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TV & CINEMA

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Is Advanced TV Poised for a Breakthrough?

Several powerful companies are trying to overhaul the way TV advertising is bought, sold, targeted and viewed. But it’s unclear how successful they will be. The hype around advanced TV—a disparate series of technologies ranging from automated TV ad buying…
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Successful brands spend an average of 69% of their budgets on TV and digital channels combined

WARC, the global authority on advertising and media effectiveness, has today released the latest edition of its Media Allocation Benchmark report, identifying the typical budget split of highly successful campaigns. Using its database of effective advertising campaigns, WARC has analysed…
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CNN International Commercial appoints Tini Sevak to head Audiences and Data Group

Tini Sevak has joined CNN to lead its international data strategy, create new solutions that further inform business intelligence and provide commercial partners with sophisticated ways to utilise campaign insight. As Vice President, Audiences and Data, at CNN International Commercial…
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Top BBC TV Journalist to Host TMS Awards

This year's The Maritime Standard Awards will have top BBC TV journalist Tim Willcox as Master of Ceremonies. The Awards, which take place at Atlantis The Palm, Dubai on Monday October 15th, are one of the most prestigious and glittering…
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Al Jazeera’s Giles Trendle and Choi Boy’s Sammy Choi Join NYF TV & Film Advisory Board

From Journalism to Entertainment, Content is King New York Festivals® TV & Film Awards competition announced the addition of Giles Trendle, Managing Director of Al Jazeera English Channel and Sammy Choi, Executive Producer for Choi Boy Productions to the NYF…
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Sky News Arabia Appoints Hani Abu Ayyash to Lead Newsroom

Sky News Arabia announced the appointment of Hani Abu Ayyash as Head of News, validating his success in running the channel’s newsroom over the past six months. In his new role, Abu Ayyash will manage all content production on Sky…
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China Media Group and CATV sign "China Theater" Broadcasting Agreement in Dubai

China Media Group and China Arab TV (CATV) held a ceremony to sign the China Theater Broadcasting Agreement in Dubai.  According to the cooperation agreement, popular Chinese TV series Ode to Joy, Beijing Youth, Jin Tailang’s Happy Life dubbed in…
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Netflix and OTT companies deliver record increase in brand equity value

Entertainment brands such as Netflix have aided a 21% growth in brand value to US$748 billion (€641 billion) for 2018, according to Brand Z – Kantar Millward Brown’s brand equity platform. Netflix is one of the biggest contributors to growth,…
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Genesis champions new film-makers as part of expanded Origins partnership with Great Big Story

Luxury automotive brand Genesis is expanding its partnership with Great Big Story by renewing its exclusive yearlong sponsorship of the Origins channel and the creation of a fellowship program dedicated to supporting and showcasing emerging film-makers. This unique partnership began…
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How the Coronation of Queen Elizabeth II propelled television in 1953

As Queen Elizabeth II celebrates the 65th anniversary of her Coronation, Reuters explored their archive to bring the historic event back to life. Britain's Queen Elizabeth visits the Coronation Festival in the garden of Buckingham Palace, in central London Princess…
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QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

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