DIGITAL
LinkedIn, the world’s largest professional network, released figures today announcing that it has hit the 500 million members milestone across 200 countries and 22 million members in the MENA region. A professional community of this size has never existed until…
LinkedIn, the world’s largest professional network, today announced that it has reached the 500 million member mark across 200 countries and territories. Having grown by more than 40% in India over the past two years, as of today, the platform…
Digital advertising industry growth at risk without comparable global measurement standards, says Kantar Media New research released by Kantar Media today warns that, if the advertising industry doesn’t find a way to measure performance accurately and consistently, Proctor & Gamble’s…
Google has announced that it will be launching a beta version of its header bidding alternative, which will be known as Exchange Bidding Dynamic Allocation or EBDA for short. Expected to launch in May 2017, the beta will be open…
“The Godfather of Adsense” joins C1X! Silicon Valley based advertising and marketing technology (AMT) leader- C1X (Class One Exchange) has roped in Gokul Rajaram as its advisor. Gokul is often addressed as the “The Godfather of Adsense,” due to his…
Cisco announced today the opening of its flagship IT and thought leadership event, Cisco Connect in the UAE, hosted by Cisco and its key strategic partners from April 17 – 18 at the Atlantis the Palm Hotel, in Dubai. Themed…
If we had to choose a single word to describe today’s consumers, “connected” would surely rise to the top of the list. Indeed, digital has disrupted a whole host of interactions, including the way we watch video content and the…
The&Partnership, m/SIX and Adloox have published a report laying out the steps the industry needs to take to reverse the rising tide of advertising fraud – as new figures from Adloox suggest advertisers could be defrauded of $16.4bn in 2017.…
Geometry Global announces two major appointments. Sarah Todd, currently CEO Geometry Global UK, steps up to assume global responsibilities as Global Client Leader and Head of Shopper Marketing EMEA. As Global Client Leader, she will drive strategic brand development and…
Background There have been multiple reported brand safety issues relating to advertising agencies on Google / YouTube and other sites. In short, brands have found their advertisements connected with hate speech and offensive content that they would wish to avoid…