MARKETING
Five tips to rock your communications using multi-touchpoint campaigns It has never been tougher for brands to touch and move people. We all experience it. Globalisation has resulted in multiplying brands. With digitisation, more content is developed for more channels.…
The latest challenge facing marketers is to connect with the mobile-first Gen Z, typically defined as people born after 1997, so currently those under the age of 20. But just because they grew up with a smartphone in their hands…
Anas Ghazi appointed to new role in WPP data horizontality team WPP’s Data Alliance, a unit that supports the Group's data business by enhancing access to data and forging internal and external partnerships, today announced Anas Ghazi has been appointed…
Content Plus, the Dubai-based consultancy, today launched the UAE’s first ever Public Relations Index. Driven by a poll of 200 journalists on their perspectives of public relations (PR) agencies and professionals in the UAE, the unique index identified the top…
Anghami, the leading music streaming company in the MENA region, is gearing up for Ramadan, offering its 40 million listeners additional content specifically tailored for the Holy Month. This includes religious and spiritual songs and Anasheeds by iconic Muslim singers,…
To further broaden its regional digital insights, Omnicom Media Group, the media services division of Omnicom Group (NYSE: OMC), has extended its partnership with Pathmatics to the Middle East and North Africa (MENA). As a result, the group’s clients in…
As the political climate continues to grow more divisive, brands are getting thrust into the middle of debates many would prefer to avoid. In January, Toyota was attacked for expanding in Mexico to sell more vehicles to Americans. More recently,…
GroupM, the world’s leading media investment group, today announced the launch of Motion Content Group (Motion), a new global content investment and rights management company, to meet the ever-growing market demand for new economic models for premium content across the…
According to the findings of to the IAB Europe’s first Video Ad Formats survey the three most popular formats are in-stream pre-roll, out-stream in-article / in-page ads and the good, old fashioned 30 second spot redeployed from TV. Given we…
To build Android into next generation connected cars Volvo Cars, the premium car maker, has announced a close partnership with Google, one of the world’s largest technology companies, to develop the next generation of its award-winning in-car infotainment and connectivity…