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Mediaquest promotes Obeida Danhach to CEO

Appointment part of company’s transformation drive Akama Holding has announced the promotion of Obeida Danhach to CEO of its unit Mediaquest. At the company since 2007, she was until now its publisher in charge of Marie Claire’s regional editions, Haya,…
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New York Festivals 2022 Radio Awards Now Accepting Entries

New for 2022, NYF Radio Awards Debuts New Trophy, the NYF Tower The 2022 New York Festivals® Radio Awards competition is now open for entries. New York Festivals Radio Awards honors storytellers from around the globe. Since 1957 NYF has…
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New York Festivals 2022 TV & Film Awards Now Accepting Entries

New for 2022, TV & Film Awards Debuts New Trophy, the NYF Tower The 2022 New York Festivals® TV & Film Awards competition is open for entries. New York Festivals Television & Film Awards honors storytellers from around the globe.…
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Liquid Retail Appoints Kristine Varma as its new EMEA Director of Finance & Operations

Liquid, the award-winning retail ideas company fully dedicated to ensuring brands sell by helping shoppers buy, has further strengthened its management team with the appointment of Kristine Varma as its new Director of Finance & Operations for Europe, the Middle…
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Advertiser spend on TV and social media is twice as high as daily consumption

Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the investment gap is $86.9bn for linear TV WARC Global Advertising Trends: The Investment Gap A new WARC analysis of advertising…
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Media opportunities at ICC Men’s T20 World Cup 2021

The following is the schedule of media opportunities on Wednesday, 20 October at the ICC Men’s T20 World Cup 2021: Abu Dhabi Namibia and the Netherlands play their Group A match at the Zayed Stadium on Wednesday at 14h00 local…
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Dentsu retains Standard Chartered global media remit

Dentsu International has been selected as Standard Chartered’s Media Agency of Record for a further five years, having successfully defended the account in a competitive pitch.  Sumeet Single, Country Head, Corporate Affairs, Brand & Marketing, Standard Chartered Bank commented: “Dentsu…
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New York Festivals Announces 2021 Radio Winners; The BBC Earns Broadcaster of the Year Award

TBI Media is Production Company of the Year; 2021 Grands Go to I'm Not A Monster, The Hobbit, and Weightless New York Festivals Radio Awards announced the 2021 Storytellers Gala.World-class audio work created by global storytellers from 30+ countries was…
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WPP and Snap Inc. launch Augmented Reality partnership

The AR Lab will deliver state-of-the-art marketing and commerce solutions for brands WPP and Snap Inc., the camera company behind Snapchat, today announced a global partnership (“The AR Lab”) to help brands build and deliver immersive experiences for consumers using…
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Merkle appointed by Sacred Groves for Performance Media brief

Merkle, a leading technology-enabled, data-driven customer experience management company and part of dentsu, has been appointed by Sacred Groves to deliver and manage its communications and engagement strategy for its online programmes.  Sacred Groves, a start-up social enterprise with a…
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QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

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