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Amazon MENA Supports New Parents with Inclusive Leave Benefits

Birth mothers can avail 20 weeks of paid leave, including one month before the birth of a child Paid family leave of 6 weeks for all new parents, regardless of gender Reduced work schedule options for primary caregivers as they…
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7awi Media Group Expands Operations in the Kingdom of Saudi Arabia

7awi Media Group strengthens regional presence with a new branch in the Kingdom of Saudi Arabia  7awi Media Group, the leading digital media platform in the Middle East and North Africa, announces today the opening of a new branch in…
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Perceptions of rising cost of living in the UAE persist into 2023

Despite projections of global inflation falling in 2023, the threat of stalled recovery - in the face of worsening debt stress and growing geopolitical tensions - still looms large; and relief from the on-going global cost-of-living crisis may yet be…
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MENA CSR Report 2022 Launched : UAE, KSA Continue To Take The Lead In Regional CSR

Cicero & Bernay Communication Consultancy and 3Gem Research & Insights launch the third edition of the annual regional corporate social responsibility survey report. • Members from other countries nominated the UAE as the most active in CSR. Cicero & Bernay…
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Online video emerges as an effective format in an evolving media landscape

69% of APAC marketers are shifting investments to target interest-based communities, with 67% reevaluating their media mix towards TikTok A TikTok and WARC report: When entertainment meets effectiveness - a guide to maximising impact Media effectiveness is becoming harder to…
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noon payments partners with Tabby

To provide flexible payments at checkout for merchants as a payment solution Split payment options will help both businesses and customers. noon payments partners with Tabby to fuel growth for retailers in the MENA by enabling businesses across noon payments’…
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TikTok MENA Combines Education and Entertainment to Get You School Ready

TikTok partners with top e-learning platforms in the MENA region to strengthen high school education and exam preparation content to the platform. TikTok launches an in-app learning content hub, titled 'School Ready' to bring together entertainment and learning on TikTok.…
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Sabre Corporation Named Among Best CEO and Best Company Culture Winners by Comparably

Sabre Corporation, a leading software and technology provider powering the global travel industry, recently received the Best Company Culture award and Best CEO award from Comparably, a workplace culture site and corporate brand reputation platform. Sabre was rated in the…
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Wikipedia Gets a Fresh New Look

First Desktop Update in a Decade Puts Usability at the Forefront The interface update, built in collaboration with Wikipedia volunteers worldwide, will make the site more welcoming, easier to use for everyone  The Wikimedia Foundation, the nonprofit that operates Wikipedia…
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ZEE receives overwhelming response from advertisers for the inaugural edition of DP World ILT20

Editors’ Synopsis: • ZEE Entertainment signs Paytm, Kurkure Playz, Kent RO, Gulf Oil for the first season of ILT20• ZEEL has signed a long-term partnership with Emirates Cricket Board for global media rights of DP World ILT20• DP World ILT20…
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QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

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