MARKETING
The Dubai-based firm records significant improvement in Brand Health and Media Metrics over the past year Dubai-based holding company Meraas, with a diversified portfolio of brands in various sectors, has seen substantial improvement in brand perception over the past year,…
The number of women stating this as the reason for not driving has increased since the last year One year after women were first allowed to get licenses, lack of driving knowledge is the biggest reason stopping Saudi women from…
Kantar, the world’s leading data, insights and consulting company extends its leadership in Artificial Intelligence (AI) integration into the advertising and creative world with the announcement of four new big data and AI-based solutions. The new offerings will help brands,…
Lil Miquela posted her first Instagram post in 2016. Three years later and she has over 1.6 million followers. Not bad for someone who is not even real. Brands are increasingly using virtual influencers like Lil Miquela, but where does…
Dubai-based holding company Meraas, with a diversified portfolio of brands in various sectors, has seen substantial improvement in brand perception over the past year, YouGov’s data reveals. YouGov’s daily brand tracker, BrandIndex, shows Meraas’s Index score—a measure of overall brand…
Esports provide a burgeoning platform for marketers looking to reach an increasingly elusive consumer. Interest in professional competitive video gaming is growing, with one in five fans globally beginning to follow esports just within the past year. Esports fans around…
PHD and eatbigfish reveal the common marketing and media behaviours shared by challenger brands today in new book and seminar in Cannes PHD’s eighth publication Overthrow II – 10 strategies from the new wave of challengers explores the part that…
Former Verizon VP of Professional Services, Bhavesh Upadhyaya, joins Deltatre to lead growth in the Americas Deltatre, the global sports media technology provider, announced former Verizon executive Bhavesh Upadhyaya has joined the company as VP of Online Operations in the…
Assume the people you consider to be the most loyal customers on the planet are, in fact, disloyal. Because 92% of the time, you’ll be right. New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly…
Member of Ericsson's Executive Team, reporting to CEO Effective June 10, 2019, Stella Medlicott is appointed Senior Vice President and Head of Group Function Marketing & Corporate Relations at Ericsson (NASDAQ: ERIC), and a member of Ericsson’s Executive Team. Stella…
