Dubai Film and TV Commission - DFTC and Dubai International Content Market - DICM announced a strategic media partnership to support the content industry in the UAE and the Middle East region.

With this new strategic partnership, production, post-production and dubbing companies can now take advantage of the ease and simplicity of this media platform and offer small businesses the most powerful marketing tool: an event that brings together media executives from all around the world.

Speaking ahead of the Dubai International Content Market, Jamal Al Sharif, Chairman of DFTC, said: “Events such as this are critical in continuing to build awareness about Dubai’s role as a global content and production hub. A key element of our important partnership with Dubai International Content Market is the opportunity to network with industry professionals from the region and around the world while also allowing us to continue to reaffirm the importance of Dubai as a burgeoning market for content production. As part of our efforts at the Dubai Film and TV Commission, we continue to build on the brilliant infrastructure offered in Dubai and develop a diverse, established talent pool that can help local, regional and international filmmakers while shooting in Dubai.”

“Dubai International Content Market has retained its position as the sole content exhibition in the Gulf region, providing content distribution firms, production and post production companies a unique opportunity to network, collaborate and generate new business partnerships. With a rich legacy in supporting media and entertainment companies in the UAE and around the world, we are highly confident that this annual gathering of leaders and professionals in the media industry, can become a hub for generating new businesses and a creative platform for the existing ones to grow.”, said, Eng. Anas Al Madani, Vice-Chairman and Group CEO of INDEX Holding. 

He added, “As Dubai aims to establish itself as the one-stop-shop destination for content developers and filmmakers around the world, we believe that our new partnership with Dubai Film and TV Commission can play a crucial role in achieving that goal and this will further strengthen and enhance Dubai International Content Market’s offering as a leading diverse platform for media content buying, selling and content distribution companies, who aim to target lucrative markets in the Middle East North Africa region.”

The leading international entertainment content and media marketplace, DICM, is set to take place on the 9th and 10th of December this year at the Jumeirah Beach Hotel Conference Centre, and it is organized annually by INDEX Conferences and Exhibitions – a member of INDEX Holding. 

Urban healing spaces are turning selfcare into the newest daily indulgence.

A new crop of public healing spaces is opening up, offering lounges and events for destressing and unwinding. These spaces invite urban consumers to make time for relaxation and reflection in the midst of their hectic days, encouraging a focus on mental wellbeing.

There is a growing “fast healing” cultural movement in South Korea, “where people look for a quick remedy for relaxation the same way they consume fast foods,” says the Korea Times. This has led to a rise in healing cafés, where visitors can recharge and relax.Shim Story is one such space that commoditizes peace and calm for city-dwellers. The “public convenience lounge” in Seoul’s Gangnam district provides a new kind of social venue with massage chairs, heated beds and video games to help visitors to unwind and decompress. Soothing music and scent diffusers create a calming environment in one of the busiest districts in Seoul. Mr Healing, another lounge chain, also offers massage chairs where visitors can wear eye masks and relax as lavender, rosemary and peppermint aromas fill the room. Mr Healing has 60 branches across South Korea, according to the Korea Times.

“There is no place in Korea to stretch one’s legs before returning home, so I decided to open a relaxing lounge that is as comfortable as home,” Shim Story founder Jung Oon-mo explains to JWTIntelligence. “Nowadays, city life is causing high competition and life patterns are changing to reduce sleeping time, so most people are stressed and tired. Coffee shops don’t allow people to rest, so lounges can help them spend time well while away from home through four different themes: sleeping, relaxing, massage and talking.”

The First Class café chain offers another opportunity to unwind, pampering shoppers as if they were in a luxury airplane cabin. First Class’s service menu includes massages, eye masks, waffles, and complimentary beverages, as well as semi-private cabins where guests can rest. With kiosks in malls across South Korea, the chain is transforming the healing café format into a mass-market service.

These healing spaces are also emerging elsewhere around the world. Chubby Cloud, an installation at the September 2018 London Fashion Week, offered “the world’s largest beanbag” for visitors to “relax and recuperate.” The sold-out relaxation event included a bedtime story reading from TV broadcaster Claudia Winkleman, a guided meditation from the mindfulness brand Happy Not Perfect and a lecture on the circadian rhythms of sleep from University of Oxford professor Russell Foster.

In Brooklyn, wellness studio HealHaus aims to create an inclusive healing space with mental health resources. The combined café and wellness studio, which opened in May 2018, is a “one-stop shop” for “different healing modalities,” from workshops that delve into deeper life issues such as abuse and grief to lighter modes of wellbeing such as yoga and meditation. The studio also offers more diverse healing offerings, such as womb wellness moon yoga, breathwork for grief, and psychic abilities workshops. “When people talk about wellness, it’s presented in a pretty package, but sometimes selfcare and wellness is tough,” Darian Hall, cofounder of HealHaus, tells JWTIntelligence. “At HealHaus, we question how we work through the harder topics, not just the easy ones.”

Healing cafés provide respite from urban life, serving up peace and calm to on-the-go city dwellers. By offering public spaces where tranquillity can be found, they are making mental wellbeing more accessible. “In my opinion, the culture…will change from going to a coffee shop to going to a convenience lounge,” predicts Oon-Mo.

Source:.JWT Intelligence

Virtual vloggers, futuristic fruit, furniture for the moon.

–Netflix is venturing into interactive storytelling for the upcoming season of Black Mirror, allowing viewers to choose how the plot unfolds, shares Bloomberg.

–ASOS is launching a Gen Z-curated fashion line designed by a collective of teen designers, models and artists all born in the year 2000, explains Vice.

–BBC discusses how virtual vloggers are becoming popular on YouTube, with dedicated fanbases and corporate partnerships that could change how brands communicate with consumers.

–Are bespoke seeds the future of food? Grub Street explores how farmers and chefs are breeding more attractive, content and nutritional fruits and vegetables.

–Design studio Driade has created 3D-printed furniture “for an imagined future settlement on the moon,” describes Dezeen.

–ThredUp, a marketplace for secondhand clothes, has launched an online platform called UpCycle, which helps brands and retailers create recycling programs and get involved in the $21 billion resale industry. Via WWD.

–Tencent is using facial recognition software to limit game time for one of its most popular video games, Honor of Kings, in order to prevent children from getting addicted, announces Quartz.

–Mount Sinai’s Lab100 hopes to “redesign healthcare by focusing on healthy people.” Fast Company investigates.

–The popularity of thrifty design is influencing brands, with affordable hotel spinoffs and refashioned motels “that promise the travel equivalent of fast fashion,” says the New York Times.

–Sainsbury’s is investing in the £2.8 billion UK beauty market, testing out staffed beauty aisles and relaunching its vegan makeup range, writes The Guardian.

–As brands realize the influence of Asia’s booming healthcare industry, they are introducing new drugs and products “tailored to Asian bodies and lifestyles.” Via Bloomberg.

–Equinox will offer luxury tours with fitness programming in 2019, which hope to show travelers how they can explore the world while keeping fitness as a part of their lifestyle, explains Skift.

Source:.JWT Intelligence

School is back in session in the US, and people are connecting with their classmates and sharing their school pride and experiences on Instagram. To make connecting and sharing with friends even easier, we’re globally launching nametag, an easy way to add friends in person.

We’re also testing a new Instagram school communities feature in the US to help students connect with others from their university right in the app. Whether you’re finding other fans at the football game or meeting classmates in your study group, both nametag and school communities make it easier to connect with new people.

Introducing Nametag

Nametag is a customizable identification card that allows people to find your Instagram profile when it’s scanned. Your nametag is uniquely yours and makes it quick and fun to add people and accounts you discover in person.

To try out nametag, go to your profile, tap the button with three lines at the top, and select “Nametag.” You can personalize your nametag by touching anywhere on the screen or by tapping the button at the top to try other designs, such as colors, emojis and selfies with different stickers. To scan someone’s nametag, you can either swipe right into the camera, hover over the nametag and hold down on your screen, or enter the camera by tapping “Scan a nametag” when viewing your own. You can also share your nametag with friends through text messages and over other platforms like Facebook and WhatsApp. Just press the arrow at the top right of your nametag.

Testing School Communities

Instagram school communities let you show off your school spirit and connect with other students and recent grads from your university in a common space. We’re testing this feature in a variety of schools across the US.

If you choose to join, you can add a line to your profile listing your university, class year, and any relevant groups such as major, sports team, and sorority. You and others who’ve added the same university can click to go to a directory listing all the people—sorted by class year—who have added that university, where you can follow and message. Messages from people you don’t already follow will go to your pending inbox where you can choose to accept or decline—the same way Instagram Direct works today.

Nametag is available globally on both Android and iOS

Pharmaceutical giant GlaxoSmithKline has handed its $1.7 billion global media work to Publicis Media, following a competitive review,according to reports.

In a statement, the healthcare behemoth said: “GSK periodically reviews its media buying arrangements to ensure they are continuing to deliver the best value to the business.”

1 out of 5 people purchase fast food every week after watching a related advert

With increased awareness of the health issues there is constant pressure to make healthier choices in your day to day meal consumption but does the constant advertising of unhealthy options put unwanted pressure on the consumer to break this?

Close to half of GCC respondents (45%) mention being exposed to fast food advertisements every day, which makes it harder and harder for the consumer to not sway towards these less healthy options. This number is highest in Kuwait (67%), a country that currently charts at highest incidence of obesity in the Middle East.

Previously, less than a fifth of GCC respondents consumed fast food at least once a week. However, when looking at the impact on this number post exposure to advertising, 2 out of 5 people claim they are doing so after watching an ad on TV.  

Half of the GCC respondents indicated they are concerned about fast food advertising on television but there are vast differences between neighbouring countries. In the UAE, more than 60% of the respondents are concerned while in Kuwait & Oman over 60% are indifferent/not concerned at all.

Around three quarters of respondents indicated being concerned about children’s exposure to fast food TV advertising, with close to a quarter (23%) indicating their child asks for fast food after watching these ads.

4 in 5 people think children should be exposed to less fast food advertising on TV

A whopping majority (87%) said that TV advertising impacts children's current food choices, and also believe that if children are exposed to fast food ads at a young age, it will affect their food choices in the future.

4 in 5 people think there should be laws regulating fast food advertising in the hours when children are most likely to watch TV

The GCC respondents stay divided on their opinions on the effectiveness of the current control on TV food and drink advertising. In the UAE most people (63%) feel these measures are effective, whereas in KSA, Oman and Qatar, a lower rate of 44% of respondents indicated the controls are effective.

This dropped even further when looking at countries such as Kuwait and Bahrain, where only a third believed the measures to be effective.

On a side note, when looking at strategies fast food companies adopt to entice children, 7 in 10 respondents voiced their concern against toys being used to promote food and drinks.

4 in 5 people think eating fast food leads to weight gain

Although most people in the region are aware of the ill effects from eating fast food, the consumption remains high, especially after watching these ads. Around half of the respondents pointed out bloating, indigestion and high blood sugar as some of the adverse effects of eating a lot of junk food. Over 40% of respondents associated it with more serious issues like high blood pressure (44%), type 2 diabetes (42%) and heart problems (45%).

Two thirds of people said buying fast food is an impulsive decision. This is a typical behaviour in Kuwait, Saudi Arabia and Qatar, where over 7 in 10 people stated this. Interestingly, these are also the top three countries in the Middle East where obesity is the highest.

Commenting on this, Kerry McLaren, Head of YouGov Omnibus, MENA, said, “YouGov data shows that although people are aware of the adverse effects of eating fast food and show general concern in lack of controls around its advertising there is no direct resistance in overall consumption of fast food. In today’s society there is an expectation to be increasingly conscious of what we put in our bodies and yet this is not reflected in the communication we receive. Obesity rates are increasing, especially in the Middle East, so it is important for brands to be more responsible in their messaging and the imagery used in advertisements as it can have a significant impact on the food choices consumer make.”

Data collected online by YouGov Omnibus among 2,743 respondents in GCC countries between 17th and 24th September, 2018 using YouGov’s panel of over 6 million people worldwide. Data is representative of the adult online population in these countries.

Introducing New AI Features and More

Facebook Marketplace was introduced in 2016 as a place for people to buy and sell within their local communities. It has grown to be a place where people around the world can discover things they love, connect with people locally, launch a business, and earn a living.

Today, more than one in three people on Facebook in the US use Marketplace every month for everything from new shoes to baby gear to cars and apartments.

As we celebrate Marketplace’s two-year anniversary, we thought we’d take a moment to share some of the updates we’re making to the product, including new features that use artificial intelligence (AI).

Buy and Sell Faster Thanks to AI

We believe AI can fundamentally change the way people shop, and are excited about the potential opportunities and value it can bring to buyers and sellers.

Behind the scenes AI is making Marketplace more efficient and personalized for buyers, as well as helping sellers connect with more potential buyers, faster. AI can automatically improve the quality of photos and translate listings and Messenger conversations.

Today, we’re introducing new features that use AI for price range suggestions and auto-categorization. What does this mean exactly? Here’s an example: if you wanted to sell your home office chair, Marketplace could use AI to help you sell it even faster by suggesting you price it between $50-75 based on what similar chairs recently sold for. It will also automatically categorize the chair as “furniture” based on the photo and description, so that you don’t have to.

We’re also testing camera features that could use AI to recommend products you might be interested in. Say you liked your friend’s headphones and wanted your own; you could snap a photo of the headphones and Marketplace’s AI technology could recommend similar listings for sale nearby.

In the future, AI could help simplify tasks like completing an outfit or home design project. For example, you could upload a photo of your living room and get suggestions on furniture to buy based on your layout and size.

More Shopping Options at Your Fingertips

In addition to adding new AI features, we’ve added a variety of content from businesses including cars, home rentals, home services as well as shopping and deals from e-commerce merchants.

Today, vehicles is one of the most popular categories for Marketplace globally, alongside furniture and electronics. Since introducing car listings from local dealerships one year ago, Marketplace has become one of the top destinations for people to buy and sell used cars. And I’m one of them. In fact, my family just sold our car to a man who is planning to use it to help grow his small business.

Building a Safe, Trusted Community

When it comes to shopping online, it’s important to have confidence in the people and businesses you’re buying from. That’s why we’ve invested in features that create a safer and more trusted community, including:

Detecting and Removing Inappropriate Content: Thanks to our AI technology, we are working to detect and remove items that violate our policies by analyzing the images, content, and context within a listing.

Buyer and Seller Ratings: Buyers and sellers can now rate each other to signal whether they had a good or bad experience, as well as leave feedback on where they can improve such as response time, friendliness and reliability. In addition to helping people make more informed decisions on who to transact with, community ratings help create a better experience by promoting good behavior.

More Robust Reporting Tools: Our community helps us make buying and selling better for everyone by reporting content that doesn’t belong on Marketplace. If you see an item for sale that you believe violates our Commerce Policies, you can easily report the listing. You can also report buyers and sellers if you see activity that you think shouldn’t be on Facebook.

We’re continuously exploring ways that could help people make more informed decisions on who to buy and sell with, like badges for buyers and sellers who have confirmed their identity and features that make it easier for sellers to select a nearby public place to meet in person. To learn more about how to buy and sell safely on Marketplace, please visit this link.

We’re Just Getting Started

Looking back on the past two years, we’re so inspired by people around the world using Marketplace to do amazing things. Stories from people like Ron Rudolph in Minnesota, who bonded with his family and community after losing his wife to cancer by selling birdhouses for a cause. Or Alisa Herrera-Hayman in New Zealand, who uses Marketplace to strive towards a zero-waste lifestyle and help the environment by shopping secondhand. Or the many parents in my local community I’ve connected with who share the same interests as me.

We’ll continue working to deliver new product features to discover, buy, and sell the things you love. So whether that’s shopping locally secondhand, finding new items from popular brands, or getting exclusive deals from retailers in time for the holidays, expect to see more from us.

Written by Deborah Liu, VP, Marketplace,Facebook

Although entrepreneurship in the MENA region is booming, greater and more comprehensive cooperation between local governments is necessary in order to capitalize on recent momentum within the ecosystem, according to a senior World Bank representative.

Ali AbuKumail, a Senior Private Sector Specialist at the World Bank, recently worked on the Arab World Competitiveness Report 2018 - a joint cooperation between the World Economic Forum and World Bank which focuses on MENA entrepreneurship. In the latest Wamda podcast, he shares his views on the state of the startup ecosystem with Walid Faza, Partner at Wamda Capital. 

“Policymakers have to look at the comprehensive picture of ecosystem development and the journey of entrepreneurs from the minute they are individuals who aspire to start a business, up to the point they exit their business,” said AbuKumail. “Give the leadership to the entrepreneurship ecosystem to form itself and instead of putting the parameters of ‘this is how it should be’, let it flow and grow organically and at the same time, build on that momentum to give them the support they require.”

According to AbuKumail, governments in the region are becoming more receptive to entrepreneurship after many years of scepticism. The large exits of Maktoob in 2009 and then Talabat in 2015 and finally Souq.com in 2017, have helped shift attitudes towards entrepreneurship for the better, particularly where job creation is involved.

“Now is the right time for governments to say this is rewarding, how can we capitalise on this momentum and move forward,” said AbuKumail. “Many countries have done it, it’s all about setting the strategy of what do we want to do here.”

“Because of the very specific situation in MENA, where most of the countries’ geographies are small, policymakers need to look at the region as one big unit or one big ecosystem. It is important to understand that entrepreneurship development in MENA cannot be bound to one country’s geography,” he added.

“Even if investments are happening in places like Dubai mostly, ideas and talent are available elsewhere. More than 40 percent of ideas that came to Dubai last year were actually from Jordan and Lebanon,” he explained.

Highlighting macroeconomic issues such as the alarmingly high youth unemployment and low female participation in the workforce, AbuKumail reinforced the need for government integration to tackle these issues.

The discussion between AbuKumail and Faza touches on the MENA entrepreneurship ecosystem, the Arab World Competitiveness Report 2018 and its findings, what decision and policymakers in the Arab World have to do to support entrepreneurship, as well as topics specific to Jordan including brain drain, infrastructure needs, and the World Bank’s “Innovative Startups and SMEs Fund” (ISSF).

AbuKumail is one of five World Bank specialists who has relocated from Washington D.C. to Jordan to focus on the MENA region.

It takes 119 trips on the world’s longest A380 flight from Dubai to Auckland to complete Emirates’ film catalogue

Film fans travelling on Emirates can now look forward to even more choice as ice, Emirates’ award-winning inflight entertainment system, reaches a new milestone by offering over 1,000 movies - more than any other airline. The films are in addition to TV box sets and music giving customers over 3,500 channels of on demand entertainment.

The expanded film catalogue offers over 2,000 hours of entertainment that would take 119 trips on the world’s longest A380 flight from Dubai to Auckland to get through. It is available on over 80 aircraft and includes more than 500 Hollywood hits and 600 world movies to cater to Emirates’ diverse and global customer base. Emirates buys content from every major movie market worldwide and offers films in 44 languages.

 “Travelling on Emirates has always been centred on an unmatched customer experience.  We’re proud to offer the greatest entertainment choice ever seen in the sky, with probably more choices than most people have at home!  We want to create a better-than-home experience when you fly Emirates, with the latest and best movies, great TV and a huge music selection,” said Patrick Brannelly, Emirates’ Divisional Vice President, Customer Experience (IFEC).

Each month over 100 movies are added to the system with selections ranging from all time classics like 1939’s The Wizard of Oz and Gone with the Wind to 2018 blockbusters Jurassic World: Fallen Kingdom and Ocean’s 8. ice also offers over 25 feature length documentaries – the most popular on board at the moment include Eric Clapton - Life in 12 bars and The Final Year about Barack Obama’s last year in office. Last month, the airline launched its own Food and Wine Channels on ice giving customers a behind-the-scenes look at how it creates its onboard menus and works with its global partners.

Emirates ensures its youngest customers are catered for with a large selection of children’s movies and TV channels. In addition to over 75 Disney, Marvel, and children’s movies there are also over 50 TV channels, including Cartoon Network, Nickelodeon, CBeebies & the Disney Channel.

Emirates has continually invested in upgrading its inflight entertainment systems and was the first airline in the world to offer in-seat TV screens in all classes in 1992. Today, Emirates offers the industry’s largest in-seat screens in all classes at up to 13.3 inches wide in Economy Class, 23 inches wide in Business Class and 32 inches in First Class. The viewing experience in First Class was recently enhanced with Bowers & Wilkins Active Noise Cancelling E1 headphones created exclusively for Emirates.

In addition to the widest selection of movies in the air, ice has over 325 TV channels packed with award-winning TV series including major new dramas Killing Eve, Succession and The Terror, through to hit comedies such as Atlanta and Big Bang Theory, a huge music collection, over 100 games, expert-led LinkedIn Learning courses and uTalk language courses offering lessons for beginners. Emirates and Dubai Future Foundation have also partnered to feature the Dubai Talks series on ice featuring insights from leading thinkers such as author Malcolm Gladwell, former Chief Scientist at NASA Dr Ellen Stofan and artist will.I.am.

Over 170 aircraft are equipped with live TV featuring sports events including the Champions League, NBA and most recently golf’s Ryder Cup, as well as news channels from CNN, BBC World, Al Arabiya and NHK. Wi-Fi is available on over 99% of the Emirates fleet and customers across all cabins can enjoy 20MB of free data.

Emirates most recently won its second consecutive Best Entertainment award at last week’s APEX 2019 Global Passenger Choice Award.

Emirates' movie offering in October

It takes 119 trips on the world’s longest A380 flight from Dubai to Auckland to complete Emirates’ film catalogue

Lawrence of Arabia is the longest movie on board and runs for 3 hours and 47 minutes

Disney classic Dumbo is the shortest movie running for 1 hour 4 mins and can be completed on the world’s shortest A380 flight from Dubai to Kuwait

The oldest movie on board is The Wizard of Oz from 1939

132 movies on ice are new releases from 2018

64 movies come with Audio Description and 127 movies come with Closed Captions

There are 6 anime movies on board which run longer than a flight from Dubai to Tokyo

It takes 83 hours and 42 minutes to watch all 50 Disney movies on ice – its takes a shorter time to fly Emirates from Dubai to all 6 Disney resorts in California, Orlando, Hong Kong, Paris, Tokyo and Shanghai

ice offers movies in 44 languages including over 200 movies from Bollywood and the Indian subcontinent, as well as 117 movies from the Middle East and over 40 from China.

Global Partnership Signed Between Roberto Cavalli and DAMAC Properties Founder, Hussain Sajwani

DICO International, the strategic investment arm of DAMAC Properties Chairman and founder, Hussain Sajwani, has signed an international hospitality partnership with global fashion house, Roberto Cavalli Group.

Blending the flair of Roberto Cavalli with the epitome of luxury living, the agreement will see the first-of-many "AYKON Hotels with interior design by Roberto Cavalli" properties launched in Dubai, the global tourism destination and home of DAMAC Properties. The announcement coincides with 2018's Cityscape Global, one of the world's largest exhibitions and conferences on property development taking place from 2nd to the 4th of October, and celebrates another milestone for the branded real estate sector.

"We are thrilled to be bringing another first for today's discerning global travellers and guests. Through the joyful spirit of the authentic Roberto Cavalli brand, we plan to meet market demands for familiar touch points, while offering guests distinctive experiences," explained Hussain Sajwani. Under the global real estate and hospitality developer, DAMAC Properties, Sajwani has years of experience capitalizing on global luxury brand associations, to drive value and quality for investors and guests.

On the heels of 2018's glamour-filled Milan Fashion Week, an exclusive glimpse of the first Roberto Cavalli Hotel was showcased, mirroring the alluring and dynamic looks of House Florentine's Spring/Summer 2019 collection. The review, which took place in Milan, marked plans to break ground at the start of 2019, kicking off construction for the landmark "AYKON Hotels interior design by Roberto Cavalli" property.

"Roberto Cavalli unifies the world of fashion, interior and lifestyle, combining the most elegant expressions of luxury with distinct glamour, finest Italian taste with innovative craftsmanship and Mediterranean emotion & energy, full of 'joie di vivre'", said Gian Giacomo Ferraris, CEO of Roberto Cavalli Group. "We look forward to working on the first Roberto Cavalli-branded hotel, alongside the real estate pioneer behind DAMAC Properties".

"Lending our distinctive DNA for design to a strategic player in the international luxury development market is an exciting and natural step in our evolution within the lifestyle space. As we continue to transform our palette, we remain true to our vision of weaving high-crafted design into the lives of today's patrons of fashion and art," concluded Ferraris.

The first property, a 220-room five-star hotel outfitted by the eye-catching designs of Roberto Cavalli, will be situated within the signature Al Sofouh, Dubai Marina development, and minutes away from some of the world's most iconic tourism attractions.

The tower, scheduled for completion in 2023, will offer unmatched views of the Dubai Media City skyline and Dubai Marina, while the Roberto Cavalli Hotel will feature a jaw-dropping infinity pool overlooking the Palm Jumeirah. Complete with extravagant hospitality facilities befitting the first Roberto Cavalli Hotel, including a private majlis and stylish Bridal Suite, the property will also host premium-styled F&B outlets for all types of culinary cravings.

This isn't the first time for Roberto Cavalli Group to showcase its flair for interior design. Witnessing a growing demand for branded real estate, in 2017 DAMAC Properties announced their collaboration with the renowned fashion house. This saw the launch of the world's first villas to feature interiors with the coveted 'Just Cavalli' signature style, and marked the Roberto Cavalli Group's entry into the real estate industry.