MOBILE
Poised to deliver app marketing optimization to agencies and developers worldwide FreakOut, the global marketing technology company, part of FreakOut Holdings [TSE:6094], has announced a strategic alliance with Mobile Action, a San Francisco-based App Store Optimization [ASO] and Mobile App…
Data from WARC's 12 key markets -- Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US -- which between them account for three-quarters of global adspend, and 91.1% of all mobile adspend ($125.6bn), show that mobile is…
UAE respondents are spending an average of 6.5 hours a day using their smartphone, with women topping men by an extra hour a day 43% claim to spend more time texting/talking electronically through social media than interacting with the actual…
Apple iPhone is one of the most popular smartphone brands among consumers in the UAE. Despite the recent launch of its latest smartphones iPhone XR, iPhone XS and iPhone XS Max amidst a lot of noise and publicity, overall perceptions…
Findings Underscore the Importance Retailers Must Place on App Promotion to Drive Awareness and Adoption Ahead of the Holiday Season Criteo, the advertising platform for the open Internet, has released its second Global Commerce Review of the year with data…
Featuring A12 Bionic Chip, 6.1-Inch Liquid Retina Display, Aluminium and Glass Design in Six Beautiful Finishes, Face ID and Advanced Camera System Apple announced iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminium design with…
Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud. The rise of mobile usage is…
We banned myPersonality — an app that was mainly active prior to 2012 — from Facebook for failing to agree to our request to audit and because it’s clear that they shared information with researchers as well as companies with…
Consumers increasingly depend on technology and say it has positively impacted their lives Consumers worldwide increasingly depend on internet-connected devices, with 80 percent reporting digital technology has made a positive impact on their lives. According to the new “State of…
The latest mobile phone innovation by Infinix is poised to hit the Middle East and Africa later this month at a glamorous unveiling event at Dubai’s Burj Khalifa, the world’s tallest building. Infinix, the TRANSSION Holdings premium smartphone brand, will…
