ADVERTISING
Words by Medy Navani, Founder and CEO of Design Haus Medy Whether you are writing content for a pitch presentation or conceptualising the look of a space, thinking creatively is essential in most industries. A poll conducted by IBM found…
Today, FCB Global has announced that Luis Silva Dias has been promoted to CEO of FCB International. He will report to FCB Worldwide CEO Carter Murray. FCB’s International division was created in 2013 to oversee the growth and output of…
2018 Executive and Grand Jury Recruitment in Progress The 2018 Midas Awards® for the World’s Best Financial Advertising℠ is now open for entries. Founded in 2001, the Midas Awards is the only awards show to recognize excellence in financial advertising…
In a previous post I mentioned that there were some disturbing trends lurking in WARC’s analysis of campaign trends from this year’s Cannes Lions. To my mind those trends say a lot about the sorry state of marketing practice today.…
Mars consolidates global media planning and buying into MediaCom Agency wins as part of a GroupM solution to extend 25-year relationship with client Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers…
New York Festivals Global Awards® 2018 competition, now in its 24th year, has announced the 2018 Executive Jury Chairs. Internationally acclaimed global leaders, Kathy Delaney, Global Chief Creative Officer, Publicis Health and June Laffey, Chief Creative Officer, McCann Health will…
WPP is to create a campus in Prague, bringing together 12 of its agencies under one roof. The new office will see one of the most architecturally-important Functionalist buildings in Prague, Bubenská 1, extensively renovated and house up to 1,500…
Product-led solutions, emotion and humour, e-commerce marketing and purpose with PR drive sales WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions…
Growth twice rate of GDP, Full Year 2018 forecast revised up to 4.8% UK advertising spend in Q1 2018 rose 5.9% year-on-year to reach £5.7bn - the 19th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data…
MCN today announced the appointment of Shadi Kandil as the Chief Executive Officer of MCN MEDIABRANDS across the MENAT region, effective immediately. This appointment comes as a reinforcement of the group’s continuous commitment to offer seamlessly integrated marketing solutions to…
