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Smartphone launches by major device manufacturers are always a big deal – especially those of tech giants such as Samsung and Apple. Such set-piece events can garner widespread media exposure and generate mass consumer interest. This was proved last month…
Media agency will accelerate the digital transformation of the market with its data-first approach Omnicom-owned communications agency PHD today announced the opening of its latest office with a new operation in Cairo, Egypt. Located in the central district of Zamalek,…
96 Percent of Marketers to Increase Video Ad Spend; Issue Call for Stronger Viewability Standards ViralGains, the industry's only digital video advertising journey platform, in conjunction with the Chief Marketing Officer (CMO) Council today released a study that investigated how…
Publicis Media Aligns EMEA & APAC Markets Under Unified Leadership Move Advances Company’s Goal of Simplifying Its Business and Driving Deeper Connectivity in Service to Its Clients Publicis Media today announced a unified leadership structure across Publicis Media EMEA and…
2018’s Trophy Winners will be announced at the New York Show on May 17th New York Festivals International Advertising Awards® announced this year’s Finalists from entries submitted from 51 countries for the following competitions: Activation & Engagement, Audio, Avant-Garde/Innovative, Branded…
Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP with immediate effect. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer. Mark Read, Chief Executive Officer of Wunderman and…
Award ceremony held in the presence of H.H. Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum and H.R.H. Prince Khalid Al Faisal The Arab Thought Foundation (ATF), in the presence of His Highness Sheikh Ahmed Bin Mohammed Bin Rashid Al…
Initiative MENA received global recognition for its accomplishments in media innovation at the 10th annual Internationalist awards for Innovation in Media. The awards, which were handed out in New York City on April 3rd, are judged for breakthrough communications thinking,…
Finalist Teams include 2 from Columbia College Chicago, Lycoming College Pennsylvania and SupdePub School of Communication France New York Festivals Global Awards® Young Globals competition & internship program has announced the 2018 competition Finalists. This year, the Young Globals entries…
The Good Report celebrating the best campaigns for social responsibility 2017 A collaboration between ACT Responsible and Gunn Report Fearless Girl #1 campaign | BBDO New York #1 agency | BBDO Worldwide #1 network | Amnesty International #1 brand The…