Opinions
I am fortunate in my role to have the opportunity of speaking with some of the best Chief Information, Technology, Security and Digital Officers in our region – many of whom are trailblazers leading the charge to redefine their businesses…
Okay, so basic stuff first. We all understand the human truth - we value opinions of people we trust. Anyone who can exercise some influence can be called an Influencer, and Influencer Marketing is based on that premise. Recently in…
In the wake of the UAE government ‘paperless’ project – with more than 96% of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the…
Let’s say you’re given an extra ten thousand dollars to spend on your brand this month. What do you put the money into? A mammoth billboard on a highly frequented, traffic-heavy road? Increased advertisements on radio or television stations, broadcasting…
Is 2016 the right time for social media to move out of the marketing shadows and be recognised as a relevant and valuable business tool for retail banks in the Middle East? I popped into my bank today to check…
Give it to me Raw Something has happened to social media over the summer months with the launches of Periscope, Meerkat and the massive adoption of Snapchat by anyone under 25: “Raw media” or rather media that is ‘in the…
One of the main buzzwords of the past five years has been ‘big data’, seemingly coming out of nowhere to dominate headlines in the marketing and business analytics press. Despite the sudden hype around it, however, the unstructured and large…
MECOMMERCE - EMA’S TOP 10 WAYS TO DELIVER MeCommerce is a term that has been bandied around for a while now, what it means is to put the PERSON at the forefront of any ‘shopper’ strategy. What’s interesting is that…
It’s no secret that the Gulf has a love affair with luxury. Estimates place the value of the luxury sector in the GCC at somewhere between USD 6 billion and USD 10 billion, with the average consumer in the region…
If you work in the communications and marketing industry, chances are, you have heard of Snapchat. If you’re over the age of 18, however, odds are you don’t really ‘get’ Snapchat or understand why this platform MATTERS to any marketer…