Shaping the Future of Business

Industry first space brings the consumer journey to life as immersive experience

VMLY&R introduces The Home of Connected Brands, a fully immersive experience space designed to help clients innovate to fuel growth.

Breaking through boundaries with cutting edge technologies, cultural and behaviour insights, this unique experience space transports people into a universe where brands sit seamlessly, digitally, and physically, in everyday lives – at home, in play, in retail, and more.

Located in London at WPP’s Sea Containers campus, The Home of Connected Brands helps brands and retailers test and trial connected experiences across hybrid environments to enhance value and engagement at every single touchpoint of life.

The space invites brands to innovate with existing and emerging technology across channels. From holographic store catalogues to Whispering Windows softly transmitting brand messages to Microsoft’s Seeing AI technology helping the visually impaired to hear spoken product information.

To deliver the connected experience, The Home of Connected Brands features six environments, including the new iteration of VMLY&R Commerce’s pioneering 360-degree retail space.

Explains Debbie Ellison, Global Chief Digital Officer VMLY&R Commerce, “Channels viewed in isolation often feel disconnected, uncomfortable. This new space forces us to look at how brands live more innovatively and effectively across channels.

She adds, “With the continuous explosion of new channels comes infinite opportunities for brands to generate awareness, drive engagement, and creatively connect to seamless and frictionless purchase moments. We passionately believe in the power of connected brands – this is its first physical manifestation.”

Jon Cook, VMLY&R Global CEO, “Creating an immersive space where our clients and partners can truly experience how their brands can reimagine their consumer engagement is exhilarating. This takes conceptual ideas to prototypes, giving us real-time interactions to spark transformation. And there is no better location than our London office to create our inaugural Home of Connected Brands experience.”