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2017 AME Awards Will Unveil First Annual AME Report for the World’s Best Advertising & Marketing Effectiveness The AME Awards® for Advertising & Marketing Effectiveness will unveil the first-ever AME Report, a new yearly ranking of the world’s most successful…
Engage Works, a world-leading creative technology agency based in Dubai and London,is proud to announce two new key hires to the business; Abigail Firth as the Managing Director for the Middle East office and Paul Hunter, Group Commercial Director. Abi’s…
A global search for next-generation marketing effectiveness Jim Stengel to chair Best Use of Brand Purpose category Warc has today launched a new global competition, The Warc Awards, to honour the effective use of emerging marketing disciplines. The Warc…
The Cannes Lions International Festival of Creativity has released the names of the first 2017 jury Presidents. The selected group of industry leaders are tasked with judging the best work in the world to win the Lions awards, alongside their…
McCann Worldgroup, FP7/DXB Dubai, and Mastercard Score Number One in Midas Rankings 2016 Midas Network, Agency and Brand Report Rankings Announced The Midas Awards® for the World’s Best Financial Advertising℠ announced the 2016 Midas Award for Innovation and Midas Report…
Submissions for the second edition of The Lisbon International Advertising Festival will open on the 6th of February. Tickets for the festival will also be available for purchase starting from the same date. There will be a special discount for…
As part of their ongoing CSR initiative, Big Hug, PHD UAE organized a blood donation event outside their office in Dubai Media City on Monday, January 23rd, 2017. It registered over 100 donors keen to help save lives, far exceeding…
Global loyalty marketing agency, ICLP reveals what retailers need to know about the newest generation of shoppers and how they can build real loyalty with millennials. The research found that while shoppers over 30 want to build a mutual relationship…
The internet is literally going nuts over front page ad by the Middle East’s leading nut-maker Al Rifai reacting to the swearing in of Donald Trump. The ad that appeared in the Daily Star yesterday alongside news of Trump’s inaugural…
Raffaello Middle East has become the first confectioner to launch a genuine love story from the region. In a new campaign created by Grey MENA, the white chocolate praline from Ferrero becomes a conduit to love, asking consumers if they…