ADVERTISING
Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published . That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018.…
For the first time, the strength of the duopoly is reducing the pool of ad money available to other online media owners WARC Global Advertising Trends - The Duopoly WARC, the international marketing intelligence service, has found that of the…
AME Awards for the World's Best Advertising and Marketing Effectiveness has announced the Finalists for the 2019 competition. The 2019 AME Grand Jury representing 5 regions from around the globe, evaluated entries to select this year's Finalists from entries submitted…
BBDO New York ranked #1 agency. BBDO Worldwide ranked #1 agency network. Omnicom Group ranked #1 holding company Burger King is world's top brand. Procter & Gamble is world's top advertiser Global, 18 March 2019 -- WARC has today released…
Media Strategy Report 2019 WARC, the global authority on advertising and media effectiveness, has today released its 2019 Media Strategy Report, highlighting key trends and themes for an effective media strategy. The insights are drawn from the winners of the…
Detailed Analysis of Expenditures on Internet Advertising Media Detailed analysis of spending on Internet advertising media jointly carried out by D2C Inc., Cyber Communications Inc. and Dentsu Inc. Three companies in the Dentsu Group have released a survey titled "2018…
WPP announces the appointment of Cindy Rose OBE to its Board as a non-executive director. Rose became Microsoft UK CEO in 2016, with responsibility for all of Microsoft’s product, service and support offerings across the United Kingdom, continuing the company’s…
Dubai Lynx International Festival of Creativity has today announced Ian Fairservice, Founder, Managing Partner and Group Editor, Motivate Media Group, as the Advertising Person of the Year 2019. One of the Festival’s most prestigious awards, the Dubai Lynx Advertising Person…
These brands have recorded the highest Impression scores in the UAE, Saudi Arabia and Egypt The 2019 YouGov BrandIndex Women’s Choice Rankings reveal Dubai’s flag-carrier airline Emirates, smartphone giant Apple and global messaging service WhatsApp are the top ranked brands…
Futurelite AG’s “THE BELLBOY” Earns Grand Midas and Scores 4 Golds; Mastercard and McCann top Midas Report The New York Festivals Midas Awards® for the World’s Best Financial Advertising℠ announced the 2018 winners. Worldwide since 2001, the Midas Awards is…
