DIGITAL
Many people use another device, primarily a smartphone, while simultaneously watching TV. And for the most part, they do so during commercial breaks, according to a June 2017 study from Adobe Digital Insights (ADI). Indeed, out of the 1,000 internet…
BravoSolution Tejari, a strategic procurement company, will discuss digital transformation in the Middle East procurement industry as part of the fifth Procurement Strategy Summit taking place in Dubai. The summit, being held on October 11-12, will focus on how digital…
These days, brands in all shapes and sizes are posting actively on social media sites, trying to get their market’s attention. If you’re launching a new brand or business, you need to prepare to fight for some of the social…
Earlier this year, a study unraveled a staggering number of business profiles set up on Instagram – 15 million. In March 2017 alone, over 120 million Instagram users visited a linked business website, called, emailed or sent a direct message…
The incredible speed and fluidity of social media is a marvel of our digital age. Social media is an unmatched mode of direct connection with your audience, but it also opens up a new world of crisis management where one…
McKinsey: Digitization to Boost Middle East GDP by Nearly USD 100 Billion; UAE FinTech Startup Trriple to Showcase Digital Payment Innovations at GITEX Digital payments will dethrone “cash as king” in the Middle East, and boost regional GDP by nearly…
Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time—and still may prove to be. According to new data…
Mindshare, the global media agency network that is part of WPP, has developed ANNA, the global media agency world’s first programmable approach to DSP and DCO control and is launching the offering with partners AppNexus and Jivox. ANNAis a combination…
Gartner, Inc. forecasts that 310.4 million wearable devices will be sold worldwide in 2017, an increase of 16.7 percent from 2016 (see Table 1). Sales of wearable devices will generate revenue of $30.5 billion in 2017. Of that, $9.3 billion…
Facebook Safety for Journalists Guide now available in Arabic As part of the Facebook Journalism Project‘s goal to provide training and tools for journalists, Facebook launched Facebook Safety for Journalists. Working in consultation with the European Journalism Centre, the Committee…
