EXPERIMENTAL MARKETING
The International Air Transport Association (IATA) announced that Emirates will host the 80th IATA Annual General Meeting (AGM) and World Air Transport Summit in Dubai, United Arab Emirates, on 2-4 June 2024. “We look forward to gathering the aviation industry…
IPL playoffs in 2023 delivered 44% higher* ratings than last year and surpassed the previous highest recorded during IPL 2020 - Gujarat Titans v Mumbai Indians (Qualifier 2) registers Peak TV - Concurrency of 6.1 Crore** and is also the…
WWDC23 program is unveiled, showcasing an exciting slate of online events for Apple developers around the globe to experience Apple unveiled the lineup for its annual Worldwide Developers Conference, including the timing of the keynote and Platforms State of the…
With the Transform Awards MEA having been celebrated in the Middle East and Africa region for the past decade, Transform is delighted to once again reveal its list of winners. As always, Transform’s winners reflect the transformative power of brand…
Pencil and Merits wins announced in advance of tomorrow night’s 50th anniversary One Show, when Best of Show, Best of Disciplines, special awards,and “of the Year” honors will be unveiled. Agencies in Israel, Kenya, Turkey, South Africa, and United Arab…
The future-proof agency showcased its latest research piece in partnership with TikTok to provide its clients with brand lift principles to maximise campaign efficiency across media and creative. UM MENAT gathered their clients to present a global-first research study to…
UAE moves into the Global Soft Power Index top 10 and is the fastest growing Soft Power nation within the top 20 Expo 2020 Dubai contributed $20.6 billion of uplift to the UAE’s Nation Brand Value Trust and attractiveness are…
Captures top spot with Best Airline Worldwide For the tenth year in a row, Emirates again emerged on top capturing ‘Best Airline Worldwide’ at last night’s Business Traveller Middle East Awards 2023. The red carpet ceremony was attended by industry…
The 20th edition of the esteemed UAE Young Lions Digital Competition witnessed 21 teams across 15 agencies compete on Saturday, 4th March 2023. The Judging and Awards Ceremony followed on Wednesday, 8th March 2023, with Jonathan Cruz and Saymon Medeiros…
1st Match Records 28 million Reach Across India ZEE Entertainment Enterprises Limited (ZEE), India’s largest content and entertainment powerhouse, today announced the viewership numbers of the inaugural edition of DP World International League T20 (DP World ILT20). According to data…
