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IKEA wins Consumer Friendliness Index Award

Retailer honoured by Department of Economic Development Retail furnishing brand IKEA, part of the Al-Futtaim group have been awarded by the Dubai Department of Economic Development as a result of the Consumer Friendliness Index exercise conducted earlier this year. The…
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Death of the Small- to Mid-Tier Agency Has Been Greatly Exaggerated

Since the 1980’s, the anticipated shrinkage in numbers of the small- to mid-tier ad agencies (less than 100 people or so) has not happened. If anything, there are more of them! While worldwide mega-agency groups (starting with Saatchi & Saatchi…
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Charlotte d’Amboise will present the New York Festivals 2015 Torch Award to the Grand-Winning Team

Two-time Tony nominee and Broadway triple threat Charlotte d’Amboise will take to the stage on May 21st to present the New York Festivals® 2015 Torch Award to the Grand-Winning Team.   The accomplished performer will honor the winners of the…
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Grayling launches flagship African office in Kenya

Grayling (@GraylingPR), a leading global communications consultancy, has announced the launch of its new office in Nairobi, Kenya.  The establishment of Grayling’s Kenyan operation cements its presence in Africa and the new office will act as a regional hub for…
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Content - do more than just add to the noise

Even within the fast-growing Asia Pacific region, ASEAN countries stand out for their tremendous increase in customers’ time spent online, participation in social media and online research, while time spent in traditional media is already slowing down in the more…
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The Characteristics of Effective Brands

Winning brands thrive because they’re aligned with strategic objectives and adapt over time. When one thinks of Volvo, “safety” almost always comes to mind. The instant recall Volvo has achieved is down to its obsession with safety in its products,…
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Customer Expectations in 2015: Use Context

As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have changed. In this second installment, our executives discuss the need to provide a customized experience…
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Edelman to Acquire Award-Winning Agency DABO & CO

The combination of Edelman’s United Arab Emirates operations with those of DABO & CO will create a new leader in the Middle East communications industry. Together they will meet the demand of clients and brands for increasingly integrated communications marketing…
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Lions Innovation teams with R/GA to launch Start-up Academy

This year’s Lions Innovation Festival programme will include a unique Start-up Academy, developed in partnership with pioneering global digital agency, R/GA. Places will be awarded to two representatives from up to ten hand-picked start-ups. They'll receive complimentary accommodation and passes…
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The new vocabulary of brand management

Customer satisfaction may be the oldest brand metric in the book. When the first “consumer” traded a pelt for a flint (or something like that), he or she was either pleased and came back for more, or found that the…
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QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

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