Today, Facebook will begin introducing publisher logos next to articles in Trending and Search surfaces as part of their ongoing efforts to enhance people's recognition of the sources of news distributed on the platform. Publishers will now be able to upload multiple versions of their logos through a new Brand Asset Library, so that the logos can appear next to their content on Facebook. They built this in close collaboration with a number of partners, as part of the Facebook Journalism Project, and are now rolling this out more broadly to all publishers.

To start, they are introducing these logo treatments exclusively for articles in Trending and Search, but the eventual goal is to extend these to all places where people consume news on our platform.

Enhancing people's awareness of the sources of content they read on Facebook

Research has shown that when people see a link to an article, it can be difficult for them to associate that link with a particular source. A recent study by the Pew Research Center found that only 56% of respondents could recall the source of a new link viewed on social sites (Pew Report, February 2017).

According to Facebook "By surfacing publisher logos next to article links, we want to make it easier for publishers to extend their brand identity on Facebook--to enhance people's awareness of the source of content they see on Facebook, so they can better decide what to read and share."

Now, publishers who upload their logos through the new Brand Asset Library will be eligible to see their logos in the following places:

•All Trending surfaces on desktop and mobile. See more details on where logos are eligible to appear in Trending.

For news links on the search results page when a person searches for something 

How to get started

Publishers can upload their logo assets through a new Brand Asset Library located under Publishing Tools on their Page. See a full step by step guide on how to get started and logo requirements.

 

WPP announces that it has acquired Design Bridge Limited (“Design Bridge”), a leading independent and highly-awarded brand design agency. Design Bridge combines strategic thinking, intuition and creative excellence to bring brands to life through great ideas that connect with people.

Founded in London in 1986 – 18 months after WPP was founded - Design Bridge has grown to become one of the most respected names in its field, working with iconic global and local brands as well as challenger brands around the world. It has gained widespread international creative recognition from D&AD, Pentawards, FAB Awards, New York Festivalsand DBA Design Effectiveness. Clients include AkzoNobel, Diageo, Mondelēz and Unilever, among others. In addition to its London headquarters, the agency has operations internationally, with studios in Amsterdam, New York and Singapore, employing around 400 people. Design Bridge will operate as a distinct and independently-positioned brand within the WPP group.

Design Bridge’s revenues for the year ended 31 December 2016 were approximately £40 million, with gross assets of approximately £28 million as at the same date. This acquisition continues WPP’s strategy of investing in important sectors and markets and further strengthening its capabilities in branding and identity. WPP’s branding & identity group collectively generates revenues (including associates) of nearly US$400 million and employs around 2,000 people worldwide. In the UK, WPP’s second largest market, WPP companies (including associates) generate revenues of US$3.4 billion and employ 16,000 people.

Anghami, the leading music streaming company in the MENA region, today announced the launch of its first digital “Audio Day” conference in the region, organised with the support of its exclusive media representative Digital Media Services (DMS), the digital arm of Choueiri Group. 

Over 250 regional leaders from the media industry will convene in Dubai this year to take part in the event. The conference will take place at the Media One hotel on September 11th and will discuss the latest trends in the technology, digital and advertising sectors. Hosting top international and regional speakers, the first digital “Audio Day” in MENA will address the latest innovations in the digital audio space, its rapid growth, profound impact and powerful value as an advertising medium.

Experts will discuss how brand marketers are using the power of audio to connect with audiences, and how digital delivery is offering greater choice, control and customisation to listeners. The latest global trends in audio marketing will also be featured at the event to demonstrate how these are creating highly personal and exclusive advertising experiences for brand alignment.

Elie Abou Saleh, Commercial Director at Anghami will chair the event which will also be addressed by Anna Bager, Senior Vice President and General Manager, Mobile and Video Centers, Interactive Advertising Bureau (IAB), an independent body which aims at empowering the media and marketing industries to thrive in the digital economy. The conference will also host world-renowned neuroscientist from New York University (NYU), Dr. Amy Belfi, who will be sharing with the delegates some of the findings of her in-depth research into the power of audio and its impact on the brain. 

Other speakers include:

•Elie Habib Co-Founder, Anghami

•Dr. Youmna Borghol, Head of Data, Choueiri Group 

•Benjamin Masse, ‎Market Development & Product Strategy, Triton Digital 

Elie Abou Saleh said: “Digital audio has become a powerful tool that is mobile and personalised. Digital audio generated US$1.1 billion in advertising revenue in the US last year, with mobile accounting for an overwhelming 81% of digital audio ad dollars, according to a new report by Interactive Advertising Bureau and PWC on 2016 digital media ad revenue. Delivered in a music environment, the use of audio ads is undergoing a renaissance as marketers are taking advantage of digital offerings that provide listeners with greater choice, control and customisation of their experience. Digital audio will only move in an upward trajectory and we plan on leading this growth.” 

DMS' Chief Operating Officer, Michel Malkoun, also commented on the first digital “Audio Day” in MENA and the immense potential of digital audio in marketing and said: "At the forefront of digital innovation, DMS' commitment to broadening the scope and horizon for the region's digital media industry is focused on delivering not only breakthrough products and services, but also the best in global insights and perspectives. We are firm believers in educating the market on developments, trends and research, which digital marketers can benefit from.”

He added: “Leveraging the inherent power of music and advanced targeting capabilities, Anghami's premium environment and proven success across regional markets enable brands to firstly create a personal connection with their target audiences and then, cement that bond with a highly rational association. The platform uniquely excels at serving digital advertising within the right context, at the right time and most importantly, when users are in the right mood. We are really looking forward to sharing more on what Anghami can deliver to our advertising partners at this upcoming event." 

CNN, an original Snapchat Discover launch partner, today is unveiling “The Update” – a brand new daily Snapchat Show that provides a rundown of the biggest news from CNN reporters and bureaus around the world. CNN will provide a daily Show that runs at 6:00 pm ET, and produce breaking news segments. 

Tapping into the largest global newsgathering operation, reporting from CNN’s own anchors, correspondents and reporters will publish on Snapchat throughout each day and time zone, with rolling updates as news breaks. Each Show will feature five or more stories from CNN’s team around the world, further cementing CNN as a key source of breaking news for Snapchatters.

“We are introducing our brilliant cast of world class anchors and reporters to a young audience in a smart, accessible way with ‘The Update,” said Samantha Barry, CNN’s Executive Producer for Social and Emerging Media. “In today’s news environment, people are hungry for news and they want a quick update of where things are at within one tap of their phone. So, we're serving that up, speaking their language and delivering it in beautiful, vertical, mobile friendly video.”

“Since launching content on Snapchat, we have believed in the importance of giving our community access to accurate and authoritative news coverage, and CNN has played an important part in that from the beginning,” said Sean Mills, Senior Director of Content Programming for Snapchat. “It’s more critical than ever that Snapchatters have access to the best journalism in the world, right when news breaks, and we’re excited to watch CNN deliver that to them through The Update.”

“The Update” will serve as the home of CNN content on Snapchat’s Discover platform. Reporting will be hand curated by editorial and design teams and programmed in the same tappable, swipeable, vertical video format that millions have come to enjoy. Now Snapchatters can get the news from CNN’s most recognizable faces who will report on Snapchat as they do across all of CNN’s connected platforms.

Snapchatters can find “The Update” in the Shows section of their Stories pages and subscribe for easy viewing.  

Snapchat launched Shows as its third content format as part of its Discover platform one year ago, and has since been working with leading TV networks and entertainment studios to bring premium mobile-TV like content to Snapchatters. To date, nearly 25 total series and over 200 episodes of those Shows have aired on Snapchat. Over 88 million unique viewers have tuned into these Shows, spending a collective 22 million hours watching. There is currently over a Show a day on Snapchat -- by the end of the year, Snap expects to have three Shows a day and are currently expanding into a diverse range of genres.

CNN’s The Update will build on and complement news coverage Snapchat offers its community through all of its content formats on Discover. Discover was built on values of authoritative and credible sources of information: Snapchatters only see content that is produced by approved editorial partners (Publisher Stories) or has undergone a rigorous editorial and fact-checking process through its own editors (Our Stories).

On Discover, Snapchatters can see news from Shows, including Good Luck America and NBC’s Stay Tuned; Publisher Stories produced by The New York Times, the Washington Post, the Economist, the Wall Street Journal, Buzzfeed, NowThis News, and VICE; and daily Our Stories covering major political and breaking news, produced by Snap’s in-house news team of editors and producers.

Apparently investors were not too excited by Snapchat’s latest usage numbers. Is it me or does the fact that the daily active number of users rose over 20 percent compared to last year outweigh the fact that the absolute number fell short of the expected figure by about 1 percent? Or maybe Snapchat is just different from other platforms?

Now would probably be a good time to state that Kantar Millward Brown has worked with parent company Snap Inc. since 2015, however, this post is my opinion and based on publicly available data. And I am intrigued by whether the investor disappointment is really justified.

Most commentators out there seem fixated by the relative growth rates of Snapchat and Instagram Stories, apparently ignoring the fact that Facebook has more than one horse in the stories race. WhatsApp Status now has 250 million daily users too. But here is thing: Stories is a feature, it is not the platform and it is certainly not the brand. If you have a huge existing user base, and WhatsApp has 1 billion of them, then getting some of them to use a feature is a lot easier than getting someone to download a completely new app.

Does this put pressure of Snapchat? Yes, because the network effect will take its toll unless Snap Inc. comes up with new features that appeal to its target audience. What it should not do is fixate on what the competition are doing but develop new features that play to its strengths. What Snapchat needs to do is continue to differentiate itself from other social media platforms not try to play them at the same game – providing investors let it.

Snapchat found success as the fun, mobile-first social media platform for a younger audience. Looking at BrandZ data for last year, Snapchat stands out as having a fun, playful character with a Rebel archetype, very similar to Unilever’s Axe. Both appeal to a younger audience. Both share the Rebel archetype (although Axe has had a much longer history of investment in that positioning). Both are rejected by a substantial proportion of potential users (which is just fine for their users who do not want to be seen using the same brand as their parents on a daily basis). Indeed, my colleague Martin Guerrieria recently wrote an interesting article which touches on Snapchat's character in this article about the proposed Google purchase.

If that is true then what are the implications for Snap Inc.? Focus full time on what will attract the next generation of young users. For many years that strategy worked well for Axe even though it pressures the brand to come up with something new every few years. So what do you think?

Written by Nigel Hollis,Executive Vice President and Chief Global Analyst at Kantar Millward Brown.

2017 Specialized Pharma(Rx) and Health & Wellness Executive Juries and Grand Juries Assembled from 15 Countries on 6 Continents

New York Festivals® Global Awards℠, honoring the World’s Best Healthcare & Wellness Advertising℠, announced the 2017 Executive and Grand Juries. These prominent Chief Creative Officers, Managing Partners, EVPs, and executive creative directors from the world’s foremost healthcare advertising agencies are representative of creative leadership talent from 15 countries on 6 continents.

“For almost a quarter of a century the Global Awards has been genuinely dedicated to honoring the best work. It's all about the work,” said Fran Pollaro, Executive Director, Global Awards. “The 2017 Global Awards Executive and Grand Juries, an international panel of the most diverse and respected creative minds in the healthcare and wellness industry, are committed to recognizing the ground-breaking achievements of the teams of men and women who strive to raise the bar of creative communications. Our juries' dedication and high standard of excellence has meant that the ongoing legacy of the Globals is respected around the world, both by the winners themselves and in industry reports measuring the competitive excellence of world-wide advertising and communications competitions.”

Global Awards Grand Jury Members from India include:

This year marks the first year that the competition has enlisted two separate and specialized Executive Juries to select those entries who will earn trophies for the 2017 competition. The recent reconfiguration of the Executive Jury divides the jury into two separate panels, Pharma(Rx) and Health & Wellness. This split ensures that each entry from each exclusive designation is judged by renowned international talent with global knowledge and perspective from the industry. The Executive Jury will review the entries that achieve finalist status as selected by the Global Awards Grand Jury.

2017 Pharma (RX) Executive Jury:

Chairwoman: Robin Shapiro, Global President, TBWA\WorldHealth USA

 ·         Dick Dunford, Creative Partner, Loooped UK

·         Tina Fascetti, Chief Creative Officer, Guidemark Health USA

·         Tim Hawkey, EVP Managing Director & Executive Creative Director, Area 23 USA

·         Rich Levy, Chief Creative Officer, FCB Health USA

Gerrard Malcolm, Owning Director, Insight Agencies Australia

Guy Mastrion, Chief Creative Officer, Brandforming™ USA

Shaheed Peera, Executive Creative Director, Publicis LifeBrands UK

·         Gustavo Pratt, Managing Director & Chief Creative Officer, Asterisco Healthcare Communications Mexico

·         Xavier Sanchez, Founder, CCO & CEO, Umbilical and Amniotic.tv Spain

·         Scott Watson, Global Chief Creative Officer, Ogilvy CommonHealth Worldwide USA

2017 Health & Wellness Executive Jury:

Chairwoman: Elizabeth Elfenbein, Partner, Chief Creative Officer, The Bloc USA

 ·Praful Akali, Founder & Managing Director, Medulla Healthcare Communications India

·Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness USA

Diego Freitas, Creative Director, Havas Life São Paulo Brazil

Diane Iler-Smith, Chief Creative Officer, Ogilvy USA

Steven Michaelson, Founder, CEO, Calcium USA

Graham Mills, Global Chief Creative Officer, Publicis Health USA

Jeremy Perrott, Global Chief Creative Officer, McCann Health USA

Beth Sabbatini, EVP Executive Creative Director, H4B Chelsea USA

Gary Scheiner, EVP, Chief Creative Officer, Grey Health Group USA

David Sonderman, Chief Creative Officer, GSW USA

Andrew Spurgeon, Executive Creative Director, Langland UK

The Global Awards Grand Jury of award-winning creatives from around the world are charged with reviewing all entries submitted to the competition via NYF’s online judging platform. Their collective votes ensure that all entries achieving finalist status and progressing to the Executive Jury judging round truly represent the World’s Best Healthcare & Wellness Advertising. The 2017 Grand Jury is comprised of 49 prominent creative executives and leaders from 46 world-wide agencies representing 13 countries around the globe, a truly non-partial and world-class jury.  

The 2017 Global Award winners will be announced this November 16th and will be showcased at awards ceremonies in New York City and Sydney, Australia. The 2017 Global Awards ceremony will take place on Thursday, November 16th at New York Academy of Sciences in New York City.

The Global Awards will accept entries thru September 15, 2017. To Enter or to download the Global Awards entry kit please visit: https://www.theglobalawards.com/call-for-entries/.

For 23 years, the international Global Awards has honored the World’s Best Healthcare & Wellness Advertising and has served as a touchstone for celebrating creative achievement in healthcare and wellness communications beyond the barriers of language and culture.

There’s no right or wrong way to snack, but there’s little doubt that Americans are growing increasingly health conscious as they reach for a bite in between meals—or in place of one. And as consumers’ hunger for healthful options rises, it’s important for retailers and manufacturers to stay on top of consumption trends in the produce aisle.

While not as big as the salty snack category, the “snackable” fruit and vegetable category is massive, with sales of $16.3 billion in the year ended May 27, 2017.  While these products can easily serve as snacks, it’s impossible to say that every banana sale, for example, was consumed for that reason. So we set out to define a set of packaged items sold in the produce department for the purpose of snacking. This “on-the-go” snacking sub-category is a $1.1 billion area, and while many areas of the store have struggled to find growth, it posted a compound annual growth rate of more than 10% every year between 2012 and 2016. And to keep up with growing sales, manufacturers and retailers are doing their part to pacify increasing sales: 900 new snacking items have been added to grocery shelves over that period, 600 of which were individual-servings of fresh cut fruit—with and without additional items.

And in looking at consumer trends, manufacturers and retailers are seeing the benefits of combining fruit options with other items, such as vegetables, nuts and dip. For example, retailers sold $117 million in mixed fruit for the year ended May 27, 2017, but those sales were closely rivalled by sales of mixed fruit items that were paired with at least one other component.

SNACKING FRUIT AND VEGETABLE SALES

On a national level, 32% of U.S. homes buy on-the-go produce snacks an average of 3.1 times per year. While families are clear stand-out buyers, younger generations and multicultural households also buy more on-the-go produce snacks than the average U.S. household.

In terms of share of on-the-go produce snacking dollars, fresh fruit is the stand-out winner, as 44% of on-the-go produce snacking is attributed to fruit options. Sales of on-the-go fruit snacks are also up 17% from last May. Comparatively, 17% of on-the-go snacking dollars come from fresh vegetables.  This disparity is in large part attributed to four times more snacking fruit items on the shelves than their vegetable counterparts.

Fruit Owns Snacking Dollars

So amid the bevy of plantains, pineapple chunks and zucchini chips, where should retailers and manufacturers focus their efforts to stay ahead in the race to make the perfect fruit and vegetable salad? For starters, having options and variety is key. Healthful snacking transcends all retail outlets and can serve as a key point of differentiation within the produce department.  Second, they should stay tuned in to potential mismatches between snacking and produce consumption trends

Brand Dollar Share - Snacking

In looking at the data, retailers can see that private-label and unbranded options are somewhat under-represented in the on-the-go snacking space. This represents a possible opportunity to produce options in house to build market share and sales. The data also highlights that brands are growing at a faster rate in the department as a whole compared with on-the go snacking, which suggests room for improvement in branded snacking sales.  

As with every category across the FMCG landscape, consumers have myriad options to choose from when it comes to snacking. Fresh produce items play a critical role in delivering on this need, but many fruits and vegetables still are not offered as an “on-the-go” snack—a $1.1 billion market that continues to grow. Understanding who, how, where and why shoppers choose different items for snacking can help uncover new opportunities for distribution, innovation and marketing to ensure success on an already crowded shelf.

Star India, announced the launch of STAR BHARAT from the 28th of August 2017, 6 pm onwards.

Star Bharat will showcase inspirational stories about journeys of strong and fearless characters that rise for the collective. 

Celebrating the many facets of Fearless India, STAR BHARAT unveils a content line up with strong, rooted icons and differentiated programming that is in line with the brand's philosophy of "Bhulakedarr, kuchalagkar". 

Om Shanti Om: For the first time on Indian television, a channel will celebrate the essence of devotional music with a contemporary twist. A devotional music reality show where tradition meets trendy, creating ‘trenditional’ music. The show will depict the musical journey of 14 voices that will give a contemporary touch to devotional songs and unify audiences across the country with their renditions. Produced by Colosceum, the show will mark the debut of Swami Baba Ramdev on television as the Maha Judge. While the esteemed panel of judges will include Bollywood sensation Sonakshi Sinha, singer and music director ShekharRavjiani, and singer Kanika Kapoor.

Kya Haal Mr. Panchaal? –1 Saas. 1 Son. 5 Brides. Boon or bane? Kya Haal Mr. Panchaal? is a comedy of errors where a mother’s quest for the perfect bride lands her with five. See how a desperate mother’s prayer for the ‘perfect’ bride with 5 essential qualities gets answered in the form of 5 women with 5 different qualities. What follows is a series of funny events. Sometimes getting more than what you ask for can be a curse! Created in association with Optimystix, ‘Kya Haal Mr. Panchal?’ is a rib-tickling comedy starring Kanchan Gupta as the saas and Manindar Singh as the son.

NimkiMukhiya- Set in Bihar this is a story of a village that has been ruled by men for years. Women here are confined mostly to being home makers. But a wind of change is about to set in. Call it opportunity or sheer luck, for the first time ever the state will witness something extraordinary. A naïve and bubbly young girl, Nimki, who loves to day dream and is unaware of the world outside her house, is about to take on the responsibility of her village and become the Mukhiya. The show is a journey of self realization that power to change oneself as well as the environment we live lies within. Nimki’s unexpected position as the Mukhiya gives a comical twist to situations.

SaamDaamDandBhed- SaamDaamDandBhed is the personal journey of Vijay Namdhari, played by BhanuUday, a high-potential but misguided youth who doesn’t know what he wants from life. This family drama, based in a fictitious town in India, is produced by Shakuntalam Telefilms. When a storm shatters his life, Vijay finally finds the courage to fight back and protect his family. The show will trace his transformation from a carefree youngster into a political leader, who becomes the inspiration to many.

AyushmanBhav- Set against the backdrop of Mathura, AyushmanBhav is a gripping story of Krish. The show depicts the poignant tale of an eight-year-old boy whose childhood is not as simple as others’. Like other children his age, Krish plays with toys and games but he also harbors a burning desire to seek justice for the wrong doings in his past life. Produced by White Horse International, the revenge drama stars popular child artist Ricky Patel as the lead and AvinashSachdeva, Megha Gupta, and Manish Goel as cast members.

Star Bharat’s launch campaign 'Mat kar' is based on a simple yet powerful insight on how we unknowingly allow different kinds of fears to creep into our minds and how these fears end up in stopping us from pursuing our dreams.

‘Mat kar’, an oft repeated phrase in Indian society refers to a pull-back factor. Pulling back from free flowing fun, nurturing a dream, making a life choice or simply following one’s instincts. The film, conceptualized by Star India’s creative team and directed by Shimit Amin of Chak De fame, takes us through various scenarios, some significant and some apparently not so, all of which play on fear.  Star Bharat's answer to "Mat kar" leading to fear is a resounding ‘Bhula de darr’...

The rise in mobile technology is evident with the ever-increasing number of available apps for download. Mobile gadgets like phones and tablets have rapidly become the most widely used and the most essential technology in the world. Desktop computers have long taken a back seat as users demand convenience and look for something that can keep up with how they live. The rise of mobile technology naturally birthed other digital phenomena like mobile software applications or mobile apps and in the business side, mobile marketing. A lot of brands use mobile-first strategy for seamless customer journey and find a way to be with their customer every step of the way. 

Imagine being in a store with everything you like, but sadly you can’t have them all. Let us make the job easier for you with this guide in choosing the best apps. 

1. For the movies - series buff in you

Hotstar - Hotstar is an online video streaming platform owned by Novi Digital Entertainment Private Limited, a wholly owned subsidiary of Star India Private Limited. Hotstar currently offers over 50,000 hours of TV content and movies across 8 languages, and every major sport covered live. Highly evolved video streaming technology and a high attention to quality of experience across devices and platforms, make Hotstar the most complete video destination for Over The Top (OTT) video consumers.

Amazone Prime - Amazon Prime is a paid subscription service offered by Amazon.com that gives users access to free one-day delivery, streaming video/music and other benefits for a monthly or yearly fee. As of April 2017, Prime has more than 80 million paying users

2. Find the gamer in you

RummyCircle :-  RummyCircle.com is India's Largest Online Rummy site which provides you with the best Rummy experience. The ultimate platform for playing Indian rummy card game is available on desktop as well as app based platforms. Online Rummy at RummyCircle is easy , safe and totally fun. With a high quality interface that has the latest security features, it ensures that your Rummy playing experience is entertaining to the core while also being convenient. It offer regular Rummy card games tournaments in Classic Indian Rummy, 13 Card Rummy formats where players can win big cash prizes. So, come be a part of this large community, playing Rummy card games from across India.

Candy Crush Saga -  Candy Crush Saga is a free-to-play match-three puzzle video game released by King on April 12, 2012, for Facebook; other versions for iOS, Android, Windows Phone, and Windows 10 followed. It is a variation on their browser game Candy Crush.

3. To keep a track of all the latest updates

Way2Online - Way2Online is a Hyderabad-based ‘media on mobile’ company that caters to seekers of news & information both in English and regional Indian languages. Its mission is to create a fresh news experience with strong focus on all things local, and understanding what dominates the news space every day. Way2Online news app was incepted in December 2015.

Inshorts - Inshorts is India’s highest-rated news app, with more than 8 million downloads on Android and iOS. The app curates the most significant news items of the day, across categories like national, world, politics, business, sports, technology and entertainment, in just 60 words with a link to read the stories that interest them, in detail. Inshorts also continues to be India’s highest-rated news app on Android since January 2014 with a rating of 4.6, and in 2015 was included by Google India in its list of 50 best Android apps from India. By mid-2016, Inshorts garnered more than 8 million downloads on Android and iOS and is serving more than One billion page views every month since.

4. To keep yourself fit 

Fitpass:  This app enables you to get yourself a pass to workout anywhere, anytime across 1350+ gyms and fitness studios in Delhi NCR only for Rs.999 per month, fitpass gives its users the flexibility to workout when they want, how they want and where they want. Fitpass users have access to unparalleled variety of choices from Yoga, Zumba, Pilates, Aerobics, MMA, Cross Fit, circuit training, kickboxing, spinning, bootcamp and many many more. Fitpass is an app based service available on iOS & Android. Fitpass is successfully removing friction and creating marketplace efficiency through technology.

Nike + Run Club – Nike+ Run Club app is your perfect running partner. Whether you’re just getting started or getting ready for another race, the Nike+ Run Club app surrounds you with everyone and everything you need to run better. With the motivation of millions of runners behind you and expert guidance around every turn, we'll help you reach your goals—and have more fun doing it.

After CairoScene’s explosive success in startup stories, entrepreneur interviews and active participation in the regional eco-system for nearly four years, Startup Scene ME emerges as a dedicated platform for the Middle East’s nascent and innovative startup space.

Launching as a dynamic stand-alone site, www.StartupSceneME.com is a virtual space where entrepreneurs, investors, tech geeks, and innovators can connect, stay informed and spark conversations.

“This is not just about business. We’re telling the other story of the Middle East; the story of young, valiant, relentless entrepreneurs taking it upon themselves to drive innovation and socio-economic change. This is the most exciting moment to showcase the entrepreneurial passion thriving in the MENA region,” says Valentina Primo, Editor-in-Chief of Startup Scene ME.

With the media power of MO4Network and the experiences of sister sites CairoScene and CairoZoom, Startup Scene ME enters the digital media space with the know-how and experience to engage an ever-growing audience. Having already reached millions through articles and video features on CairoScene, as well as Startup Scene ME’s own social media accounts, the new site offers a more focused look at the booming, regional startup sector.

“With an in-house production studio and legion of creative content creators, Startup Scene ME produces high quality media across several platforms underpinned by MO4Network’s five years of digital production experience,” says Amy Mowafi, Co-Founder of MO4Network.

As well as informing and educating entrepreneurs and small business owners, Startup Scene ME sets off to be a one-stop hub where investors can discover and connect with the Middle East’s nascent, most innovative entrepreneurs just as they launch their businesses. Rather than echoing stories circling across high-level meetings, the platform will scour the MENA region for the most promising, inspiring, and unique entrepreneurs.

Beyond the digital platform, Startup Scene ME will connect investors and entrepreneurs in a series of networking events. Far from your stuffy conference or boardroom meeting, MO4 Network’s events and PR prowess executes memorable and effective events for some of the world’s biggest and brightest brands. A ‘Speed Networking’ event will mark the official launch of Startup Scene, while monthly meet-ups will put the platform at the heart of the entrepreneurship eco-system.