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Home Industry News

ADVERTISING

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TBWA\RAAD appoints Jim Robbins as its new Executive Creative Director
New York Festivals Advertising Awards Announces 2021 Financial Executive Jury
Publicis Promotes Thamer Farsi to Groupe CEO Saudi Arabia
New York Festivals Advertising Awards Announces 2021 Healthcare Executive Jury
The One Show announces 2021 CMO Pencil jury

MARKETING

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Global Sports Sponsorships are Shifting East and Growing into New Categories
Nielsen Market Lift Offers Marketers In Over 30 New Markets Accountability For Their Ad Investments
Nearly half of UAE residents plan to engage in charity during Ramadan this year
IBM Consumer Study Points to Potential Recovery of Retail and Travel Industries
IBM's Independent Managed Infrastructure Services Business to be Named Kyndryl

MOBILE

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Top Publishers in 2021
SHAREit reimagining mobile gaming experiences across the Middle East
Mondia appoints Jorge Seeliger as Chief Product and Innovation Officer
Mobile Marketing in EMEA 2020
Mobile Gaming Grows in the Middle East by 25%

TV & CINEMA

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Zee Entertainment's "ATL Media" awards exclusive advertising rights for 5 premium tv channels to Choueiri group's "Diginet Arabia"
STARZPLAY strengthens content aggregation strategy with new BluTV add-on
New EY report shows Channel 4 contributes nearly £1billion to the UK economy and supports more than 10,000 jobs across the UK
Neeraj Khemlani and Wendy McMahon Named President and Co-Heads of CBS News and CBS Television Stations
WARRIOR Season Three Comes To HBO Max

PRINT

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What’s On launches in Saudi Arabia
Rolling Stone Announces Launch of Chinese Edition
INMA unveils 30 rising stars in global news media
Canon’s industry study to shape the new role of print across the region
INMA unveils Global Media Awards winners

DIGITAL

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Gartner Identifies Top 10 Data and Analytics Technology Trends for 2021
Cisco Reveals Top Cybersecurity Threats of 2020
Digital Stallions Forum UAE introduces Resulticks Digital Stallion Forum UAE Awards
Like Digital Poised for GCC Growth with New Brand Identity
ZEASN launches WhaleLive

OOH

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Largest retail signage network set to launch in UAE
Promomedia Takes Over Beirut International Airport
Does outdoor advertising have more impact in the digital era?
Behind the scenes making of the largest video billboard in the region
Elevision Media consolidates position in the UAE’s Digital-Out-Of-Home Market

RADIO

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Mirchi is back in UAE, in a bigger and bolder avatar, with the best of music and entertainment for its listeners
President Barack Obama and Bruce Springsteen Join Forces in the New Podcast ‘Renegades: Born in the USA’
2021 Radio Awards Open for Entries
Pulse 95 Radio launches new YouTube channel
Nielsen’s UAE Radio Audience Measurement

EXPERIMENTAL MARKETING

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Effat Mostafa ranked among the 100 Most Powerful Arabs under 40 by Arabian Business
Kerry Prince appointed Brand Director in Reed Exhibitions restructure
Conor McGregor promises to put on a Masterpiece for fans in Abu Dhabi at UFC 257 on Sunday
Dubai Media City Launches New Live Show DMC Amplify
National Geographic wins Webby Media Company of the Year

QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

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  • Toyota tops YouGov 2021 Automotive Rankings in Saudi Arabia (888)
  • Facebook research unveils trends and behaviors of UAE consumers during Ramadan (777)

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