MARKETING
Two in five intend to take an international trip in the next 12 months as compared to three in ten who want to travel domestically As global travel opens up after two years of restrictions amidst the pandemic, YouGov’s latest…
GfK, a leading provider of consumer and market intelligence, analytics, and consulting services, unveiled an exclusive Consumer Pulse Study for its customers across the consumer products industry at its Insight Summit themed around “Winning the new consumerism in the Middle…
Apple sits on top with a brand value of $947.1bn Technology and Luxury brands grew the fastest; Louis Vuitton is the first luxury brand to reach the global Top 10 Aramco, one of the world’s largest integrated energy and chemicals…
Hilton brand value leaps ahead to retain top position, while most hotel brands remain below pre-pandemic values Hilton brand value is up 58% to US$12.0 billion Two-thirds of top 50 hotel brands remain below pre-pandemic values Hilton (brand value up…
Younger generations are expressing a need for deeper engagement and more authentic social interaction, but can they find it online? Is gen Z suffering from a loneliness epidemic? Business Insider reported a story exploring why gen Z is sometimes considered…
Ferrari’s Formula One team is a global powerhouse – close to half of motorsport fans around the world support the team. As the start of the 2022 seasons draws near, YouGov global data shows in which major markets the Ferrari…
Virgin Mobile Saudi Arabia, has been recognized as the ‘Digital Mobile Virtual Network Operator (MVNO) of the year’ at the MVNO World Congress 2022. The coveted industry awards ceremony was held at the Arminius Markthalle in Berlin, Germany on June…
A new study brings insights into online perceptions surrounding the tournament 53M football-related Tweets recorded year-to-date With football fever already underway in the MENA region and around the world ahead of this year’s FIFA World Cup Qatar, Twitter conducted on-the-ground…
The Denver Broncos and the Walton-Penner family have entered into a purchase and sale agreement, it was jointly announced on Tuesday. The purchase and sale agreement calls for the Walton-Penner family to acquire the Denver Broncos from the Pat Bowlen…
Focus on customer experience remains imperative with an estimated 89% of UAE respondents believing trust becomes more important in times of change Salesforce, the global leader in CRM, has released the fifth edition of its State of the Connected Customer…
