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Was advertising always what you wanted to pursue? You could say advertising pursued me even since I learnt how to talk. As a child I grew up listening to client briefs at home. Last minute artworks, packaging that needs to…
"This year AME expanded its competition categories to showcase effective campaigns whose goals are to encourage social good and beneficial behavior that result in positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment.…
"More and more companies are becoming environment conscious now and they prefer to work with event partners that share the same values. Events can produce a lot of wastage like food waste, plastic, paper and electricity. It is important to…
“‘Language’ is the core proposition of ZEE5 which is embodied across the entire content and user experience of ZEE5. The platform offers its viewers around the globe a completely integrated entertainment experience across 12 languages and 11 display language personalisation…
Get to know the inspirational Dubai-based ‘Millennial’ Entrepreneur Bringing Online Luxury Shopping to a Whole New Level Suhina Kohli Bahl, the 25-year old creative brain behind Dubai’s new online fashion brand Curador, an exciting new fashion label set to tap…
“2017 was a momentous year for the advertising and branding industry. A lot of emphasis was placed on customer’s experiences and delivering the brand promise. Use of AI and Augmented Reality drove the industry to achieve new levels of intimate…
Didier Bonnet, Senior Vice President & Global Practice Leader at Capgemini Consulting, recently took time out for an interview on undertaking digital transformation and the associated risks. This interview comes at a time when the focus on Digital Transformation in…
“Businesses in the region have been looking to experiment with their digital strategies. This year saw marketers increasingly exploring non-traditional advertising formats that more closely correspond to their audiences’ media consumption habits. Marketers this year effectively targeted customers’ moments that…
Hielo Beverages India Private Limited is a putative organization dedicated in manufacturing the finest assortment of high-grade; export quality natural mineral water, natural sparkling water, natural nectar based fruit juice and flavoured water. Piyush Mathur is the founder of PEAUR…
" If you factor social media into the mix – I’d say the landscape grew a new continent." - Rose Anderson. Here is an in-depth interview with her. Inside New York Festivals TV & Film Awards New York Festivals: Why enter NYF’s…
