MOBILE
86% of the marketing and media representatives participating in the survey agreed that the pandemic improved their mobile marketing capabilities. MMA (Mobile Marketing Association) a global marketing platform recently conducted a survey in association with WARC to showcase the regions…
Zadi Hobeika rejoins Snap Inc. after being part of the team that launched Snap in MENA in 2017 Snap Inc. appointed Zadi Hobeika as its new Product Marketing Lead in MENA, focusing on performance advertising solutions. The new appointment comes…
Customers now expect a connected shopping experience A global survey of 20,000 shoppers has found that consumers want a ‘connected shopping’ experience, with mobile friendly tech key to bringing people back to the store The report finds that the majority…
A Httpool Report Mobile has become king. And with accelerated digitalization due to the past year’s lockdowns, mobile has a great potential to remain the Supreme leader in tech space for the foreseeable future. A three hundred billion dollar opportunity…
App Annie, the mobile data and analytics company helping brands and publishers create winning experiences on mobile, announces the annual Top Publisher Award winners which recognize the most successful mobile companies around the world. In 2020, consumers relied more on…
The world’s fastest growing media platform is providing players with next-gen features and thousands of games through the exclusive gaming center SHAREit, the global gaming, file sharing and content streaming application, continues to broaden the horizons of more and more…
Mondia, a leading technology company which specialises in the marketing and distribution of digital content, has announced that Jorge Seeliger has joined the company as Chief Product and Innovation Officer. Based in Madrid, Seeliger joins Mondia’s senior leadership team as…
Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel, with nearly all marketing professionals (94%) considering mobile advertising as effective.…
Consumers’ attention across the globe has turned from outward spaces to the internal spaces of the home, as we all start operating our daily lives within four walls and within the confines of technology – such as our work, communication…
The Holy month of Ramadan for muslims is a time where observers spend the month focusing on prayer, reflection, and community. This year, Ramadan began on Friday, April 24 and will end on Sunday, May 24. After Ramadan comes to…
