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Cities are the new nations Cities are the new nations

New report examines increasing importance of cities as centres of power, and how to influence them  Cities, not nations, are increasingly…

The big potential downside of zero-based marketing The big potential downside of zero-based marketing

In theory the application of zero-based budgeting to marketing ought to be a good thing: no more budgets based on…

Influencer Marketing Fraud: The Shady Side of Social Media Influencer Marketing Fraud: The Shady Side of Social Media

The great thing about social media is you can become anyone you want to be. The bad thing – at…

Lessons from China on effective celebrity marketing Lessons from China on effective celebrity marketing

Chinese brands have long relied on proven celebrities to attract attention and add appeal. However, the explosion of social media,…

Nike’s Colin Kaepernick Campaign: Secrets of Mobilisation Marketing Nike’s Colin Kaepernick Campaign: Secrets of Mobilisation Marketing

Nike's Colin Kaepernick campaign, “Believe in something. Even if it means sacrificing everything. Just do it.”, has generated a lot…


FACE 2 FACE
  • Suhina Kohli Bahl, Founder Curador by SKB Suhina Kohli Bahl, Founder Curador by SKB
    Get to know the inspirational Dubai-based ‘Millennial’ Entrepreneur Bringing Online Luxury Shopping to a Whole New Level Suhina Kohli Bahl, the 25-year old creative brain behind Dubai’s new online fashion brand Curador, an exciting new fashion label set to tap into the Middle East’s tech retail potential with the launch of an e-commerce website this October 2018. The online store, named Curador by SKB, will offer the full range of brand fashion items that are currently showcased at Collage Fashion and Tiffany Tower, Jumeirah Lake Towers. Here, Suhina shares her insights about herself, running a business at 25, design inspirations…
OPINIONS
  • Disaster Recovery – Why being prepared is non-negotiable for modern businesses Disaster Recovery – Why being prepared is non-negotiable for modern

    By Sachin Bhardwaj

    Integrity of data is a critical concern for an enterprise. Information systems are a core functional asset of modern businesses and the consequences of losing access to these systems or having their security undermined can have catastrophic consequences. From downtime and financial cost to loss of reputation and breached confidentiality, the services of Disaster Recovery companies can effectively mitigate an entire gamut of risks.  The ubiquitous use of technology and, in particular, information systems has revolutionized the way a modern business conducts its operations. While the upside of information technology has been gamechanging, the central role it occupies in processes…
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Etisalat's The Network featuring Rowan Atkinson