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  • Nielsen announces top automotive ads of the year

  • Behind the scenes making of the largest video billboard in the region

  • Cannes Lions launches new projects to support young creatives

  • Manuel Arnaut appointed Editor-in-Chief of Vogue Arabia

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Brands are built in mindless moments Brands are built in mindless moments

‘I am not influenced by advertising. I make up my own mind what to buy’. How many times has one…

Has the traditional trade planning process become obsolete? Has the traditional trade planning process become obsolete?

A recent Nielsen survey of price and promotion decision-makers found that: 72% frequently adjust plans throughout the year 33% are…

Arab leadership style can teach people worldwide lessons in teamwork Arab leadership style can teach people worldwide lessons in teamwork

Five ways global leaders can learn from Arab leadership styles, according to LBS expert In the Middle East, it’s important…

Why beauty brands should use more online video Why beauty brands should use more online video

The global market for beauty and personal care products is worth about US$450bn annually, and includes some of the world’s…

Header bidding – the true future of programmatic? Header bidding – the true future of programmatic?

Header bidding allows multiple ad exchanges to bid on the same inventory at the same time, which allows publishers to…


FACE 2 FACE
  • Moustafa Mahmoud, Founder & CEO of Cognitev Moustafa Mahmoud, Founder & CEO of Cognitev
    MediAvataar interviewed Moustafa Mahmoud, Founder & CEO of Cognitev and here is what he had to say: MediAvataar: “Making ads beautiful again.” What is you motive and process behind making this happen? Moustafa: Many people don’t stop to think of this, but advertising is actually what funds the Internet. All the free content and services we use today (Google, Facebook, CNN, YouTube, and thousands more) use advertising as a revenue model. Without ads none of this free content would exist.  However, people hate ads because they are irrelevant, intrusive, etc. If we are able to make people like ads (or…
OPINIONS
  • Smart Message for Citizen Engagement to Boost Smart Gov Services Uptak

    By Sherry Zameer

    In the wake of the UAE government ‘paperless’ project – with more than 96% of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the smart government user base to 80% by 2018.  To turn this figure into a reality, government officials have been asked to raise awareness of the smart government services available to citizens. Broken down, this is no mean feat. Specific lines of communication have to be opened up to better engage with end users and promote the availability of the government…
VIDEO
MENA region’s largest video billboard