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  • Global Advertising Market To Grow By A Record +6.4% This Year

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10 Things To Know About the Global Surge in Menswear 10 Things To Know About the Global Surge in Menswear

In the last year, the world has seen a surge in the menswear market. Once only mentioned in passing in…

Developing Economies See 30 Times Faster Growth Than Developed Ones Developing Economies See 30 Times Faster Growth Than Developed Ones

Average nation brand value growth among developing economies at 13.9% compared to only 0.4% for developed economies in Brand Finance…

Why are global tech brands building ecosystems? Why are global tech brands building ecosystems?

The recent Apple launch illustrates how global tech businesses are trying to build brand ecosystems to entice and retain consumers…

What we can learn from the demise of Thomas Cook What we can learn from the demise of Thomas Cook

By now you will probably have heard that 178-year-old British travel company Thomas Cook ceased trading recently, stranding 150,000 UK…

Alexa, what am I holding? Alexa, what am I holding?

Show and Tell is an Alexa feature designed to help blind and low vision customers identify grocery items. After losing…


FACE 2 FACE
  • Gayle Mandel, Executive Director, AME Awards Gayle Mandel, Executive Director, AME Awards
    "This year AME expanded its competition categories to showcase effective campaigns whose goals are to encourage social good and beneficial behavior that result in positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment. AME’s Creativity for Positive Impact categories include 6 distinct categories. But most importantly, aside from a revised roster of categories, I’m especially excited about the inception of the AME Advisory Council, their experience and wise counsel will infuse AME with added agility." Said Gayle Mandel, Executive Director, AME Awards. In this interview, Gayle breaks down the AME awards process, giving us insight…
OPINIONS
  • Video: Have we lost the art of storytelling? Video: Have we lost the art of storytelling?

    By Opinions

    The way things are going, we’re in danger of completely saturating the digital world with video content.  Some 500 million hours of video is watched on YouTube each week and – according to a recent report by Hootsuite - more video content is uploaded online every 30 days than the major US TV networks have created in the last 30 years. With so much noise being created – and so much time spent consuming thousands of hours of instantly forgettable moving images – it is time to remind ourselves that we appear to have forgotten the art of storytelling. This…
VIDEO
MENA region’s largest video billboard