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UAE residents don’t consider the most ‘toxic’ male traits very ‘masculine’ UAE residents don’t consider the most ‘toxic’ male traits very ‘masculine’ in nature

Gillette’s new #MeToo-inspired advert has sparked conversations about what traits are seen as ‘masculine’ and which instead represent ‘toxic masculinity’.…

The Impact of Women as the Driving Force of Shopping The Impact of Women as the Driving Force of Shopping

Women are an emerging global consumer group as their participation in the workplace increases and their disposable incomes rise. Globally,…

Building value for budget brands Building value for budget brands

Marketing and media planners today are in a better position than they were only a few years ago. If data…

A new video world order- What motivates consumers? A new video world order- What motivates consumers?

Video consumption has never been more fragmented. As pay TV subscriptions continue to decline, they are replaced by a number…

An emotional journey of gender discovery An emotional journey of gender discovery

We released the AdReaction: Getting Gender Right report, following many months of analytic investigation into the roles of gender in…


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  • Gayle Mandel, Executive Director, AME Awards Gayle Mandel, Executive Director, AME Awards
    "This year AME expanded its competition categories to showcase effective campaigns whose goals are to encourage social good and beneficial behavior that result in positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment. AME’s Creativity for Positive Impact categories include 6 distinct categories. But most importantly, aside from a revised roster of categories, I’m especially excited about the inception of the AME Advisory Council, their experience and wise counsel will infuse AME with added agility." Said Gayle Mandel, Executive Director, AME Awards. In this interview, Gayle breaks down the AME awards process, giving us insight…
OPINIONS
  • The Raise of Sonic (Audio) Branding The Raise of Sonic (Audio) Branding

    By Opinions

    Over the past decade, we’ve lived in an over-saturated visual world, where brands have been competing for customer’s attention, either via images or video content.  However, since the introduction of Siri and Alexa, the world around us is transforming at an incredible pace, and Middle East and Africa (MEA) will be one of the key markets driving the growth of this space. Over the next decade, success will be driven by just two things, voice and brand and hence what brands sound like may become a crucial variable for success.  Sonic (Audio) Branding was born in the Golden Age of…
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MENA region’s largest video billboard