ADVERTISING
Following a competitive pitch, Grayling has been selected as the new GCC communications agency for Rasasi, the region’s leading perfume house, to develop and execute a strategic and integrated public relations and social media programme. Boasting a strong presence across…
FCB Cape Town was inspired by classic writers such as Virginia Woolf and Franz Kafka to ‘put pen to paper’ in its latest campaign for Exclusive Books, one of South Africa's largest bookselling chains with stores throughout South Africa and…
The award-winning ‘boys’ – two of the two of the hairiest, wrinkliest and most frank-speaking brand ambassadors around – are back in a new campaign for the Cancer Association of South Africa (CANSA). Currently airing in South Africa, “Back to…
The Middle East Communications Network (MCN), one of the leading advertising and marketing communications agency networks in MENA, has identified ‘agency-agnostic’ collaboration as its primary focus for the future. The news was announced by MCN Group CEO Ghassan Harfouche…
“The Refugee Nation” Wins Best of Show The One Club for Creativity announced the winners for the 44th Annual One Show Awards in cross-platform, film, intellectual property, interactive, mobile, radio, social influencer marketing, social media, and UX/UI. Hosted by Jessica…
To consolidate BAV properties, talent and resources WPP’s David Roth to Lead Drive to Develop Collaborative Products That Leverage BAV and BrandZ Together Y&R announced that it is creating the BAV Group to consolidate the BrandAsset® Valuator (BAV) study along…
We set out to answer a series of crucial cultural and economic questions regarding the position women hold in society, their impact on the world, and the nuances that make up the global female consumer demographic. To address these questions,…
Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. The more than 80-year-old Dubai based and founded company, with over 12,000 employees that operates across HR Solutions and Waste Management,…
Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012, according to the new edition of Zenith’s Top Thirty Global Media Owners, published . These two companies captured 64%…
Bollywood icon Shah Rukh Khan arrived in Dubai on 6 May to shoot the sequel to the award-winning #BeMyGuest film with the second phase of the promotional campaign film to be done in collaboration with well-known Indian film director Kabir…
