
MediavataarMe News Desk
Mobile Streaming Enters the Mainstream
Opening Massive Market Opportunities For Advertising
New Mobile Streaming Report by Adjust finds 52.5% of consumers worldwide have used smartphones to stream more video content since the outbreak COVID-19
Over The Top (OTT) streaming has exploded during the global pandemic, according to a new report released today by global app marketing analytics platform Adjust, further demonstrating a fundamental shift in consumption patterns toward mobile. Busting the myth that the majority of mobile streaming takes place on commutes, 84% of consumers across the countries surveyed have used their smartphones to stream the same amount or even more content since the coronavirus outbreak.
On average, over half of consumers surveyed (52.5%) said they are streaming more video content since lockdown. Only 12% of consumers are streaming less — which means four times more consumers are mobile streaming.
Drawing on consumer research from 8,000 respondents across the U.S., the U.K., Germany, Turkey, Japan, Singapore, Korea, and China, The Mobile Streaming 2021 Report also finds strong streaming habits across generations in mobile-first countries. In total, nearly 90% of users aged 55 and older in China (89.8%) and Turkey (88.9%) say they stream via their phone every day or at least more than once a week.
“This drastic shift to routine mobile streaming around the world and across generations has created massive advertising opportunities and a new role for mobile analytics,” said Dr. Gijsbert Pols, lead product strategist at Adjust. “By understanding how and when consumers stream, as well as which channels and campaigns deliver the highest marketing impact, the potential to build a large, loyal user-base with high lifetime value is virtually limitless.”
Additional key takeaways from the report include:
Most consumers are using mobile to stream at least once a day. Users in China (93.8%) and Turkey (91.9%) stream most frequently — every day to once a week — compared to 69.4% for the U.S., 57.2% for Japan, and 45.7% for the U.K.
Users across all generations and regions stream for at least an hour per session, proving viewers are no longer just snacking bite-sized content — they are binging on entire episodes and full-length movies.
Millennials, the biggest users of mobile streaming, are also watching for the longest periods of time. Session length averages just over 90 minutes (94.2), closely followed by Gen Z, which comes in at just under 90 minutes (87.6).
Users 55 and older may appear to be the laggards in the data set, but 65 minutes per average session suggests this audience is warming up.
Consumers are spending a sizable amount on streaming and on-demand entertainment services. Korea is out in front at $42.68 per month, compared to $33.58 for the U.S. and $34.82 for the U.K.
Connected Television unlocks new second-screening opportunities
Adjust’s research also sheds light on how pervasive second-screening has become around the world, with the rise of Connected TV (CTV). On average, more than three quarters (76%) of all respondents use their mobile phone while watching television, with this viewing behavior most pronounced in Singapore and China (both 85%), closely followed by the U.S. (83%).
Social apps are the number one choice for second-screeners — favored by 65.4% of respondents, on average — followed by banking (54.9%) and gaming (44.9%). Second-screeners in APAC have a healthy appetite for food delivery apps, with use strongest in China (65.2%), Korea (36.6%) and Singapore (48.2%).
Advertisers can tap into the dual-screening trend by putting a call-to-action in their television ads, such as downloading a mobile app via a QR code. This has the potential to create a whole new and interactive brand experience, across two devices.
Methodology
The Mobile Streaming 2021 Report draws on consumer research conducted by Censuswide on behalf of Adjust from a global survey of 8,000 total TV/video streaming consumers aged 16+. The research uses nationally representative samples of 1,000 TV/video streaming consumers in each of the following countries: the U.K., Germany, Turkey, Japan, Singapore, Korea, and China between November 6, 2020 and November 10, 2020, and the U.S. between September 23 and September 29, 2020.
President Barack Obama and Bruce Springsteen Join Forces in the New Podcast ‘Renegades: Born in the USA’
President Barack Obama and Bruce Springsteen first met back in 2008. Though the two have very different backgrounds and careers, they formed a deep friendship. Starting today, listeners can eavesdrop on their personal, intimate conversations in a new podcast: Renegades: Born in the USA.
The eight-episode series was announced today during Spotify’s Stream On event and is the second podcast to launch through Spotify’s partnership with President Obama and Michelle Obama’s Higher Ground. Over the course of the season, President Obama and Springsteen will explore topics of race, fatherhood, marriage, and the future of America.
Dollar Shave Club and Comcast will serve as the first season’s presenting sponsors in the United States.
The longtime friends discuss their hometowns and role models, explore modern manhood, and confront the painfully divided state of the country today—and offer a vision of how we can all move forward together.
President Barack Obama asks in the introduction of the first episode of the podcast: “How did we get here? How could we find our way back to a more unifying American story?”
He then goes on to explain: “That topic came to dominate so many of my conversations last year—with Michelle, with my daughters and with friends. And one of the friends just happened to be Mr. Bruce Springsteen. On the surface, Bruce and I don’t have a lot in common. But over the years, what we’ve found is that we’ve got a shared sensibility. About work, about family and about America. In our own ways, Bruce and I have been on parallel journeys trying to understand this country that’s given us both so much. Trying to chronicle the stories of its people. Looking for a way to connect our own individual searches for meaning and truth and community with the larger story of America.”
The first two episodes are available exclusively to the hundreds of millions of Free and Premium Spotify users around the world now. Give them a listen:
Flashtalking Acquires Protected Media To Offer Complete Verification Solution For APAC
Acquisition immediately provides advertisers new levels of protection at scale with operational efficiencies
Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media. The deal will enable Flashtalking to provide comprehensive verification capabilities across Desktop, Mobile Web and In-App, at scale, to the rapidly growing APAC media sector. It will also see the company become the only MRC accredited independent ad server for Sophisticated Invalid Traffic Detection and Filtration in OTT.
By bringing advertisers and agencies unprecedented levels of protection from fraud and improvements in viewability, at scale and with operational efficiencies, Flashtalking is reinforcing its commitment to providing independent evaluation of media quality across all channels, including the growing CTV market.
The acquisition establishes a unique and vital set of operational benefits:
Complete suite of verification tools
The company now offers fraud detection and viewability services globally across Desktop, Mobile Web, In-App, CTV/OTT, and is able to fill any verification gaps.
Operational Efficiency
Flashtalking and Protected Media provide accelerated speed to market for verification set-up and management by eliminating the manual, error-prone shared spreadsheets in favor of a fast, automated, errorless workflow.
Business Simplification
As with everything Flashtalking brings to market, the offering simplifies the ad tech stack. By bundling verification services with an advertiser’s ad serving globally, the company provides the opportunity to reduce the administrative burden of managing multiple vendor relationships across regions.
MRC Accreditation for OTT
As the only independent ad management platform that is MRC accredited for Sophisticated Invalid Traffic Detection and Filtration in OTT, the company finally fills a critical gap for advertisers who may have charged ahead into the OTT segment but have yet to implement the necessary verification safeguards.
“The marketplace knows that Flashtalking is wholly committed to quality in all channels and on all platforms where we support and serve our clients. That’s who we are at our core,” said Flashtalking CEO John Nardone. “This incredibly beneficial acquisition signals that we are all-in on combating ad fraud, from the most powerful position to do so at scale. As the only independent ad server that the MRC has accredited in this arena, Flashtalking is positioned to be the most objective third-party evaluator of OTT/CTV media quality on behalf of advertisers and their agencies.”
“We’ve long been recognised as the industry’s boldest innovators in the fight against fraud in the digital advertising supply chain,” said Asaf Greiner, Founder and CEO of Protected Media. “Given the company’s overarching philosophy on ensuring quality and their operational commitment to the OTT/CTV space, our coming together with Flashtalking could not be a more helpful union and proposition for advertisers. The new offering stands alone in its ability to serve advertisers at the interface where it matters most.”
Dominic Powers, Head of Business Growth, Solutions APAC Dentsu, said of the news: “While verification has become a standard requirement for global brands, the complexity and cost of implementation across channels has until now prevented its growth in APAC; and it only really started to gain momentum in 2020, when we saw a 40-50% drop in post bid fraud in the region. That being said, market data would suggest that only around 10% of brands are using verification for channels such as CTV. At Dentsu, we are firm believers in aggregation and automation in media, and this acquisition is the next step in making sophisticated analytics more accessible and providing operational efficiencies that will help brands of all sizes, and their agencies, drive real growth.”
Season 2 of Family Cook Off is back exclusively on Asianet Middle East
The cooking reality show, “Asianet Family Cook Off” that captured the hearts of Malayalam speaking expatriates across the Middle East, is back for its second season.
This season’s show features 12 expert Malayalee families from across the UAE, pitted against each other, through a series of cooking challenges. Participating teams will be represented by two family members. Season 2 of Asianet Family Cook Off is presented by Lifebuoy and powered by ID Fresh Food. The show will be aired every Saturday at 9.30pm, with a repeat airing on Sunday at 9.30pm only on Asianet Middle East.
12 top teams were shortlisted for their culinary expertise, through a rigorous screening process, from the numerous entries received.
Hosted by Sharu Varghese, the show will be judged by Cinu Chandran, the UAE’s celebrity chef and food consultant. Social media sensation Jumana Khan, will also be part of the show and brings along her contagious energy, into this year’s edition of presents Asianet Family Cook Off Season 2 . The new season will also showcase exciting new recipes for the viewers.
Season 2 of Asianet Family Cook Off is presented by Lifebuoy and powered by: ID Fresh Food. The show is also supported by Dairy Partner: Al Ain Farms and Associate sponsors: Knorr and Jiff; Spiced up by: Nellara.
UFC and TikTok Announce Groundbreaking Sports Content Partnership
UFC to Produce Weekly Live Show on TikTok
Full-time TikTok Resource to be Dedicated to
Producing UFC Content
UFC®, the world’s premier mixed martial arts organization, and TikTok today announced a groundbreaking multi-year partnership that calls for UFC to produce live content on the world’s fastest-growing social media platform.
Among the highlights, UFC and TikTok will collaborate to program new weekly shows on TikTok, featuring live looks at weigh ins and press conferences, athlete interviews, arena tours, fighter training segments, and more. Each show will be programed around an upcoming UFC live event to drive awareness, providing fans with an exciting, unique way to experience UFC on TikTok while they prepare for UFC’s biggest events.
UFC and TikTok will collaborate to distribute hundreds of pieces of content annually via UFC’s global TikTok channels, including @UFC, @UFCRussia, @UFCBrasil, and @UFCEurope. Collectively, these channels have more than seven million followers.
To fully support the partnership, UFC will engage a dedicated, full-time resource who will be focused on producing original live and VOD content for @UFC on TikTok and who will liaise directly with the TikTok team to help grow UFC’s global community on TikTok. This is the first position of its kind created jointly by TikTok and a sports property.
"We are thrilled to deepen our partnership with UFC and launch a robust slate of exclusive live content for the TikTok community,” said Harish Sarma, Director, Global Strategic Partnerships, Americas and Oceania, TikTok. “Now more than ever, sports fans are craving the up-close-and-personal moments they are missing by not attending live events. Through this partnership, we are excited to bring to TikTok, the action and excitement of UFC both inside and outside the Octagon."
“This partnership with TikTok is a tremendous addition to UFC’s content distribution ecosystem,” said David Shaw, UFC Senior Vice President of International and Content. “We want to be everywhere our fans are consuming content and TikTok continues to break new ground in reaching a diverse, global audience. This collaboration is a great way to drive awareness to our tent pole live events while delivering compelling content to our fans, 24/7.”
Zee TV brings World’s First Ever Music League ‘Indian Pro Music League’
Zee TV is set to present audiences with the world’s first-ever music league - the Indian Pro Music League (IPML). While the world of sports has seen several league competitions, be it in India or abroad, this first-of-its-kind music league will have six teams owned by the likes of Shraddha Kapoor, along with her father and brother, Shakti Kapoor and Siddhant Kapoor, Govinda along with wife Sunita; Rajkummar Rao and Riteish Deshmukh, along with wife Genelia D’Souza Deshmukh, representing different regions of India, battling it out against each other in a musical championship. Each team will have popular playback singers as captains, a reality show star and a fresh talent.
An exciting addition to the already star-studded list of ambassadors is none other than India’s Biggest Superstar - Salman Khan. He will be seen as the IPML Brand Ambassador on what we can call the biggest musical stages on television. The show will be broadcast on Zee TV Middle East and is produced by Fathom Pictures.
To witness the grand premiere of Indian Pro Music League, tune in to Zee TV Middle East on 26th February 2021 at 9 PM UAE and to follow the revolutionary reality show, tune in to Zee TV Middle East every Saturday and Sunday at 9 PM UAE
Cisco Reveals Top Cybersecurity Threats of 2020
Defending Against Critical Threats Report identifies migration to remote working and evolution of ransomware as key contributors towards diverse criminal activity
Cisco has revealed the findings of its Defending Against Critical Threats Report, noting changes in criminal activity during 2020 and new methods of exploitation, arising as a result of the pandemic.
During a year in which transitioning to digital infrastructures became essential for all, Cisco explores the ongoing complexity and evolution of cyber threats, to inform organizations and empower stronger decision-making.
Increased Vulnerabilities with Remote Working
Cisco Umbrella – a cloud-driven Secure Internet Gateway – examined traffic running through its DNS servers, identifying mid-March 2020 as a peak period of increased remote connections. Between the first and last week of March alone, the number of remote workers had effectively doubled.
Cisco Talos noticed a rise in spam emails containing associates with words such as ‘pandemic’ and ‘COVID-19’ in early February 2020. Researchers from the Cisco Umbrella team also showed that on a single day in March 2020, enterprise customers connected to 47,059 domains that contained ‘COVID’ or ‘corona’ in the name. Of these, four percent were blocked as malicious. By late April, the percentage of domains blocked via e-mail filtering peaked as high as 75 percent.
The Evolution of Ransomware and Big-Game Hunting
One of the most prominent trends of 2020 was the widespread adoption of new tactics, techniques, and procedures (TTPs) related to the deployment of ransomware on corporate networks.
Rather than simply activating ransomware on the first successfully compromised system, adversaries are now leveraging systems as an initial access point into the network. They then move laterally throughout the network, gaining access to additional systems and escalating privileges. Ransomware can be activated on all of these systems simultaneously, maximizing the damage inflicted on the organization.
This approach to the attack lifecycle has become known as ‘big-game hunting’ and has gained popularity, with many adversaries actively targeting backup systems, domain controllers, and other business-critical servers during the post-compromise phase of their attacks.
Commenting on the findings, Fady Younes, Cybersecurity Director, Middle East and Africa, Cisco said, “The past year has presented enterprises with a number of new challenges, as they circumnavigated the complex threat landscape in an increasingly digital world. This year, CISOs and IT teams must ensure to implement next-generation firewall measures, advanced malware protection and secure network analytics to know who is connected to the network and for what purpose.”
Targeted Threats for Maximum Impact
Other notable threats included Cisco Talos’ discovery of a new malware campaign in April, known as ‘PoetRAT’. Research showed that the malware was distributed using URLs that mimicked certain government domains, targeting private companies. Talos observed multiple new campaigns from these threat actors over the course of the year, indicating a change in the actor's capabilities and showing their maturity toward better operational security.
In December 2020, a major supply chain attack was uncovered on a company producing infrastructure management applications. Systems had been compromised earlier in the year and malicious code was introduced into product updates that were made available on their website. A number of organizations that use the software, and had patched with the malicious updates, subsequently reported that they had been breached, including security companies, government agencies, and others.
“Many of the new threats we have identified involve compromising endpoints, which are crucial to secure and maintain in today’s world of remote work. Secure endpoints can protect an organization from major impact after an attack, whether on-premises or remote. Decisionmakers should invest in technologies which integrate prevention, detection, threat hunting, and response capabilities in a single solution for greater visibility and more actionable insights to strengthen security posture,” Younes continued.
Four Documentaries on discovery+ that will make your heart skip a beat
It happens in a million homes every night: people sit there, remote controls hanging from their hands, not knowing what to watch next. For those with a thing for real-life thrillers and eerie mysteries, discovery+ has it covered! Discovery’s newly launched video streaming service, discovery+, has a plethora of fantastic gripping documentaries based on shocking real-events, proving that the truth can be stranger than fiction after all.
JonBenet Ramsey: What Really Happened?
This exclusive feature-length discovery+ Original explores the iconic murder case of the six-year-old child beauty queen, JonBenet Ramsey, with a fresh perspective. For the first time, viewers can hear the previously unreleased audio diaries of Lou Smit, famed Colorado Springs homicide detective who was coaxed from retirement to try and bring some clarity to the chaos surrounding this case. Lou tests alternate theories often asking the questions that the Boulder police department had not. Was there an intruder? Was all the DNA identified? Could the killer still be at large? These audio tapes reveal how Smit meticulously tested each piece of evidence, debunked erroneous theories and uncovered new information that drove the case in a completely new direction.
Aileen Wuornos Mind Of A Monster
Starting in late 1989 through November 1990, seven men in and around Marion county, Florida fell victim to an elusive serial killer. As detectives slowly pieced together the evidence, they discovered the killer they were after was a woman named Aileen Wuornos. Aileen was America's first female serial killer. She wrote down her darkest secrets for her best friend whilst on death row and now her friend reveals what happened.
The Impossible Row
After thirteen days, world-record holding explorer Colin O’Brady, along with a crew of world class ocean rowers, has achieved what was once considered impossible – crossing the treacherous Drake Passage from the southernmost tip of South America, Cape Horn, to Antarctica. Battling intense winds, 25-foot swells and stormy weather, Colin and his team set off in a rowboat – with no sail or motor to rely on – as they endured the most unpredictable waters on the planet, all in a 29-foot rowboat. The row pushed the entire crew to their limits, testing their physical and mental strength as they worked to accomplish something that many thought was impossible.
Finding Escobar’s Millions
During his reign running the world's biggest drug cartel, Pablo Escobar amassed an estimated fortune of US$30 billion... and then buried it all over Colombia. With unprecedented access and permission from the Colombian government, two former DEA agents, Chris Feistl and Jerry Salameh, who spent their careers hunting down Colombian narcos, are now returning to Colombia in search of Pablo Escobar’s buried treasure.
These and many more thrilling documentaries are now available on discovery+. discovery+ can be accessed via STARZPLAY, which is available to download online and via respective iOS and Android app stores.
New York Festivals Advertising Awards 2021 Executive Jury Confirms 25 Members: Ralf Heuel is Jury President
NYF taps 25 leaders from 5 Continents to Join the 2021 Executive Jury
Executive Jury President, Ralf Heuel, Chief Creative Officer and Partner of Grabarz & Partner Germany will preside over this elite panel of Chief Creative Officers and Executive Creative Directors from around the globe.
New York Festivals® Advertising Awards announced the 25-member 2021 NYF Executive Jury of international award-winning creative leaders to judge entries submitted into New York Festivals Advertising Awards.
With 28 years of industry experience, Ralf brings both leadership and creativity to the role of Executive Jury President. Previously as a Creative Director, and then as CCO, Ralf made the agency one of the most creative locations in the country, in the process repeatedly propelling Grabarz & Partner into the top five of the most creative German agencies.
Ralf had this to say about the key elements that will set the tone for the Executive Jury judging sessions, “Keep your respect for the work, keep your mind open, and look for the best pieces of work.”
His dedication to respecting the work, combined with his understanding of the creative process will ensure that Ralf will set a tone of objectivity making sure that all global work will be judged with fair and meticulous attention.
“We’re thrilled that Ralf Heuel will lead this year’s Executive Jury,” said Scott Rose, Executive Director, New York Festivals Advertising Awards. “With a reputation as an innovative leader known for ground-breaking creative, he will lead the Executive Jury of 24 creative minds dedicated to the quality and aesthetic of creative advertising to select this year’s award-winning work as well as the newly unveiled special awards, the Pivot and the Signal.”
“I love it (Signal Award) because it is not disconnected from the world we live in; it is highly connected to the situation we are in and that is what makes advertising and communication relevant. It’s a beautiful idea,” said Ralf.
This is the 11th year that New York Festivals has brought together a panel of globally respected innovators from ground-breaking agencies to view brave creative work from around the globe.
The Executive Jury will convene for multiple passionate and focused discussions to select the World’s Best Advertising from the shortlisted entries selected by the online NYF Grand Jury.
2021 Executive Jury
Executive Jury President – Ralf Heuel, Chief Creative Officer & Partner, Grabarz & Partner, Germany
Sandra Bold, Global Creative Director, Publicis, Italy
Alexis Bronstorph, Chief Creative Officer, Taxi, Canada
Christian Caldwell, VP, Chief Creative Officer, McCann Lima, Peru
Cindy Yan Chen, Partner/Chief Strategy Officer, Focus Media Group, China
Lexi Corn, Creative Director, Iris Atlanta, USA
PJ Eales, Executive Creative Director, Machine Cape Town, South Africa
Ioana Filip, SVP Global Executive Creative Director, Energy BBDO, USA
Chris Gokiert, Chief Creative Officer, Critical Mass, Canada
Aste Gutierrez, Creative Director, Droga5, USA
Kia Heinnen, Creative Director, Droga5, USA
Takahiro Hosoda, Executive Creative Director, TBWA HAKUHODO, Japan
Michelle Lassman, Head of Creative, AKQA, USA
Myles Lord, Managing Creative Director, Serviceplan, Germany
Sandra Luciano, Creative Director Retail, Saatchi & Saatchi, USA
Anil Nair, Chief Executive Officer, VMLY&R, India
Sergio Leon Novoa, VP of Content & Experience, Sancho BBDO, Colombia
Viral Pandya, Partner, Cog Digital, India
Allison Pierce, Global Chief Creative Officer, Intel VMLY&R, USA
Jason Romeyko, Worldwide Executive Creative Director, Serviceplan, Germany
Ramanuj Shastry, Co-Founder, Infectious Advertising, India
David Weinstock, Partner & Chief Creative Officer, Decoded Advertising, USA
Polina Zabrodskaya, Creative Director, AMVBBDO, United Kingdom
Nicolas Zarlenga, Chief Creative Officer & Partner, The Juju, Argentina
Kevin Zung, Chief Operating Officer, WMcCann, Brazil
All entries into the 2021 NYF Advertising Awards competition will be judged by 400+ members of NYF’s Executive Jury and Grand Jury, a panel of prominent global creative minds, who collectively cast over 400,000+ votes to select the World’s Best Advertising®.
The deadline to enter the 2021 New York Festivals Advertising Awards is February 26, 2021.To enter this year’s competition, visit: HERE
Matteo Ippoliti, Founder and CEO, Langpros
1- Tell us about the Remote Interpreting technology for Business Webinars and Online Events:
Enterprises operating internationally have found new ways to work in the new, post-pandemic landscape. Many more operations are carried out from remote, and online events are in most cases replacing traditional, on-site conferences or exhibitions.
The language industry is rapidly adjusting to this new scenario by offering a growing number of remote interpreting solutions for an optimal multilingual experience on Skype, Zoom, Google Meet, and other platforms, without compromising on quality, accuracy, or reliability.
As an example of this behavioral shift, in May 2020 an important Saudi multinational company involved in trade, production, and services, operating in many places all over the world, contacted Langpros for the live translation of numerous online training seminars. The client asked for customized assistance for their multilingual webinars.
Throughout the event, our Dubai-based English–Arabic expert interpreters translated speech on the spot, taking part in the webinar via live stream. The audience received the language translation directly on their units, without the help of specialized equipment.
Regardless of the different tions of participants, the bilingual conversation ran without interruptions.
2- Can you tell us how has translation / interpretation changed post the pandemic?
Companies and multination enterprises are going online, with the majority of them also increasingly making the switch to online video conferencing solutions with regard to their internal communications. Although video conferencing technologies have existed for several years, the capability to embed Remote Simultaneous Interpreting is more recent. This technology allows communicating collectively in different languages whilst complying with work-from-home policies or other health & safety measures.
3- Have you introduced any new services for your clients?
Langpros developed SmartlangPro, the Video Remote Interpreting app that can be accessed from anyplace worldwide. This system comprises language services in over 200 languages. This app is available for pc, android, and iOS and anytime and anywhere.
Remote Simultaneous Interpreting, on the other hand, is the ideal substitute for standard on-site simultaneous interpreting, providing the exact same high quality and smoothness together with a long list of positive aspects:
- Integration with programs including Zoom, Skype, Google Meet, and Microsoft Teams
- Cost-effectiveness: RSI will save on traveling and accommodation costs of the interpreter
- Availability: with remote interpreting, you get access to the best professionals around the world
4- Have you seen rise of demand from any particular sector during / post the pandemic?
Technological advancements and the need to penetrate market segments make localization an absolute necessity in the global economic climate. Localization is the procedure of adapting the features of your content to the target linguistic, cultural, political, and legal circumstances of your foreign market.
localization services for your website, product, or marketing strategy can be one of the best options when considering its ROI, but only as long as it is done correctly. Actually, whilst excellent localization expands your pool of potential clients and increases the global importance of your brand name, bad localization can result in hardly fixable losses in brand reputation.
Localization is much more than translation, as cultural factors are considered: for example, prices are converted in the local currency, along with units of measurement and much more.
While the content material changes, the intention remains identical, without being culturally inappropriate or perceived as “not native”.
5- How do you localise content, especially during online meetings?
Bigger on-line events need smooth interpretation, possibly in more than two languages at a time.
Remote Simultaneous Interpreting (RSI) technologies provide top-of-the-range online translation professional services for the event attendees.
Throughout the event, the audience will opt for their preferred language channel and listen to the translated dialogue from their device, with our live translators working via streaming from remote.
6- What measures do you adopt to ensure the quality of the content is constant?
Our translation, localization, and remote simultaneous interpreting projects are completed only by linguists who are qualified and selected to their academic background and expertise, guaranteeing accurate and smooth translations.
7- Anything else you would like to add?
We are a translation company with a culturally diverse team of professionals who help clients and partners worldwide adapt and thrive in the global market by tailoring solutions to their specific needs. We focus on every sector, implementing new technologies to improve the quality of our services.
For any inquiries, reach us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it. or visit our website. We shall be happy to solution any query you might have, and you will also be given a totally free quotation!