MediavataarMe News Desk
The Entrepreneurs’ Organization UAE chapter invited its members and people from across the UAE to watch as one of eight finalist ‘studentpreneurs’ from the UAE went head to head for the title of Global Student Entrepreneur. On Saturday, 18 February 2017, Rishiv Jalan, student and Founder of BITS Pilani and Wrappup, was crowned for the first time in the inaugural UAE Entrepreneurs’ Organization Global Student Entrepreneur Awards (EO GSEA) national competition. Rishiv Jalan, will now advance onto the final round, flying to Frankfurt to be a part of the GSEA global finals. Here, Rishiv Jalan will compete with contestants from over 50 countries to win from over $400,000 worth in prizes. In addition, Rishiv Jalan has won US$3,000 of Aramex shipping for his business, and has been introduced to The GCC Harvard Business School Club who will provide mentorship support between now and the global finals in Frankfurt.
The Global Student Entrepreneur Awards (GSEA), a programme run by Entrepreneurs’ Organization, is the premier global competition for students who own and operate a business while attending college or university. Student entrepreneurs compete against their peers from around the world in a series of local or national competitions in hopes to qualify for the EO GSEA Finals. This is the first time GSEA is being held in the UAE and wider Middle East region, which is a huge accomplishment for both the local chapter, the region and the organization as a whole.
The vision of the program is to empower student entrepreneurs’ to become the world’s most influential change-makers, giving them the opportunity to accelerate their success, challenge the status quo, connect to an instrumental peer group and make the greatest impact possible on their community. The panel of judges is made up of leading entrepreneurs, business executives, university campus leaders and members off the media, with sponsorship from Aramex, HBS Club of the GCC, Man’oushe Street, Sheraa, shjSEEN, The Young Vision, and UAE University Science and Innovation Park. One of the judges, Paul Kenny, also a member of Entrepreneurs’ Organization, comments “we were all extremely impressed by the finalists’ presentations, but we are sure that Rishiv Jalan will do the UAE proud in the global championships in Germany. The student entrepreneurs who took part in the UAE’s first competition of its kind were outstanding academics with a keen eye for business, and I know I speak on behalf of all of the judges when I say that we are excited to see what they have in store for us over the coming years of their inevitable success.”
The Entrepreneurs’ Organization (EO) is a global business network of more than 12,000 business owners in more than 160 chapters and 50 countries. Founded in 1987 by a group of young entrepreneurs, EO enables small and large business owners to learn from each other, leading to greater business success and an enriched personal life. The organization’s vision is to build the world’s most influential community of entrepreneurs, which aligns with its mission of supporting entrepreneurial education and engaging entrepreneurs to learn and grow.
The British Council today announced the spring season’s performances and events as part of the year-long UK/UAE 2017 Year of Creative Collaboration.
UK/UAE 2017 is a cultural exchange programme between the United Kingdom and the United Arab Emirates, which celebrates the long-standing relationship between the two countries and looks to strengthen existing cultural and economic ties. The programme is supported by the UK Government’s GREAT Britain campaign. It will be taking place throughout 2017 and will include such events as musical performances, craft showcases, masterclasses and educational workshops.
With a rich programme spanning the arts, literature, education, society, sport, science and trade, UK/UAE 2017 will explore the themes of community, inclusion and the next generation, in line with UAE Vision 2021. Throughout the year, the British Council will work with a wide range of British and Emirati partners, strengthening existing relationships and creating new collaborations. Top UK institutions and creative practitioners will partner with their UAE counterparts, showcasing British and Emirati talent to engage and inspire audiences across the UAE.
His Excellency Sheikh Nahyan Mubarak Al Nahyan, UAE Minister of Culture and Knowledge Development said, “The UK/UAE 2017 initiative is cultural diplomacy at its best, using the creativity and passion of our brightest talents to forge a new and lasting collaboration and engage and inspire future generations. I look forward to seeing the public engage with the programming and am confident that we can further build on the friendship and mutual understanding between our two nations.”
Gavin Anderson, Director UAE, British Council said, “The UK/UAE 2017 programme is a celebration of our two countries’ historically close relationship, and the current lively state of cultural and economic exchange. We look forward to highlighting our strong ties and exploring new ways to collaborate and grow together.”
The UK/UAE 2017 spring season was announced at an event with the programme partners at the Ministry of Culture and Knowledge Development in Abu Dhabi.
HMA Philip Parham, British Ambassador to the United Arab Emirates, commented, “I am proud of the depth, breadth and strength of the ties between our countries, people, businesses and institutions. Those ties have deep historic roots, but are also modern, creative and dynamic. The Year of Creative Collaboration is an opportunity to inspire the next generation and pave the way for our two great nations to grow and develop further together.”
The spring programme includes: Cultural Excellence Fellowship programme; Capacity Building for Researchers at Heriot Watt University, Academic City; an extensive education and outreach programme to support the performances of Madam Butterfly and La Bohème from the Welsh National Opera and to accompany the six performances by the BBC Proms with BBC Symphony Orchestra and BBC Singers at Dubai Opera; a dedicated Science Strand at Emirates Airline Festival of Literature; UK based artists commissions at Sharjah Biennial 13 Tamawuj; Fantastic Mr. Fox production; Crafts Council and ‘Britain Takes Shape’ exhibitions at Design Days Dubai; DEAL Live by Blooloop Experience Economy Conference; Science Collaboration Symposium: Smart Cities at Masdar Institute of Technology; Accessibility & Inclusivity for Museums workshops; The Shakespeare Globe Storytelling Workshops; Anish Kapoor: The Creative Act panel discussion; Shakespeare Under the Stars: Macbeth; Think Science: Sugar Science workshops and a Musician in Residence programme.
The curatorial approach to the UK/UAE 2017 programme asks questions regarding the role of culture in future societies. Structured into four main enquiries, it looks at the future of heritage, concepts of future in science and imagination, the future of audiences, and the future of the business of culture. Exploring the ways in which cultural heritage and creative expression when shared between nations can inspire innovation across different sectors, developing and shaping the societies of tomorrow, UK/UAE 2017’s programme will stimulate and inspire the next generation and identify sources of future collaboration between the UK and the UAE.
UK/UAE 2017 is organised by the British Council under the patronage of His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, and His Royal Highness The Prince of Wales.
The fact that a title asking, ‘Are the ‘4Ps of marketing’ still relevant?’ appears on a website like Marketing Week just points to the desperate state of marketing today. If you do not get the 4Ps right you might as well donate your marketing budget to charity. It will generate a far better return that way.
Yes, I know, the world is in changing, everything is going digital, but one thing remains constant; people do not buy your marketing. However, they may buy your brand because of its marketing. Ultimately brands create value for their owners because people find brands valuable – they solve problems, they meet needs, they satisfy desires – and only very rarely is marketing alone going to create enough value in its own right to make a sale (and even then it is likely a short-term win). The primary role of marketing is to enhance brand value, not create it; to improve perceptions of value and encourage people to buy.
I think there is a pervasive belief in the industry that the only job of marketing is to publicize a brand and encourage purchase. Opinions differ on how to do that, there are some who will argue that mental availability is all that matters, and there are some that will argue that only brand love matters, but implicit in these arguments is that marketing is somehow separate from the nature of the brand itself and that all you need to do is to get people to buy the brand. Not so, you also need to encourage people to pay the price asked.
I find it alarming that in an admittedly unscientific poll one in three Marketing Week readers claim not to want responsibility for pricing. Do they not realize that pricing – and how well a brand justifies its price point – is critical to how profitable a brand will be? Deny responsibility for pricing and the brand is likely to end up churning volume but not making any money. However, perhaps more concerning is that only two in five readers claim they have responsibility for pricing. That means that three out of five are trying to enhance brand value with one hand tied behind their backs.
In this post on brand experience I stated,
“Ultimately there is no substitute for a well-crafted product or service to build a strong brand, but how people respond to that experience is malleable, a combination of expectations, impressions and physical experience.”
To my mind it should be the job of marketing to help craft the optimal combination of expectations, impressions and experience to justify the price asked and encourage purchase, and you cannot do that without paying attention to the 4Ps. But what do you think? Please share your thoughts.
Written by Nigel Hollis, Executive Vice President and Chief Global Analyst at Kantar Millward Brown.
The Gunn Report for Media, the global evaluation of media innovation and success, has today released its 2016 Media Report, summarising the overall media performance in the year January to December 2016 based on the results of the most important global, regional and national Media creative award contests spanning 40 markets.
Highlights from the 2016 Gunn Report for Media include:
Most Awarded Media Agencies in the World 2016
1 Starcom USA
2 Mindshare India
3 PHD New Zealand
4 OMD USA
5 OMD UK
Most Awarded Media Agency Networks in the World 2016
2 Starcom MediaVest
Most Awarded Advertisers in Media in the World 2016
Most Awarded Countries in Media 2016
2 United Kingdom
Media Campaigns of the Year 2016 (not ranked)
Always, 'Girl Emoji', Starcom MediaVest Group (London)
Ariel, 'Removing The Stains Of Social Inequality. Share The Load', Mediacom (Mumbai)
Burger King, 'McWhopper', Y&R Media New Zealand (Auckland)
DB Export, 'Brewtroleum', PHD New Zealand (Auckland)
Louis XIII Cognac, '#NotComingSoon', Fred & Farid (New York)
Manulife, 'The Price Of Living 2040', PHD (Hong Kong)
Microsoft, 'Tomb Raider Survival Billboard', EMT/Dentsu Aegis (London)
Sainsbury's, 'Starting The Gift Of Reading At Christmas', PHD (London)
Swedish Tourist Association, 'The Swedish Number', Ingo (Stockholm)
The Art Institute of Chicago, 'Van Gogh BnB', Starcom Mediavest Group (Chicago)
Untold Festival/National Institute for Blood, 'Pay With Blood', UM Romania (Bucharest)
Journalist Isabelle Musnik, editor of The Gunn Report for Media, says, "The outcome of The Gunn Report for Media 2016 shows that while technology and data are fundamental to achieving results, insight, strategy and innovative ideas are essential to delivering them as well as bringing positive results which can be measured. Creativity and efficiency are not antithetical."
Isabelle added, "Good and creative media ideas have diverse sources, have widely different budgets and come from all over the world. 2016 has been the year of data, mobile, apps, programmatic advertising, life video, new formats, social media, virtual reality, artificial intelligence and the emoji, all of which enable consumers to experience brands like never before."
The Gunn Report for Media 2016, which includes ranking tables and analysis, is now available to view in full online at www.gunnreport.com
The Gunn Report Book and Showreel of the Year 2016 DVD will be available in mid-March and will include The Gunn Report for Media 2016. Additionally there will be 'messages to the industry' by guest essayists Mike Cooper, CEO of PHD Worldwide who will share his thoughts on how Artificial Intelligence will propel media to the forefront of the process; and Nils Andersson, creative president of TBWA\Asia who will address the art and craft of creative in an era of machines.
The Coca-Cola Foundation and The Coca-Cola Company together donated more than US $106 million to more than 230 organizations in 2016. These contributions will directly benefit communities across more than 200 countries and territories, with approximately 97 percent of the grants focused on The Coca-Cola Company’s core sustainability priorities of women, water and community well-being.
The amount donated in 2016 equates to 1.2 percent of the company’s 2016 operating income, surpassing its public commitment to donate at least 1 percent of operating income annually. Since 1984, The Coca-Cola Foundation has given back approximately
$909 million to organizations and communities across the world.
“It’s an honor to support the missions of so many deserving and impactful organizations,” said Helen Smith Price, President of The Coca-Cola Foundation and Vice President of Global Community Affairs for The Coca-Cola Company. “It’s only when we work together that we have the opportunity to change lives and create meaningful change in communities.”
The breakdown of 2016 contributions is as follows:
·The Coca-Cola Foundation awarded and paid $72 million in the following areas:
o$7 million to support women’s empowerment initiatives;
o$27 million to support water and environmental initiatives; and
o$38 million to support community strengthening initiatives including education, youth development, HIV/AIDS, arts and culture, and humanitarian/disaster relief.
·Additionally, The Coca-Cola Company donated $34 million in funding and in-kind product donations to community events and programs around the world.
One of Western Australia’s most influential thought leaders, Mike Edmonds, is hosting a workshop at ADFEST called ‘The New Purpose of Creativity’ on Friday 24th March.
With a 30-year career in advertising, Edmonds will open up the philosophies and tools of his purpose-driven company Meerkats – the agency he and Ronnie Duncan founded in Perth in 2004.
“Participants will get as close to understanding their true purpose as it's possible to do in 135 minutes. They will then learn how to use this truth to change how their agency engages with clients, how to break down the walls that stop them at the marketing department, and how to open opportunities for creative contributions higher up in their client's organization,” says Edmonds.
“Either that, or it will make them realise they're in the wrong agency. This workshop is powerful stuff. Because it deals with the future not just of creativity, but of life.”
Participants in this workshop will learn how to position themselves with their clients so they are invited to "the big table" – that secretive place in your client's office tower that is way above the marketing department; where your clients' owners and leaders discuss their primary problems and opportunities.
“Unless we sit at that table, our industry will always be subservient to the action that ensues; and being subservient to a company's thinking is death for our industry. We are doomed to become glorified ad factories,” says Edmonds.
Using interactive exercises, case studies and hypotheticals, participants will emerge with a renewed sense of pride in our industry's role in society and a business model to help their agency rise above the competition.
‘The New Purpose of Creativity’ runs from 10:45am to 1pm on Friday 24th March. For more information, visit: http://www.adfest.com/The_New_Purpose_Of_Creativity.php
ADFEST 2017 will include two separate programs: Craft@ADFEST, which runs from 22nd to 23rd March; and Creative@ADFEST, which runs from 24th to 25th March. The festival takes place 22nd – 25th March 2017 at the Royal Cliff Hotels Group in Pattaya, Thailand.
Cicero & Bernay (C&B) is pleased to announce that it has enhanced its strong MENA region network capabilities through a new affiliation with Local Flavor, based in Kuwait City, Kuwait. This agreement follows a number of 2016 announcements of new alliances for C&B, with the agency expanding its reach to Iraq, Jordan, Saudi Arabia and Turkey.
COO of Cicero & Bernay Ahmad Itani said: “The signing of this affiliation agreement amplifies our strong capabilities throughout the MENA region in delivering comprehensive public relations and communication services. Local Flavor and C&B each have a strong service ethos that delivers tailored client servicing and communication planning for our clientele. Our complementary insights will enrich already effective communication delivery across both of our markets and to the wider region.”
The affiliation will enable both agencies to work closely together, in order to provide a range of public relations services to clients. The agreement will include the provision of public and media relations services, business development capabilities, communication development tools and PR strategies.
Managing Partner of Local Flavor, Khaled Salah Al-Sayer said: “We are very pleased with this new affiliation, as it combines the strong market knowledge of both companies and the breadth of complimentary services and expertise. For our clients, this affiliation will deliver increased opportunity for exposure and strengthened brand infrastructure that can be optimised across the region.”
C&B is part of The Publicity Network (Publinet), a marketing communication group that includes specialised entities for creative consultancy, digital and social media solutions, event management, branding consultancy, experiential marketing and video production.
Local Flavor is a public relations and marketing company that was established in 2012 by a team of professionals, which operate with the concept of ‘well-invest knowledge into practice’. Local Flavor has expertise across a number of sectors including: Banking, Real Estate, Investment, Telecom, FMCG, FMD and Retail.
Facebook is challenging developers across the Middle East and Africa to create innovative bots in the Bots for Messenger Developer Challenge. This aligns with Facebook’s commitment to promote innovation in the Middle East and Africa by providing developers and start-ups with the tools they need to build, grow, monetize, and measure products and services.
Facebook grew out of a hacker culture and thrives by promoting innovation on new platforms. That's why Facebook is launching the Bots for Messenger Challenge, a contest to recognize and reward developers who are able to create the most innovative new bots on Messenger.
Developers, in teams of up to three people, are invited to create bots in three categories: gaming and entertainment; productivity and utility; and social good.
The 60 finalist teams (10 per category in each region) will win a Gear VR and mobile phone, one hour of Facebook mentorship and tools and services from FbStart, a Facebook program designed to help early stage mobile start-ups build and grow their bots.
All student teams who make it to the finals will win an additional $2,000 (students will be verified against their registration via their government accredited school email accounts).
For each region, three runner-up teams (one from each category) will win $10,000 and three months of Facebook mentorship.
For each region, three winning teams (one from each category) will win $20,000 and three months of Facebook mentorship.
•Submissions open: 15 February at 09:00 GMT
•Deadline for entries: 28 April at 11:59:59 GMT
•Finalists announced (30 teams each in Sub-Saharan Africa and the Middle East/North Africa): 19 May at 09:00 GMT
•Deadline for entries from finalists: 2 June at 11:59:59 GMT
•Winners announced: 19 June at 09:00 GMT (three winners and three runner up teams in the Middle East and North Africa; three winners and three runner up teams in Sub-Saharan Africa)
Enter and see the rules of the competition here: https://messengerchallenge.splashthat.com and join the Facebook Group to keep connected - https://fb.me/messengerchallenge .
A new report indicates the Valentine's holiday maybe a bit softer than 2016. The National Retail Federation predicts shoppers will spend just over $18 billion; that is a decrease from 2016's record breaking $19.7 billion spend.
The estimated spend is also down about $700,000 from 2015 numbers; on average, shoppers plan to spend about $86 on their significant others and about $26 on other family members.
"Valentine's Day continues to be a popular gift-giving occasion even if consumers are being more frugal this year," NRF President and CEO Matthew Shay said. "This is one day of the year when millions find a way to show their loved ones they care regardless of their budget. Consumers will find that retailers recognize that their customers are looking for the best deals and will offer good bargains just as they did during the holiday season."
As to what people are hoping to get for Valentine's day, nearly 30% say they are looking for a 'thoughful' gift while 10% are looking for chocolates and 9% are hoping for a romantic getaway.
"The survey shows that this Valentine's Day is all about love, and Americans want to find the perfect gift for their significant other," said Kevin H. Johnson, CEO of Ebates. "Ebates makes it easy to save money by shopping both online and in-store for everything from chocolates to jewelry and even a romantic getaway."
And on the 'do not want' list are items like lingerie (24% of women do not want this), flowers (24% of men do not want this) and gift cards (16% of women and 17% of men do not want) top the list.
Many people believe that the era of technology has changed our mindset in different ways. One of the most commonly asked questions is, has technology affected our creativity?
Technology does not supress creativity, in fact, technology enhances creativity. The difference between the two is that creativity comes from observing the world, interpreting it and bringing us new concepts and ideas. Whereas technology, enables us to see the world differently, accessing information from anywhere in the world.
The truth is that technology and creativity go hand in hand, and complement each other, enabling us to be more creative and productive.
Alexander Rauser, CEO of Prototype, shares with us key benefits of how technology has impacted creativity:
Innovation - Innovation happens by continuously improving a process or product and technology has contributed in improving many of these. So yes of course, technology is changing the face of innovation. However, as a business it is important not to place technology at the forefront of innovation, since relying on technology solutions can, at times, hinder innovation.
Emerging Tools - It is important to highlight the different tools that have emerged through technology, such as 3D printing, digital content creation, and other forms of digital interaction; which gives us the chance to explore new things and to express ourselves in various ways.
Accessibility - Technology has enabled us to dream big; and therefore, it has fuelled creativity in many ways. There is a desire to invent and to create; and with technology we can enter new avenues easily and connect with information and people around the world.
Technology is a great thing that has helped us in many ways. It is clear that as a society we have all become dependent on technology, however, this isn’t a bad thing as long as we don’t allow it to dumb us.
Authored by Alexander Rauser, Chief Executive Officer, Prototype.