MARKETING
An advertising recession is now highly probable in the first half of 2020 as COVID-19 hits key media owners FMCG brands - which spend $97.2bn on advertising - are likely to weather the storm better than other sectors, as sales…
Since the World Health Organization declared the coronavirus outbreak a public health emergency in January, we’ve taken steps to help people access accurate information, stay safe, and stay connected. We're announcing additional updates: Including more educational resources in Instagram Search…
YouGov looks at attitudes and behaviour across 26 markets Several countries in YouGov’s international COVID-19 tracker – including India, Malaysia, the Philippines, Saudi Arabia, the UK, and various US states – went into lockdown in between the previous and most…
In the first episode, industry experts from PHD MENA and Arla Foods explain the power of data to drive ambitious brand growth PHD MENA announces the launch of its new podcast series. Created to support marketers and business professionals in…
To keep people informed and to create awareness as the world works to overcome the COVID-19 pandemic, Snap has rolled out new creative tools – including, amongst others, Lenses that will help Snapchatters stay positive by engaging in a bit…
Through a strategic collaboration with the Ministry of Health, Digital Studio will combat misinformation and create awareness about public health & safety Egyptians will be able to ask questions and get accurate information from medical professionals live on Facebook Digital…
Management consultancy Oliver Wyman expects the Coronavirus (COVID-19) pandemic to have a lasting effect on the future of work, as remote working and virtual collaboration will increase in Dubai and the Gulf countries, following the crisis. According to Jeff Youssef,…
Coronavirus Expected to Add 5% to Global Video-on-Demand Subscriptions In 2020 Growing number of consumers adopting social distancing or forced into quarantine are driving short-term subscriber growth but mid-to-long term impact depends on length of the pandemic and resulting economic…
The campaign, created by ViacomCBS in partnership with the Ad Council, educates audiences on the importance of social distancing and drives unity through entertainment. Even in isolation, we’re not alone. That’s the message that’s at the core of the #AloneTogether…
Early Q1 data shows global news stories driving a surge in streaming news Brightcove Inc, the leading provider of cloud services for video, published the Q4 2019 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent…
