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Wego launches native mobile advertising solutions

Wego.com, the leading travel search site in the Asia Pacific and Middle East, today announces the launch of Native Advertising Solutions for mobile. “With the continued success and popularity of Wego’s travel app across multiple platforms, including iOS, Android, iPad,…
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Mobile Still Has a Long Way to Go

The voracity with which users have taken to mobile internet has once again turned digital on its head; just who will be a winner in this cyber sweepstakes remains to be seen. How much do you really enjoy browsing the…
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Etihad Airways launches new Mobile App

Etihad Airways, the national airline of the UAE, has launched a mobile application for the iPhone that enables guests to organise and manage their journey with even greater ease as the airline continues to adopt innovative technology to reimagine the…
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Five Tips for Enterprises in UAE to Become Mobile-First

Today, despite having a clear understanding of the benefits of mobile-first, a majority of enterprises in UAE still have an ad-hoc approach to mobile app development and are only beginning to consider platform selection to help them formalize their mobile…
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Four-inch iPhone fans, rejoice

On March 21st, Apple put to rest long-standing rumors and revealed the iPhone SE, a four-inch model, re-introducing a third form factor to a lineup that currently includes the 4.7-inch iPhone 6s, and the 5.5-inch iPhone 6s Plus. Until the…
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Just how much are mobile gamers forking out on in-app purchases?

Research from Slice Intelligence reveals just how much mobile gamers spend on in-app purchases and how they compare to traditional console gamers. According to Slice Intelligence, the average player on mobile spend $86.50 per year on in-app purchases. That's about…
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Vaniday celebrates is first birthday

Vaniday has created an online marketplace that connects beauty and wellness professionals with their clients. Co-founded by CEO Maxime Legardez and e-commerce ‘start-up builder’ Rocket Internet, Vaniday has grown with pace since it went live in Sao Paulo, Brazil, on…
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Global Smartphone Sales to Only Grow 7 Per Cent in 2016

Smartphone Sales in China and North America Will Be Flat in 2016 PC Shipments to Bottom Out in 2016, Return to Growth Expected in 2017 Gartner, Inc. said global smartphone sales will for the first time exhibit single-digit growth in…
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The mobile wallet: rise of a new marketing platform

The mobile wallet – technology enabling consumers to pay with their mobile phones – will emerge as a new marketing platform in 2016. As the first generation of digital natives comes of age, and more payment technologies and apps come…
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Mobile Video Rewards: Boon or Bane?

“Frenzy Brands” recently announced the launch of its mobile application, a free interactive tool that gives its UAE consumers a chance to win multiple prizes daily through digital sweepstakes.  In the realm of advertisement today, mobile video ads are more…
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“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

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