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  • 2018 sees largest increase in consumer brand advocacy yet for UAE’s newest theme parks

  • Multi-brand online-only stores most popular choice for half of UAE and KSA online shoppers

  • 62 per cent of UAE residents have leftover holidays

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Advertisers Need to be Smarter on Digital to Really Reach Women Advertisers Need to be Smarter on Digital to Really Reach Women

Conversations around the best way to target women can certainly be divisive. Several recent brandings aimed at female consumers have…

Why Difference impacts brand growth Why Difference impacts brand growth

The high-profile bankruptcy of Toys R Us is the most recent in a long line of brands that failed to…

2018 Shows Promise For Global Product Companies 2018 Shows Promise For Global Product Companies

2017 was a good year for global consumers, with consumer confidence ending the year at a near-record level, according to…

It’s Time to Make Our Privacy Tools Easier to Find It’s Time to Make Our Privacy Tools Easier to Find

Last week showed how much more work we need to do to enforce our policies and help people understand how…

SXSW 2018: Key trends SXSW 2018: Key trends

As the sun sets on the SXSW conference for another year, we round up some of the themes that emerged.…


FACE 2 FACE
  • Didier Bonnet, Senior Vice President & Global Practice Leader at Capgemini Consulting Didier Bonnet, Senior Vice President & Global Practice Leader at Capgemini Consulting
    Didier Bonnet, Senior Vice President & Global Practice Leader at Capgemini Consulting, recently took time out for an interview on undertaking digital transformation and the associated risks. This interview comes at a time when the focus on Digital Transformation in enterprises and governments has never been greater. Organisations are increasingly looking at making sure that their business strategies are not only underpinned, but driven by the right technologies. Here is what Didier Bonnet, one of the world’s leading voice on Digital Transformation and Smart Cities has to say on the unprecedented change that is underway. Q: Do you think Digital…
OPINIONS
  • Top 5 Game Changers for 2018 Top 5 Game Changers for 2018

    By Opinions

    I am fortunate in my role to have the opportunity of speaking with some of the best Chief Information, Technology, Security and Digital Officers in our region – many of whom are trailblazers leading the charge to redefine their businesses and industries during a time of unprecedented change.  Many of the conversations I have revolve around how they can use technology to do amazing things that we could barely imagine only a few years ago. As the new year kicks off, I am particularly excited to see how quickly things will start to come together as 2018 is already shaping…
VIDEO
Etisalat's The Network featuring Rowan Atkinson