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  • Cleartrip and Flyin Join Forces

  • Global Advertising Market To Grow By A Record +6.4% This Year

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Signs your brand needs to be more disruptive Signs your brand needs to be more disruptive

In a recent post I addressed the need to balance the need to disrupt how a brand and category are…

The Commercial Drivers of Professional Sports The Commercial Drivers of Professional Sports

The business of professional sports is evolving. Driven by unprecedented technological advances and a consumer desire for “experiential” over “material”…

How to keep employees motivated How to keep employees motivated

When you are running a business and managing a team, one of the most important aspects of your job is…

Building a better news experience on YouTube, together Building a better news experience on YouTube, together

The work of trusted journalistic organizations is as critical as ever, especially when it comes to seeking information about current…

Newsbrands diversify to plug $28bn financial hole Newsbrands diversify to plug $28bn financial hole

WARC Global Ad Trends - A focus on digital and print publishing  Newsbrands' combined revenue has dipped globally by $27.8bn…


FACE 2 FACE
  • James Pass, Managing Director of JPd James Pass, Managing Director of JPd
    “2017 was a momentous year for the advertising and branding industry. A lot of emphasis was placed on customer’s experiences and delivering the brand promise. Use of AI and Augmented Reality drove the industry to achieve new levels of intimate personalization. For 2018, use of Artificial Intelligence to micro-target consumers will continue. Campaigns will be more design-led and integrated with social and other platforms. With millennials emerging as major consumers, brands will now more than ever will work towards capturing their attention and gain an understanding of their behaviour and preferences." Said James Pass, Managing Director of JPd. In an interview…
OPINIONS
  • Disaster Recovery – Why being prepared is non-negotiable for modern businesses Disaster Recovery – Why being prepared is non-negotiable for modern

    By Sachin Bhardwaj

    Integrity of data is a critical concern for an enterprise. Information systems are a core functional asset of modern businesses and the consequences of losing access to these systems or having their security undermined can have catastrophic consequences. From downtime and financial cost to loss of reputation and breached confidentiality, the services of Disaster Recovery companies can effectively mitigate an entire gamut of risks.  The ubiquitous use of technology and, in particular, information systems has revolutionized the way a modern business conducts its operations. While the upside of information technology has been gamechanging, the central role it occupies in processes…
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Etisalat's The Network featuring Rowan Atkinson