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RADIO (57)

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Unleashing the power of radio right up to purchase

It’s a well-told tale, just how intertwined with digital media Australians have become. Consumers are connected more than ever and this is showing no signs of slowing. But there’s more – they’re listening to radio, too. Commercial radio listeners are…
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Finding TV and Radio's biggest fans on their home turf

Heavy viewers and listeners are often considered the ‘super fans’ of the media ecosystem. These power users devote significant hours of their lives to one medium or another and are the most likely to consistently engage with content and advertising…
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How to link radio tuning to buyer behaviour?

Linking radio station tuning data to consumer purchase information is the best way to ensure that radio advertising is being heard by consumers who are eager to listen. According to a recent major market pilot test by Nielsen, for the…
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Sony Leads High-Resolution Audio Revolution in UAE

Sony, one of the first to make High-Resolution Audio products available to consumers, today launched a wide range of hi-res devices including Walkman®, headphones, portable amplifiers and digital stereo recorders aiming to bring audiophiles closer to the spirit and soul…
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NYF’s World’s Best Radio Programs Appoints Phil Critchlow and Valerie Geller to 2015 Advisory Board

New York Festivals World’s Best Radio Programs℠  competition announced the appointment of Phil Critchlow, Founding Director of TBI Media, UK and Valerie Geller, President of Geller Media, USA to the New York Festivals International Radio Program Awards Advisory Board and…
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522 FM Radio Stations broadcast in 19 Arab countries

A new report from the Arab Advisors Group provides an analysis of the FM radio stations landscape in the Arab World. Private FM radio stations slightly outnumber Government owned ones in the Arab World: Arab Advisors research revealed that 264…
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Linking radio tuning to buyer behaviour

Linking radio station tuning data to consumer purchase information is the best way to ensure that radio advertising is being heard by consumers who are eager to listen. According to a recent major market pilot test by Nielsen, for the…
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