The multicultural attraction secures YouGov’s “Ad of the Month” title for the second month in a row

Following on from the Ad of the Month's success in October, Global Village is again the brand that has achieved the greatest uplift in its Ad Awareness in the UAE in November. The multicultural festival park opened for the 24th season on 29th October 2019 and created an enormous amount of excitement in the market which it has managed to sustain with no signs of slowing down.

Initially, the brand released a number of adverts to promote the new season, highlighting what’s new this year, with additions such as Ripley’s Believe It or Not. While this messaging has continued throughout November, the brand has also added communications around specific events, such as National Day celebrations at Global Village and upcoming performances by Martin Avari and Nawal El Zoghbi.

The ongoing campaign includes online, print and out of home advertising and the results of such efforts are clear to see, with YouGov BrandIndex data showing the brand’s Ad Awareness score (whether someone has seen an ad for the brand in the past two weeks) increased by an impressive 12.4 points, from +31.7 on the 1st November to +44.1 at the end of the month.

Every year Global Village manages to create re-opening campaigns that resonate with UAE residents. Historical BrandIndex data consistently shows an uplift in Ad Awareness scores for the brand from mid-September through to the New Year, which is then sustained until the end of the season (end of April). While this year is no different, it’s impressive to highlight Global Village’s Ad Awareness scores are currently tracking ahead of the same period last year, with an average uplift of 5.8 points year-on-year for the period August to November. A contributing factor to the increased Ad Awareness scores this year may be the appointment of Publicis Groupe as Global Village’s integrated communications partner.

Global Village can be confident their adverts are being noticed by UAE residents and in the coming months our brand tracking data will also be able to show how successful the season has been for the park in terms of visitation and satisfaction.

Streaming giant Netflix looks set to dominate the Golden Globes, scooping up 34 nominations, evenly split across TV and film, an impressive increase from its 13 nominations in 2018 and 12 in 2017. This awards success is driven by the high quality of Netflix's original content, in which it has been heavily investing in the last year.

The streaming giant poured $2.4bn into originals in 2019, more than tripling its original content spend since 2017. This investment has paid off, with Netflix's catalogue consistently containing almost three-quarters (74% in November 2019) of the top 100 rated original SVoD titles released in a given year. Netflix shows are outperforming relative to the scale of production. Netflix accounts for around 61% of originals produced in 2019.

But with the recent launch of Apple TV + and Disney+, as well as upcoming launches for HBO Max and NBCU's Peacock, Netflix could have a harder time keeping its dominant share of top-rated originals. Apple, which is devoting all of its content budget to original content, was reportedly planning $6bn spend in 2019, pushing it ahead of Netflix's spend.

Other services are continuing to bolster their own original content offerings with titles like HBO's Chernobyl and Amazon's The Boys shooting into the top section of ratings. Equally worryingly for the streaming giant's wider catalogue is Disney's removal of swathes of its top rated content in the US, such as the Marvel films and animated hits like Big Hero 6.  As more distributors launch their own streaming platforms and take back ownership of their content, the pool of quality content available to commission is rapidly shrinking.

While Netflix can celebrate its Golden Globe nomination triumph for this year, ongoing heavy investment in high quality new productions is now essential to avoid being squeezed out of its leading position.

Source:Ampere Analysis

Campaigns for Axe in Argentina, Interac in Canada and US, 5 Gum in China, Pepsi Max in Australia and SKODA in the United Kingdom are among the 21 shortlisted case studies in the Effective Use of Partnerships & Sponsorships category of this year's WARC Media Awards.

Organised annually by WARC, the global authority on advertising and media effectiveness, this international awards scheme rewards communications planning which has made a positive impact on business results by examining the insight, strategy and analytics that power effective media investment.

The Effective Use of Partnerships & Sponsorships category, currently being judged by a panel of media planning professionals chaired by Unilever's Carrie Timms, Vice President of Global Media, looks for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

The shortlist is made up of a cross-section of categories, including automotive, soft drinks, FMCG and personal care. The Asia-Pacific region leads with 14 shortlisted papers, followed by the Americas with four and EMEA with three.

Shortlisted for the WARC Media Awards 2019, Effective Use of Partnerships & Sponsorships are:

Helmet Hijack · Head & Shoulders · Procter & Gamble · MediaCom · Vietnam

Jump on the Wagen · Volkswagen · PHD · Canada, United States

Boca vs. River - The match of the century · Axe · Unilever · Initiative · Argentina

#ThisIsOurTime · SKODA UK · Volkswagen Group · PHD UK, FUSE · United Kingdom

Max Your Summer · Pepsi Max · PepsiCo · PHD, PepsiCo · Australia

Project NEMO - Take Dirt to Give Dirt · OMO · Unilever · Mindshare Vietnam, Click Media · Vietnam

Colonel KI · KFC · Yum China · Mindshare · China

Luo Tianyi · Nescafé · Mindshare · China

Daring teenage footballers to be their best · Nike World Cup · Nike · Mindshare · China

Gold Spirit · Wall's · Unilever · Mindshare Indonesia · Indonesia

Carpool Talk · Ford Everest · Ford Vietnam · Mindshare · Vietnam

Espresso Stopover · Sting · Sunstory PepsiCo Vietnam Beverage · Mindshare · Vietnam

Music Festival Activations · Live Nation x Carlsberg · Carlsberg Foundation and Carlsberg Shareholders · Live Nation Experiential · United Kingdom

Bounce 2.0 Campaign · 5 Gum · Mars Wrigley · MediaCom China · China

Earning Curve · Interac · Interac Corps. · Zulu Alpha Kilo · Canada, United States

The Away Game · Tim Hortons · Zulu Alpha Kilo · Canada, United States

Famous Names · Skinny · Spark NZ · PHD New Zealand, Colenso BBDO · New Zealand

How Zhonghua Shone Through · Zhonghua · Unilever · PHD China · China

Bye Bye Beetle · Volkswagen Beetle · Volkswagen · PHD China · China

Save the Cows · Puck · Arla Foods · FP7 McCann Dubai · United Arab Emirates, Saudi Arabia

Infallible over Hotpot · L'Oréal · Mindshare · China

The shortlisted entries of the Effective Use of Partnerships & Sponsorships category, the final category to be announced, alongside the shortlisted papers for Effective Use of Tech, Best Use of Data and Effective Channel Integration are available to view on warc.com. The winners will be announced early next year with the top winning campaigns sharing a total prize fund of $40,000.

Martin Kove (Cobra Kai), Hailie Sahar (Pose), and Emily Swallow (The Mandalorian) sign on as presenters at the world’s first and only data-driven TV awards show.

Parrot Analytics has signed TV personality/style expert/author Carson Kressley to host the 2nd Annual Global TV Demand Awards on January 21 at NATPE: Miami. Joining Mr. Kressley as presenters will be actors Martin Kove (Cobra Kai), Hailie Sahar (Pose), and Emily Swallow (The Mandalorian).

Carson Kressley became a breakout star in 2003 as the fashion savant on Bravo’s Queer Eye for the Straight Guy, which won a primetime Emmy and gained a worldwide following for Carson. Recently, Carson reconnected with Queer Eye alum Thom Filicia for their interior design show, Get a Room with Carson and Thom, which aired on Bravo. Carson is one of the key judges for VH-1’s Emmy award-winning series RuPaul’s Drag Race. He has also competed on several shows, including Celebrity Apprentice, Worst Cooks of America, and Celebrity Family Feud to raise money and awareness to important charities such as Project Angel Food and the True Colors Fund. In addition, Carson is a New York Times best-selling author with three books to his credit, including his latest Does This Book Make My Butt Look Big? A Cheeky Guide to Feeling Sexier in Your Own Skin & Unleashing Your Personal Style.

On hand to present some of the Global TV Demand Award trophies will be Emily Swallow, who plays The Armorer in Disney+’s mega hit original series The Mandalorian, which is among the top shows in the Most In-Demand Series Debut category. Also presenting will be Martin Kove, who is known for portraying the iconic villain John Kreese in the Karate Kid film series and in the YouTube original revival series Cobra Kai, and Hailie Sahar, who stars as Lulu Abundance, co-founder of the House of Ferocity, in FX’s hit series Pose.

“January’s Global TV Demand Awards will be much bigger and brighter, and that will be in large part due to Carson Kressley’s star power and charisma as our host,” said Wared Seger, CEO, Parrot Analytics. “This time out, we’re featuring many more award categories so we are also delighted to have Martin Kove, Hailie Sahar, and Emily Swallow on hand to help hand out the honors for the most in-demand shows in the world. The show is guaranteed to be filled with many surprises and unscripted moments so if you’re planning on being in Miami for NATPE, you won’t want to miss it.”

Held at the Fontainebleau Hotel in Miami, the Global TV Demand Awards honors the most in-demand shows of 2019, based on global demand data compiled and analyzed by Parrot Analytics. Awards will be bestowed to the most in-demand shows in the following categories:

Most In-Demand TV Show in the World, Most In-Demand Digital Original in the World, Most In-Demand Drama Series in the World, Most In-Demand Comedy Series in the World, Most In-Demand Series Debut, Most In-Demand Documentary Series in the World, Most In-Demand Variety Series in the World, Most In-Demand Reality Series in the World, Most In-Demand Superhero Series in the World, Most In-Demand Export from Latin America, Most In-Demand Export from Asia, and Most In-Demand Export from Europe.

Parrot Analytics’ measurement of demand for television shows includes social media engagement, video streaming and peer-to-peer protocols, photo sharing, blogging, and research platforms. Parrot Analytics is the only company that captures, weighs, and combines all these different touchpoints into a single measure of global demand for content: The Demand Expressions® metric represents the total audience demand being expressed for any title across all platforms, in any market, around the world. The winners of the 2nd Annual Global TV Demand Awards will be determined based on demand data from January 1, 2019 to December 31, 2019.

Netflix announced the untitled scripted series about the Swedish start-up that shook the entire music industry and evolved into becoming one of the world’s leading music services - Spotify.

The limited series is inspired by the book 'Spotify Untold’ by authors Sven Carlsson and Jonas Leijonhufvud - both business reporters at Swedish Dagens Industri - and will be produced by Yellow Bird UK, a Banijay Group company and the production company behind the upcoming Netflix series Young Wallander. Acclaimed Per-Olav Sørensen (Quicksand, Home for Christmas and Nobel) will be directing and Berna Levin (Young Wallander, Hidden and The Girl in the Spider’s Web) will serve as executive producer.

Tesha Crawford, Director of International Originals Northern Europe at Netflix: “The founding tale of Spotify is a great example of how a local story can have a global impact. We are really excited about bringing this success story to life and we look forward to continuing our great collaboration with director Per-Olav Sørensen and the team at Yellow Bird UK.”

At the height of piracy, established heavy-hitters were fighting against where the turbulent music industry was heading. The series centers around young Swedish tech entrepreneur, Daniel Ek, and his partner Martin Lorentzon, who revolutionized a whole industry by offering free and legal streamed music around the world. It is a story about how hard convictions, unrelenting will, access and big dreams can help small players challenge the status quo by evolving the way we can all listen to music. 

"I’m thrilled to be making this timely and entertaining series for Netflix. The story of how a small band of Swedish tech industry insiders transformed music – how we listen to it and how it’s made – is truly a tale for our time. Not only is this a story about the way all our lives have changed in the last decade, it’s about the battle for cultural and financial influence in a globalised, digitised world," says Berna Levin, Executive Producer, Yellow Bird.

“I am excited to bring the story of Sweden based Spotify to life on the screen. It is an ongoing fairytale in modern history about how Swedish wiz kids changed the music industry forever. The story is truly exciting and challenging. Challenging because the Spotify story has not ended yet - it is still running with high speed and will probably change while we work on the project. I am also happy to continue my cooperation with Netflix. The completely different projects we have done together so far really challenges me as a director, and I am looking forward to walk on yet an exciting path with Netflix," says Per-Olav Sørensen.

The Swedish and English language series will be developed and produced by Yellow Bird UK, with Berna Levin serving as executive producer and Luke Franklin as producer. Per-Olav Sørensen, known for Quicksand, Home for Christmas and Nobel will be directing. 

Marketing Leaders Must Stay Alert of These Trends That Are Shaping Consumer Culture in 2020

Too late to shop green, rise of the rewatch, socialism shift, morphing money and algorithm hacking are the top five consumer trends that will have the largest impact on marketing leaders and their organizations in 2020, according to Gartner’s Consumer Top Trends, 2020.

“In 2020, we will see an overarching theme of consumers reconsidering consumerism — the constant acquiring of new goods and services to solve problems both personal and societal,” said Kate Muhl, VP analyst, Gartner for Marketers. “More than a decade into cause consumption, green purchasing, boycotts, buycotts and the constant promise of novelty, consumers appear to be looking for alternative paths to meet their needs and goals. Marketing leaders should consider these trends in their 2020 strategic planning in order to truly resonate with the modern consumer.”

Too Late to Shop Green

As fears about climate change continues to rise, more than half of consumers say they are more concerned about the climate than they were two years ago. “For consumers, the threat of climate change is real and urgent, and they are rallying against contributors to the problem,” said Ms. Muhl.

Fifty-nine percent of consumers say that big businesses are the biggest contributors to climate change. As a result, consumers are no longer buying green marketing messages from big businesses that call for consumers to personally make changes. Marketing leaders must tread carefully around green messaging and products to avoid charges of hypocrisy.

Rise of the Rewatch

Overwhelmed by choice, craving comfort and, in some cases, driven to examine how content from the past holds up to current social and cultural standards, consumers are embracing repeat experiences — like rewatching movies and TV shows. Eighty percent of respondents to the 2019 Gartner Consumer Behaviors and Attitudes Survey say that they regularly rewatch television shows or movies, with 20% doing so daily.

“As exploration-related values decline and consumers embrace repeat experiences, marketing leaders should make strategic and tactical moves that highlight stability and predictability over discovery,” said Ms. Muhl.

Socialism Shift

Consumer interest in socialism is on the rise and while the term “socialism” is polarizing, underlying policies often linked with socialism are uniting consumers due to their desire to explore collective solutions to complex problems. To navigate this shift, marketers must recognize the divisive political climate within the lives of their customers, market to the underlying drivers of why socialism is gaining favor and utilize broadly appealing values in messaging to connect with consumers across ideologies.

Morphing Money

Consumers’ concept of money and expectation for control and convenience are in flux and Gen Z consumers are leading this movement. From app-based payment platforms to cryptocurrencies, Gen Z consumers are embracing alternative ways to manage their finances. Fifty-six percent of Gen Z consumers view app-based money transfer platforms such as PayPal and Venmo as equal in importance to bank accounts or cash. Marketing leaders must recognize that this shift is about more than payment preferences, and prepare for consumers who think about money more fluidly.

Algorithm Hacking

Algorithm hacking is consumers’ conscious efforts to manipulate or sabotage the algorithms that institutions and organizations use for efficiency, security or profit, in an effort to take back control. Algorithm hacking happens on a grand scale, but it can also be as pedestrian as consumers tweaking their social media profiles to change the composition of their news feeds.

“This is an emerging behavior that marketing leaders should expect will increase along with consumers’ knowledge, awareness and confidence about the technology,” says Ms. Muhl. “To address the risks that algorithm hacking presents, marketers need to build a strategy that takes into account the level of sophistication of their target consumers as well as the larger culture.” 

Apple TV+ Becomes First Streaming Service to Earn Nominations in its Launch Year

Apple received its first-ever Golden Globe nominations from the Hollywood Foreign Press Association (HFPA), including Best Television Series, Drama, for Apple’s global hit “The Morning Show” and dual nominations for Best Performance by an Actress in a Television Series, Drama, for “The Morning Show” stars and executive producers Jennifer Aniston and Reese Witherspoon. The awards will be presented at the 77th Annual Golden Globe Awards on January 5, 2020.

With today’s nominations for “The Morning Show," Apple TV+ became the first streaming platform to receive recognition from the HFPA in its launch year, with the service launching only one month ago. These are also the first drama TV actress nominations for both Aniston and Witherspoon. Aniston is now only the fourth person in history to receive Golden Globe nominations for both TV Comedy and Drama, Lead Actress.

The multiple nominations received by Apple this morning include:

Best TV Series - Drama - “The Morning Show”

Best Performance by an Actress in a Television Series - Drama - Jennifer Aniston in “The Morning Show”

Best Performance by an Actress in a Television Series - Drama - Reese Witherspoon in “The Morning Show”

“Thank you to the Hollywood Foreign Press Association for today’s historic nominations,” said Zack Van Amburg, Apple’s head of Worldwide Video. “After the debut of Apple TV+ just last month, today’s nominations are a true testament to the powerful storytelling that went into ‘The Morning Show,’ as well as all of our Apple Originals.”

“‘The Morning Show’ is resonating with audiences all around the world and today’s recognition from the Hollywood Foreign Press Association further reinforces how timely and special this series is,” said Jamie Erlicht, Apple’s head of Worldwide Video. “Congrats to Jennifer Aniston, Reese Witherspoon, Michael Ellenberg, Kerry Ehrin, Mimi Leder and the unparalleled cast and creative minds behind this project. We cannot wait to continue exploring the world of ‘The Morning Show’ into season two.”

“I’m incredibly proud that the show was nominated, and it’s so rewarding to see the hard work and talent of Reese and Jen recognised,” said Kerry Ehrin, executive producer and showrunner of “The Morning Show.” “Mimi, Michael and I could not be more delighted and grateful to the HFPA for this honour, and to Apple for all their support.” 

“What a beautiful morning for ‘The Morning Show!’ Feeling grateful to be able to bring this story to light alongside a most brilliant group of artists — our cast and crew who worked passionately from their hearts and souls to continue the conversation of power, greed and toxicity in the workplace,” said Mimi Leder, director and executive producer of “The Morning Show.” “It is an important time, and a privilege, to be able to tell stories and create art that reflects the times we are living in. Thank you HFPA for this incredible honour and for also recognising Jennifer and Reese. Working with them is a dream come true. Kerry, Michael and I are blown away!” 

“I am so grateful to the members of the Hollywood Foreign Press Association for recognising ‘The Morning Show’ and Jennifer Aniston and Reese Witherspoon’s outstanding performances,” said Michael Ellenberg, executive producer of “The Morning Show.” “A huge thank you to Apple TV+ for their incredible partnership and the remarkable cast and crew, who I’m honoured to share this nomination with.” 

 Customers can watch “The Morning Show” exclusively on Apple TV+ on the Apple TV app, with new episodes premiering worldwide every Friday. The season finale premieres Friday, December 20.

“The Morning Show” explores the cutthroat world of morning news and the lives of the people who help America wake up in the morning. Told through the lens of two complicated women working to navigate the minefield of high-octane jobs while facing crises in both their personal and professional lives, “The Morning Show” is an unapologetically candid drama that looks at the power dynamics between women and men, and women and women, in the workplace. The series is executive produced by Michael Ellenberg through Media Res, which also serves as the studio, along with Jennifer Aniston and Kristin Hahn through Echo Films; Reese Witherspoon and Lauren Neustadter through Hello Sunshine; and Mimi Leder, who also directs several episodes. The series is developed by Kerry Ehrin, who serves as showrunner and is an executive producer.

Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6%

Demand for mass audiences continues to rise, but supply is falling as consumers turn to non-commercial media

Media inflation has exceeded adspend growth throughout the decade

US-China trade war will offset the gains from sport and elections in 2020

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today.

Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain brand awareness among buyers and potential buyers, which requires regular, brand-building campaigns with mass reach. The same goes for smaller brands looking to grow their business. Meanwhile small businesses, which may not have advertised at all previously, have embraced targeted advertising on digital platforms and injected new demand into the market. Advertising expenditure has grown by 5.1% on average since 2010.

However, traditional mass audiences are shrinking: first print, and now television in key markets. Many lost audiences are replacing television viewing with non-commercial video like Netflix, Amazon Prime Video, HBO, and eventually Disney+, reducing available audiences and creating fragmentation. The use of adblockers means that some audiences have low exposure to digital advertising. This rising demand and falling supply is increasing prices rapidly. The supply of commercial audiences has shrunk by 1.3% a year on average since 2010, according to exclusive Zenith research, while media inflation has averaged 6.5% a year.

“The days when we could find audiences all in one place are long gone. Now, however, technology empowers us to find them wherever they are, online or offline, and win back value for our clients through efficiency and effectiveness – by ensuring that we target and reach consumers with the right message at the right point in the consumer journey,” said Matt James, Global Brand President at Zenith.

US-China trade war to counter the quadrennial effect in 2020

Next year is a ‘quadrennial’ year, benefitting from the Summer Olympics, UEFA Euro 2020 and US Presidential elections, which occur every four years. These ad expenditure stimulants are expected to add US$7.5bn into the global ad market. In normal circumstances, adspend growth in 2020 would be comfortably above this year’s growth rate. However, forecasted 4.3% growth next year is barely above 2019’s estimated 4.2% growth. The US-China trade dispute is disrupting economies across the world, interrupting supply chains and rerouting trade and investment. This is reducing growth and raising uncertainty, making advertisers more cautious about budgeting. Zenith estimates this economic headwind will cost the global ad market 1.1 percentage points of growth in 2020. Without it, the market would be up by 5.4%.

India to take over as second-biggest contributor to ad growth in mid-2020s

Despite the trade dispute, the US and China are still leading global adspend growth. The US ad market is forecast to grow by US$39.1bn between 2019 and 2022, while China grows by US$10.3bn. Together they will account for 56% of all growth in ad expenditure over the next three years. China’s growth rate is slowing, however, as its ad market matures. After years of being a production-led, high-growth economy, China is transitioning into a consumer-led developed economy, and its ad market is becoming more similar to other developed economies. Chinese adspend is forecast to grow 4.1% in 2020, compared to 4.8% in the US.

The third-biggest contributor is India, which will grow by US$4.3bn between 2019 and 2022. Indian adspend is steadily increasing by double-digit rates, with growth forecast at 12.4% in 2020, 12.9% in 2021 and 12.6% in 2022. The Indian ad market has great potential for long-term growth, contributing just 0.3% of GDP this year compared to 0.6% in China and 0.7% for the world as a whole. At current development rates, by the mid-2020s India will overtake China as the main source of growth in Asia Pacific, and the second-biggest in the world.

Online video and social media continue to lead growth

Online video and social media will remain the fastest-growing channels between 2019 and 2022, growing respectively by 16.6% and 13.8% a year on average, thanks mainly to continued increases in consumption on smartphones. Cinema will be in third place with 11.5% annual growth, driven by surging demand in China, but will still only account for 0.9% of global adspend in 2022.

Television will record zero growth over the next three years, as price inflation counterbalances the decline in global audiences. Prices are rising for printed newspapers and magazines as well, but not quickly enough to compensate for the persistent and rapid decline in readership. Newspaper adspend will shrink by 4.5% a year to 2022, and magazines will shrink by 8.1% a year.

“As geopolitical tensions wipe out most of the expected gains from sport and elections, 2020 will be a disappointing quadrennial year for the ad market,” said Jonathan Barnard, Zenith’s Head of Forecasting. “If the trade war is settled, we are more confident for 2021, forecasting 4.5% growth in global adspend despite the absence of the quadrennial events.”

Nominations for the 77th Golden Globes Have Been Announced

The Hollywood Foreign Press Association (HFPA) has announced the nominees for the 77th Annual Golden Globe Awards from The Beverly Hilton in Beverly Hills, California.  The three-hour telecast hosted by Ricky Gervais will air live on NBC coast to coast Sunday, January 5, 2020, at 8:00 p.m. EST/5:00 p.m. PST.

Tim Allen, Dakota Fanning and Susan Kelechi Watson joined HFPA president Lorenzo Soria, the previously announced Golden Globe Ambassadors Dylan and Paris Brosnan, and Executive Producer and Executive VP of Television at dick clark productions, Barry Adelman, in announcing the nominees in 25 categories spanning motion picture and television.

In addition to these categories, the 2020 Golden Globes will honor Tom Hanks with the Cecil B. deMille Award, and Ellen DeGeneres with the newly created Carol Burnett Award.

The nominees of the 77th Golden Globes are:

Best Performance by an Actor in a Limited Series or Motion Picture Made for Television

Independent media agency, Empire is proud to announce that they have exponentially expanded their market coverage and now offer media buying services across multiple continents.

With three offices strategically placed in London, Dubai and Cape Town, Empire has grown from servicing clients across 15 countries at the beginning of 2019, to more than 90 countries as of today, with their coverage set to grow dramatically over the coming months.

Having launched in Dubai in 2012, Empire has expanded its global reach to service the growing demands of their Middle Eastern and worldwide client base and can now plan, buy and implement advertising campaigns across Europe, the Middle East, Africa, the US and Asia.

Marwan Al Hashimi, Founder of Empire said: “Launching Empire in Dubai has taught us that nothing is impossible and to always strive for the best. Our roots have been instrumental to our company culture and business philosophy, and we have learnt to implement efficiency, speed and high levels of customer service in order to grow our agency. This promises our clients highly effective media usage, strong ROI and unprecedented service levels, and we’re delighted to now be able to offer our services to a wider choice of territories and look forward to rolling out client campaigns globally.”

Empire have recently executed a media buying campaign for Epson across Europe, Africa and South Africa.