Search

  • Cleartrip and Flyin Join Forces

  • Global Advertising Market To Grow By A Record +6.4% This Year

NEWS FLASH
HEADLINES
TOP STORIES
The fine line between virtual influencers and brand deception The fine line between virtual influencers and brand deception

Lil Miquela posted her first Instagram post in 2016. Three years later and she has over 1.6 million followers. Not…

As the 5G talk turns to action, consumers still lack knowledge As the 5G talk turns to action, consumers still lack knowledge

Brands need to clearly explain how faster networks will improve life Lauded as the next big thing in the telco…

Where should a retailer invest? Refurbishment or marketing? Where should a retailer invest? Refurbishment or marketing?

After delivering my take on what is requires to revitalise a brand, one of my audience asked, where should a…

Brands Must Increase Trust in Purchasing on the Internet Brands Must Increase Trust in Purchasing on the Internet

Providing emotion, stories and useful information will help. “Sir… you are asking me so many questions sitting right in my…

Triple Camera Penetration Among Smartphones To Cross 50% by 2021 Triple Camera Penetration Among Smartphones To Cross 50% by 2021

The smartphone industry is highly dynamic. In 2018, more than half of the smartphones sold globally had two or more…


FACE 2 FACE
  • Gayle Mandel, Executive Director, AME Awards Gayle Mandel, Executive Director, AME Awards
    "This year AME expanded its competition categories to showcase effective campaigns whose goals are to encourage social good and beneficial behavior that result in positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment. AME’s Creativity for Positive Impact categories include 6 distinct categories. But most importantly, aside from a revised roster of categories, I’m especially excited about the inception of the AME Advisory Council, their experience and wise counsel will infuse AME with added agility." Said Gayle Mandel, Executive Director, AME Awards. In this interview, Gayle breaks down the AME awards process, giving us insight…
OPINIONS
  • Engendering customer loyalty in the Digital age Engendering customer loyalty in the Digital age

    By Opinions

    The rise of digital-native retail brands offering highly competitively priced products with rapid home delivery services continues to increase pressure on the wider retail sector. Amazon, for example, with its low overheads and streamlined distribution service, has expanded into markets globally at the expense of many traditional bricks-and-mortar retailers. This has led to many labelling it the ‘retail killer’.  The reality, however, is somewhat more nuanced.  But what consumers want – and arguably have always wanted – is the lowest price for their desired item. While not rocket science, it’s only since global e-commerce gained serious momentum in the past…
VIDEO
MENA region’s largest video billboard