MARKETING
Most people associate the design with the ‘Seven Emirates and the seven founding fathers’ More than eight in ten (86%) UAE residents like the new national logo, either a lot or a little, new YouGov survey reveals. Earlier this month,…
Connected TVs saw a 319% increase in views over-the-top for sports content, with the highest completion rates of any device. Brightcove Inc., the leading provider of cloud services for video, today published the Q3 Brightcove Global Video Index, a report…
Chaozon Barlow to Share HBO MAX Originals Slate with Marketing SVP Peter Sherman Pia Chaozon Barlow has been named Senior Vice President of Program Marketing for HBO Max, it was announced today by Chris Spadaccini, Chief Marketing Officer of WarnerMedia…
International formats consultancy group The Format People have been appointed to curate the MIPFormats event in 2020, it was announced. MIPFormats is an international showcase for the very best in global [entertainment and factual entertainment] formats. Taking place over the…
Social media has transformed so many aspects of modern life, from how we communicate and build communities online, to how we organise for social action and raise money for charitable causes. It has also changed the way companies, especially small…
Sony Music Entertainment (SME) has announced that it is changing its structure in these regions, launching new “hubs” throughout Asia and the Middle East, led by execs who report to the company’s leadership in New York. Perhaps the biggest change…
Mindshare Sydney wins Grand Prix and Scalable Idea awards for Fox Cricket Campaigns for global brands such as Google Translate, Knorr and Maybelline, and local brands including Danner in Denmark and Jinlingguan in China, are among the winners of the…
Power your 2020 planning with 2019 holiday shopping insights from over half a billion global shoppers A wise person once said that hindsight is 20/20. In most aspects of our life and business, this statement holds true. But when it…
WARC Marketer's Toolkit 2020: The Greta effect Climate change became the climate crisis in 2019. The work of campaigners such as Greta Thunberg, and the Extinction Rebellion movement in the UK, has dovetailed with growing consumer concern about issues such…
Increases in brand value to $8.5bn as the most valuable consumer brand in MEA Portfolio of brands now touching $11bn Most valuable telecom brand in MEA for 4th consecutive year The only telecom brand in MEA to retain AAA brand…
