DIGITAL
So a couple of weeks ago I sounded off about Facebook’s plans to enable sound automatically in its New Feed. I suspect my reaction is not that unusual and that advertisers still need to think about how their video is…
In October, we outlined what it will take to create a healthy advertising ecosystem: great experiences for people, meaningful business results for advertisers, and sustainable growth for publishers. Ad placements that are built to drive unintentional clicks run counter to…
Middle East organizations are adopting the latest Internet of Things technology infrastructure to drive the wider region’s USD 8 billion market, global Internet of Things enabler SAP announced today. As the inter-connected Internet of Things era advances, Middle East organizations…
Header bidding allows multiple ad exchanges to bid on the same inventory at the same time, which allows publishers to sell more inventory at higher prices. But it has created new problems, which need to be resolved. It is one…
Approximately 250 years ago Samuel Johnson said, “The next best thing to knowing something, is knowing where to find it.”This is quite afitting quote from the author ofA Dictionary of the English Language and equally fitting today when it comes…
• Faraz Khalid is the former Co-founder and Managing Director of Namshi, the leading online fashion retailer in the Middle East • Noon, the region’s game-changing e-commerce platform, is set for launch later this year Noon, the Middle East’s soon…
The spread and influence of technology will be a key driver of change across the globe over the next five years. However, there will be regional differences, and some countries will leapfrog traditional cycles of development. In this report, we…
Digital Shadows, the industry leader in digital risk management,reveals the findings of an in-depth study carried out by its team of multilingual analysts assessing the changing habits and tactics of organized credit card fraud gangs. It points to increased sophistication…
Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016. This…
More than 2 billion people across the globe use Facebook every month as a place to connect and share thoughts, ideas and laughs with friends. In celebration of World Emoji Day on Monday (7/17), Facebook and Messenger are sharing new…