DIGITAL
You have probably heard that Facebook’s Marketplace mobile-only service got off to a bit of a rocky start last week with many items posted for sale in violation of the site’s own commerce policy. This stumble, however, is unlikely to…
Addition of Video Viewability and Engagement Metrics Provides Clients with a More Complete View of Campaign Performance comScore announced that Facebook viewability data will be available on a global basis directly through the Ad Validation module of validated Campaign Essentials™…
In 2016, total retail sales across the globe will reach $22.049 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years, as explored…
In honor of its third anniversary, the Middle East’s first and largest car buying service is celebrating with three new locations within the United Arab Emirates. Since the UAE has one of the highest automobile turnover rates in the region,…
It seems the next media frontier is close at hand, and the technology could literally leave consumers even more immersed—and invested—in the content that surrounds them. Virtual reality (VR)—a concept that has been talked about for decades but out of…
Abu Dhabi, United Arab Emirates: Abu Dhabi Duty Free’s website, www.addf.ae, launched in June, has won two awards at the Interactive Media Awards (IMA). The website, which showcases Abu Dhabi Duty Free’s most popular…
MySky.ae, is gearing up for the best ever show at GITEX Shopper with unbeatable deals and simply amazing prizes. Launched by Sky Telecom Group, MySky.ae is the UAE’s fastest growing e-commerce site, offering shopping, social sharing and bill payment all…
The inaugural Innovation Live! Summit, an official anchor event for UAE Innovation Week, is designed to facilitate growth in the UAE economy through Innovation. To deliver this, MEED (the organisers) and the Advisory Board have created a unique initiative which…
With the softening of the real estate market and the introduction of more properties to suit various budgets, ranging from ultra-luxury to affordable series, real estate organizations are investing in social media marketing to reach their potential customers. Meltwater, a…
UAE businesses that do not embrace mobile technology as part of their efforts to enhance the consumer experience risk being sidelined in today’s increasingly competitive environment, warns the GCC’s mobility leader, axiom telecom. With the average person in the UAE…