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The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing…
Hot on the heels of immersive experiences in stores—recent examples include the sleepovers that British retailer John Lewis offered shoppers in its store on London’s Oxford Street last year, and Goop Lab, Gwyneth Paltrow’s “shoppable bungalow” in Los Angeles’ Brentwood…
The new offering sees a dedicated Memac Ogilvy team launched in the region, integrating the agency’s MarTech capabilities into one expert technology hub Ogilvy, one of the world’s leading agencies, will be deploying its Marketing Center of Excellence across the…
A young copywriter from FCB Joburg has just landed the gig of her lifetime (to date) – Yenani Madikwa has been selected as FCB Global’s second-annual Cannes FCBsocialEYE and receives an all-expenses paid trip to attend Cannes 2018 next month…
Effie Index recognises companies that are most effective at delivering business results for clients WPP has been ranked as the world’s most effective communications services group in the 2018 Effie Index. It is the seventh year in a row that…
KITKAT announced the launch of the first of a kind KITKAT Mini Moments Desserts in the Middle East featuring four unique flavors inspired from some of the most renowned desserts in the world. The new mini chocolate bars are produced…
Marcel to Accelerate the Transformation of Publicis Groupe from a Holding Company to an 80,000-Person Enterprise Platform Publicis Groupe today unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - AI-powered innovation that will accelerate transforming the organization from…
The Cannes Lions International Festival of Creativity has announced the launch of The Work, a new digital resource aimed at providing the global creative communications industry with the intelligence they need to do better business. The Work is a unique…
Cannes Lions has announced it will host a two-day “Change for Good” Hackathon, to be held live on 19-20 June at the 65th Cannes Lions International Festival of Creativity. Together with Amazon, Huge and international advocacy platform Global Citizen, Cannes…
Cannes Lions, the International Festival of Creativity, has today announced the 413 jury members chosen to award and celebrate the best creative work from around the world. This year’s juries are composed of individuals from 50 countries, including for the…
