ADVERTISING
Takes over the reins from the Dubai-based Fund Advisers following a management buyout. Finsbury Associates becomes the newest name in financial advisory services in the UAE today. Its launch follows a management buyout of the market leading company, Fund Advisers…
Makeup brand Max Factor has selected legendary Hollywood actress Marilyn Monroe as its ‘global campaign ambassador’. Although she passed away in 1962, the brand will use Monroe’s image as part of its 2015 advertising campaigns. Max Factor will highlight the…
The potential success of sponsored content is directly linked to how consumers already feel about the brand advertiser and the publisher hosting the content. That’s the big takeaway from a comprehensive Interactive Advertising Bureau (IAB) and Edelman Berland study on…
Global perceptions of private-label products have proven to be largely favorable, with almost three-quarters of global respondents (71%) in a recent Nielsen online survey saying that private-label quality has improved over time. Similarly, 67% believe private label offers extremely good…
Carmudi presents the top five selling cars of the year With new cars, SUVs, and trucks introduced this year, car shoppers have had more than hundreds of models to choose from in 2014. Some 72 million cars were sold globally…
Carat MENA, part of Dentsu Aegis Media, is continuing its rapid expansion across the Middle East and North Africa by appointing a partner in Bahrain to support its clients with interests in the Kingdom. Gulf Marcom Group, which was the…
Consumers examine the promises a company makes to them (branding) and also assess if that organization has the means and the credibility to meet this promise (reputation). In the competitive telecom landscape, companies have several avenues they can explore to…
No other country shares faster, with a fifth of shares occurring in first 24 hours; Japan also has lowest % of video views on YouTube and Indonesia has the highest share rate in South East Asia South Koreans share branded…
New York Festivals International Advertising Awards® patented Matrix Judging System earns huge kudos within the international advertising community. This two-tier judging system, used exclusively by New York Festivals, brings together the efforts of two distinguished juries to ensure that all…
Lions Health, the global creative festival for the healthcare communications industry, has today announced that Andrew Spurgeon and Rob Rogers will lead the juries at next year’s awards. Andrew Spurgeon, Executive Creative Director, Langland, will preside over the Health &…