MARKETING
New YouGov whitepaper reveals media consumption habits across 17 markets Young viewers in the UAE are more likely to favor ad-supported free content The popularity of watching live TV is one of the lowest in the kingdom, as more people…
Acquisition immediately provides advertisers new levels of protection at scale with operational efficiencies Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media. The deal will enable Flashtalking to provide…
UFC to Produce Weekly Live Show on TikTok Full-time TikTok Resource to be Dedicated to Producing UFC Content UFC®, the world’s premier mixed martial arts organization, and TikTok today announced a groundbreaking multi-year partnership that calls for UFC to produce…
Webedia Arabia Group finalizes acquisition of SaudiGamer.com SaudiGamer.com, a leading platform for gaming and esports has just been acquired by the internationally renowned gaming experts Webedia Esports Agency through its local arm Webedia Arabia Group based in KSA, UAE, and…
Partnership will focus on delivering new opportunities for creative excellence for WPP agencies and clients WPP and TikTok, a leading destination for short-form mobile video, today announced an innovative global partnership to enable WPP agencies and clients to tap into…
Order food with Smiles, earn and redeem points on all food deliveries plus enjoy amazing discounts Etisalat today announced the launch of Smiles’ food order and delivery service in the UAE as part of its continuous efforts to constantly innovate…
Tourism is undergoing a fundamental shift as travelers rethink where they want to go and why. With a return to travel on the distant horizon as vaccinations slowly begin rolling out, travelers are reconsidering what they want out of a…
To Train Entrepreneurs across UAE & MENA Region “Start and Grow Online with GoDaddy” is a Free Online Training Course, Teaches Entrepreneurs How to Take Their Business Online GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs around the…
A time to acknowledge not just ‘who’ but also ‘what’ makes your world go round There are several reasons to celebrate Valentine’s Day, from romance and admiration, to friendship and love. This Valentine’s Day does not need to be only…
Five major football events featured in the list of top ten IPL 2020 hosted by UAE appears within the top five rankings The kingdom’s biggest annual road marathon parked itself in the eight position 2020 Formula 1 season that ended…
