Opinions
Small businesses begin their journey of growth with modest targets. As they grow, they aim to have a global footprint. For many Indian startups, nations in the Gulf Cooperation Council (GCC) offer a lucrative opportunity to take the first step…
Businesses across all verticals and geographies have been impacted by the pandemic. Subsequently, the COVID-19 crisis and its impact on marketing have been unprecedented. From the shift in the shopping attitudes to behaviours to preferences, brand experts and marketing teams…
The retail industry has been among the top adopters of new and immersive technologies, such as augmented reality (AR), helping transform the customers’ journey into a new experience that combines efficiency with convenience. AR is among the technologies that have…
Despite the spread of mobile internet, large segments of the rural population around the world still lack consistent, affordable, high-speed internet access. This is likely to change in the coming years through some combination of 5G and satellite internet. While…
With CES 2022 just two short weeks away, and as I embark on a new role here at Samsung, I am greatly honored to be hosting our pre-show keynote, held under the theme ‘Together for Tomorrow.’ Since the last time…
The world has definitely changed after 2 years of pandemic. Social media and digital marketing have become key to both big and small companies. It won’t be easy to understand how this market will behave in the future. That is…
Over two decades, the boom in mobile telephony has led to the evolution of mobile marketing. Starting with SMS (Short Messaging Service) marketing in the early 2000s, today it has become a multi-channel digital marketing strategy. With consumers shifting their…
Media is blurring its shape. Lines between media types are disappearing, consumers are creators, and entertainment is daubing tech and retail all over itself. Content is ever present, consistent across platforms, and individually personalized. As our physical world blends with…
In the last eighteen months or so, the influence of digital has grown “disproportionately”. This article aims to throw more light specifically on the consumer durables industry, and the impact of digital influence on this industry. It would be noteworthy…
If you were to ask anyone what the secret to true business success is down to, they might reply “advertising”. Advertising is by far one of the best ways to get your business off to a flying start and no…
