• Skip to content
  • Jump to main navigation and login
  • Jump to additional information

Nav view search

Navigation

  • Home
  • Industry News
    • Advertising & Branding
    • Marketing
    • Print
    • Television & Cinema
    • Radio
    • Digital
    • Mobile
    • OOH
    • Experiential Marketing
    • WORLD ROUNDUP
    • PR
  • GCC
    • UAE
    • SAUDI ARABIA
    • OMAN
    • QATAR
    • KUWAIT
    • BAHRAIN
    • LEBANON
    • REGION
  • Interviews
  • Opinions
  • Mediavataar India
  • Newsletter

Search

Home Industry News Advertising & Branding Burger King is announced as the Cannes Lions Creative Marketer of the Year 2017

Burger King is announced as the Cannes Lions Creative Marketer of the Year 2017

 

The Cannes Lions International Festival of Creativity has today announced Burger King as the Creative Marketer of the Year 2017. The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products.

Burger King has a hugely successful track record at Cannes Lions. The company has totalled 76 awards, including two Grands Prix in 2016 for the ‘McWhopper’ campaign, in Print & Publishing and Media. Burger King also took home a Titanium Grand Prix in 2007 and achieved their first win in 1969, a Silver Lion for ‘Skinny Burger’. Since its launch in 1954, the company has expanded to become one of the largest quick-service restaurants in the world, welcoming more than 11 million people in over 100 countries daily.

“Burger King is a brand that’s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence,” said Philip Thomas, Chief Executive of Ascential Events. “Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That’s why the company is making such an impact”.

Axel Schwan, Chief Marketing Officer of Burger King, and Fernando Machado, Head of Brand Marketing at Burger King, will collect the award during the 64th Cannes Lions International Festival of Creativity, taking place from 17-24 June 2017.

Axel Schwan commented, “Creativity is a critical factor when it comes to helping us stand out from the pack and punch higher than our weight. This principle is applied to everything we do, from the way we differentiate ourselves by flame-grilling our burgers to the ground-breaking advertising campaigns we create”.

Fernando Machado added, “This award is a tribute to the consistently strong creative work done by the Burger King brand over time”.

Cannes Lions celebrates the ‘Best of Burger King’ on Stories, the new editorial arm of the Festival. From classic campaigns that kick-started digital marketing to modern masterpieces of integration, find out more about some of Burger King's most famous ads here: https://www.canneslions.com/stories

Cannes Lions International Festival of Creativity

Cannes Lions runs for eight days from 17- 24 June, in Cannes, France. The main Festival venue is the world famous Palais des Festivals. A ‘Complete’ pass includes entry to all official Festival talks, Awards shows, networking and evening events across the eight days. Passes giving access only to the specialist events – Lions Health, Lions Innovation and Lions Entertainment - which take place right next door to the main Festival venue, are also available.

Lions Health 17-18 June

Lions Innovation 19-20 June

Lions Entertainment 21-22 June

  By MediavataarMe News Desk 19 March 2017
ADVERTISING
Tweet
  • Be the first to comment!
  • 1
  • 2
  • 3
  • 4
  • 5
(0 votes)

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

back to top

More in this category:

  • PHD adds Egypt to its global footprint
  • State of Digital Video Advertising
  • Gerry Boyle appointed as the CEO of Publicis Media EMEA and APAC
  • New York Festivals World’s Best Advertising Awards Announces 2018 Finalists
  • WPP boss and Ad king Sir Martin Sorrell Steps Down

Latest from MediavataarMe News Desk

  • Brand Love
  • Top 10 Dubai Food & Restaurant Trends For 2018
  • Snapchat opens new Lens Studio tools for region’s creatives
  • Entertainment and Culture Emerge as Major Investment Areas in KSA
  • PHD adds Egypt to its global footprint
  • Recommended Reading
    PHD adds Egypt to its global footprint  Read more...
  • Recommended Reading
    State of Digital Video Advertising  Read more...
  • Recommended Reading
    Gerry Boyle appointed as the CEO of Publicis Media EMEA and APAC  Read more...
  • Recommended Reading
    New York Festivals World’s Best Advertising Awards Announces 2018 Finalists  Read more...
  • Recommended Reading
    WPP boss and Ad king Sir Martin Sorrell Steps Down  Read more...

QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

  • Most Viewed
  • Most commented
  • Testing New Tools and Experiences for Creators (2650)
  • Cracking Down on Platform Abuse (1367)
  • Mindshare elevates Prasanth Kumar as CEO for MENA and Africa (1297)
  • Lebanese Songstress Myriam Fares Joins Star-Studded Main Stage Line-Up (1022)
  • SXSW 2018: Key trends (866)

Upcoming Events

No events
Tweets by @MediavataarMENA
  • About Us
  • |
  • Disclaimer
  • |
  • Feedback
  • |
  • Advertise with Mediavataarme
  • |
  • Press Releases
  • |
  • Contact us

COPYRIGHT@WORLD OF MEDIA JLT POWERED BY MAXIMESS

  • Facebook

  • Twitter