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Tom Hardstaff expands his role to inlcude Head of Client partnerships at UM MENAT UM MENA is delighted to announce the expansion of Tom Hardstaff’s role to Head of client Partnerships, UM MENAT. Tom joined the agency in 2014 as Head…
WPP’s GroupM, and Zer, a Koç Group Company, have formed a partnership to launch new digital media agency Ingage. Ingage will service the rapidly growing demand for digital marketing and offer clients agile solutions that bring together GroupM's global innovative…
According to the BrandZ Top 100 Most Valuable Global Brands study released by market researcher Kantar Millward Brown, Toyota continues to be the world’s most valuable car brand for the sixth year in a row, followed for the first time…
Today we’re making significant steps to bring more transparency to ads and Pages on Facebook. Giving people more information about any organization and the ads it's currently running will mean increased accountability for advertisers, helping to prevent abuse on Facebook.…
TBWA announced it was entering into a regional program with Facebook that will be rolled-out in Africa, Middle East, Turkey, Central and Eastern Europe. TBWA Worldwide is a leading global advertising agency known for its Disruption® methodologies and innovative brand…
Network outperforms all other media agencies after picking up Grand Prix, 2 Silver and 1 Bronze Lion Following a fantastic run of success for the agency in 2018, MediaCom has been named Media Network of the year at the Cannes…
Rudy Banholzer appointed to lead the new expanded operation in the region Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a leading technology-enabled, data-driven performance…
“We Sell. Or Else.” said David Ogilvy, and set the diktat for generations of marketing people to follow. At the recently held Cannes Lions 2018, several speakers discussed the changing role of marketing and how the mantras of selling…
We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch…
TBWA\RAAD delivered one of its best performances in years at the Cannes Lions International Festival of Creativity, leading the MENA awards tally with a total of six Lions among twelve shortlisted entries, for five clients, across eight award categories. The…
