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The Cannes Lions International Festival of Creativity has announced the launch of The Work, a new digital resource aimed at providing the global creative communications industry with the intelligence they need to do better business. The Work is a unique…
Cannes Lions has announced it will host a two-day “Change for Good” Hackathon, to be held live on 19-20 June at the 65th Cannes Lions International Festival of Creativity. Together with Amazon, Huge and international advocacy platform Global Citizen, Cannes…
Cannes Lions, the International Festival of Creativity, has today announced the 413 jury members chosen to award and celebrate the best creative work from around the world. This year’s juries are composed of individuals from 50 countries, including for the…
J. Walter Thompson Dubai has been selected by Closeup, a leading Unilever oral care brand, as its Agency of Record and communications partner in the Gulf region. The globally renowned oral-care brand, Closeup is the original youth oral care brand…
Solidifying its reputation as one of the UAE’s - and region’s - leading and most trusted brand and digital agencies, Omnia is announcing that it has been appointed brand consultant for Emirates NBD. Having worked with Emirates NBD on an…
Babyshop, a children’s retailer, sends a message of unity from the Middle East to the Middle East and to the world, through a surprising perspective, starting with the month of Ramadan. Ramadan is a time of the year when Muslims…
ASDA’A Burson-Marsteller, the region’s leading public relations consultancy, has won ‘Best Campaign – Middle East/Africa’ for its 9th Annual ASDA’A Burson-Marsteller Arab Youth Survey at the 2018 PRWeek Global Awards held in London on Tuesday night. The ground-breaking study, which…
If you believe ads are becoming more invasive, you're not alone. In a survey of US internet users by Kantar Millward Brown, 71% of respondents said that ads are more intrusive now than they were three years ago. A similar…
Over the past year, media companies and data providers have worked together to offer secondary media guarantees based on a slew of new metrics. If you can measure it, odds are someone is guaranteeing against it. The TV networks have…
Dive Brief: Thirty-eight percent of U.S. consumers think online ads should be shorter than TV ads, while 7% think online ads should be longer, according to findings of Kantar Millward Brown’s AdReaction study that were made available to Marketing Dive. …
