ADVERTISING
Sajid Shafique appointed as Design Director of GCreative Grayling, a leading global communications firm, is pleased to announce the appointment of Sajid Shafique as Design Director for its Middle East creative arm, GCreative. Sajid joins GCreative following more than 20…
Most marketers point the finger at publishers and media companies With brand safety issues continuing to plague advertisers, publishers are stuck trying to figure out how to solve a pretty complicated problem. New research from Society for New Communications Research…
After 4 years of leading Dubai-based creative tech firm Brndstr, Founder Simon Hudson, has stepped down from his role as CEO. Having supported over 200 brands across 8 countries and generating close to $5million in revenue, Hudson is making way…
Back in 1990 Stephen King, who passed away in 2006, published a pioneering study on advertising spend during a downturn. His conclusion: that businesses which cut advertising would be long-term losers KING started out by defining a recession in a…
New York Festivals® International Advertising Awards® has announced the first 21 members of the 2018 Executive Jury, an elite panel of Global and Regional Chief Creative Officers appointed to select the World’s Best Advertising®. “The 2018 Executive Jury represents some…
WPP announces that its wholly-owned marketing communications network, Ogilvy & Mather (Ogilvy), has acquired a majority stake in ARBA, a digital consultancy. Founded in Hong Kong in 2012, ARBA offers bespoke digital design and software engineering services with a focus…
Geojit, a reputed financial services company with three decades of experience in providing investment solutions, has rolled out a new campaign to promote their specialized services. Spread across print, outdoor, electronic and digital mediums, the campaign has ‘choosiness’ as its…
Toyota South Africa and FCB Africa have ‘renewed their vows’ meaning that one of the longest-standing relationships in the local advertising & marketing industry will continue uninterrupted. FCB Africa, then Lindsay Smithers, was awarded Toyota SA’s advertising & marketing business…
Brand Union Africa is bringing Doug De Villiers, currently CEO of Brand Science, and his team into Brand Union to form a dynamic new market offer. Doug – who will assume the Vice-Chairmanship of the business - is one of…
After an extensive pitch process involving multiple global agencies, Zenith has been selected as Agency of Record to handle the prestigious media assignment for Nestlé Middle East. The Publicis Media Group agency will manage the full scope of media services…