TV & CINEMA
There’s always been fascination with the tricks and tweaks that media moguls use to build and entrench their big kids’ brands and properties. In the 1980s, US cable channel TBS scheduled its shows to start at :05 and :35 past…
Several powerful companies are trying to overhaul the way TV advertising is bought, sold, targeted and viewed. But it’s unclear how successful they will be. The hype around advanced TV—a disparate series of technologies ranging from automated TV ad buying…
WARC, the global authority on advertising and media effectiveness, has today released the latest edition of its Media Allocation Benchmark report, identifying the typical budget split of highly successful campaigns. Using its database of effective advertising campaigns, WARC has analysed…
Tini Sevak has joined CNN to lead its international data strategy, create new solutions that further inform business intelligence and provide commercial partners with sophisticated ways to utilise campaign insight. As Vice President, Audiences and Data, at CNN International Commercial…
This year's The Maritime Standard Awards will have top BBC TV journalist Tim Willcox as Master of Ceremonies. The Awards, which take place at Atlantis The Palm, Dubai on Monday October 15th, are one of the most prestigious and glittering…
From Journalism to Entertainment, Content is King New York Festivals® TV & Film Awards competition announced the addition of Giles Trendle, Managing Director of Al Jazeera English Channel and Sammy Choi, Executive Producer for Choi Boy Productions to the NYF…
Sky News Arabia announced the appointment of Hani Abu Ayyash as Head of News, validating his success in running the channel’s newsroom over the past six months. In his new role, Abu Ayyash will manage all content production on Sky…
China Media Group and China Arab TV (CATV) held a ceremony to sign the China Theater Broadcasting Agreement in Dubai. According to the cooperation agreement, popular Chinese TV series Ode to Joy, Beijing Youth, Jin Tailang’s Happy Life dubbed in…
Entertainment brands such as Netflix have aided a 21% growth in brand value to US$748 billion (€641 billion) for 2018, according to Brand Z – Kantar Millward Brown’s brand equity platform. Netflix is one of the biggest contributors to growth,…
Luxury automotive brand Genesis is expanding its partnership with Great Big Story by renewing its exclusive yearlong sponsorship of the Origins channel and the creation of a fellowship program dedicated to supporting and showcasing emerging film-makers. This unique partnership began…
