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WPP announces that it has acquired Design Bridge Limited (“Design Bridge”), a leading independent and highly-awarded brand design agency. Design Bridge combines strategic thinking, intuition and creative excellence to bring brands to life through great ideas that connect with people.…
God-is Rivera has been promoted to director of inclusion and cultural resonance, a newly created position at VML. Rivera has been a vital part of the evolution of VML’s Inclusion & Diversity committee. Being a black woman in the advertising…
WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of 122 campaigns entered for the Cannes Creative Effectiveness Lions this year to establish key trends of effective advertising with powerful creative. Campaign budgets,…
To manage its advertising, public relations and social media Memac Ogilvy, the leading advertising and public relations agency in MENA, succeeded to partner with Zain Iraq, part of Zain Group – the leading telecom and mobile data service provider across…
Marking the exact anniversary of its founding 100 years ago, Grey Group today announced the appointment of its next generation of leadership with the promotion of Michael Houston to Worldwide Chief Executive Officer of Grey Group, effective immediately. A…
UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m - the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published today. Overall market growth occurred…
Erik DuPlessis sent me a link to this post titled 'The Wisdom of Taxi Drivers' by Damon Stapleton. Thank you, Erik, like you said, “very, very good”. Why? Because it reminds us that the power of stories lies in being…
WARC, the global authority on advertising and media effectiveness, has named the jury panel of the Effective Use of Tech category for its Media Awards 2017, an international competition rewarding communications planning which has made a positive impact on business…
A recent article by James McQuivey on Forbes proposes that the age of interruption is coming to a close, because people will no longer be doing interruptible things on interruption-friendly devices. If so, what does that mean for the future…
For the seventh year in succession, WPP has been named the world’s most creative parent company at the Cannes Lions International Festival of Creativity. The Group accumulated the highest number of points of any of the advertising and marketing services…
