ADVERTISING
J. Walter Thompson Dubai has been selected by Closeup, a leading Unilever oral care brand, as its Agency of Record and communications partner in the Gulf region. The globally renowned oral-care brand, Closeup is the original youth oral care brand…
Solidifying its reputation as one of the UAE’s - and region’s - leading and most trusted brand and digital agencies, Omnia is announcing that it has been appointed brand consultant for Emirates NBD. Having worked with Emirates NBD on an…
Babyshop, a children’s retailer, sends a message of unity from the Middle East to the Middle East and to the world, through a surprising perspective, starting with the month of Ramadan. Ramadan is a time of the year when Muslims…
ASDA’A Burson-Marsteller, the region’s leading public relations consultancy, has won ‘Best Campaign – Middle East/Africa’ for its 9th Annual ASDA’A Burson-Marsteller Arab Youth Survey at the 2018 PRWeek Global Awards held in London on Tuesday night. The ground-breaking study, which…
If you believe ads are becoming more invasive, you're not alone. In a survey of US internet users by Kantar Millward Brown, 71% of respondents said that ads are more intrusive now than they were three years ago. A similar…
Over the past year, media companies and data providers have worked together to offer secondary media guarantees based on a slew of new metrics. If you can measure it, odds are someone is guaranteeing against it. The TV networks have…
Dive Brief: Thirty-eight percent of U.S. consumers think online ads should be shorter than TV ads, while 7% think online ads should be longer, according to findings of Kantar Millward Brown’s AdReaction study that were made available to Marketing Dive. …
Three of the top five best selling car brands in the UAE are from Japanese car manufacturers, according to 2017 search data from Dubicars.com. UAE customers prefer budget friendly vehicles with space for the whole family, but luxury vehicles still…
The Cannes Lions International Festival of Creativity has today announced Google as the Creative Marketer of the Year 2018. The award honours brands that distinguish themselves through consistently outstanding creative storytelling. This year, Google is recognised for embracing creativity across…
New York Festivals prestigious Executive Jury convened in New York Cityto judge the 2018 NYF International Advertising Awards. New York Festivals launched their first Executive Jury in 2011. The decision was made to add an additional jury to the judging…
