MOBILE
Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, is launching the next generation of its UpTeq Multi-Tenant NFC SIM, supporting multiple transport applications from different city networks by embedding the MIFARE4Mobile1 v2 application. This is the first globally…
Everyone knows that mobile is the next frontier, but many brands are struggling to find the best way to engage their mobile consumers. With this in mind a new study from Millward Brown Digital in the U.S. provides useful information…
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? A recent Nielsen global online survey discussed the trust levels across earned, owned and paid advertising…
Holiday shoppers are more likely to use phones as shopping aids while out and about When it comes to shopping, smartphones are the constant, handy companion, ready to assist consumers and answer questions on the go. Tablets, meanwhile, despite the…
New App YVO Set to Simplify Life for Visitors of Various Retail Destinations Yvolv, the newly formed joint venture between Meraas and AliCloud, recently announced the development of its maiden project YVO, a mobile app for retail assets around the…
People have shifted to mobile. It’s the fastest adoption of a communication technology in history, and it’s changing how we connect with each other and discover new things. Businesses, however, are still making the shift. Marketers are challenged to reach…
Ever since US carriers began experimenting with installment plans and no-contract options designed to transition customers away from traditional two-year contracts with their subsidized phones, there has been speculation that high-end smartphone sales would suffer. The shift toward no contracts…
The GCC's mobile connected devices market suffered its worst ever quarter-on-decline in Q2 2015, according to newly released research from International Data Corporation (IDC). The global consulting services firm's latest data shows that the market suffered an 8% decline in…
Video Quality and Video Content are the Key factors driving Mobile Video Sharing in India and other Emerging Markets of the Middle East and South East Asia Vuclip, the leading premium mobile video on demand (MVOD) service for emerging markets,…
Mobile shopping and advertising have caught on quickly in the US. While younger mobile users appreciate the convenience of smartphones for shopping, baby boomers are less sure. And they're a lot more sure they don't like ads on their devices.…