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Facebook IQ survey finds 79% of people in the UAE have increased online video viewing over the past year

Facebook IQ commissioned research company Kantar Media to conduct a biometrics lab, and a survey among 1,999 people ages 18+ in the UAE and UK who regularly watch short-form videos online.   The research uncovered five key trends related to…
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Small screens driving audience growth to Netflix

Unique audiences visiting the Netflix website or app via a desktop/laptop, smartphone or tablet have increased by 48% when comparing Digital December 2016 ratings data to December the prior year. A majority of this year-on-year growth was driven by increased…
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lan Media Launches a Digital Control Center ‘Elan Live’

ELAN Media, Qatar’s leading Out-of-home advertising (OOH) innovation driver has launched Elan Live, the first Digital Control Center of its kind in Qatar. Elan Live is a cutting-edge control suite, from which Elan Media will control the content delivery to…
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The end of efficiency: Digital advertising must get better before it gets any cheaper

For digital advertising to connect with Gen Z consumers, it must get better before it gets any cheaper. Kantar Millward Brown’s Joline McGoldrick explains. Unfortunately, much of the narrative around digital advertising in the past 16 years has been around…
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You want to outperform brand awareness? Add subtitles to your videos!

Facebook recently announced that ads on the social network will auto play with sound on. However, new research shows that many people watch ads with the sound off, and that subtitles could be the way to increase engagement when consumers…
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Facebook Challenges Developers In The Middle East And Africa To Create The Smartest Bots For Messenger

Facebook is challenging developers across the Middle East and Africa to create innovative bots in the Bots for Messenger Developer Challenge.  This aligns with Facebook’s commitment to promote innovation in the Middle East and Africa by providing developers and start-ups…
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Importance of technology for banks and financial services in MENA

Latest digital research shows huge rise in mobile use and online purchasing in the Middle East  Organisers of MEFTECH 2017 say the financial services sector must act now to invest in technology - or face being left behind USD1.915trillion was…
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DMF and MDA to Unite Region’s Top Digital Marketing and Creative Industry Leaders

The sixth instalment of the Digital Media Forum (DMF) and the fourth edition of MENA Digital Awards (MDA), the first event of its kind in the region, will take place on 22nd March 2017 at The Westin Dubai Mina Seyahi,…
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Why marketers need to understand Cross Media Reach

It is a truism that media fragmentation has created a headache for those buying and selling media, and for those companies like us who are responsible for measuring it. Twenty years ago, the world was a far simpler place for…
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The future of programmatic targeting: blending brand affinity with behavior

The future of programmatic targeting will balance brand and behaviour to identify the most receptive audiences Today’s complex online media ecosystem will force advertisers and their media agencies to adopt more sophisticated, blended targeting approaches in 2017. The focus will…
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QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

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