ADVERTISING
Global adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published . That’s down from 4.8% growth in 2016. However, 2016 was a ‘quadrennial year’, and benefited from extra adspend stimulated by the US…
McCann New York’s ‘Fearless Girl’ wins three Grands Prix Tonight, the 64th Cannes Lions International Festival of Creativity celebrated the best creative work in the world as the sun glistened across the bay of Cannes. Winning work took centre-stage in…
Emirates, the Middle East's leading airline, announced today the renewal of its contract with Havas Media. Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the airline's 150 worldwide destinations…
Wimpy, one of the country’s favourite casual dining family restaurants, is inspiring South Africans who never have enough time, to make the time for the ones that they love. And, leading the campaign, is its first brand ad in five…
WPP-owned agency POSSIBLE has bolstered its global team, appointing Anurag Gupta as Chief Growth Officer. Based out of Singapore, Anurag will be working closely with Global and Asia Pacific teams to drive POSSIBLE’s offering in the region and key global…
FCB Joburg helped South African Tourism launch two new initiatives to delegates at INDABA 2017 last month. The first of these, called Good Times in a Box, is intended to stimulate domestic tourism by revolutionising the way the hospitality and…
MEC,a leading media agency, today named Neil Hardwick as CEO of MEC in the Middle East and North Africa. The announcement was made by Alastair Aird, Global COO and Chairman for EMEA. Neil joins MEC from a position as CEO…
Co-Founder of Comic Relief and Project Everyone will receive the award at the Cannes Lions International Festival of Creativity The Cannes Lions International Festival of Creativity has today announced that Richard Curtis will be honoured with the Cannes LionHeart Award…
Leaders from across the creative spectrum join forces for eight-days of trailblazing content The 64th Cannes Lions International Festival of Creativity has today announced the full content programme, taking place from 17-24 June 2017. The role of creativity in the…
For its new advertising campaign, the brand has imagined a changeover between the two champions, René Lacoste and the new Crocodile, Novak Djokovic. The first film of the campaign, directed by Julien Pujol and presented on May 22nd, bears witness…
