• Skip to content
  • Jump to main navigation and login
  • Jump to additional information

Nav view search

Navigation

  • Home
  • Industry News
    • Advertising & Branding
    • Marketing
    • Print
    • Television & Cinema
    • Radio
    • Digital
    • Mobile
    • OOH
    • Experiential Marketing
    • WORLD ROUNDUP
    • PR
  • GCC
    • UAE
    • SAUDI ARABIA
    • OMAN
    • QATAR
    • KUWAIT
    • BAHRAIN
    • LEBANON
    • REGION
  • Interviews
  • Opinions
  • Mediavataar India
  • Newsletter

Search

Home Industry News Advertising & Branding Andrés Iniesta Tackles New Role in UFX Commercial

Andrés Iniesta Tackles New Role in UFX Commercial

 

Watch Iniesta ‘try something new’ in UFX’s latest commercial here.

Andrés Iniesta is used to tearing soccer defences apart, but the Barcelona playmaker shows there’s a first time for everything as he dodges American Football defences in the new UFX.com commercial. 

Leading online broker UFX.com has today revealed its new ad campaign with the aim of encouraging viewers to ‘try something new’, which sees brand ambassador Andrés Iniesta in a different role as he takes on a team of American Football giants in a packed stadium.  

Iniesta and his teammates are given a motivational team talk by their coach before the Spaniard takes control and acrobatically skips past the despairing defence to score an astonishing touchdown, showing that there’s a first time for everything – even for superstars. 

Dennis de Jong, Managing Director of UFX.com, said: “Encouraging people to try something new is the spirit of this campaign, and we feel Andrés Iniesta captures this perfectly in the commercial.

“We took Andrés – an expert in his own field – and threw him into an environment that was new and presented him with a completely different challenge, where he came alive and embraced his role.

“The same principles apply in trading, and we want to inspire people to follow similar values that Andrés uses in football – determination, excellence and devotion – which can help them excel at something new and exciting.” 

Speaking of the new commercial, UFX Ambassador Iniesta said: “I was thrilled to be a part of the latest UFX ad campaign. It’s always great to be able to try something new and I hope it encourages people to do the same – there’s a first time for everything.” 

Andrés Iniesta signed a two-year contract with UFX in July 2017, with an option to extend to a third year. The Barcelona captain has been an integral part of the broker’s campaign and marketing efforts to reach a wider global audience. 

  By MediavataarMe News Desk 17 January 2018
ADVERTISING
Tweet
  • Be the first to comment!
  • 1
  • 2
  • 3
  • 4
  • 5
(0 votes)

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

back to top

More in this category:

  • 2019 New York Festivals Advertising Awards Unveils Film Craft Executive Jury
  • Distell awards its communications business to WPP
  • TBWA\RAAD expands to Egypt
  • Publicis Sapient appoints Nigel Vaz as Global CEO
  • The Inaugural Gerety Awards to be held in June 2019

Latest from MediavataarMe News Desk

  • Does outdoor advertising have more impact in the digital era?
  • 2019 New York Festivals Advertising Awards Unveils Film Craft Executive Jury
  • FreakOut and Mobile Action announce strategic alliance
  • Debunking Myths and Misconceptions About Artificial Intelligence
  • Distell awards its communications business to WPP
  • Recommended Reading
    2019 New York Festivals Advertising Awards Unveils Film Craft Executive Jury  Read more...
  • Recommended Reading
    Distell awards its communications business to WPP  Read more...
  • Recommended Reading
    TBWA\RAAD expands to Egypt  Read more...
  • Recommended Reading
    Publicis Sapient appoints Nigel Vaz as Global CEO  Read more...
  • Recommended Reading
    The Inaugural Gerety Awards to be held in June 2019  Read more...

QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

  • Most Viewed
  • Most commented
  • Matt Eastwood is New York Festivals Inaugural Executive Jury President (6154)
  • Mobile adspend is set to top TV across key markets this year (5195)
  • Havas Middle East appoints Dany Naaman as its new Chief Executive Officer (3338)
  • New York Festivals TV & Film Awards Announces 2019 Finalists (2400)
  • Midas Awards Announces Finalists (2139)

Upcoming Events

No events
Tweets by @MediavataarMENA
  • About Us
  • |
  • Disclaimer
  • |
  • Feedback
  • |
  • Advertise with Mediavataarme
  • |
  • Press Releases
  • |
  • Contact us

COPYRIGHT@Ashish Limaye, Sole Practitioner, Under Dubai Media City. POWERED BY MAXIMESS

  • Facebook

  • Twitter