MARKETING
According to the United Nations, approximately 1.3 billion tons of food is wasted every year, which is about a third of all food produced. As environmental concerns increasingly spark change around the world and consumers seek more sustainable living practices,…
Google Maps has always helped people get from point A to B in the easiest way possible. Today, we’re adding more tools that reflect real-time contributions from the community so you can stay even more informed when you’re behind the…
Mindvalley Brings Personal Growth Education To The Middle East For The First Time Join Mindvalley Live from Nov. 25-26; learn from top teachers and experts for a life-changing weekend at the Sharjah Entrepreneurship Festival Mindvalley, the leading personal growth education…
WARC, the global authority on advertising and media effectiveness, has released the Effective Social Strategy Report 2019, outlining key social marketing trends following an analysis of some of the world's most effective campaigns. Drawn from jury discussions and metadata of…
The social networking giant is the most positively talked about brand amongst young adults in Egypt Facebook tops the 2019 YouGov NextGen rankings in Egypt. The social media giant has topped these rankings ever since the inception of our NextGen…
In the last year, the world has seen a surge in the menswear market. Once only mentioned in passing in the world of fashion, men’s apparel is now outgrowing women’s across key markets. Brands are both chasing and leading the…
Dr Mohammed Al Zarooni: Ricoh Group’s decision speaks volumes of the company’s keen interest in capitalizing on the potential of the region, as well as of its trust in Dubai Ricoh Group reported US$18.1 billion worldwide sales in previous financial…
BDO and WARC's latest insights report puts year-on-year global martech growth at 22% North America and UK's combined martech market reaches $65.9 billion An increased focus on data brings investment and skill-set challenges The global marketing technology market is now…
Onefootball, The World’s Leading Football Media Platform Signs Multi-Year Partnership Agreement With Taboola Onefootball integrates content recommendations onto its platform for the first time Taboola, the world’s leading discovery platform, today announced an exclusive partnership with Onefootball, the world's leading…
Newly emerging avenues for entertainment invite audiences to be a part of the story. As attention spans become shorter – Gen Z’s is said to be 8 seconds, versus millennials’ 12 seconds – entertainment companies are devising ever-more inventive, multi-sensory…
