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  • Cleartrip and Flyin Join Forces

  • Global Advertising Market To Grow By A Record +6.4% This Year

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Investment in home improvement to fuel 13% recovery in home-appliance adspend in 2021 Investment in home improvement to fuel 13% recovery in home-appliance adspend in 2021

Home appliance advertising will exceed pre-pandemic level by 24% in 2023 • Digital to increase share of home appliance adspend…

MENA Digital Adspend in 2020 MENA Digital Adspend in 2020

The GCC chapter of the Interactive Advertising Bureau released a first of its kind industry study in MENA to measure…

Travel brands are spending again, but their marketing strategy has changed. Here’s Travel brands are spending again, but their marketing strategy has changed. Here’s how.

People are flying again, but how brands are reaching consumers has changed since the early days of the pandemic. Despite…

Streaming in Europe Holding onto Pandemic Gains with 19% Year-over-year Growth Streaming in Europe Holding onto Pandemic Gains with 19% Year-over-year Growth

State of Streaming: Europe Report Details Quality Gains, Which European Sports Teams Dominated Social and Streaming Ad Improvements Conviva, the…

AWS and Bundesliga to Debut Two New Bundesliga Match Facts for the 2021–22 European AWS and Bundesliga to Debut Two New Bundesliga Match Facts for the 2021–22 European Football Season

Shot Efficiency and Passing Profile bring the total number of advanced statistics to eight, using AWS machine learning and analytics…


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  • Gayle Seminara Mandel, Executive Director, New York Festivals AME Awards Gayle Seminara Mandel, Executive Director, New York Festivals AME Awards
    Mediavataar: What sets the AME Awards apart from other competitions? Gayle Seminara Mandel:  Three things distinguish AME from other competitions: AME’s powerhouse Grand Jury: a global panel of respected strategists, marketing creatives, and industry leaders recruited from 5 regions, Asia Pacific, Europe, Latin America, Middle East & Africa, and North America. The AME Grand Jury 3-part judging process: jurors evaluate entries in three rounds against high standards of creative execution and marketing effectiveness, in the third round all the 5 panels judge the top scoring gold work to determine Regional Platinum Awards and the AME Grand Award. Judging Criteria: Grand…
OPINIONS
  • Six Trends Transforming the Media Industry Six Trends Transforming the Media Industry

    By Opinions

    Media is blurring its shape. Lines between media types are disappearing, consumers are creators, and entertainment is daubing tech and retail all over itself. Content is ever present, consistent across platforms, and individually personalized. As our physical world blends with virtual worlds, entertainment realities are changing, too. The media and entertainment industry doesn’t have a choice; it must change. Consumers have upped their baseline expectations as technology has evolved, and competitors for consumer time aren’t limited to traditional media. The Covid-19 pandemic has accelerated many of the trends of the past 5 to 10 years, including the outsized growth in…
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MENA region’s largest video billboard