• Skip to content
  • Jump to main navigation and login
  • Jump to additional information

Nav view search

Navigation

  • Home
  • Industry News
    • Advertising & Branding
    • Marketing
    • Print
    • Television & Cinema
    • Radio
    • Digital
    • Mobile
    • OOH
    • Experiential Marketing
    • WORLD ROUNDUP
    • PR
  • GCC
    • UAE
    • SAUDI ARABIA
    • OMAN
    • QATAR
    • KUWAIT
    • BAHRAIN
    • LEBANON
    • REGION
  • Interviews
  • Opinions
  • Mediavataar India
  • Newsletter

Search

Home Industry News Experiential Marketing ADVERTISING Matt James appointed as Global Brand President, Zenith

Matt James appointed as Global Brand President, Zenith

 

Reporting to Steve King, CEO, Publicis Media, Matt will take up the role in January 2019 and will be based at Zenith’s HQ in London.

Matt succeeds Vittorio Bonori, who was recently appointed Publicis Groupe Italy CEO. With a career in global media spanning over 28 years, James joins Zenith from Publicis Media where he was CEO for Australia and New Zealand. Under his leadership, Publicis Media ANZ has seen significant growth, with key wins including P&G, Aldi, Campbell Arnott’s, and Kraft Heinz.

Originally from London, James started his career with Publicis Groupe in 2010 as Managing Director, Starcom UK. After a stint at Nine Entertainment, he returned to Publicis Groupe in 2015 as CEO, ZenithOptimedia ANZ, before becoming CEO, Publicis Media ANZ the following year. Succession plans for ANZ leadership will be announced shortly. During the transition James will continue to serve in a Publicis Media leadership capacity in that market in addition to his Zenith remit.

James takes up the Zenith leadership role at a time of significant success for the network. In October 2018, Forrester named Zenith as a ‘Leader’ in The Forrester Wave™: Global Media Agencies, Q3 2018 report, as well as Campaign recognising Zenith as one of the most influential agencies of the past 50 years, giving it the highest media agency ranking on the list. Further, in 2018, Zenith welcomed numerous new clients including Clas Ohlson Costa, Didi Chuxing, Electrolux, Lactalis and ONCE.

Steve King, CEO, Publicis Media, said: “Matt is a highly respected agency leader, who has worked in London, Paris and Sydney and been at the forefront of driving growth for many of the world’s leading brands. He has achieved considerable success during his time at Publicis Media and I know that he will now take Zenith from strength to strength.”

Matt James, Global Brand President, Zenith, said: “I am hugely excited to be taking on the leadership role at Zenith. The network celebrated its 30th anniversary this year and is a recognised industry leader with its ROI agency positioning and development in data and technology, experience planning and machine learning.”

  By MediavataarMe News Desk 13 January 2019
ADVERTISING
Tweet
  • Be the first to comment!
  • 1
  • 2
  • 3
  • 4
  • 5
(0 votes)

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

back to top

More in this category:

  • 2019 New York Festivals Advertising Awards Unveils Film Craft Executive Jury
  • Distell awards its communications business to WPP
  • TBWA\RAAD expands to Egypt
  • Publicis Sapient appoints Nigel Vaz as Global CEO
  • The Inaugural Gerety Awards to be held in June 2019

Latest from MediavataarMe News Desk

  • Does outdoor advertising have more impact in the digital era?
  • 2019 New York Festivals Advertising Awards Unveils Film Craft Executive Jury
  • FreakOut and Mobile Action announce strategic alliance
  • Debunking Myths and Misconceptions About Artificial Intelligence
  • Distell awards its communications business to WPP
  • Recommended Reading
    2019 New York Festivals Advertising Awards Unveils Film Craft Executive Jury  Read more...
  • Recommended Reading
    Distell awards its communications business to WPP  Read more...
  • Recommended Reading
    TBWA\RAAD expands to Egypt  Read more...
  • Recommended Reading
    Publicis Sapient appoints Nigel Vaz as Global CEO  Read more...
  • Recommended Reading
    The Inaugural Gerety Awards to be held in June 2019  Read more...

QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

  • Most Viewed
  • Most commented
  • Arabian Travel Market launches inaugural consumer event 'ATM Holiday Shopper' (5419)
  • Matt Eastwood is New York Festivals Inaugural Executive Jury President (4968)
  • Mobile adspend is set to top TV across key markets this year (4072)
  • Havas Middle East appoints Dany Naaman as its new Chief Executive Officer (2905)
  • Zenith launches global culture initiative on Blue Monday (2245)

Upcoming Events

Wed Feb 20 @08:00 - 05:00PM
WION Global Summit
Tweets by @MediavataarMENA
  • About Us
  • |
  • Disclaimer
  • |
  • Feedback
  • |
  • Advertise with Mediavataarme
  • |
  • Press Releases
  • |
  • Contact us

COPYRIGHT@Ashish Limaye, Sole Practitioner, Under Dubai Media City. POWERED BY MAXIMESS

  • Facebook

  • Twitter