ADVERTISING
There are six key drivers of brand love, and a brand can be measured by how well it exceeds needs, sets trends, shares values, builds trust, elevates experiences, and respects consumers. By analyzing these drivers, the Brand Love Index…
Eleven Percent states companies can save up to 84,000 AED per annum by outsourcing marketing functions Dubai was ranked the 29th best city for start-ups according to the Start-up Cities Index in 2017 which ranks 85 of the world’s most…
FP7/BEY today announced that L’Oréal have awarded them with their social and digital communication business. The exclusive partnership will involve the full social media and digital scope for L’Oréal Paris, Maybelline, Yves Saint Laurent, Lancôme and Kiehl’s. With this win, FP7…
Programmatic buying continues its surge in digital ad buying space, providing Internet-first businesses reliable conversions. Shady Francis, Regional Country Manager MEA, from RTB House expects programmatic to dominate 2018 marketing expenditures – here’s how. Programmatic was originally developed as a…
A long-time leader at Ogilvy UK & EMEA, Frohlich has recently been at the helm of the fully-integrated WPP British Airways (IAG) team. Ogilvy Group UK announces the appointment of Michael Frohlich to UK CEO, where he will lead the…
Dubai Lynx has today announced that it will bring See It Be It Dubai to the 2018 Festival. The initiative, powered by Neutrogena®, is an acceleration programme for women on the cusp of career progression in the communications industry in…
Ad campaign 'Meet Graham', agency AlmapBBDO, network BBDO Worldwide, holding company Omnicom Group, brand Nike, advertiser Volkswagen Group and USA top the rankings Gunn Report, the global index of creative excellence in advertising, today released the results of the newly…
Geometry reveals global rebrand as focus shifts to omni-channel services Geometry Global, a brand experience agency operating regionally in Dubai, Bahrain, Beirut, KSA and Egypt – among 56 markets worldwide - today unveiled a new brand identity reflecting the changes…
Babyshop assigns creative marketing duties for the ME region to FP7/MENA Dubai Babyshop, the Middle East’s leading children’s retailer have announced a strategic partnership with the region’s most effective creative marketing agency, FP7/MENA Dubai, effective immediately. FP7/MENA Dubai will work…
To award the best campaigns in the world and discuss the industry’s future Lisbon International Advertising Festival, whose purpose is to annually award the best advertising campaigns in the world and discuss the industry’s most important themes, has the great…