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DIGITAL

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Etisalat Unveils ‘Open Innovation Center’ to showcase Smart Solutions and Drive Digital Transformation

Center to help drive digital transformation by enabling the use of latest technologies Etisalat today announced the opening of its ultramodern ‘Open Innovation Center’ in Dubai taking the lead in creating a hub to showcase the most innovative solutions and…
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WPP named Adobe Global Digital Experience Cloud Solution partner of the year for 2017

Clients turn to WPP for marketing technology implementation to drive digital transformation and business growth WPP today announced the company has been named Adobe Global Digital Experience Cloud Solution Partner of the Year for 2017 at Adobe’s annual sales conference…
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Tito Ribeiro presents trends in social media for 2018

1- Breaking Good - The awakening of a new conscious for brands Every time it is even more necessary to re-signify digital communication about the perspectives of current semiotics. The Breaking Good paradigm is a chain of thought that preaches…
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Technology trends for 2018

Growing use of artificial intelligence, machine learning with data analytics, and business intelligence. Business applications continue to churn out large volumes of data, and users are trying to mine that data to determine patterns and predict user behavior. In ecommerce,…
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Raising the bar on viewability

Recently, GroupM announced the global rollout of the rigorous viewability standards we pioneered in the U.S. starting in 2014. At the same time, we strengthened our requirements for display advertising and added new metrics for emergent native, outstream and infeed…
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What's next in Tech in the Middle East and Africa?

The spread and influence of technology will be a key driver of change across the globe over the next five years. However, there will be regional differences, and some countries will leapfrog traditional cycles of development. We discuss these regional…
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15 Tips to Staying Secure While Staying Connected

Strong security hygiene can help protect you in today’s digitally connected world Cruising the internet can be harmful if you don’t follow best security practices. The good news is you don’t need to be a cybersecurity pro to employ smart…
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Philippe Torloting Named COO of Socialyse

Socialyse, Havas Group’s social media solution, has announced that Philippe Torloting will be joining the agency as Chief Operating Officer. His responsibilities will include developing new offers (influencer marketing, listening, performance content, etc.), improving Socialyse’s platform and products, leading the…
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UAE CEOs Must Start a Skills Revolution to Unlock the Potential of the Digital Age

9 in 10 workers in the UAE are excited about changes that technology is bringing to the workplace Reskilling people to be adaptive and relevant will create the future workforce A  study by Accenture Strategy cautions that in a rapidly…
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Have you given thumbs up for a longer tweet?

Twitter recently allowed a limited number of users to double the number of characters permitted per tweet to 280—hardly an epic length, but still a significant change for the ultra-short-form social platform. In announcing the change in late September, Twitter…
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QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

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