MARKETING
Investment in the tech company will help to revolutionise the restaurant sectors across the world and accelerate world-leading technological developments Technology companyDeliveroo today announced that it has raised $385 million of new funding. This values the company at over $2…
Apple and Google hold the top two spots, while Ferrari, Netflix and Salesforce.com enter the list. Interbrand has named Apple, Google, and Microsoft as the three most valuable brands in its 2017 Best Global Brands ranking, with technology as the…
Egypt Tourism Authority is embarking on a new global brand partnership with CNN to raise awareness of the country’s appeal to travellers from all over the world. The advertising and sponsorship campaign, established by CNN International Commercial (CNNIC), spans CNN…
A first-of-its-kind for UAE App rewards college students for not using their mobile devices in class Lock&Stock, a mobile application aimed at enriching the education experience for students, was launched today in the UAE as a free download on the…
Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in Cupertino, CA on its new campus with the much-anticipated doughnut or spaceship building. Apple generates…
To establish a formidable partnership in Middle East retail Leading international retail franchise operator to list leading apparel, health & beauty and home & lifestyle brands on Noon’s e-commerce platform Investment underlines Alshaya’s commitment to e-commerce and Noon’s focus on…
Apple’s iPhone X is now a reality rather than the subject of rumor and, yes, it now has facial recognition, an all-screen design and a significantly faster processor. While commentators debate whether the iPhone X really is the “biggest leap…
The Emirates Woman, Woman of the Year Awards is the region’s most prestigious, glamorous and inspiring annual event. The awards were held at The Westin Dubai Mina Seyahi, where 350 guests gathered to celebrate the achievements of women in…
A new survey conducted by Juniper Research has found that over 40% of iOS users in the US consider themselves unlikely to use facial recognition as a payment security technology. This suggests that a core use case for the iPhone…
Allocating marketing budgets is an eternal struggle for brands and marketing professionals. The number of ways to spend your money are seemingly endless, and the stakes are high. Over-allocate to the wrong channel and you can blow most of your…