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Mindshare, the award-winning global media agency network that is part of GroupM, announced today that effective October 1st, Mindshare MENA Regional CDO, Tony Bourached, will take over the lead as Chief Executive Officer. Reporting dually to Ashutosh Srivastava –Mindshare Chairman…
Keith was named the World’s Most Influential Chief Marketing Officer by Forbes in 2017, 2018 and 2019, and Global Marketer of the Year by the World Federation of Advertisers in 2017. He received The Drum’s Lifetime Achievement Award in 2018,…
Newest C-Suite Hire Brings Over 30 Years of Experience and Expertise to the Digital Business Transformation Company Publicis Sapient, the digital business transformation hub of Publicis Groupe, has announced today the appointment of Kristi Erickson as Global Chief Talent Officer.…
A Prime Mover in GREY's Dynamic International Growth Michael Houston, Worldwide CEO of GREY group, today announced the appointment of Nirvik Singh as Chief Operating Officer (COO) of Grey Group, a new global position. A thirty-year veteran of GREY group…
FP7 McCann Dubai wins Grand Prix and Research Excellence Award for Uber’s ‘Uber Legends’ campaign Campaigns for global brands including Nescafé, McDonalds, OMO and Uber, as well as local brands, such as Al Tayer Motors, Byblos Bank, Jarir Bookstore and…
WPP will create a co-location campus in the heart of the US tech industry that will house over 1,000 people from its companies in San Francisco. WPP will lease 115,000 square feet at 360 Third Street, a recently redeveloped building…
InterContinental Hotels Group (IHG®), one of the world’s leading hotel companies, has expanded its relationship with WPP by awarding it the global public relations business for its Mainstream and Upscale brands. The global consolidation of PR responsibilities will now be…
TikTok has concluded its search for a global media partner, appointing PHD as its Global Agency of Record to manage media planning and buying duties across all channels in international markets outside of China. The appointment is effective immediately and…
Kantar examined the online giant’s advertising efforts across various media from July 1 through July 16. This year Amazon extended its annual Prime Day sale into a two-day event, and by all accounts it was a record-breaking success. To understand…
TBWA\RAAD has announced today the implementation of a new creative structure at its Dubai headquarters, effective immediately. The new formation confirms Executive Creative Director Manuel Bordé as the sole leader of the agency’s creative output and elevates award-winning talents Alberto…
