DIGITAL
Long-form video is spreading across social media. With the June 2018 launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day. Some marketers are placing pre-roll and mid-roll ads in social shows,…
Watch Party allows users to watch videos on Facebook together in real time Facebook is launching Watch Party to all Groups around the globe. Watch Party is a new way for people to watch videos on Facebook together in real…
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018, published today. By 2020 the average person will be spending 84…
Influencer marketing is a powerful tactic that targets consumers where they already spend much of their time: social media. Globally speaking, Instagram is the primary platform for many influencer-brand campaigns, but it's hardly the only one. Take China, for example.…
Asianet News Network today announced the formal launch of their latest Bi-lingual Media Tech Platform in English and Hindi - MyNation.com. Abhijit Majumder, former Managing Editor, Mail Today, will be its Editor-in-Chief. With this launch, the group’s digital news media…
Sage, the market leader in cloud business management solutions, held an exclusive roundtable to discuss the urgent need for digital transformation in agriculture. Taking place at Madinat Jumeirah in Dubai, the event drew the participation of senior agricultural leaders seeking…
The World Cup is a massive global event that is followed by a lot more than just football fans. In 2014, over 350 million people on Facebook shared an astonishing three billion posts, comments, and likes related to the tournament. …
Majority of the Middle Eastern countries, especially those in the GCC, are hot target for cyberattacks. According to a newly-released report by Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity solutions, ransomware remains a widespread threat…
LinkedIn, the world’s largest professional network has announced the launch of carousel for Sponsored Content, a new way for a brand to tell its story and to interact with its target audience on LinkedIn. In a single carousel ad, marketers…
The second edition of the IMD World Digital Competitiveness Ranking 2018saw a slight improvement in the global ranking of the UAE, allowing it to reach 17thplace, and lead its Arab neighbours in the report. The IMD World Digital Competitiveness Ranking…