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The Cannes Lions International Festival of Creativity, the world’s leading celebration of creative excellence in communications, has today announced a record number of entries with 40,133 entries received across Cannes Lions (21-27 June), Lions Health (19-20 June) and Lions Innovation…
Touted as the fastest growing segment of the U.S. population, multicultural consumers have another advantage in the marketplace: They’re young and living longer. With a growing youthful and receptive audience, marketers can cultivate and build relationships early—establishing trust and brand…
The Middle East Public Relations Association Announces Visionary Award Shortlist Voting for the Visionary Award winners is open to all MEPRA members One winner to be chosen from the Communications, Corporate, and Government sectors and honored at the MEPRA Leadership…
Which commercials will win a coveted Film or Film Craft Lion? Participate in The Gunn Report's Cannes Sweepstakes - a fun, quick and perfect way to test advertising knowledge as the countdown to Cannes Lions begins The Gunn Report, the…
Traditional enterprise sourcing procedures are proving unfit to deliver the level of agility, speed and innovation that a bimodal organization needs. Gartner, Inc., said that a bimodal organization needs to adopt an adaptive approach to sourcing, where the distinct needs…
While some consumers like to stick with what they know, others are more adventurous—even in the alcoholic beverage aisle. In February 2015, Nielsen fielded an English-only survey of more than two thousand adults in an attempt to determine which alcoholic…
After a record breaking number of votes, the Cannes Lions International Festival of Creativity has today confirmed the winners of Lions Live. The online initiative, in partnership with Mindshare and YouTube, brings a selection of sessions from the Festival stage…
A cast of stars from previous commercials in an FCB Cape Town ad for Savanna is helping to launch the leading cider brand’s new bottle, which includes a new shape, logo, closure and is debossed1. From the Savanna Dark ad,…
Apple has overtaken Google to reclaim the title of ‘world’s most valuable brand’ in the 2015 BrandZTM Top 100 Most Valuable Global Brands, released today by WPP and Millward Brown. Apple has increased its brand value to $247 billion, a…
Dentsu Aegis Network has acquired John Brown Media, one of the world’s leading branded content agencies. John Brown Media’s rich depth of experience in creating and publishing content will enhance Dentsu Aegis Network’s existing content capabilities, creating a highly differentiated…