape. Many more operations are carried out from remote, and online events are in most cases replacing traditional, on-site conferences or exhibitions. The language industry is rapidly adjusting to this new scenario by offering a growing number of remote interpreting solutions for an optimal multilingual experience on Skype, Zoom, Google Meet, and other platforms, without compromising on quality, accuracy, or reliability.  As an example of this behavioral shift, in May 2020 an important…
OPINIONS
  • Why being a Superbrand is Good for Business? Why being a Superbrand is Good for Business?

    By Opinions

    All businesses start out with a manufacturing or service promise to make quality goods / services that customers find safe and reliable. Businesses with integrity and an ethical mindset make good on their promise and move a step forward by having their goods and services certified by reputable statutory bodies. This could be certifications, which, over time we have come to trust and rely upon in our decision making. Let’s take the example which is close to many of us in the region - Buying or Leasing Real Estate. In this case we would look for an Agent who is…
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