ADVERTISING
For its new advertising campaign, the brand has imagined a changeover between the two champions, René Lacoste and the new Crocodile, Novak Djokovic. The first film of the campaign, directed by Julien Pujol and presented on May 22nd, bears witness…
Publicis Media creates future-focused next generation board To drive transformation through fresh perspectives on shared goals Publicis Media has created a next generation board which will work with the company’s global executive group to address opportunities and drive transformation across…
WPP announces that it has made a strategic investment in 88rising, Inc. (“88rising”), a US-based producer of digital content catering to the Asian millennial market. 88rising has branded and sponsored content deals with companies such as adidas, Maybelline and Revolve,…
Otsuka Pharmaceutical Co., Ltd. was named the winner of the Dentsu Advertising Grand Award, taking the highest honor in the Japanese advertising industry. The recipients of the 70th Dentsu Advertising Awards were announced by the Dentsu Advertising Awards Screening Committee,…
Mindshare, the global media agency network,has expanded Sanchit Sanga’s role of Chief Digital Officer (CDO) for Mindshare AsiaPacific to also include the Middle East and Northern Africa (MENA). The veteran CDO for Mindshare Asia Pacific has added the Middle East…
PINAR, the well-known Turkish brand, has appointed Initiative MENA as its media agency of record. PINAR is a brand with a wide variety of dairy, meat and drinking water products meeting different consumer needs across the region. Since its establishment…
As part of Facebook’s Hack For Good, Save the Children launches Ramadan campaign for Syrian children
Save the Children, an international NGO, today launched the “It’s Not the Same For Them” campaign to remind people of the harsh realities that confront Syrian children. The campaign will run throughout Ramadan, across the Middle East and North Africa.…
The Cannes Lions International Festival of Creativity has today announced new networking opportunities to enhance the Festival experience for its global attendees. Cannes Lions has joined forces with Accenture Interactive as its Connections Partner to launch new initiatives that combine…
This year London International Awards (LIA) is proud to announce that in addition to its Global ‘Of the Year’ awards, it will be introducing Regional ‘Of the Year’ awards. These winners will receive a LIA Statue. Like the Global ‘Of…
Following a competitive pitch, Grayling has been selected as the new GCC communications agency for Rasasi, the region’s leading perfume house, to develop and execute a strategic and integrated public relations and social media programme. Boasting a strong presence across…