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Dubai Lynx has today announced that it will bring See It Be It Dubai to the 2018 Festival. The initiative, powered by Neutrogena®, is an acceleration programme for women on the cusp of career progression in the communications industry in…
FP7 MENA is delighted to announce the promotion of Amr El Kalaawy as the Managing Director of FP7/CAI effective immediately. As MD of FP7/CAI, Amr will report into Sahar El Zoghby, CEO, MCN Egypt, enabling valuable collaborations with sister agencies…
Momentum/CAI are pleased to announce the promotion of Lina Fateen as Managing Director of their agency. Lina Fateen joined FP7 Cairo in 2002, and with a track record in systems & procedures and a work ethos to match, she grew…
Proven performance cements partnership with the network Following a competitive review involving digital and creative agencies, Beiersdorf (BDF) has reappointed OMD to manage its creative and digital assets. The new three-year contract is the latest development in a successful relationship…
WPP today announced the merger of Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe (BCW), one of the world’s largest, full-service, global communications agencies with deep expertise in digital and integrated communications, across all industry sectors. The…
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? A recent Nielsen global online survey discussed the trust levels across earned, owned and paid advertising…
There are six key drivers of brand love, and a brand can be measured by how well it exceeds needs, sets trends, shares values, builds trust, elevates experiences, and respects consumers. By analyzing these drivers, the Brand Love Index…
Eleven Percent states companies can save up to 84,000 AED per annum by outsourcing marketing functions Dubai was ranked the 29th best city for start-ups according to the Start-up Cities Index in 2017 which ranks 85 of the world’s most…
FP7/BEY today announced that L’Oréal have awarded them with their social and digital communication business. The exclusive partnership will involve the full social media and digital scope for L’Oréal Paris, Maybelline, Yves Saint Laurent, Lancôme and Kiehl’s. With this win, FP7…
Programmatic buying continues its surge in digital ad buying space, providing Internet-first businesses reliable conversions. Shady Francis, Regional Country Manager MEA, from RTB House expects programmatic to dominate 2018 marketing expenditures – here’s how. Programmatic was originally developed as a…