• Skip to content
  • Jump to main navigation and login
  • Jump to additional information

Nav view search

Navigation

  • Home
  • Industry News
    • Advertising & Branding
    • Marketing
    • Print
    • Television & Cinema
    • Radio
    • Digital
    • Mobile
    • OOH
    • Experiential Marketing
    • WORLD ROUNDUP
    • PR
  • GCC
    • UAE
    • SAUDI ARABIA
    • OMAN
    • QATAR
    • KUWAIT
    • BAHRAIN
    • LEBANON
    • REGION
  • Interviews
  • Opinions
  • Mediavataar India
  • Newsletter

Search

Home Industry News Radio Radio Mango 96.2 FM, Dubai creates path breaking innovation

Radio Mango 96.2 FM, Dubai creates path breaking innovation

 

Radio Mango 96.2 FM, Dubai has developed a path breaking innovation for its outdoor campaign in Dubai.

While one is driving along the Ithihad Road, Sharjah – Dubai highway on the way to the city, you will see a hoarding telling one exactly how much time they would take to reach the Burj Khalifa, in songs!

Based on the amount of traffic on the roads, the hoarding will show the number of songs one is away from reach the Burj Khalifa. If there is a gridlock, it may take one 12 to 15 songs, and if the traffic is light, it might take one 4 to 5 songs. The LED for measuring songs will automatically change according to the level of traffic.

This is a first of its kind innovation attempted by any radio station in Dubai, and gives the old fashioned distance marker a brand new twist in terms of distances by song. So sit back, tune in and enjoy the music all the way to your destination!

Radio Mango, Kerala's number 1 FM network has launched its fifth station, this time in the UAE. It will operate on the frequency of 96.2 FM and will be available across the UAE.

The programming will closely resemble the hugely successful format in Kerala, which has won numerous awards on international and national platforms. 

Among the highlights will be news and specials provided to them exclusively by Kerala's news giant, Malayala Manorama’s newspaper, TV and Online divisions.

  By MediavataarMe News Desk 18 January 2016
Tweet
  • Be the first to comment!
  • 1
  • 2
  • 3
  • 4
  • 5
(0 votes)

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

back to top

More in this category:

  • Radio is the new black: Commercial radio's influence on the fashionable
  • Gold 101.3 FM gives back by fulfilling wishes of deserving listeners
  • New York Festivals International Radio Program Awards Open for Entries
  • Anghami Launches the First Digital “Audio Day” Conference in the region
  • New York Festivals International Radio Program Awards Announces Winners

Latest from MediavataarMe News Desk

  • When it comes to beverages, Global brands are quenching consumer thirsts
  • Top 10 Finalists has been announced for the Largest Speakers’ Contest in the Arab World
  • Thinking Beyond Pink: Advertisers need to be smarter on digital to really reach women
  • Recent Coke and Samsung ads in the UAE hit the heights with Burj Khalifa launch
  • Snapchat’s Shoppable AR
  • Recommended Reading
    Radio is the new black: Commercial radio's influence on the fashionable  Read more...
  • Recommended Reading
    Gold 101.3 FM gives back by fulfilling wishes of deserving listeners  Read more...
  • Recommended Reading
    New York Festivals International Radio Program Awards Open for Entries  Read more...
  • Recommended Reading
    Anghami Launches the First Digital “Audio Day” Conference in the region  Read more...
  • Recommended Reading
    New York Festivals International Radio Program Awards Announces Winners  Read more...

QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

  • Most Viewed
  • Most commented
  • Cracking Down on Platform Abuse (2272)
  • Lebanese Songstress Myriam Fares Joins Star-Studded Main Stage Line-Up (1986)
  • Unmasking The Next Generation of Mobile Fraud (1717)
  • Dentsu Aegis Network Appoints Tarek Daouk as CEO, Middle East and North Africa (1212)
  • Amazon shoppers 'don't notice' ads, but nothing to worry about (1099)

Upcoming Events

No events
Tweets by @MediavataarMENA
  • About Us
  • |
  • Disclaimer
  • |
  • Feedback
  • |
  • Advertise with Mediavataarme
  • |
  • Press Releases
  • |
  • Contact us

COPYRIGHT@WORLD OF MEDIA JLT POWERED BY MAXIMESS

  • Facebook

  • Twitter