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EXPERIMENTAL MARKETING

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Emirates to Host 80th IATA AGM in Dubai

The International Air Transport Association (IATA) announced that Emirates will host the 80th IATA Annual General Meeting (AGM) and World Air Transport Summit in Dubai, United Arab Emirates, on 2-4 June 2024. “We look forward to gathering the aviation industry…
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Disney Star delivers highest-ever ratings for IPL 2023 Playoffs

IPL playoffs in 2023 delivered 44% higher* ratings than last year and surpassed the previous highest recorded during IPL 2020 - Gujarat Titans v Mumbai Indians (Qualifier 2) registers Peak TV - Concurrency of 6.1 Crore** and is also the…
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Apple’s Worldwide Developers Conference to kick off June 5, 2023

WWDC23 program is unveiled, showcasing an exciting slate of online events for Apple developers around the globe to experience Apple unveiled the lineup for its annual Worldwide Developers Conference, including the timing of the keynote and Platforms State of the…
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Transform announces MEA 2023 winners

With the Transform Awards MEA having been celebrated in the Middle East and Africa region for the past decade, Transform is delighted to once again reveal its list of winners. As always, Transform’s winners reflect the transformative power of brand…
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Impact BBDO, Horizon FCB and ‿ and us Win Gold for MENA/Africa in The One Show 2023

Pencil and Merits wins announced in advance of tomorrow night’s 50th anniversary One Show, when Best of Show, Best of Disciplines, special awards,and “of the Year” honors will be unveiled. Agencies in Israel, Kenya, Turkey, South Africa, and United Arab…
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UM present's a global-first Brand Lift Study with TikTok at an exclusive event

The future-proof agency showcased its latest research piece in partnership with TikTok to provide its clients with brand lift principles to maximise campaign efficiency across media and creative.  UM MENAT gathered their clients to present a global-first research study to…
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Expo 2020 Dubai biggest driver as UAE jumps five places in Brand Finance Global Soft Power Index 2023

UAE moves into the Global Soft Power Index top 10 and is the fastest growing Soft Power nation within the top 20 Expo 2020 Dubai contributed $20.6 billion of uplift to the UAE’s Nation Brand Value Trust and attractiveness are…
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Emirates celebrates a quadruple sweep at the 2023 Business Traveller Awards

Captures top spot with Best Airline Worldwide For the tenth year in a row, Emirates again emerged on top capturing ‘Best Airline Worldwide’ at last night’s Business Traveller Middle East Awards 2023. The red carpet ceremony was attended by industry…
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and us Wins Gold at the UAE Young Lions Digital Competition 2023

The 20th edition of the esteemed UAE Young Lions Digital Competition witnessed 21 teams across 15 agencies compete on Saturday, 4th March 2023. The Judging and Awards Ceremony followed on Wednesday, 8th March 2023, with Jonathan Cruz and Saymon Medeiros…
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DP World ILT20 on ZEE’s Entertainment Platforms debuts with a stellar performance

1st Match Records 28 million Reach Across India ZEE Entertainment Enterprises Limited (ZEE), India’s largest content and entertainment powerhouse, today announced the viewership numbers of the inaugural edition of DP World International League T20 (DP World ILT20). According to data…
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QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

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  • Google I/O 2023: Making AI more helpful for everyone (4817)
  • Impact BBDO, Horizon FCB and ‿ and us Win Gold for MENA/Africa in The One Show 2023 (2214)
  • ADC Annual Awards Global Creative Rankings announced (2037)
  • Phil Nelson named Executive Vice President of CNN International Commercial (1981)
  • Transform announces MEA 2023 winners (1326)

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