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What's the Must-Have Component of Native Advertising?

By now, it’s become obvious that native advertising will continue on a strong growth trajectory over the coming years. For example, estimates released in November 2014 by BI Intelligence forecast that US native ad spending would rise by 35.4% in…
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UAE Video Surveillance Market to Surpass $290 Million By 2021

Security & surveillance market is growing at significant rate in UAE. With rising public and private security spending, deployment of various security systems such as video surveillance systems, access control systems, and intrusion detection systems can be witnessed in the…
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PayPal, Square and other tech companies are disrupting banks as they move aggressively into small-business lending

A handful of payments companies including Square and PayPal are moving beyond their core market in payments to take advantage of an opportunity to help small businesses grow. Following the 2008 financial crisis, banks severely restricted access to capital, disproportionately…
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Commercial viability of vloggers yet to be realized

Brands may be looking to vloggers to promote their products but, according to new research, the popularity of vlogs does not translate into product discovery. GlobalWebIndex's latest quarterly trends report has found that 42% of the 170,000 Internet users they…
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UAE Cybersecurity Threat Landscape “More Intense and Complex Than Ever”

Leading UAE IT decision-makers today agreed that cybersecurity threats are growing in intensity and scale across the region.  According to a new survey commissioned by global Application Delivery Networking leader F5 Networks (NASDAQ: FFIV) 181% of surveyed IT decision-makers believed…
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Red Hat Receives “Positive” Rating in Gartner’s Vendor Rating Report

Red Hat, Inc. (NYSE: RHT), the world's leading provider of open source solutions, announced that Gartner, Inc., a leading provider of research and analysis on the global information technology industry, has given the company a “Positive” rating in its first…
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LinkedIn Lives Up to Its B2B Reputation

LinkedIn is known as a business-oriented social network, used for professional networking, job-hunting, industry content and news, and so forth. And despite newer social platforms that are more popular among the general population, LinkedIn still reigns in the business world,…
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STME appoints new Managing Director for Saudi operations

STME, the Middle East’s leading solutions provider and systems integrator, has announced the appointment of Mr. Abdulrahman Al Said as Managing Director for its Saudi Arabian business. Al Said brings to STME a wealth of management experience gained through a…
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Online Search Becomes Most-Trusted Media Source

November 2014 polling by Edelman found that online search engines had surpassed traditional media to become the most-trusted media source globally. The firm’s 2015 report revealed that 64% of internet users worldwide trusted online search engines the most (vs. 63%…
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TINT Set to Bolster its Regional Business

TINT, the world’s most popular social media display hub, is looking to build its regional business with a recruitment drive to meet the high demand from local brands following its launch at Gitex. Etihad Airways, DEWA (Dubai Electricity and Water…
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QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

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