MOBILE
ZenithOptimedia has unveiled 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report with GlobalWebIndex – The Mobile Imperative– which found that young people…
It's a mobile world, and it is becoming more mobile every day. That's the takeaway from one OpenMarket exec who lays out the four mobile trends brands need to prep for 2016. "There are over 1.6M apps to choose from…
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow. Mobile is a key contributor to the ever-blurrier lines between work time and personal time, giving B2B marketers…
By 2018, 50 Percent of Consumers in Mature Markets Will Use Smartphones or Wearables for Mobile Payments Customers Behaviors Are Evolving Alongside Ever-Changing Technology Mobile payments are gaining acceptance among consumers in North America, Japan and some countries in Western…
Looking at the performance numbers for the latest additions to the Apple iPhone family compared with the 2014 launch would only tell half the story. We are all very familiar with the Apple’s so-called “tick-tock launch cadence” of releasing significant…
As we approach the end of 2015, Manish Bhardwaj, Sr. Marketing Manager, Middle East & Turkey at Aruba, a Hewlett Packard Enterprise company, gives an insight into the mobility and networking trends that will shape the industry in the United…
There’s almost always an app for that, whether “that” is a taxi service, food delivery or a video game. But with so many popping up all the time, how often are any of them being used? A Localytics survey, conducted…
The Vaniday app has been highlighted as one of the Best Apps on Google Play in the UAE – a testament to how valued the concept is viewed by the digital influencers at Google. Established less than seven months ago,…
In 2018 mobile advertising will overtake desktop and account for 50.2% of all internet advertising, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. Mobile advertising will total US$114bn in 2018, up from US$50bn in 2015, and will be larger than all…
66.5% of individuals in key digital markets will have a smartphone by the end of 2018, according to the New Media Forecasts report from ZenithOptimedia, published today. In 47 leading countries* smartphone penetration rose from 41.6% in 2013 to 49.5%…
