MARKETING
Alan Walker – with more than 50 billion streams of his music – chose a.ka. Media and the UAE to help him create stunning tune, set to be 2021’s summer soundtrack New Alan Walker x Imanbek track, Sweet Dreams, is…
Over 215 million Snapchatters have engaged with the new Cartoon 3D Style Lens, which has been viewed more than 1.7 billion times Ever wanted to star in your very own Disney or Pixar movie? Look no further as Snapchat’s new…
Recognizes Partner Excellence in Enabling Business Resilience, Customer Success, and Digital Transformation Salesforce, the global leader in CRM, has announced its annual Middle East Partner Awards winners for 2021 with over 200 virtual attendees registered. Held as a virtual event…
In parallel, Twitter launched a campaign titled #FeminineArabic (أتحدث_بالمؤنث#) in partnership with organizations and brands across the region People across the world come to Twitter to discuss what’s happening, and Twitter wants its service to better reflect the many voices…
Marketers have always been pressured to deliver measurable returns on their efforts, but the demand for growth has sharpened as the world looks toward a post-pandemic future. And to deliver, marketers should focus on balanced strategies that re-elevate upper-funnel, brand-building…
Vimto wins the YouGov Ad of the Month for May after registering the most significant spike in Ad Awareness scores out of any brand in the UAE. Data from YouGov’s BrandIndex reveals that the beverage brand’s Ad Awareness rose five…
Powerful features that help users focus, explore, and do more with on-device intelligence Apple previews major updates to FaceTime, new Focus features to reduce distraction, enhanced on-device intelligence to discover information, and more ways to explore the world using Maps,…
COVID-19 and the governmental response has affected shopping behavior globally, making it crucial for retailers and brands to understand the dynamics impacting shoppers within the retail industry. YouGov’s latest report titled ‘International Omni-Channel Retail Report 2021: Shopping in the pandemic…
Alcohol adspend to rise from US$6.7bn in 2020 to US$7.7bn in 2023 • Alcohol brands spend twice as much on television as the average brand, but will reduce their spending by 2.4% a year as audiences continue to shrink •…
Soccerex team up with Samba Digital’s Sports Translate for the upcoming Soccerex Connected 100 event this summer, who come on board as the Official Language Services Partner. The virtual event, which takes place from 24th May to 31st August 2021,…
