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The Good Report celebrating the best campaigns for social responsibility 2017 A collaboration between ACT Responsible and Gunn Report Fearless Girl #1 campaign | BBDO New York #1 agency | BBDO Worldwide #1 network | Amnesty International #1 brand The…
FP7 Dubai has announced a major client win in the real estate industry; Dubai Properties, a leading real estate master developer based in Dubai. With its extensive and renowned portfolio of clients, FP7 Dubai will utilize its industry-leading experience to…
To Manage the Intersection of Media and Marketplaces 10-year Publicis Groupe Veteran and Commerce Expert Ali Nehme To Lead & Accelerate Efforts Publicis Media today announced the launch of Commerce as a Publicis Media global practice dedicated to spearheading a…
Dentsu Aegis Network today announces the executive appointment of Tarek Daouk as CEO of Middle East and North Africa, a move that will continue to drive forward the organisation’s ambition to become a 100 percent digital economy business by 2020.…
Dubai Lynx celebrates the MENA region's incredible creative output. This three day festival, which occurred from March 11th - March 14th, brings together top creatives, the world's best brands, fledgling start-ups and everyone in between to learn, network and celebrate…
Dentsu Jayme Syfu Philippines Earns AME Best of Show, Platinum and Green Awards Additional Regional Platinum Awards Earned by Heimat Werbeagentur GmbH Germany and Zulu Alpha Kilo Canada New York Festivals® AME Awards®, for the World’s Best Advertising and Marketing…
OMD MENA has been named Media Network of the Year for the second year running, sweeping 26 awards, including five Grand Prix and five gold trophies, across eight competitions. The award-winning work came from several clients, including Nissan, McDonald’s and…
The Effie Awards, globally known for honoring marketing effectiveness have selected a juror from the MENA region for the first time ever. Having won close to a hundred Effie Awards, Tahaab Rais, FP7/MENA’s Regional Head of Strategy and MENA Truth…
Prasanth Kumar (PK) is promoted to the position of CEO for MENA and Africa in addition to his current role as the CEO for South Asia. Mindshare Changes Management for Growth Markets Mindshare, the global media agency network, has today…
According to Zenith’s Programmatic Marketing Forecasts, over two-thirds of display advertising globally will be traded programmatically within 12 months. In the most advanced markets, that figure will rise to 90%. The growth of precision marketing has largely been couched in…
