DIGITAL
AdZouk, innovators in premium online advertising, has announced exclusive an partnership SHABLOL, the number one Arabic language web portal and safe social network for kids. At the forefront of digital advertising, AdZouk will be the sole campaign booking source for…
Creates the World’s Most Valuable Data Cloud to Maximize the Power of Digital Marketing Oracle announced that it has signed an agreement to acquire Datalogix, the industry-recognized leader at connecting offline consumer spending to digital marketing that helps marketers increase…
Remember when marketers used to view Facebook as a place to garner free attention? Now, however, Facebook is busy cashing in on its popularity by making sure brands have to pay to get their posts seen. Perhaps now marketers will…
If 2014 was the year that we talked about wasted ad spend on fraud - and we did - then some experts believe 2015 will bring more conversation about the wasted ad spend on inefficiencies in the supply chain. "2014…
It is confirmed: 2014 has been a great year for Red Hat. Yesterday, we announced third quarter results of our fiscal year 2015 and, with that, celebrated our 51st consecutive quarter of revenue growth - more than 12 years of…
Britons are by far the most prolific online shoppers in the developed world, according to the latest International Communications Market Report from Ofcom in the U.K., as this chart from the FT shows. On average, Britons spend an average of…
New laws force taxis to stop roaming the streets and install tracking systems The Ministry of Transport in Saudi Arabia has issued a new law that forces taxi firms to install communication and tracking systems in their vehicles in order…
Cyber criminals fully realize that companies tend to be minimally staffed during the holidays. Rather than let the calendar year end on a sour note, I suggest your organization be proactive this year and spend time hunting for adversaries rather…
Yahoo! Inc.announced it has completed its acquisition of BrightRoll, Inc. The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring substantial value to advertisers. BrightRoll is a large,…
From smartphones to tablets and even the latest generation gaming consoles, today's technology is changing rapidly. According to Nielsen’s third-quarter Total Audience Report—formerly the Cross-Platform Report—this fragmentation doesn’t apply just to technology; consumers' viewing habits are following suit. The recent…