ADVERTISING
In a previous post I mentioned that there were some disturbing trends lurking in WARC’s analysis of campaign trends from this year’s Cannes Lions. To my mind those trends say a lot about the sorry state of marketing practice today.…
Mars consolidates global media planning and buying into MediaCom Agency wins as part of a GroupM solution to extend 25-year relationship with client Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers…
New York Festivals Global Awards® 2018 competition, now in its 24th year, has announced the 2018 Executive Jury Chairs. Internationally acclaimed global leaders, Kathy Delaney, Global Chief Creative Officer, Publicis Health and June Laffey, Chief Creative Officer, McCann Health will…
WPP is to create a campus in Prague, bringing together 12 of its agencies under one roof. The new office will see one of the most architecturally-important Functionalist buildings in Prague, Bubenská 1, extensively renovated and house up to 1,500…
Product-led solutions, emotion and humour, e-commerce marketing and purpose with PR drive sales WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions…
Growth twice rate of GDP, Full Year 2018 forecast revised up to 4.8% UK advertising spend in Q1 2018 rose 5.9% year-on-year to reach £5.7bn - the 19th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data…
MCN today announced the appointment of Shadi Kandil as the Chief Executive Officer of MCN MEDIABRANDS across the MENAT region, effective immediately. This appointment comes as a reinforcement of the group’s continuous commitment to offer seamlessly integrated marketing solutions to…
J.Walter Thompson Dubai has been named the Agency of Record for the world renowned King’s College Hospital in Dubai. King’s College Hospital is a leading Global healthcare provider and has over 175 years of experience delivering high quality care and…
It was a proud moment when the team from Y&R Dubai went up on the Cannes Lions stage to receive the Gold Lion for ‘One Poster for Peace’ campaign. The campaign designed for The Inter-religious Council for Bosnia & Herzegovina…
dubizzle, the UAE’s leading classifieds platform, has announced the appointment of two new senior members of staff to its regional advertising team. Jonathon Padron will join as Head of Ad Operations - AMEA and Chadi Antonios as Head of Sales/Advertising…
