MOBILE
The State of the Industry: Mobile Marketing in EMEA 2019 Mobile is increasingly seen by marketers in EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach…
Samsung Smartphone Sales Grew After Six Consecutive Quarterly Declines Global sales of smartphones to end users declined 1.7% in the second quarter of 2019, totaling 368 million units, according to Gartner, Inc. “Demand for high-end smartphones has slowed at a…
Abu Dhabi Media has announced the launch of ‘UFC Arabia,’ the first Arabic language UFC application in the MENA region, following their partnership with the world’s premier mixed martial arts promotion. IT’S TIME to allow fans in the region’s 21…
Turning “dumb” devices smart to linking offline and online ecosystems together, Katharine Hansford, Digital Transformation Director at Zenith, looks ahead to the future of mobility. It has become a common joke among digital marketers to talk about the elusive “year…
Brands need to clearly explain how faster networks will improve life Lauded as the next big thing in the telco industry for a few years now, 5G has only recently captured consumers interest. This year’s Mobile World Congress featured announcements…
The smartphone industry is highly dynamic. In 2018, more than half of the smartphones sold globally had two or more cameras. Counterpoint identified the megapixel war back in 2016 when OEMs were shifting from a single camera to dual cameras.…
Poised to deliver app marketing optimization to agencies and developers worldwide FreakOut, the global marketing technology company, part of FreakOut Holdings [TSE:6094], has announced a strategic alliance with Mobile Action, a San Francisco-based App Store Optimization [ASO] and Mobile App…
Data from WARC's 12 key markets -- Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US -- which between them account for three-quarters of global adspend, and 91.1% of all mobile adspend ($125.6bn), show that mobile is…
UAE respondents are spending an average of 6.5 hours a day using their smartphone, with women topping men by an extra hour a day 43% claim to spend more time texting/talking electronically through social media than interacting with the actual…
Apple iPhone is one of the most popular smartphone brands among consumers in the UAE. Despite the recent launch of its latest smartphones iPhone XR, iPhone XS and iPhone XS Max amidst a lot of noise and publicity, overall perceptions…
