• Skip to content
  • Jump to main navigation and login
  • Jump to additional information

Nav view search

Navigation

  • Home
  • Industry News
    • Advertising & Branding
    • Marketing
    • Print
    • Television & Cinema
    • Radio
    • Digital
    • Mobile
    • OOH
    • Experiential Marketing
    • WORLD ROUNDUP
    • PR
  • GCC
    • UAE
    • SAUDI ARABIA
    • OMAN
    • QATAR
    • KUWAIT
    • BAHRAIN
    • LEBANON
    • REGION
  • Interviews
  • Opinions
  • Mediavataar India
  • Newsletter

Search

Home Industry News Television & Cinema MARKETING UAE consumers are amongst the most connected technologically

UAE consumers are amongst the most connected technologically

 

UAE consumers are increasingly relying on technology and have a growing desire to be connected, with 67 percent stating that they see value in harnessing the power of technology.

This is according to the findings of the UAE edition of a new study by KPMG International, titled Me, my life, my wallet.

The report analyses factors driving consumer behavior and choices in the UAE — and how these could change as the customer of tomorrow emerges.

Almost half of all UAE consumers interviewed were impressed with how much a smartphone could help them manage their schedules. With 97 percent receiving their news online and 93 percent on social media, this level of enthusiasm for digital world innovation was beaten only by the smartphone-crazy consumers of China and India.

Interestingly, despite recent global data breaches, 78 percent of UAE consumers feel comfortable sharing their data with retailers and other institutions, but they would be more likely to do so if they saw tangible value. When asked about trading their data for personalization or better deals, UAE consumers were midway between the privacy-conscious Europeans and the more carefree consumers in China or India, with 22 percent saying they would not trade their data at all.

Globally, more than half of consumers expressed anxiety about identity theft, including hacking of financial, medical, or other personal information online; 46 percent were concerned about the theft of credit card details when shopping online; and 38 percent were concerned about the unauthorized tracking of their online habits by companies, governments, and criminals.

The study found that consumers are more likely to trust companies with the data that is directly relevant to the service they are providing. For example, 71 percent of global consumers said that they trust banks with their financial data, but only nine percent said they would trust retailers with this information. Likewise, 47 percent of consumers trust telecom providers with their mobile data, but only eight percent said that they would trust advertisers. In the UAE, sectors that enjoyed the highest level of trust among consumers were healthcare (63 percent), banking (52 percent), retail (51 percent) and technology firms (38 percent), while the least trusted was advertising at 15 percent.

Farhan Syed, Partner, Digital and Innovation at KPMG Lower Gulf, said: “Today’s consumers grow more complex with every passing day – and there is a greater need to understand them more intimately. This is putting more pressure on brands to deliver increasingly personalized experiences in today’s hyper-connected and informed world. We believe that there is a tremendous need to understand consumers’ expectations, especially regarding their data, and it is imperative that organizations do not take this for granted in the future.”

Meanwhile, as the UAE consumer grows accustomed to a seamless physical retail experience, enjoying some of the world’s most iconic malls, matching this experience in the digital world is proving to be tough but necessary if consumers are to switch to spending more online.

“The challenge now for e-commerce platforms is to provide a population that is accustomed to superb offline customer experiences the same online experience,” added Pilar De Miguel Veira, Partner, Head of Customer Advisory at KPMG Lower Gulf. “This will help UAE strengthen its position as a leading regional e-commerce hub in the future”.

  By MediavataarMe News Desk 13 January 2019
MARKETING
Tweet
  • Be the first to comment!
  • 1
  • 2
  • 3
  • 4
  • 5
(0 votes)

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

back to top

More in this category:

  • Debunking Myths and Misconceptions About Artificial Intelligence
  • Five Things about the Future of Journalism
  • UAE residents don’t consider the most ‘toxic’ male traits very ‘masculine’ in nature
  • Dubai Airports unveils new DXB brand
  • Retailers must listen to customers and adapt quickly

Latest from MediavataarMe News Desk

  • Does outdoor advertising have more impact in the digital era?
  • 2019 New York Festivals Advertising Awards Unveils Film Craft Executive Jury
  • FreakOut and Mobile Action announce strategic alliance
  • Debunking Myths and Misconceptions About Artificial Intelligence
  • Distell awards its communications business to WPP
  • Recommended Reading
    Debunking Myths and Misconceptions About Artificial Intelligence  Read more...
  • Recommended Reading
    Five Things about the Future of Journalism  Read more...
  • Recommended Reading
    UAE residents don’t consider the most ‘toxic’ male traits very ‘masculine’ in nature  Read more...
  • Recommended Reading
    Dubai Airports unveils new DXB brand  Read more...
  • Recommended Reading
    Retailers must listen to customers and adapt quickly  Read more...

QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

  • Most Viewed
  • Most commented
  • Arabian Travel Market launches inaugural consumer event 'ATM Holiday Shopper' (5401)
  • Matt Eastwood is New York Festivals Inaugural Executive Jury President (4965)
  • Mobile adspend is set to top TV across key markets this year (4070)
  • Havas Middle East appoints Dany Naaman as its new Chief Executive Officer (2904)
  • Zenith launches global culture initiative on Blue Monday (2244)

Upcoming Events

Wed Feb 20 @08:00 - 05:00PM
WION Global Summit
Tweets by @MediavataarMENA
  • About Us
  • |
  • Disclaimer
  • |
  • Feedback
  • |
  • Advertise with Mediavataarme
  • |
  • Press Releases
  • |
  • Contact us

COPYRIGHT@Ashish Limaye, Sole Practitioner, Under Dubai Media City. POWERED BY MAXIMESS

  • Facebook

  • Twitter