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“It is important to understand that in today’s complex and proliferated World Wide Web, getting to the right audience at the right time becomes the most important aspect .That is when you can claim to reach out to an audience…
"The digitization of the media industry has been driven by changing consumer behavior and expectations, especially among younger generations who demand instant access to content, anytime, anywhere and through different mediums. Its driven by the impatience of consumers for content.…
2017 Inside NYF’s Radio Awards with Rose Anderson How have the New York Festivals International Radio Awards transformed since you’ve been at the helm? Rose Anderson: Seven years ago, even the name was behind-the-times, and the categories were left over from…
“The UAE is an interesting market. The exposure of kids to high-end designer brands starts at a very young age, and is mostly driven by the fashion and style conscious parents. Parents want to see their children dress well, and…
“We need to evolve from being a content company to being a consumer company. Using technology that helps us to reach the consumers is going to be a big challenge given the fact that the consumer actually has infinite options…
“There are lots of consumer emotions that brands would love to own, but one of the first challenges for most advertisers is to ‘grab attention’ in a cluttered world, and they often have a few seconds to do this. The…
“Transparency is a big issue in today’s digital world and while the pioneers like Google and Facebook have done their bit, we still feel those as being walled gardens given the source of information on which these businesses are built,…
Inside TV & Film with Rose Anderson, Executive Director, New York Festivals Television & Film Awards NYF: What is your processing for evaluating and adding new categories? As focus shifts more and more to what is going on in the…
“We clearly understand that our business will be driven by the broadcasters ability to understand what consumers need, along with the proficiency to communicate to viewers effectively- Research, innovative marketing and the desire to establish ourselves as a strong contender…
“We must preserve our culture. Back in the day, this was an easy task. We were living in an isolated world; there were natural barriers that preserved culture, traditions and heritage. Nowadays, we enjoy living in a connected globalized world,…