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Prasanth Kumar (PK) is promoted to the position of CEO for MENA and Africa in addition to his current role as the CEO for South Asia. Mindshare Changes Management for Growth Markets Mindshare, the global media agency network, has today…
According to Zenith’s Programmatic Marketing Forecasts, over two-thirds of display advertising globally will be traded programmatically within 12 months. In the most advanced markets, that figure will rise to 90%. The growth of precision marketing has largely been couched in…
New York Festivals® International Advertising Awards® will bring together of some of the most creative, technically advanced filmmakers in the industry to participate on the Live 2018 Film Craft Executive Jury. This discerning panel of film professionals dedicated to the…
The annual Dubai Lynx International Festival of Creativity concluded this evening with an Awards Ceremony following three days of talks, workshops, networking and creative inspiration. Jose Papa, Managing Director Cannes Lions commenting on the 2018 winning work said “The MENA…
Dubai Lynx has today announced that it will bring See It Be It Dubai to the 2018 Festival. The initiative, powered by Neutrogena®, is an acceleration programme for women on the cusp of career progression in the communications industry in…
FP7 MENA is delighted to announce the promotion of Amr El Kalaawy as the Managing Director of FP7/CAI effective immediately. As MD of FP7/CAI, Amr will report into Sahar El Zoghby, CEO, MCN Egypt, enabling valuable collaborations with sister agencies…
Momentum/CAI are pleased to announce the promotion of Lina Fateen as Managing Director of their agency. Lina Fateen joined FP7 Cairo in 2002, and with a track record in systems & procedures and a work ethos to match, she grew…
Proven performance cements partnership with the network Following a competitive review involving digital and creative agencies, Beiersdorf (BDF) has reappointed OMD to manage its creative and digital assets. The new three-year contract is the latest development in a successful relationship…
WPP today announced the merger of Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe (BCW), one of the world’s largest, full-service, global communications agencies with deep expertise in digital and integrated communications, across all industry sectors. The…
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? A recent Nielsen global online survey discussed the trust levels across earned, owned and paid advertising…