FACE 2 FACE
"The global beauty industry is now worth EUR 340 billion and is estimated to reach EUR 414 billion by 2018 (Research and Markets, 2014). Although, it is one of the largest and most profitable industries in the world, the beauty…
"The biggest and best surprises come from the low-budget category! Every year, we see amazing ideas and executions that didn’t demand big bucks to get big results. And they’re usually in service to great causes, nonprofits, or other for-good endeavors,…
When high-profile global brands enter a region such as the Middle East they tend to go local; McDonalds outfitted its menu with Halal options, Google released a localised version of Google Maps earlier this year, and Audi chose a Dubai-based…
“The agility of the Middle Eastern consumers fueled by their obsession with mobile phones is the biggest challenge for the airline industry in becoming digitally fit. A growing number of people perform travel research and booking on smartphones, leapfrogging the…
“The Midas Awards continues to be the only competition that honors advertising and marketing created for financial institutions on a global scale, and the Midas Report aggregates the top performers to create the definitive “who’s-who” in the field. This information…
“As we do every year, we’ve modified and molded the categories to what’s happening in the industry based on our own internal research, combined with valuable feedback from the advertising community. Based on that, we’re excited to announce that Package…
“In the age of multi-touch points, marketing solutions are not available by conventional communication. At Cheil, we produce practical and agile digital solutions via integration of ATL campaigns, experiential, and retail which are the most required to move consumers and…
“Digital media is huge in the region and will continue to grow. Advertisers have already begun shifting more of their marketing dollars from offline to online and rightfully so. Our offline media partners are investing heavily in their online capabilities…
