Following the rapid growth of its Dubai Network, Elevision Media has officially completed its first Abu Dhabi installation in Marina Square, Reem Island. The DOOH media solution inside the elevators of this flagship development has instantly increased Elevision’s network by 14 towers, taking the total number of towers across Dubai and Abu Dhabi over 100.
Speaking on the development, CEO of Elevision Media, Niall Sallam said:
“Today I am pleased to announce that Elevision is live in over 100 of the UAE’s premium commercial and residential towers and is reaching an audience of over 115,000 unique viewers every day.”
The digital platform, which broadcasts up-to-the-minute news, information, advertisements and user-generated content, empowers tower management to independently communicate with its tenants in real-time, boosting its customer service.
Managing the real estate development, three60 communities’ services are designed with the objective of preserving and enhancing its client’s asset value, adding life to the community. The connectivity of Elevision’s dynamic platform allows three60 to effectively communicate with its tenants and visitors in real-time.
Imad Namrawi, Director – Real Estate at three60 communities said, “With our aim to offer a spectrum of community related services and activities, in line with the UAE’s focus on Smart City connectivity, our partnership with Elevision has provided us with a real-time communication platform, delivering an outstanding customer experience.”
Elevision’s move into the capital of the UAE reflects its commitment to growing its network across the region with advertisers now being able to reach people in both Emirates.
Sallam adds; “The growing popularity of DOOH media with its tactical flexibility is fast becoming a ‘must have’ channel for media buyers and brand managers alike. As the region’s fastest growing DOOH network, Elevision is positioned at the forefront of this burgeoning industry platform and we are excited to be squarely focused on our next phase of expansion as we zero in on our 200 tower milestone.”
Phase 2 of Elevision’s growth strategy for 2016 involves completing installations in a further 15- 20 towers in Abu Dhabi. Within Dubai, another 50-60 towers are in the pipeline, throughout all districts. By scaling up the overall network, Elevision is offering more value to its advertisers who can now reach potential clients across Dubai and Abu Dhabi.