Iris Public Relations from Dubai has won the ACQ5 Global Awards 2016 in the category Full Service PR Agency, MENA. The 11th Annual ACQ5 Global Awards honoured leading firms, deal teams and professionals whose activities set an industry standard. This year, companies and individuals, representing every major market in the world, became finalists for the awards.

Says Jake Robson, Group Editor of The ACQ5, “Operating a legitimately independent nomination process, our award winners are chosen by our readership. Every year, we seek their assistance of our readers, the industry itself, in recognising industry leaders, eminent individuals, exemplary teams and distinguished businesses, which we believe represent the benchmark of achievement and best practice in a variety of fields – and every year, we turn to them to help as we strive to recognise an ever-widening spectrum of services, markets, industries and organisations that serve our global market place. We believe that by consulting our readers we can better identify the groups that are confronting the issues which face us at this ongoing complex juncture, and our awards will rise above the status of participation certificate and actually be an endorsement of their work.”.

One of the industry's favourite awards events was right to anticipate another record breaking number of votes. The total number of nominations received stood at an amazing 75,246, ACQ’s highest ever.

 “To be selected from such a large pool of nominations from across the world is truly an hour and we are thrilled to win the ACQ5 Global Awards, “says Lisa George, Director, Iris PR.

ACQ5 poll was not only designed to reflect actual performance in any particular area of expertise, it was also aimed to reflect direct market share based on a number of criteria. Voters were encouraged to base their decisions on addressing professionalism: experience, value for money and responsiveness in order for ACQ to derive a numerical rating from 1 – 5. In that sense, this poll should be considered a reflection of how professionals view any practice, individual or related sector supplier in terms of overall quality of service.