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Media communications network honoured for its highly effective and creative campaigns Initiative MENA’s creative marketing talent has been recognised with five wins at two prestigious industry award ceremonies. The regional media communications network scooped a brace of trophies for…
When it comes to innovation, one of the biggest hindrances a company can face is actually its own mindset. While it’s immensely challenging to develop and deliver innovative products and services in today’s world, it’s impossible to do so if…
Global study reveals Millennials’ profoundly different approach to achieving happiness Young people have a fundamentally different approach to achieving happiness compared to previous generations, which has profound implications for brand marketing. This is the key finding of ZenithOptimedia’s latest global…
Bechara Mouzannar, chief creative officer of LB MENA has been named to the AdFest 2015 jury. Mouzannar will be jury president of the Radio and Film categories. The award-winning executive has seen LB MENA win several high-profile awards this year,…
UM awarded Qatar Financial Centre (QFC) Authority’s international and regional media business As part of a new global media partnership agreement between QFC Authority and UM, UM will now represent QFC Authority in all of its media buying and planning…
Personal care products company Combe has appointed MEC as its media agency for the MENA region. Combe Asia-Pacific is a subsidiary of Combe International, which owns global brands including Just for Men and Vagisil. As the company already works with…
JWTIntelligence‘s latest report, The Future 100,features original analysis and insights on 100 key trends and cultural shifts to watch in the year ahead. An evolution of the of JWTIntelligence’s flagship 100 Things to Watch, The Future 100 features a new…
Brands must distinguish between human motivations and technological change Since the advent of the Internet, there has been a pervasive meme spreading through society in general; and the marketing community specifically. The meme holds that humans are changing and that…
Mobile advertising, social media and programmatic buying to drive 17% growth in digital in 2015 According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9% to reach US$545 billion in 2015. The global economy is expected to improve…
The FMCG market is being disrupted on several fronts; by retailer brand and category strategies around private label, increasing consumer preferences for fresh, and structural changes in food retailing with growing popularity of online grocery shopping. The biggest disruption, however,…