ADVERTISING
Repeated, or retargeted, advertising can annoy many consumers and ads for products seen after a consumer has finished researching a product can do more harm than good, according to new research from InSkin Media and RAPP Media. Generally 2% of…
Ogilvy & Mather today announced for the third consecutive year that the agency has been named to LinkedIn's "The World's 100 Most InDemand Employers" list. As the 25th most sought after employer, O&M is the first and only advertising agency…
Stimulating growth in the food market is difficult for retailers and brand owners alike, but anecdotally it’s more difficult for the latter. Recent research shows it is only going to get harder. Food expenditure per capita Down Under is among…
The Global Awards® competition has announced the 2014 Shortlist. This year marks the 20th anniversary of the Global Awards dedication to recognizing the World’s Best Healthcare & Wellness Advertising™. To celebrate this milestone, the competition launched the Young Globals student…
Age of Indentity "Branding " began as a mark of ownership, trust, and quality, and evolved into a more sophisticated symbol of differentiation and identification in the post–World War II era. As commerce became global and markets became saturated with…
• Nissan rises to 56th place in Interbrand study, up from 65th last year • Value of the Nissan brand increases by 23% to $7.623 billion Nissan has been named one of the world's most valuable brands for 2014, according…
Dentsu Aegis Network today announced the appointment of Koji Watanabe as Managing Director of the newly launched advertising agency, Dentsu Middle East & Africa. The launch of Dentsu MEA takes Dentsu Aegis Network MENA’s tally of brands up to six…
The 2015 Dubai Lynx International Festival of Creativity continues to highlight the importance of nurturing future talent through its student competitions; The Masar Student Creative Award for Print and the Integrated Student Award. This year the competitions expand to honour…
Although they are adjacent generations, Gen Y (Millennials) and Gen Z have a number of major differences. Gen Z is a more tech-innate, connected generation - which heavily affects their communication style. This precocious cohort is more socially aware than…
Cheil MENA, part of South Korea’s largest advertising network, Cheil Worldwide, has appointed Anis Zantout as their new Regional Digital Director with immediate effect. The senior appointment continues to illustrate Cheil’s commitment to the Middle East and North Africa and…
