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Singapore Airlines has appointed TBWA\ and PHD for global creative and media duties, following a six-month pitch process handled by R3. The appointment will take effect from 1 April 2019 and the contract is effective for five years. Through a…
USA Takes the Lead with 178 Finalists Followed by South Africa with 40 and Hong Kong with 18 New York Festivals Midas Awards® has announced the Finalists for the 2018 competition. Worldwide since 2001, the Midas Awards is the only…
6% growth estimated for FY2018 adspend Further growth of 4.6% for FY2019 amid Brexit uncertainty UK adspend rose 5.1% year-on-year to reach £5.6bn in Q3 2018, marking the 21st consecutive quarter of market growth and the industry's strongest third quarter…
Havas, one of the world’s largest communication groups, appoints Dany Naaman as its new CEO for the Middle East effective 1st of February 2019. Pierre Soued will be stepping down from his current role as CEO of Havas Middle East.…
Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith offices around the world are working together to bring happiness…
To Lead Global Inclusion & Diversity Department The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support and celebrate the success of the global creative community, has promoted Lauren Cole to lead its wide-ranging One…
The Gender-Equality Index identifies companies committed to advancing women in the workplace WPP was today named an industry leader in the 2019 Bloomberg Gender-Equality Index (GEI) which recognises companies committed to transparency in gender reporting and advancing women’s equality. Bloomberg’s…
A brand logo builds a level of familiarity between the brand and the consumer. It acts as a quick, visual representation of a brand’s message and position and is often used as a tool to stir emotion and a center…
New subcategories also launched specifically for single posts, ads and campaigns using Snapchat. Reflecting the fast-growing use and importance of augmented reality and virtual reality in creative marketing programs, The One Club for Creativity announced that Snapchat will now sponsor…
The Gender-Equality Index identifies companies committed to advancing women in the workplace WPP was today named an industry leader in the 2019 Bloomberg Gender-Equality Index (GEI) which recognises companies committed to transparency in gender reporting and advancing women’s equality. Bloomberg’s…
