Socialyse, Havas Group’s social media solution, has announced that Philippe Torloting will be joining the agency as Chief Operating Officer.

His responsibilities will include developing new offers (influencer marketing, listening, performance content, etc.), improving Socialyse’s platform and products, leading the organization of the global trading team, connecting and amplifying the agency’s international network, as well as strengthening and driving the development of Socialyse’s global business.

Philippe joins Socialyse after 11 years of experience at Publicis Groupe, where he was Deputy General Manager of Blue449, developing new business with the group’s experts. Prior to Blue499, Philippe was Digital Strategist for Moxie, where he was responsible for the agency’s marketing strategies and key clients’ business developments. During his time at Moxie, he also held the position of Innovation Leader which led him to manage the connection with the investment funds (such as VivaKi Ventures and Iris Capital). In 2007, Philippe created for Permormics Publicis Groupe’s first Social Media department and, in 2012, the “Social Tools” benchmark tool for Publicis Groupe. At the start of his career, Philippe worked at DigitasLBi, Publicis Groupe’s global marketing and technology entity, where he was Social Media Consultant and Head of Digital Accounts. During his time at Publicis, he managed key accounts such as LVMH, Richemont, Coke, Toyota, Warner, BPCE, Nissan and Ferrero; he was also involved as a mentor in several training programs.

Passionate about everything digital, Philippe brings a wealth of social media experience to the agency. In his spare time, he enjoys developing and managing websites. He also enjoys writing and is the author of a book about Google.

Olivier Gonzalez, Global Head of Socialyse stated: “I am proud to welcome Philippe to our global team. His experience and past success will ensure stronger collaboration, renewed innovation and added value for our clients across our global network.”

Philippe Torloting added: “In this day and age, a strong social presence is key for brands to stay relevant to their consumers. New social media developments such as influencer marketing and performance content help brands stay on top of their game and build genuine and lasting bonds with consumers. I am thrilled to help develop new offers to improve Socialyse’s holistic suite of products across our global network to unlock brands’ full social potential.