DIGITAL
Mindshare, the global media agency network that is part of WPP, has developed ANNA, the global media agency world’s first programmable approach to DSP and DCO control and is launching the offering with partners AppNexus and Jivox. ANNAis a combination…
Gartner, Inc. forecasts that 310.4 million wearable devices will be sold worldwide in 2017, an increase of 16.7 percent from 2016 (see Table 1). Sales of wearable devices will generate revenue of $30.5 billion in 2017. Of that, $9.3 billion…
Facebook Safety for Journalists Guide now available in Arabic As part of the Facebook Journalism Project‘s goal to provide training and tools for journalists, Facebook launched Facebook Safety for Journalists. Working in consultation with the European Journalism Centre, the Committee…
Today, Facebook will begin introducing publisher logos next to articles in Trending and Search surfaces as part of their ongoing efforts to enhance people's recognition of the sources of news distributed on the platform. Publishers will now be able to…
So a couple of weeks ago I sounded off about Facebook’s plans to enable sound automatically in its New Feed. I suspect my reaction is not that unusual and that advertisers still need to think about how their video is…
In October, we outlined what it will take to create a healthy advertising ecosystem: great experiences for people, meaningful business results for advertisers, and sustainable growth for publishers. Ad placements that are built to drive unintentional clicks run counter to…
Middle East organizations are adopting the latest Internet of Things technology infrastructure to drive the wider region’s USD 8 billion market, global Internet of Things enabler SAP announced today. As the inter-connected Internet of Things era advances, Middle East organizations…
Header bidding allows multiple ad exchanges to bid on the same inventory at the same time, which allows publishers to sell more inventory at higher prices. But it has created new problems, which need to be resolved. It is one…
Approximately 250 years ago Samuel Johnson said, “The next best thing to knowing something, is knowing where to find it.”This is quite afitting quote from the author ofA Dictionary of the English Language and equally fitting today when it comes…
• Faraz Khalid is the former Co-founder and Managing Director of Namshi, the leading online fashion retailer in the Middle East • Noon, the region’s game-changing e-commerce platform, is set for launch later this year Noon, the Middle East’s soon…
