ADVERTISING
We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch…
TBWA\RAAD delivered one of its best performances in years at the Cannes Lions International Festival of Creativity, leading the MENA awards tally with a total of six Lions among twelve shortlisted entries, for five clients, across eight award categories. The…
J. Walter Thompson Casablanca have made Cannes Lions history this year by winning the first ever Lions awarded to any agency in Morocco with KitKat “Break The Speed” campaign for Nestlé Tunisie Distribution, at the Cannes Lions Festival. This evening…
Ogilvy has announced the findings of the 2018 Global Media Influence Survey at the Cannes Lions Festival, which revealed trust in traditional media as a source for news has declined 22 percent since 2016. The survey of over 350 journalists…
Saudi Telecom Company’s (STC) “Unveil Saudi” campaign by J. Walter Thompson Saudi Arabia has won WARC’s Special, Long-Term Idea award, and Gold, for its content strategy that demonstrated achievement of brand business goals. The WARC Awards scheme is a global…
Award-winning agency reaffirms its commitment to Egypt one week after its global re-founding Regional creative powerhouse Memac Ogilvy yesterday unveiled its new Cairo office as part of a major restructure in Egypt. The award-winning, global agency has moved house to…
Executives from WPP, the world leader in communications services (LSE:WPP), joined elected officials at 3 World Trade Center to cut the ribbon marking the opening of its latest major office co-location. The Group will begin moving the first of 4,000…
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing…
Hot on the heels of immersive experiences in stores—recent examples include the sleepovers that British retailer John Lewis offered shoppers in its store on London’s Oxford Street last year, and Goop Lab, Gwyneth Paltrow’s “shoppable bungalow” in Los Angeles’ Brentwood…
The new offering sees a dedicated Memac Ogilvy team launched in the region, integrating the agency’s MarTech capabilities into one expert technology hub Ogilvy, one of the world’s leading agencies, will be deploying its Marketing Center of Excellence across the…