Dubai-based independent communications agency ALISA PR has been appointed to handle the PR activities for Herman Miller in the Middle East which is a 100- year-old-plus publicly held company headquartered in Zeeland, Michigan with its presence in the UAE and Middle East for over 30 years.

The iconic brand has collaborated with some of the most legendary and outstanding designers in the world as it places great importance on design, the environment, community service, and the health and well-being of their customers and employees. Finding innovative ways to improve the performance of their customers’ organizations have become their hallmark objective.

ALISA PR will be responsible for PR operations and strategies to build the reputation among stakeholders and create awareness of the brand across the Middle East.

Alisa D'souza, Founder & PR Consultant said: "We’re passionate about telling stories and building relationships with brands that are committed to high standards. We are honored to work with Herman Miller, a leading innovator in interior furnishings and are excited to showcase its latest developments, trends and take it to the next level in the region."