DIGITAL
Facebook shared insights and data from Facebook IQ research that examines Ramadan across MENA, showing how consumers across the region are making decisions during the month of Ramadan, with mobile technology playing a key role. Ramadan is a time to…
It is no secret that customized content is a vital ingredient in the recipe of a business’ success. With the rapid progression of social media, online marketing tools have become a detrimental contributor to the marketing mix. With the overwhelming…
Indian YouTube sensation Varun Pruthi, whose highly-charged and sometimes controversial social experiment videos regularly attract six-10 million views, is due in Ras Al Khaimah, the UAE’s northernmost emirate, this year for the second in an inspiring youth motivation series. The…
LinkedIn, the world’s largest professional network, released figures today announcing that it has hit the 500 million members milestone across 200 countries and 22 million members in the MENA region. A professional community of this size has never existed until…
LinkedIn, the world’s largest professional network, today announced that it has reached the 500 million member mark across 200 countries and territories. Having grown by more than 40% in India over the past two years, as of today, the platform…
Digital advertising industry growth at risk without comparable global measurement standards, says Kantar Media New research released by Kantar Media today warns that, if the advertising industry doesn’t find a way to measure performance accurately and consistently, Proctor & Gamble’s…
Google has announced that it will be launching a beta version of its header bidding alternative, which will be known as Exchange Bidding Dynamic Allocation or EBDA for short. Expected to launch in May 2017, the beta will be open…
“The Godfather of Adsense” joins C1X! Silicon Valley based advertising and marketing technology (AMT) leader- C1X (Class One Exchange) has roped in Gokul Rajaram as its advisor. Gokul is often addressed as the “The Godfather of Adsense,” due to his…
Cisco announced today the opening of its flagship IT and thought leadership event, Cisco Connect in the UAE, hosted by Cisco and its key strategic partners from April 17 – 18 at the Atlantis the Palm Hotel, in Dubai. Themed…
If we had to choose a single word to describe today’s consumers, “connected” would surely rise to the top of the list. Indeed, digital has disrupted a whole host of interactions, including the way we watch video content and the…