DIGITAL
Professional competitive video gaming continues to rapidly gain popularity in the U.S., with 14% of the 13+ population now a fan of this form of competitive entertainment, up from just 8% last year. While eSports* may not rival the size…
The global flow of data is rapidly becoming as important to economic development as the flow of oil, goods and services between nations, according to national and international experts speaking at The Euromoney Qatar Conference, which concludes today. For nations…
GroupM Agencies Connect Consumer Insights Throughout Planning, Implementation and Reporting Brian Gleason Named Global CEO of [m]PLATFORM GroupM, the media investment management group of WPP, announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications,…
The State of Qatar’s efforts to digitise its economy and provide more services online is opening a huge range of opportunities for citizens, businesses and the wider region, according to experts set to attend the Euromoney Qatar Conference 2016. Qatar…
Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of social media in marketing, to establish global trends and best practice in 2016. The 'Seriously Social 2016' report features analysis…
Who should you include on your media plan? That’s the question media planners face on a day-to-day basis. As we turn our sights to 2017, many agencies will be relying on the following assumptions to reach their audiences for everything…
TECOM Group, a member of Dubai Holding, has launched its latest innovation centre for the emirate’s design and fashion ecosystem which will enable entrepreneurs, students and start-ups, to transform creative and disruptive ideas into commercial successes. The new in5 space,…
A number of countries in the region have high rates of consumer smartphone penetration, but businesses and governments need to catch up. The Middle East is on the verge of a massive digital disruption. In the past decade, the cross-border…
compareit4me.com, the Middle East’s leading financial comparison site, recently picked up top honours at two of the region’s most prestigious business award ceremonies. The company earned the Business Innovation of the Year Award at the Gulf Capital SME Awards 2016,…
Merlin Digital, a leading consumer technology brand aiming to make the world smarter through its innovative products, introduces Ridge VR, a groundbreaking and revolutionary innovation in the Real Estate sector. Unveiled at this year’s biggest and influential technology fair –…
