MOBILE
Highlighting trends and changing dynamics in the mobile app marketing and advertising ecosystem, the report offers an in-depth look at which media sources have the ability to scale app user growth, deliver strong retention rates and attract the most engaged…
There’s no doubt that the mobile games market is growing—even before the debut of Pokemon Go. Not only are more people playing on smartphones and tablets, but they’re dedicating increasingly more time and money as well. To grab a bigger…
Midcom Group, a diversified conglomerate headquartered in the UAE, has launched a new range of mobile phones designed in the UAE specifically for Africa and Middle East markets. FERO, the new mobile brand offers 16 models, from entry-level feature phones…
This year mobile devices will overtake ‘fixed devices’ to become the main platform for viewing online video, according to Zenith’s Online Video Forecasts 2016, published today. Consumers around the world will spend an average of 19.7 minutes a day viewing…
Pokémon Go has turned into a bona fide phenomenon, as the game — launched just last week — rocketed to the No. 1 top-grossing app in the US App Store in just 14 hours, according to SensorTower data shared with…
Businesses are embracing mobile as a communications channel regularly engaging with their customers via text and chat apps. New research from global trade body Mobile Ecosystem Forum (MEF) supported by Mblox says 76 per cent of consumers have received communications…
The amount of time people around the world devote to using mobile internet will increase by 27.7% this year, driving a 1.4% increase in overall media consumption, according to Zenith’s Media Consumption Forecasts, published today. The consumption of all other…
Global mobile trade body Mobile Ecosystem Forum (MEF) has published the A2P Messaging Fraud Framework - the first release from its new industry programme The Future of Messaging. It identifies 11 distinct fraud types that impact the global messaging business…
Criteo (NASDAQ: CRTO), the performance marketing technology company, has announced the results of their recent study that reviews transactions of online retailers and travel providers across the MEA region during last year’s Ramadan. The findings give insight into consumer trends…
The market for mobile phones in Middle East continues to rise, and according to a latest report by IDC, 29.75 million mobile phones were shipped across the Middle East region during Q3 2015, marking a 4.4% increase on the previous…
