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85% of respondents prefer combination of traditional and digital media

Around 85% of communications professionals surveyed by BR Communications FZE, a Dubai-based public relations, marketing and design consultancy, said they prefer a combination of conventional and online media when consuming news and promoting their clients’ brands. The online survey, which…
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The Arab World’s Satellite pay TV operators offered a choice of 237 pay TV channels by October 2014

New research and analysis by the Arab Advisors Group reveals that as of October 2014 the five satellite Pay TV operators, broadcasting from the region, offered a combined total of 237 channels. OSN is the leader in terms of the…
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Why Watch Online TV? It Makes Life Easier

The option to watch TV shows online means no more rushing home to catch the latest episode of a favorite series or staying up later than one wants. And that flexibility is the primary reason for internet television viewing, based…
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Can radio reach boost TV tune-in?

In today’s evolving media landscape, television broadcasters are constantly searching for effective ways to promote their programming across platforms, including radio. And with the fall TV season finally here and the Major League Baseball playoffs right around the corner, there’s…
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CNN named undisputed #1 international news brand

Global independent study reaffirms CNN’s #1 position in TV and digital across Europe, Middle East, Africa, Asia and Latin America  The latest IPSOS Affluent Global survey reaffirms CNN as the leading international news brand, reaching an unrivalled four out of…
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QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

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