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WPP and Anzu, an adtech startup specializing in integrating advertising into video games, today announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space. These standards, which include ad viewability and brand lift measurement,…
In recognition of financial challenges faced by agencies and brands based in countries whose currency has been devalued against the US dollar, The One Club for Creativity has announced adjusted fees for The One Show 2021 entries received from three…
Post-Pandemic Trends & Futures A new report from Wunderman Thompson Intelligence, unpacking post-pandemic trends and futures in global sports. 2020 saw professional sports brought to a standstill, with seasons interrupted and trophies hanging in the balance for months. But while…
To accelerate digital transformation and deep focus on communications Walgreens Boots Alliance has selected WPP as its global marketing and communications agency. WPP will work with WBA to implement its integrated mass-personalization marketing strategy and reputation-management communications strategy in support…
“Once in a Century”: this year’s entrants can be part of history by winning a coveted ADC Cube in the prestigious show’s 100th awards season. The One Club for Creativity continues its special ADC100 centennial celebration with the opening of…
AKQA and Grey launch new network model – industry powerhouse offers clients outstanding creativity, innovation and brand-building at global scale WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group. Grey is renowned for creative storytelling…
New Categories include Health & Wellness, Pharma, Digital Devices, and Socially Conscious Content. New York Festivals® AME Awards® for the World’s Best Advertising and Marketing Effectiveness™ is now accepting entries for the 2021 competition. Since 1994, AME has honored innovative…
The One Show 2021 Opens With Later Deadlines, New Categories Call for entries supported by “Embrace the Moment” campaign by Wolff Olins. After providing the creative community with this year’s largest global awards show and definitive international and regional creative…
Bowery Awards Jury Judges Entries from 31 Countries Worldwide New York Festivals® Bowery Awards, celebrating independent creatives in the commercial landscape, announced the 2020 competition Finalists. Entries submitted from 31 countries around the globe were thoughtfully reviewed by the Bowery…
WPP announces the appointment of Dr. Ya-Qin Zhang to its Board as a Non-Executive Director with effect from 1 January 2021. A world-renowned technologist, scientist and entrepreneur, Dr. Zhang served as President of Baidu Inc, the global internet services and…
