ADVERTISING
The spread and influence of technology will be a key driver of change across the globe over the next five years. However, there will be regional differences, and some countries will leapfrog traditional cycles of development. In this report, we…
Teams brought home 2 Gold, 5 Silver and 2 Bronze awards for 6 clients across 8 categories The J. Walter Thompson network in MENA ranked second overall at the MENA Effies show in Dubai on 15 November. Teams from Cairo,…
Agency wins Most Effective Advertising Office of the Year and Most Effective Agency Network of the Year for fifth consecutive year, along with the coveted Grand Prix Award FP7, MENA’s leading creative marketingcompany, part of the Middle East Communications Network…
DWTC and Huawei demonstrate their trust in the network with new contracts Two PHD MENA clients have extended their relationship with the media planning network after recently concluded competitive reviews. Dubai World Trade Centre (DWTC), the region’s largest fair, exhibition…
New research released by Saїd Business School, University of Oxford and Kantar Millward Brown at an event in London reveals that social media advertising can be a highly effective channel for driving long-term brand impact, especially on metrics such as…
A picture says a thousand words. Will B2B marketers use them for meaningful connections? It is estimated that around 1.2 trillion photos will be taken in 2017. The proliferation of the smartphone and growth of sites such as Facebook, Instagram,…
Midas Jurors include Financial Advertising Experts from 6 Continents The Midas Awards® for the World’s Best Financial Advertising℠ has announced its 2017 Grand and Executive Juries and, due to overwhelming demand, has extended its final deadline until November 17th. To…
Mindshare, the global media agency network that is part of WPP, has appointed Sudipto Roy Managing Director, Team Unilever for AAR (APAC, Africa, Middle East, Turkey, and Russia). Roy’s mandate is to bring the collective power of WPP to Unilever,…
A couple of weeks ago I suggested that I would come back to the idea that there is a right time to advertise to someone. Right now the marketing world seems to have decided that the right time to get…
Havas Group’s performance marketing brand Ecselis announced that Bertrand Fraboulet and Karim Eid were named Co-Global Heads. They will be responsible for driving development and delivery of innovative, value-building search & performance marketing solutions for clients, including multi-channel performance products.…