MARKETING
These brands continue to dominate the region according to YouGov’s annual brand health rankings The latest YouGov BrandIndex rankings reveal that Emirates, Al Baik and Google are the most popular brands in the Middle East. While Emirates tops YouGov BrandIndex’s…
Cameo Names Stefan Heinrich Henriquez Chief Marketing Officer and GM of International Cameo, the #1 fan experience marketplace that allows consumers to book video shoutouts from their favorite talent, today announced that Stefan Heinrich Henriquez has been named to the…
ZEE5 subscriptions to be available offline through Eurostar retail outlets across GCC countries In yet another key announcement for the Middle East region, Global digital entertainment platform ZEE5, today announced its partnership with UAE based digital retail giant, the EUROSTAR…
An impactful content strategy is at the core of the success of any organisation, and not only from the angle of fan engagement. Indeed, it’s expected that content marketing will generate up to $300 billion revenue by the end of…
The partnership unlocks unique and unprecedented event experiences for Visa cardholders and clients Visa, the world leader in digital payments, has announced a strategic partnership with Dubai’s new Coca-Cola Arena - the region’s largest multipurpose indoor arena. The multi-year partnership…
Cathay Pacific has announced the following management changes, effective from 19th August: • Mr. Augustus Tang appointed Chief Executive Officer, succeeding Mr. Rupert Hogg. • Mr. Ronald Lam appointed Chief Customer and Commercial Officer, succeeding Mr. Paul Loo. Ronald Lam…
ZEE5 Global has kickstarted its partnership with LuLu, the top retailer in the Middle East, by powering their bi-annual Indian-themed festival “Celebrating India” rolling out across its stores in the UAE, coinciding with the Indian Independence Day. The week-long festival…
Facebook’s Spark AR platform is moving out of its Instagram publishing closed beta. Now anyone can create and publish their own Spark AR effects on Instagram. You can now visit spark.facebook.com to download Spark AR Studio and get started, or…
The brand’s latest TV advert has had the largest cut through in terms of Ad Awareness amongst KSA residents Samsung has a track record of creating advertising that achieves strong cut-through globally and it’s no different in KSA. Back in…
Lessons from the 2019 global WARC Awards WARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report 2019, highlighting key themes from some of the world's most original marketing thinking. Drawn from the winners…
