DIGITAL
If we had to choose a single word to describe today’s consumers, “connected” would surely rise to the top of the list. Indeed, digital has disrupted a whole host of interactions, including the way we watch video content and the…
Red Blue Blur Ideas (RBBi), the first accredited usability & digital marketing consultancy in the Middle East was honoured with four prestigious awards at the 2017 MENA Search Awards. The awards celebrate the expertise, talent and achievements of the search…
Gayane Grigoryan reflects on the importance of the mobile friendly PR strategy at PR Summit Armenia. Gayane Grigoryan, Head of Marketing and Communications Department at Iris Media, took part at the 4th Annual PR Summit in Yerevan, Armenia, May 19-21.…
Nielsen has announced that it has expanded its measurement of Twitter mobile campaigns to 23 new global markets, in addition to the U.S. Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile…
Facebook has selected 60 finalists from the hundreds of entries it received from across the Middle East and Africa for the Bots for Messenger Developer Challenge. The Bots for Messenger Challenge is a contest to recognise and reward developers who…
Facebook shared insights and data from Facebook IQ research that examines Ramadan across MENA, showing how consumers across the region are making decisions during the month of Ramadan, with mobile technology playing a key role. Ramadan is a time to…
It is no secret that customized content is a vital ingredient in the recipe of a business’ success. With the rapid progression of social media, online marketing tools have become a detrimental contributor to the marketing mix. With the overwhelming…
Indian YouTube sensation Varun Pruthi, whose highly-charged and sometimes controversial social experiment videos regularly attract six-10 million views, is due in Ras Al Khaimah, the UAE’s northernmost emirate, this year for the second in an inspiring youth motivation series. The…
LinkedIn, the world’s largest professional network, released figures today announcing that it has hit the 500 million members milestone across 200 countries and 22 million members in the MENA region. A professional community of this size has never existed until…
LinkedIn, the world’s largest professional network, today announced that it has reached the 500 million member mark across 200 countries and territories. Having grown by more than 40% in India over the past two years, as of today, the platform…