Teradata recognized as a Fast Track FinTech, moves up 7 places in ranking

Teradata announced that it has ranked #30 on the 2022 IDC FinTech Rankings, moving up seven places from the previous year’s ranking. This annual vendor ranking represents the leading hardware, software, and technology service providers to the financial services industry. Vendors are ranked based on 2021 calendar year revenues attributed to financial services and FinTech industries. This is the 3rd consecutive year Teradata has been named on the list, underscoring the company’s ongoing commitment to help financial institutions successfully execute their digital transformation initiatives by leveraging the full power of data analytics.

IDC Financial Insights publishes a comprehensive report about the year's findings that is available to view or download from http://www.idc-fi.com.

“In today’s macroeconomic climate, a new approach to data and analytics is essential as businesses across the financial sector contend with global regulation and compliance measures, rising security concerns, and a shift from delivering generalized products to tailored services” said Jacqueline Woods, Chief Marketing Officer at Teradata. “The future of financial services is built on data-driven capabilities that enable one-to-one financial experiences; the IDC FinTech Rankings recognize Teradata’s critical role in helping the industry achieve this future through rapid digital transformation, powered by analytic insights.”

The Fortune 500-style ranking categorizes and evaluates the top global providers of financial technology based on 2021 calendar year revenues and the percentage of those revenues exclusively attributed to financial institutions, including banks, capital markets firms, and insurers or directly to fintech solution providers for hardware, software, and/or services. These providers supply the technological backbone of the financial services industry, an industry in which IDC forecasts worldwide spending on IT across the globe to be $590 billion (USD) by 2025.

With 15 of the top 20 global banks as customers, Teradata’s strong and growing presence in the financial services sector will be bolstered by the recent launches of Teradata VantageCloud Lake, its first product based on all-new, next-generation cloud-native architecture, and ClearScape Analytics, the company’s significantly expanded, industry-leading in-database analytics.

With the introduction of Teradata VantageCloud Lake, financial services organizations will have greater ability to innovate by quickly spinning up ad hoc, exploratory, and departmental analytic workloads, enabling them to be nimbler and more experimental without giving up the governance and cost controls for which they depend on Teradata. And with ClearScape Analytics, financial services customers can rapidly activate massive amounts of data to solve complex business challenges and create an environment designed for emerging AI/ML applications. These data-driven applications will be ever more critical for forecasting, auditing, anomaly detection, and experimentation.

The One Club for Creativity, the world's foremost non-profit organization to support and celebrate the creative community, has announced the 84 finalists from 23 countries for the prestigious Young Guns 20 competition, celebrating international creative professionals age 30 or younger.

The complete list of Young Guns 20 finalists can be viewed here.

This year’s winners will be announced online on November 2, 2022, and celebrated at a special in-person event on November 16, 2022 at Sony Hall in New York.

Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives. This year’s entries were judged by a diverse jury of 96 top creatives — many of whom are past YG winners — from 41 countries.

All Young Guns winners receive a unique version of the iconic Young Guns Cube, designed exclusively for this year’s incoming class, and have their permanent profile page added to the Young Guns website. Winners also get a complimentary one-year One Club for Creativity membership, permanent membership in the Young Guns network, a chance to be featured in Young Guns events and an assortment of career-boosting opportunities from Young Guns sponsors.

Program branding and design of the Cube award itself is reimagined each year by a past Young Gun winner. This year’s YG20 branding and award are designed by Zipeng Zhu (YG13), founder and creative director at Dazzle Studio New York. The font for the YG20 branding is created by NaN Berlin.

Levine/Leavitt Artist In Residence Award

For the ninth consecutive year, international artists management agency and Young Guns sponsor Levine/Leavitt will bestow one talented winner with the Artist In Residence Award.

The honor, to be announced at the November 16 event in New York, is presented annually to a newly crowned Young Gun whose body of work truly stands out, as judged by an advisory board of industry professionals across a range of disciplines. The winner receives a full year of professional development, guidance and mentorship from Levine/Leavitt to help advance their career.

Young Guns 20 and other One Club activities are made possible in part through the generous support of sponsors including Levine/Leavitt and Shutterstock.

New York Festivals International Advertising Awards® announced Vox Media’s “The Beauty of Blackness” for client Sephora as the 2022 SeeHer Lens Award winner.

The SeeHer Lens Award is a partnership between New York Festivals, The Female Quotient (The FQ), and the ANA and honors best-in-class creative film work submitted to the competition that exemplifies gender equality and accurate portrayals of women and girls in advertising.

SeeHer is a collective of marketers, media organizations and industry influencers committed to creating advertising and supporting content that portrays women and girls as they. The SeeHer Lens Award, now in its second year, celebrates advertisers who are driving change and bringing visibility to creative content that supports the ideals of the SeeHer movement. SeeHer serves as the catalyst, harnessing the collective power of the entire marketing and media ecosystem, to drive change.

“We are inspired by The Beauty of Blackness, the documentary shares a vital story that shines a light on the important contributions of Black culture in the world of beauty and shares the journey of the influential female executives who brought the beloved brand Fashion Fair Cosmetics back from bankruptcy,” said Shelley Zalis, CEO, The Female Quotient, Co-Founder, SeeHer. “The award-winning film embodies SeeHer’s mission of accurate representation and by sharing these important stories we can together become a more conscious creative community and create lasting change.”

“New York Festivals is thrilled to shine a spotlight on this important documentary film that chronicles the story of two dynamic women leaders who orchestrated the re-emergence of a world-class and respected historical brand, Fashion Fair Cosmetics,” said Scott Rose, Executive Director, New York Festivals Advertising Awards. “This creative project and the story that it portrays are so worthy of the 2022 SeeHer Lens Award.”

The 2022 SeeHer Lens Award winner “The Beauty of Blackness” is a feature-length documentary produced by Epic Stories the branded storytelling arm of Vox Media and Creative Production in collaboration with Sephora, Digitas, and Ventureland. The film documents the resurgence of the first cosmetics brand to cater to black women, Fashion Fair Cosmetics, as the company’s new owners, Desiree Rogers and Cheryl Mayberry-McKissack brought it back from bankruptcy.

“It's an honor to be selected for the NYF “SeeHer Lens” Award. We are proud to have partnered with Sephora and Digitas who see the value in sharing this important story and shining a light on the inequalities of the beauty industry, in an effort to move it forward. By leaning on true, inspirational stories, like the one told for Fashion Fair in this film, brands have the opportunity to power real change.” —Kiana Moore, co-director of The Beauty of Blackness and the VP of Content Production, Head of Epic Digital at Vox Media.

The winning feature documentary chronicles Fashion Fair’s legacy: both its rise and fall, and through Fashion Fair’s tumultuous and triumphant story, and examines the beauty industry’s long history of discrimination, while also highlighting a new generation pioneering the future for Black women working in beauty.

This year’s New York Festivals film entries were reviewed by members of the New York Festivals Grand Jury. Entries nominated for the SeeHer Award were judged by the SeeHer jury panel using the SeeHer Gender Equality Measure, (GEM®), the first data-driven methodology for identifying gender bias in media. GEM® has become the global measurement standard, measuring 180,000+ ads, representing 87 percent of worldwide ad spend.

To view all the 2022 New York Festivals Advertising Awards winners please visit: 2022 Winners Showcase.

For the Second Consecutive Year, The Genius 100 Inspiration Award Recognizes an Inspiring UN Initiative; Proceeds from the Genius 100 Inspiration Award go to the Himalayan Cataract Project

New York Festivals International Advertising Awards® announced “The [uncertain] Four Seasons” created by Jung von Matt AG Germany as the 2022 Genius 100 Inspiration Award winner. This prestigious award, in partnership with the Genius 100 Foundation honors outstanding purpose-driven creative work that inspires action to create impact.

Entries submitted into the Genius 100 category were judged by a panel of Genius 100 Visionaries selected from an impressive cross-section of fields of 100 globally recognized, accomplished and compassionate minds. This year’s Genius 100 Executive Jury included the late Genius 100 Global Ambassador and Inspiration Award Chairman, James Caan, Jose Miguel Sokoloff, Sima Simar, and Don Tapscott.

“NYF is proud to partner with the Genius 100 Foundation to honor work that engages and inspires others to take action and influence our world in a beneficial manner,” said Scott Rose, Executive Director, New York Festivals Advertising Awards.

“We are honored to partner with New York Festivals Advertising Awards to present the G100 “Work of Genius” Inspiration Award. We (G100) are “Inspired by Einstein”, and this very special award celebrates truly inspired, imaginative work which demands attention and fosters undeniable and significant impact,” said Hilarie Viener, Chief Executive Officer, Genius 100 Foundation US. “Now more than ever, we must recognize how much we can gain from embracing creativity to influence positive change.”

“We are deeply honored to win this highly prestigious award. The Genius 100 Inspiration Award is not only about purpose-driven creative work but also about impact to inspire people to act. To have 14 orchestras around the world playing their local version of The [Uncertain] Four Seasons is truly remarkable and outstanding. And we are so happy that more orchestras still join our beloved project with more performances taking place right now and in the near future.”— Joachim Kortlepel, Executive Creative Director, Jung von Matt AG, Germany

The Genius 100 Inspiration Award winner for 2022 “The [uncertain] Four Season” was created by Jung von Matt AG via a partnership between the UN Act Now, digital design agency AKQA, musicians and scientists from around the world, composer Huge Crosthwaite and Monash University's Climate Change Communication Research Hub.

The award-winning campaign combined music theory and a climate algorithm to generate variations of Vivaldi’s Four Season’s composition that represent the dramatic environmental climate changes affecting each season. The algorithm altered the music score to account for predicted changes in rainfall, biodiversity, sea-level rise, and extreme weather events as laid out in the IPCC (Intergovernmental Panel on Climate Change) reports. The composition variations portrayed a future where the world failed to act decisively on global warming.

“For us the challenge and the struggle when talking about climate change is how we translate data into the lived experience. We believe that we need to humanize climate science and climate data so that we can connect more with people. The [Uncertain] Four Seasons is our emotional attempt to show climate data in a new way that people will not only understand but feel. After all, we've seen all the climate crisis pictures, watched all the climate documentaries and seen all the data science graphs – our hope is that by reflecting the risks of climate change in music - as the one universal language everybody speaks - we can help people experience what a radically new aesthetic and lived experience might feel like. Finally, we wanted to offer something that local communities could collectively rally around, discuss, and take direct action through their leaders or the UN’s ActNow platform,” said Joachim Kortlepel.

“The [uncertain] Four Seasons” campaign’s goal was to place pressure on world leaders to act decisively at the United Nations Climate Change Conference COP26 that took place in November 2021. At the start of Youth and Public Empowerment Day at COP26 on November 5, 2021, “The [uncertain] Four Seasons” released the performances of 14 orchestras from across 6 continents – half of which are youth orchestras. The performances elevated the voices of young people in the ongoing movement for climate action and placed and continues to place further pressure on world leaders to sign the Leaders Pledge for Nature and commit to reversing biodiversity loss by 2030.

The Genius 100 Foundation brings together visionaries, philanthropic impact investors and its extended global community, collectively and in collaboration, to: re-imagine the future and implement creative initiatives to improve our world.

The Genius 100 (G100) Visionaries are an extraordinary group of 100 globally recognized, accomplished, compassionate minds. This group of global leaders, activists, innovators and influencers, in addition to 16 Nobel Laureates, includes Astronauts, an EGOT, Olympic Gold Medalists, recipients of National Medals of Science, Humanities and Arts; Pulitzer Prize; Peabody Award; Albert Einstein Medal, and many more accolades and honors.

Entries into the Genius 100 Inspiration Category were reviewed by the New York Festivals Grand Jury. The top scoring entries were then judged by the Genius 100 Executive Jury.

All entry fees for work submitted into the Genius 100 Inspiration Award category will be donated to the Himalayan Cataract Project . The Genius 100 Foundation (G100) Gift of Sight Campaign will support the work of the Himalayan Cataract Project (HCP) by partnering with the HCP, founded by G100 Visionaries, Dr. Sanduk Ruit and Dr. Geoff Tabin. Their mission is to eradicate preventable and curable blindness in the developing world.

To view all the 2022 New York Festivals Advertising Awards winners please visit: 2022 Winners Showcase.

To Empower IT Leaders to Build Composable Customer Data Stacks and Maximize Tech Investments

New Agreement to Deliver Unbundled Approach to Data Storage and Activation, Giving IT Increased Control

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insights from customer data, and Teradata (NYSE: TDC) today announced a strategic relationship to integrate AIQ’s new HybridCompute technology with the Teradata VantageCloud analytics and data platform, helping enterprise IT teams maximize the value of existing technology investments, while maintaining seamless experiences for business users.

HybridCompute is a new architecture of the AIQ InfiniteCompute technology - the foundation of the AIQ CX Hub – that allows enterprise IT teams to unbundle their customer data stack and take full control over where data lives and is queried.

With AIQ HybridCompute enabled on the Teradata VantageCloud analytics and data platform, including Teradata VantageCloud Lake – Teradata’s first product built on an all-new, next-generation cloud-native architecture – IT teams will have more choice and control, while business users will have access to secure customer data without costly duplication that can induce errors.

Additional benefits will include:

Enables a holistic, 360-degree view of the customer, regardless of where the customer data resides across an organization, with Teradata VantageCloud

Greater control of where data is stored and queried, increasing security and fortifying governance

Control compute cost between ActionIQ and Teradata

Accelerate deployment of a market leading CX Hub giving business teams the freedom to explore and action on customer data

"As an enterprise multi-cloud analytics and data platform, Teradata VantageCloud is rich with every subset of customer data, providing a complete 360 view,” said Lisa Stewart, Senior Vice President, Worldwide Partners and Alliances at Teradata. “By partnering with ActionIQ, we’re able to seamlessly bring this complex customer data into the hands of business decision makers across the organization to help them make faster, more informed decisions.”

InfiniteCompute is the data infrastructure technology that delivers unlimited computational power, making it possible for AIQ to manage and process more data than any other solution available. And with the addition of HybridCompute, enterprise brands can reclaim complete control over their most valuable asset: customer data.

“Teradata’s innovation in data analytics enables clients across industries to accelerate growth of their organizations,” said Justin DeBrabant, Senior Vice President of Product at ActionIQ. “With a long history of collaboration and mutual respect, Teradata amplifies AIQ’s offerings and the combined infrastructure will provide IT and business users unprecedented capabilities to securely manage and activate data across their ecosystem.”

CNN has announced the hiring of Marc Stewart as an international correspondent to be based in Asia.

He will be responsible for reporting on key stories from the Asia-Pacific region for the network’s television and digital platforms.

“A journalist for more than 25 years, Marc is both highly skilled and passionate about getting to the heart of the story,” said Senior Vice President & Managing Editor APAC, CNN International, Ellana Lee. “We’re delighted to welcome Marc to the CNN family as we continue to strengthen our newsgathering capabilities in this vitally important region.”

Stewart has reported from a number of countries in the Asia-Pacific region during his career, including India, North and South Korea, and from Hong Kong.  Prior to joining CNN International, Stewart worked for the Wall Street Journal in London where he hosted its flagship morning podcast, ‘What’s News’. Before that he reported for ABC News in New York, appeared on Yahoo Finance’s video streaming service, and contributed regularly to the aviation-focused publication ‘The Points Guy’.

Stewart started his career in journalism as a news anchor and reporter in cities across the United States, including Denver, Nashville, Knoxville and Lansing. He has a Master’s Degree in business & economic journalism from New York University as well as a Bachelor’s Degree in international relations from Michigan State University.

Currently based in New York, Stewart will relocate to Asia in the coming months.

TikTok expands suite of creation tools as they continue to foster authentic and real-time connections

TikTok Now is a daily photo and video experience for users to share their most authentic moments with the people who matter the most

As the home for creating engaging content and discovering new and exciting communities, today TikTok expands their suite of creation tools as they continue to foster authentic and spontaneous connections on the platform with TikTok Now.

Entertain and share your moments with those who matter

TikTok Now is the newest way to be entertained and connect with others on TikTok  - a daily photo and video experience where users can share their most authentic moments with the people who matter the most. TikTok Now brings the authenticity of TikTok to a whole new creative experience that connects communities with those close to them.

Making possible connection and entertainment in a fun format, TikTok Now invites users and their friends to capture what they're doing in the moment using their device's front and back camera. Users will receive a daily prompt to capture a 10-second video or a static photo to quickly and easily share what they're up to.

We're experimenting with TikTok Now over the coming weeks. In the MENA region, TikTok Now can be accessed from both TikTok and the new TikTok Now app. In some countries, TikTok Now may be available within TikTok, downloadable as a new TikTok Now app, or available in both formats. We'll continue to enhance the user experience as we learn more about how the TikTok community embraces this new creative format.

Empowering you to stay in control of your TikTok experience

TikTok Now is designed with the safety and privacy of the community in mind. Creators are in control of deciding who can view or engage with their content. They can block others and choose which comments appear on their content. And if someone comes across behavior they believe may violate the Community Guidelines, they can report it for review.

TikTok carefully considers the safety of their community, and continues to take further steps to help support the safety and well-being of teens in particular:

If someone under the age of 16 creates an account to use the TikTok Now app, just like TikTok, their account will be private by default

Those under the age of 18 will not be able to share their content to the Explore feed

People aged between 13 and 15 will have commenting options limited to Friends only to help protect against unwanted interactions

Those 18 and over have additional sharing settings. In addition to sharing with mutual friends, they can opt to share their posts with the broader TikTok Now community based on the privacy settings they have chosen.  The default setting is 'Friends can view'. To change the privacy settings for TikTok Now*:

On the Post screen, tap Friends can view.

Choose who you'd like to allow to view your TikTok Now posts.

Friends can view: Anyone who follows you, and you follow back can view your TikTok Now.

Everyone: Anyone in your area can view your TikTok Now posts. Keep in mind, people that don't follow you or you don't follow back can't comment or interact with your TikTok Now posts.

TikTok is always looking to create seamless ways for their community to build authentic connections as they continue to be entertained on TikTok. TikTok Now is rolling out to people worldwide over the coming weeks. TikTok is excited to learn from their community and continue to improve, enrich, and expand on the TikTok experience.

Zulu Alpha Kilo Earns Gold and Bronze and Wunderman Thompson Argentina Honored with Silver,

DDB Chicago's Archana Mahadevan is DE&I Person of the Year, and VMLY&R Earns DEI Agency of the Year

The New York Festivals announced the DE&I Award winners selected by the NYF DE&I Advisory Board.

The six-person DE&I Advisory Board, chaired by Destiny K. Chambers, VP, Head of Marketing, Lippe Taylor, together selected the 2022 DE&I Award winning entries. The Advisory Board ensured that all entries were judged fairly and thoughtfully using the 4R Framework created by P&G.

The New York Festivals DE&I Awards honor work, individuals and organizations that are taking meaningful steps to create a more diverse, equitable and inclusive society. The awards celebrate work that supports, protects, represents and uplifts historically underrepresented groups.

The 2022 New York Festivals Advertising Awards DE&I winners include:

* GOLD - "Tough Turban" Zulu Alpha Kilo for Pfaff Harley-Davidson
* SILVER - "Degree Inclusive" Wunderman Thompson Argentina for Unilever
* BRONZE - "Micropedia of Microaggressions" Zulu Alpha Kilo for Black Business and Professional Association, et al.

Alpha Zulu Kilo's Gold-winning "Tough Turban" used innovative thinking to solve a unique problem, by developing an alternative to a motorcycle helmet. With its ground-breaking use of material science and empathy towards the wearer's freedom of cultural expression Tough Turban made sure that Sikh motorcyclists no longer had to choose between their beliefs and their safety. The agency also earned a Bronze for "Micropedia of Microaggressions," a judgment-free online tool providing easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others.

"We're honoured to have our creative efforts in DEI recognized for their impact. Hopefully the work in this category inspires other marketers to make more strides in their DEI initiatives." -Zak Mroueh, Chief Creative Officer & Founder, Zulu Alpha Kilo

Wunderman Thompson Argentina earned the Silver DE&I Award for their innovative "Degree Inclusive" campaign to launch Unilever's first adaptive deodorant. "Degree Inclusive" revolutionized deodorant design to include everyone, however they are able to move. The product was co-created with the disabled community to design a deodorant that's easier to handle, easier to identify, easier to open and close, and easier to apply.

"This an honor for Wunderman Thompson, especially for WT Argentina. Diversity, equity, inclusion are central values for us which makes this award even more special. Lots of people from around the globe from WT and Unilever worked on this campaign that took more than two years to bring to life. Today we're glad to say that it was just a beginning since we are still working to make this idea grow. It was wonderful to see how the development of this project managed to connect different people with different capabilities, from diverse regions and time zones, working alongside disabled communities. All this to keep on pushing for making the world a more inclusive place to live. From that perspective, having this effort recognized by the DE&I Advisory Board demonstrates that this effort is going in the right direction. Thank you so much."-Victoria Cole CEO Argentina & Chile, Wunderman Thompson

For 2022 VMLY&R earned the title of DE&I Agency of the Year for their commitment to celebrating diversity, equity, and inclusion in both their hiring and promotion practices and their innovative creative campaigns.

"We are so honored to receive this award recognizing VMLY&R as DE&I Network of the Year. Our people are always our first priority, and awards like this acknowledge the impact of our DE&I work as well as our continued commitment to drive progress across the industry," said Tasha Gilroy, Chief Equity Inclusion and Belonging Officer at VMLY&R.

New York Festivals Advertising Awards and the NYF DE&I Advisory board honored Archana Mahadevan, VP, Strategy Director for DDB Chicago with the 2022 DE&I Person of the Year Award.

Archana Mahadevan is in the midst of a 15-year career that has spanned 2 continents, India, and the US. An award-winning strategist, she has worked with prominent brands including Google, State Farm, La Quinta, and the US Army. As a passionate advocate for DE&I initiatives Archana believes in leading with empathy and making deep connections with people. Within her work, she strives to bring the underrepresented "immigrant gaze" and POV to the world - to create more awareness about immigrants in advertising and their unique plight and challenges. Through the recognition she will gain from the 3 DE&I awards, Archana expects to develop the toolkits, intelligence, network, and strategies to be able to impact worldwide talent in Advertising including immigrants

"I am so excited to be awarded the 3 DE&I person of the year. Inclusion and representation in advertising, specifically for the immigrant community, is a cause very close to my heart and I hope to be able to continue to pay it forward in every way possible and pave the way for peers and next generations." -Archana Mahadevan, VP, Strategy Director, DDB Chicago

View the inspiring DE&I winners: HERE.

To watch a lively discussion with the 2022 NYF DE&I Advisory Board discussing this year's winning DE&I work, visit: HERE.

Seven.One AdFactory / Creative House “#flutwein - Our Worst Vintage” Earns AME Best of Show and Platinum

Platinum Awarded to ALMA DDB USA, Havas Middle East, Special NZ, and AMVBBDO UK Earns AME Green Award

New York Festivals® AME Awards®, celebrating effectiveness world-wide since 1994, announced the 2022 award-winners.

The international AME Awards Grand Jury awarded the following: AME Best of Show (Grand Award), 4 Regional Platinum Awards, 1 Green Award, 25 Gold, 31 Silver, 39 Bronze and 30 Finalist Certificate Awards for their ground-breaking results-driven work. For a complete list of 2022’s AME award-winning entries, visit award winners.

Europe

Seven.One AdFactory / Creative House / White Rabbit Budapest / WallDecaux was honored for their innovative work “#flutwein – Our Worst Vintage” with the top AME honor Best of Show (Grand Award) and the AME Platinum – Europe. The campaign, created for client Flutwein, also earned 3 Gold Tower Awards.

"Flutwein" (Flood Wine) was created by the catastrophic flood that destroyed more than 50 wineries in the Ahr Valley, Germany. 200.000 bottles of wine, soiled with mud and dirt, survived the disaster, and became the newly created #flutwein brand uniting over 50 independent wineries from the Ahrweiler region under one label. #flutwein bottles were available on the crowdfunding platform Startnext in exchange for a donation and became Germany's most successful crowdfunding campaign.

Impressive results include 100,000 euros donated after the first day. After the first week, the goal of 1 million euros was reached. The value of the wine rose by 4500% and collected more than 4,4 million Euros. Flutwein reached twice the effectiveness of the most successful German crowdfunding campaign to date. Press coverage reached a total of over 800 million gross contacts.

“It is a great honor for us to conclude the first year of our new agency department “Creative House” with such great international recognition. Creativity matters, and when it comes to disasters, creativity can be a game changer with a huge impact on society. We are proud of our friends & partners WallDecaux and White Rabbit Budapest, as well as Startnext and many others who have walked this path with us for the Ahr Valley. Now we look forward to our next campaign for the region, which will start in a few weeks.”—Tom Schwarz (Managing Director) and Daniel Koller (Director Strategy Content & Creation) from the Seven.One AdFactory / Creative House

“We strongly and truly believe that creativity can be and must be effective. Flutwein campaign is a brilliant example of that. We feel extremely honoured to be part of it.”—Levente Bálint, CEO, White Rabbit Budapest

Four prominent international agencies were recognized by the AME Grand Jury with 2022 AME Regional Platinum Awards.

Asia Pacific

Special New Zealand earned the 2022 AME Platinum Award - Asia Pacific for “David's Unusables” for Motor Neurone Disease New Zealand. The agency also earned 2 Gold for the campaign.

To increase awareness of the debilitating disease that causes muscle deterioration, Motor Neurone Disease, Special NZ utilized a media-led idea that charted the ‘real-life’ decline of David Seymour by selling items he could no longer use on NZ’s leading e-marketplace – Trade Me (a NZ version of Ebay). The TradeMe store – David’s Unusables, showcased 33 items listed in a timeline relative to David’s physical deterioration and told the story of David’s loss. This auction also became a vehicle for storytelling. Results include 41 individual PR articles worth over $230,000 (USD) and 7.9 million impressions (duplicated reach).

“It’s fantastic to see that David’s Unusables has been recognised by our peers around the world for its achievement in raising awareness of the nature of Motor Neurone Disease amongst a huge proportion of New Zealanders. Congratulations to all of the winners and thanks to the wonderful judges for volunteering their time.”—Rory Gallery, Chief Strategy Officer, Special New Zealand

Middle East & Africa

Havas Middle East was awarded the AME Platinum Award – Middle East & Africa for “Liquid Billboard” for client adidas. Liquid Billboard earned 3 additional Gold Towers.

To launch adidas’ new inclusive line and inspire women to embrace water with confidence the agency designed and created the Liquid Billboard, the world’s first swimmable media space. The 5-meter high and 3-meter-deep billboard doubled as a fully usable swimming pool capable of holding 11,500 gallons of water. The billboard invited women to dive in and become the heroes of the campaign and the new inclusive line. Results—the activation sparked social conversations about making swimming more inclusive as a sport across 60 countries in 6 continents and earned organic PR in over 40 languages reaching 350+ million people with $6 million earned media. The campaign resulted in a 70% sell-through of the new inclusive line within 4 weeks.

“The Liquid Billboard campaign is a great example that good creativity drives business results.
One outdoor placement, a global reach of millions of people and a very successful launch of a new product. While also contributing to adidas maintain its position amongst the top creative brands in the world.”—Fabio Silveira, General Manager, Havas Middle East

To view the 2022 award-winning entries, visit award-winners.

North America

Alma DDB USA’s “Better With Pepsi” scored the AME Platinum – North America. The campaign also earned two additional Gold Towers.

As a challenger brand Pepsi shined a light on the unspoken cultural truth that was tapped into for the campaign, which is that for 30+ years, the top three U.S. burger chains have denied consumers the opportunity to enjoy their burgers with Pepsi due to exclusivity deals with Coke.

The core building block of the initiative was the paper artwork that uncovered Pepsi’s logo in the wrappers of the top burger chains. With three key images, the campaign was simple, yet unforgettable. Impressive results—Adweek claimed it was the brand’s best work in years, 3.6 billion impressions including OOH, Twitter, programmatic (TMZ, Radar Online, Perez Hilton), and print. 1.3MM Twitter engagements at an 11% engagement rate, 720% higher than the typical Pepsi trademark benchmark of 1.34%. The OOH drove 1.16M impressions across NYC, LA, Dublin OH, Miami and Chicago, with the New York Post print driving an additional 181K impressions and led to a 29% increase in brand consideration.

“It’s an incredible honor for all of us at alma to be awarded the AME Platinum Award for North America, especially for a campaign like Better With Pepsi that exemplifies the power of simplicity, craft and an undeniable cultural tension. I couldn’t be more proud of our team and thankful for our partners at Pepsi for their collaboration that led to such a globally celebrated campaign, and one that can hopefully continue to remind us of the influence print advertising still has in today’s fast-paced consumer culture.” —Alvar Suñol, co-President and Chief Creative Officer

AME Green Award

AMVBBDO UK earned the prestigious AME Green Award for “Hope Reef” for client Sheba. The campaign also earned an AME Gold and 2 Silver.

Sheba restored the habitats that fish call home and launched the world’s largest coral restoration program. This 10-year commitment started with Hope Reef off Indonesia and has spread to five more countries. Sheba transformed the site of the dead coral into a new reef the size of two Olympic swimming pools, viewed from the air it spells out - HOPE. Sheba’s Hope Reef was given Historical Landmark status and became discoverable on Google Earth, Maps and StreetView. The reef is thriving with 70% coral coverage, +300% fish abundance.

Results—1 million people have explored Hope Reef on Google Maps. Sheba’s “Reef Star” System has been adopted by 5 more countries. 20 million views on their YouTube channel have raised enough funds for a new crowdfunded reef. Global PR includes 2.5 billion earned impressions (BBC, Forbes, and National Geographic) and a 276% increase in positive social conversations about reef restoration. Brand awareness grew +17%, purchase intent by +14%.

"At a time when the threats faced by the environment feel insurmountable, we wanted to give visual proof that there is still hope. As a cat food brand, that exists to give cats what they love, Sheba couldn’t stand by and watch coral reefs and all the fish that rely on them go extinct.

We embarked on the world’s largest coral reef restoration and planted Hope Reef - a new reef on a previously barren site of dead coral. As a landmark discoverable on Google maps, Hope Reef became an emblem which proved there can be man-made solutions to man-made problems. The image and message travelled the world through global news outlets and as of today, 5 more countries are building new reefs with us. Hope Reef was a true collaboration between not just agencies or agencies and clients but with the scientific and local island communities and we couldn’t be prouder of seeing such teamwork recognised by our industry in such a highly regarded award.”—Emily Brydon, Strategy Director, AMVBBDO and Denise Truelove, Global VP Brands, Mars Petcare.

The results of the AME Grand Jury are parsed in an annual rankings brief, The AME Report, a creative ranking system based on overall points earned for winning entries and provides an account of the highest-ranking agencies and brands within this year’s competition.

To view the 2022 AME Awards winner’s showcase, visit: HERE. To view a video of the AME Best of Show, Platinum, and Green Award winners, visit HERE.

Twitter, Inc. (NYSE: TWTR) today announced that its stockholders have approved the previously announced merger agreement for Twitter to be acquired by affiliates of Elon Musk for $54.20 per share in cash.

Based on a preliminary tabulation of the stockholder vote, approximately 98.6% of the votes cast at the Special Meeting approved the proposal to adopt the Merger Agreement.

The shareholder approval satisfies the final condition precedent to the closing of the merger under the merger agreement (other than those conditions that by their nature are to be satisfied at closing). Twitter stands ready and willing to complete the merger with affiliates of Mr. Musk immediately, and in any event, no later than on September 15, 2022, the second business day following the satisfaction of all conditions precedent, which is the timeline required by the merger agreement.

As previously announced, affiliates of Mr. Musk have delivered notices purporting to terminate the merger agreement. Twitter continues to believe that Mr. Musk's purported termination of the merger agreement is invalid and without merit, and that the Musk parties continue to be bound by the merger agreement and obligated to complete the merger on the agreed terms and conditions. Twitter has filed a lawsuit in the Delaware Court of Chancery to compel Mr. Musk to complete the acquisition, and Twitter remains committed to doing so on the price and terms agreed upon with Mr. Musk.

The final voting results will be reported in a Current Report on Form 8-K to be filed with the Securities and Exchange Commission after certification by Twitter's inspector of elections.