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  • Cleartrip and Flyin Join Forces

  • Global Advertising Market To Grow By A Record +6.4% This Year

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Commerce media: The new force transforming advertising Commerce media: The new force transforming advertising

Commerce media is revolutionizing how ads are bought and optimized. Companies need the right strategy to share in its potential…

Estee Lauder and Tom Ford: Complementary brands with potential to be more than the su Estee Lauder and Tom Ford: Complementary brands with potential to be more than the sum of their parts

Estee Lauder has announced intentions to acquire luxury fashion house Tom Ford for $3bn, in its largest reported acquisition deal…

Marilyn, Behind Closed Doors Marilyn, Behind Closed Doors

Director Andrew Dominik’s Blonde explores the starlet’s complicated relationships.  Inside the booth of a New York restaurant, Marilyn Monroe sits…

TikTok: From Spotify’s Ally to Enemy TikTok: From Spotify’s Ally to Enemy

Will Spotify and Apple Music meet their match? TikTok continues its world domination after its parent company (ByteDance) filed a…

How to maximise your return on Influencer Marketing in China How to maximise your return on Influencer Marketing in China

KOLs and live-streaming now integral to social commerce in China: Ebiquity report Ebiquity launches a new report to guide marketers…


FACE 2 FACE
  • Q&A with Abdul Majid Khan,COO & Vice-President - Global Revenue Q&A with Abdul Majid Khan,COO & Vice-President - Global Revenue
    In the interview below, Abdul Majid Khan,COO & Vice-President - Global Revenue discusses his thoughts on New distribution models and monetisation strategies and to take NKN Media to new heights. 1.Hi  Majid Khan. Thanks for joining us at MediAvataar MENA. Can you tell us more about yourself and NKN Media? Hi Ashima, I am delighted to be here, thank you all for having me at MediaAvataar. NKN Media has always believed in diversification and have indulged in various platforms naming Travel Media, (Inflight Magazine, Airport & Airline advertisements), Television, Digital, Radio, Cinema, and OOH right from its inception in 1999.…
OPINIONS
  • The changing news habits and attitudes of younger audiences The changing news habits and attitudes of younger audiences

    By Opinions

    In 2019, the Digital News Report looked at how young people get their news,1 finding stark differences in news consumption and behaviours among younger people, including a greater reliance on digital and social media and a weaker identification with and loyalty to news brands compared with older groups. Three years later, we now turn our attention to how young people’s news habits and attitudes have changed amid rising concerns about news distrust and avoidance, increasing public attention to social issues such as climate change and social justice, and the growth of newer platforms such as TikTok and Telegram. Here, we…
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MENA region’s largest video billboard