ADVERTISING
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising…
WARC, the global authority on advertising and media effectiveness, has today released the shortlist of the WARC Prize for MENA Strategy 2019, a search for the best strategic marketing thinking that has driven results in the Middle East and North…
The fast-food brand has achieved the highest uplift in Ad awareness in KSA during June Domino’s Pizza’s new digital adverts around having a safe Eid and introducing their new delivery rates have helped the brand achieve greatest uplift in Ad…
WPP announced the acquisition of a majority stake in Italian technology-driven creative agency, AQuest. AQuest’s expertise includes innovative UX and UI design, production, consumer experience and activations for clients such as Gucci, Bulgari, Mercedes, Poliform and Smeg. Based in Milan and…
To coincide with the start of Cannes Lions International Festival of Creativity, WARC, the global authority on advertising and media effectiveness, has today released 'Anatomy of Effectiveness', a white paper for brand marketers and advertising agencies alike, highlighting five key…
One of the most anticipated shortlists is announced. After 3 weeks of intense judging in 10 capital cities with some of the world's most esteemed creatives, the Gerety Awards is proud to announce its shortlist. Launched this January, The Gerety…
Happiness / an FCB alliance, Belgium tops the AME Agency Report, for OVK / PEVR (Parents of Road Victims) leads the Brand Report New York Festivals® AME Awards® has announced the 2019 AME Report, a ranking of the world’s most…
Africa’s Travel Indaba 2019, which took place at the Inkosi Albert Luthuli International Convention Centre in Durban earlier this month, brought together over 6 500 delegates including 1 033 exhibitors and 1 502 buyers and was, according to Tourism Minister…
WPP is to create a modern, new campus for its agencies in Paris, due to open in 2021. The latest in WPP’s ambitious programme of investments bringing agencies together under one roof will be located at 145-149 rue Anatole France…
The One Club for Creativity Opens Call for Entries For Global Young Guns 17 Industry’s only global, cross-disciplinary, portfolio-based awards competition celebrating creative professionals age 30 and under; This year’s YG branding and award design developed by Hey Studio, Barcelona.…
