FACE 2 FACE
“Long-term steady and continued growth, the medium has nowhere to go but up. As many traditional static sites get converted to digital, and new niche networks continue to sprout up, the medium is definitely becoming a force to be reckoned…
"At last year’s Initiative Talks, “content” was a big point of discussion, so we decided that this year we should tackle the concept of content creation in order to shed light on. Whether it’s creating content for a pitch, broadcast,…
“A rise in technology in marketing will necessitate the need for new role creation - professionals that are solely responsible for creating seamless experiences via interconnected systems. These ‘System Architects’ will be well versed in multiple disciplines, and will know…
“ Culture is the bloodline of a successful agency. Transparency; open door policy; honesty; happiness & play; caring ambition & giving; entrepreneurship and reward-all characteristics of good cultures. We have tried to improve all these characteristics year on year; and I…
"The global beauty industry is now worth EUR 340 billion and is estimated to reach EUR 414 billion by 2018 (Research and Markets, 2014). Although, it is one of the largest and most profitable industries in the world, the beauty…
"The biggest and best surprises come from the low-budget category! Every year, we see amazing ideas and executions that didn’t demand big bucks to get big results. And they’re usually in service to great causes, nonprofits, or other for-good endeavors,…
When high-profile global brands enter a region such as the Middle East they tend to go local; McDonalds outfitted its menu with Halal options, Google released a localised version of Google Maps earlier this year, and Audi chose a Dubai-based…
“The agility of the Middle Eastern consumers fueled by their obsession with mobile phones is the biggest challenge for the airline industry in becoming digitally fit. A growing number of people perform travel research and booking on smartphones, leapfrogging the…
“The Midas Awards continues to be the only competition that honors advertising and marketing created for financial institutions on a global scale, and the Midas Report aggregates the top performers to create the definitive “who’s-who” in the field. This information…
“As we do every year, we’ve modified and molded the categories to what’s happening in the industry based on our own internal research, combined with valuable feedback from the advertising community. Based on that, we’re excited to announce that Package…
