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Saudi Telecom Company’s (STC) “Unveil Saudi” campaign by J. Walter Thompson Saudi Arabia has won WARC’s Special, Long-Term Idea award, and Gold, for its content strategy that demonstrated achievement of brand business goals. The WARC Awards scheme is a global…
Award-winning agency reaffirms its commitment to Egypt one week after its global re-founding Regional creative powerhouse Memac Ogilvy yesterday unveiled its new Cairo office as part of a major restructure in Egypt. The award-winning, global agency has moved house to…
Executives from WPP, the world leader in communications services (LSE:WPP), joined elected officials at 3 World Trade Center to cut the ribbon marking the opening of its latest major office co-location. The Group will begin moving the first of 4,000…
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing…
Hot on the heels of immersive experiences in stores—recent examples include the sleepovers that British retailer John Lewis offered shoppers in its store on London’s Oxford Street last year, and Goop Lab, Gwyneth Paltrow’s “shoppable bungalow” in Los Angeles’ Brentwood…
The new offering sees a dedicated Memac Ogilvy team launched in the region, integrating the agency’s MarTech capabilities into one expert technology hub Ogilvy, one of the world’s leading agencies, will be deploying its Marketing Center of Excellence across the…
A young copywriter from FCB Joburg has just landed the gig of her lifetime (to date) – Yenani Madikwa has been selected as FCB Global’s second-annual Cannes FCBsocialEYE and receives an all-expenses paid trip to attend Cannes 2018 next month…
Effie Index recognises companies that are most effective at delivering business results for clients WPP has been ranked as the world’s most effective communications services group in the 2018 Effie Index. It is the seventh year in a row that…
KITKAT announced the launch of the first of a kind KITKAT Mini Moments Desserts in the Middle East featuring four unique flavors inspired from some of the most renowned desserts in the world. The new mini chocolate bars are produced…
Marcel to Accelerate the Transformation of Publicis Groupe from a Holding Company to an 80,000-Person Enterprise Platform Publicis Groupe today unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - AI-powered innovation that will accelerate transforming the organization from…
