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FACE 2 FACE
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James Pass, Managing Director of JPd
“2017 was a momentous year for the advertising and branding industry. A lot of emphasis was placed on customer’s experiences and delivering the brand promise. Use of AI and Augmented Reality drove the industry to achieve new levels of intimate personalization. For 2018, use of Artificial Intelligence to micro-target consumers will continue. Campaigns will be more design-led and integrated with social and other platforms. With millennials emerging as major consumers, brands will now more than ever will work towards capturing their attention and gain an understanding of their behaviour and preferences." Said James Pass, Managing Director of JPd. In an interview…
OPINIONS
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Top 5 Game Changers for 2018
By Opinions
I am fortunate in my role to have the opportunity of speaking with some of the best Chief Information, Technology, Security and Digital Officers in our region – many of whom are trailblazers leading the charge to redefine their businesses and industries during a time of unprecedented change. Many of the conversations I have revolve around how they can use technology to do amazing things that we could barely imagine only a few years ago. As the new year kicks off, I am particularly excited to see how quickly things will start to come together as 2018 is already shaping…
VIDEO
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Etisalat's The Network featuring Rowan Atkinson
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