ADVERTISING
Over the past year, media companies and data providers have worked together to offer secondary media guarantees based on a slew of new metrics. If you can measure it, odds are someone is guaranteeing against it. The TV networks have…
Dive Brief: Thirty-eight percent of U.S. consumers think online ads should be shorter than TV ads, while 7% think online ads should be longer, according to findings of Kantar Millward Brown’s AdReaction study that were made available to Marketing Dive. …
Three of the top five best selling car brands in the UAE are from Japanese car manufacturers, according to 2017 search data from Dubicars.com. UAE customers prefer budget friendly vehicles with space for the whole family, but luxury vehicles still…
The Cannes Lions International Festival of Creativity has today announced Google as the Creative Marketer of the Year 2018. The award honours brands that distinguish themselves through consistently outstanding creative storytelling. This year, Google is recognised for embracing creativity across…
New York Festivals prestigious Executive Jury convened in New York Cityto judge the 2018 NYF International Advertising Awards. New York Festivals launched their first Executive Jury in 2011. The decision was made to add an additional jury to the judging…
Momentum Egypt, are delighted to announce that they have been named the winners of 11 awards at the MENA & African Cristal Awards. The MENA Cristal Awards, which took place in Beirut this year, honors the region’s best advertising campaigns…
Toyota’s new social engagement campaign has successfully lifted off with over 90 000 hits and 1,4-million impressions for its first execution paying homage to Toyota Corolla owner Jitesh and his car. This 90-second music video - featuring the charismatic Snooze…
Leading smartphone manufacturer Huawei Consumer Business Group Egypt (Huawei) has concluded its recent three-way review with the appointment of PHD Egypt as its new agency of record. The full media account is the first win for the media agency’s newly…
Team Energy launches with fully integrated, next-generation marketing services model BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally. The decision is the culmination of a thorough competitive…
Wavemaker, the new media, content and technology agency, has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as CEO for Wavemaker MENA. The announcement was made by Ajit Varghese, Wavemaker’s Global President of Market Development. Rabe joins from a position…
