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According to the BrandZ Top 100 Most Valuable Global Brands study released by market researcher Kantar Millward Brown, Toyota continues to be the world’s most valuable car brand for the sixth year in a row, followed for the first time…
Today we’re making significant steps to bring more transparency to ads and Pages on Facebook. Giving people more information about any organization and the ads it's currently running will mean increased accountability for advertisers, helping to prevent abuse on Facebook.…
TBWA announced it was entering into a regional program with Facebook that will be rolled-out in Africa, Middle East, Turkey, Central and Eastern Europe. TBWA Worldwide is a leading global advertising agency known for its Disruption® methodologies and innovative brand…
Network outperforms all other media agencies after picking up Grand Prix, 2 Silver and 1 Bronze Lion Following a fantastic run of success for the agency in 2018, MediaCom has been named Media Network of the year at the Cannes…
Rudy Banholzer appointed to lead the new expanded operation in the region Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a leading technology-enabled, data-driven performance…
“We Sell. Or Else.” said David Ogilvy, and set the diktat for generations of marketing people to follow. At the recently held Cannes Lions 2018, several speakers discussed the changing role of marketing and how the mantras of selling…
We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch…
TBWA\RAAD delivered one of its best performances in years at the Cannes Lions International Festival of Creativity, leading the MENA awards tally with a total of six Lions among twelve shortlisted entries, for five clients, across eight award categories. The…
J. Walter Thompson Casablanca have made Cannes Lions history this year by winning the first ever Lions awarded to any agency in Morocco with KitKat “Break The Speed” campaign for Nestlé Tunisie Distribution, at the Cannes Lions Festival. This evening…
Ogilvy has announced the findings of the 2018 Global Media Influence Survey at the Cannes Lions Festival, which revealed trust in traditional media as a source for news has declined 22 percent since 2016. The survey of over 350 journalists…
