• Skip to content
  • Jump to main navigation and login
  • Jump to additional information

Nav view search

Navigation

  • Home
  • Industry News
    • Advertising & Branding
    • Marketing
    • Print
    • Television & Cinema
    • Radio
    • Digital
    • Mobile
    • OOH
    • Experiential Marketing
    • WORLD ROUNDUP
    • PR
  • GCC
    • UAE
    • SAUDI ARABIA
    • OMAN
    • QATAR
    • KUWAIT
    • BAHRAIN
    • LEBANON
    • REGION
  • Interviews
  • Opinions
  • Mediavataar India
  • Newsletter

Search

Home Opinions Managed Services for Mobile Operators during a Pandemic

Managed Services for Mobile Operators during a Pandemic

 

Artificial Intelligence and automation provide the performance, flexibility, and scale to pave the way for new levels of connectivity

As organizations across the world are impacted by an unprecedented crisis, it doesn’t need to spell disaster. In fact, leaders who comprehend how to successfully navigate a crisis can emerge stronger and improve strategy implementation. A company’s core values and leadership framework is essential to this. 

The time to leverage the full benefits of ICT is now, and investing in technologies that provide the strategic flexibility and dynamic capabilities to drive growth is business critical. Ericsson manages and optimizes telecom networks and IT operations with highly industrialized processes and a truly global delivery model. We create value and business differentiation by taking a holistic approach that covers all aspects of our customers’ businesses.

During these challenging times, our Managed Services Operations has quickly implemented the necessary business continuity plans and actions to ensure our customer network operations are uninterrupted and that we are able to continue to serve our customers.

Stakeholders may forget the crisis, but how you handle the situation will be etched into their memory, and shape their perception of you long into the future. This ideology inspires powerful behaviors which ripple through an organization motivating leaders and beyond to execute against them. Ericsson’s leadership framework highlights the importance of timely, fact-based strategies, cooperation and collaboration while executing strategies in an efficient manner.

Shifts in data traffic have changed drastically over the past few weeks as the coronavirus pandemic continues. For instance, we’ve seen major shifts in data and voice traffic moving from downtown to suburban and residential areas, as a result of lockdowns and less mobility and movement in cities. We’ve also seen a significant rise in mobile voice calls, as well as bi-directional services, such as video calls and tools for smart working. In addition to this, we see uptake in utilization of real customer experience services such as internet entertainment services, live streaming and social media interactions. This for sure will bring a new set of challenges that ICT sector needs to address.

High-performance operations are fundamental to the successful transition to the “new normal” whilst service providers optimize and adapt their existing network infrastructure. Now more than ever, we need to do everything possible to support customers to maximize their network capacity and performance. A close cooperation between Operators and partners like Ericsson is fundamental for operators to plan for any change in network utilization and associated market demands based on available network data analysis.

Streamlined operations reduce the obstacles and enable service providers to face new challenges with ease. Artificial Intelligence and automation provide the performance, flexibility, and scale to pave the way for new levels of connectivity.

It is helping service providers in three innovative ways:

1. Bring new services to the increasingly dynamic market faster and more cost-efficiently. The key to this is to boost collaboration, speed, and scale when developing new applications and digital services.

2. Leverage AI to improve service performance and drive revenue growth. You can use AI to analyze complex data sets and improve network performance in real-time, driving revenues and reducing churn.

3. Dynamically scale resources to support the launch of new services. You can leverage network data to predictively and automatically scale resources during the launch of new services to support temporary loads.

To withstand and thrive during this time, Ericsson along with many other businesses have realized that they need to do more than create a reliable infrastructure that supports growth. Our Managed Services teams are working tirelessly to maintain the best possible service and minimize the impact that disruption would cause from remote areas in Africa to India and Romania.

In addition to holistic business continuity plans, cooperating and collaborating with our partners to put in place pertinent actions and steps has enabled both Ericsson and service providers to maintain a steady uninterrupted telecommunication infrastructure.

The exponential growth of connected devices requires networks to operate more efficiently than ever before. On the other hand, delivering consistent performance and reliability are critical to their success. With a little bit of planning, we can provide enhanced consumer services, unlock new experiences and push boundaries of what a network can do.

 

Written by Sunaina Davet, Head of Managed Services at Ericsson West and South East Africa

  By MediavataarMe News Desk 28 April 2020
Opinions
Tweet
  • Be the first to comment!
  • 1
  • 2
  • 3
  • 4
  • 5
(0 votes)

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

back to top

Latest from MediavataarMe News Desk

  • CNN Richard Quest explores the spirit and identity of Dubai on Quest World of Wonder
  • Snuggle up this Valentine Day and enjoy OSN Love Story pop-up channel
  • Is a UK roll-out the next step for US AVoD services?
  • AD of the month EGY – Schweppes December 2020
  • How many people will take the COVID vaccine?
  • Recommended Reading
    Cisco reveals the top 6 tech trends for 2021 and beyond  Read more...
  • Recommended Reading
    Responsible Investing Around the World  Read more...
  • Recommended Reading
    Marketing Technology Trends for 2020  Read more...
  • Recommended Reading
    Video: Have we lost the art of storytelling?   Read more...
  • Recommended Reading
    5 Reasons Why MENA Service Providers Should Walk The Automation Talk  Read more...

QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

  • Most Viewed
  • Most commented
  • MediaMonks invests in leadership and expands in the Middle Eastern region (10897)
  • Digital Stallions Forum UAE introduces Resulticks Digital Stallion Forum UAE Awards (7973)
  • Cisco reveals the top 6 tech trends for 2021 and beyond (7308)
  • The future of TV? (7139)
  • Kantar announces agreement for sale of Health division to Cerner (7099)

Upcoming Events

No events
Tweets by @MediavataarMENA
  • About Us
  • |
  • Disclaimer
  • |
  • Feedback
  • |
  • Advertise with Mediavataarme
  • |
  • Press Releases
  • |
  • Contact us

COPYRIGHT@Ashish Limaye, Sole Practitioner, Under Dubai Media City. POWERED BY MAXIMESS

  • Facebook

  • Twitter