ZEE5 Global today signed a partnership with Lulu Exchange, with an aim to reach over 100,000 consumers across Kuwait, UAE, Bahrain, and Qatar.

The partnership will see the alliance of two of the leading entities in their respective spheres, ZEE5 Global - the most comprehensive digital entertainment platform for Indian content, and LuLu Exchange - one of the largest financial service providers in the Middle East.

The partnership will enable Lulu Exchange consumers to avail a 1-month free subscription of Zee5 Global against a successful transaction. The offer will be made available to all customers who transact via LuLu Exchange, either through the Lulu Money App or the company’s physical branches.

Sharing her view on the partnership, Ms. Archana Anand, Chief Business Officer, ZEE5 Global said “The Middle East is one of our highest priority markets globally, not only from an audience point of view but also from a strategic partnerships perspective. Lulu Exchange is a leading NBFC and has a vast reach in the region. We’re extremely thrilled to announce this partnership with them which will help us reach the vast diaspora audience in the market and give them immediate access to the largest bouquet of Indian and South Asian content.”

Adeeb Ahamed, Managing Director of Lulu Financial Holdings said “We are always on the lookout to create synergies with like-minded brands and offer our consumers something new and exciting. The partnership with ZEE5 Global beautifully blends with our long-standing mission to deliver satisfying consumer experiences and act as a unique value-add for the trust our consumers have placed in our services.”

With over 125,000 hours of Indian TV Shows, Movies, News and Videos, ZEE5 offers the largest bouquet of content across 18 languages to its audiences across the globe. ZEE5 today has the largest width and depth of content across Music, Cineplays, News, and Health and Lifestyle across genres ranging from dramas to thrillers, biopics, standup comedy and more.

LuLu International Exchange is a part of LuLu Financial Group, an ISO 9001:2015 certified global financial services enterprise headquartered in Abu Dhabi.

With this partnership, Zee5 Global and Lulu Exchange aim to jointly strengthen their presence in the Middle East.