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ADVERTISING

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IHG® expands its relationship with WPP
TikTok names PHD for its Global Agency of Record
How Amazon Advertised Prime Day 2019
TBWA\RAAD Dubai shuffles its creative deck
Battle of the brands: Consumer disloyalty is sweeping the globe

MARKETING

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Emirates, Al Baik and Google are the healthiest brands in MENA in 2019
Celeb Video-Shoutout Startup Cameo Hires Ex-TikTok Exec Stefan Heinrich Henriquez as CMO
ZEE5 Global partners with the EUROSTAR Group in the Middle East
Liveblogging: Enhanced Customisation Is Key To a Killer Content Strategy
Visa Named Founding and Official Payment Partner for Coca-Cola Arena

MOBILE

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Abu Dhabi Media Launches ‘UFC Arabia’ App in MENA
Moving on from a decade of mobile
As the 5G talk turns to action, consumers still lack knowledge
Triple Camera Penetration Among Smartphones To Cross 50% by 2021
FreakOut and Mobile Action announce strategic alliance

TV & CINEMA

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WarnerMedia Entertainment Networks Elevates Giorgio Stock
Amazon,Tubi and Twitter Execs Head Line Up for MIPCOM 2019
New York Festivals 2020 TV & Films Awards is Open for Entries
B4U Channels to be available free to air despite OSN discontinuing Pehla bouquet in the MENA Region
B4U successfully launches 2 channels

PRINT

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Conde Nast Appoints Roger Lynch as its CEO
Condé Nast International launches Vogue Business
Must have apps for Literature Enthusiasts
Facebook’s first print magazine - will it ‘Grow’ (or go up in smoke?)
Publishers are creating new entertainment channels as a compelling new content - and revenue - stream

DIGITAL

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Understand Why You’re Seeing Certain Ads and How You Can Adjust Your Ad Experience
Digital adoption and cybersecurity are the top challenges for Middle Eastern businesses
Nokia extends commitment to network security for the 5G world
Junk news ‘not prevalent’ on Twitter, but more likely to be shared and liked on Facebook
Primetime is now personal

OOH

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Promomedia Takes Over Beirut International Airport
Does outdoor advertising have more impact in the digital era?
Behind the scenes making of the largest video billboard in the region
Elevision Media consolidates position in the UAE’s Digital-Out-Of-Home Market

RADIO

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Continuous Diary Measurement (CDM) positions radio on a level playing field with other media
Radio’s Workplace Listening is BIGGER Than Ever
Why 2019 will be the Year Of Programmatic Audio
Winning consumer attention through radio
New York Festivals Radio Awards Announces 2019 Winners

EXPERIMENTAL MARKETING

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Manassah’ Platform a Global Window to Emirati Culture
Alicia Keys set to deliver empowering talk and special performance at the Coca-Cola Arena
Xposure 2019 Breaks all Records
Amusement parks are the most preferred spots for a staycation in the UAE
Emirates NBD wins three big titles at Euromoney Awards for Excellence