MediavataarMe News Desk
Because When in love, you’re a different person
LOVE is the best emotion a person can experience, and when LOVE is expressed through DANCE, it is bound to set the stage on fire.
Television’s favourite dance reality show Nach Baliye Season 8 is set to do just that. Nach Baliye, a show that celebrates the spirit of partnership through the exuberance of dance is all set to get the mercury soaring this season with a new line up of celebrity couplestaking to the challenge!
We are not the same person when in love! So are celebrities in any way different? We as fans know and love many of these celebrities; but how are they when in LOVE? Are they the same person we know? Nach Baliye Season8 will surprise viewers as it will unfold the unseen side of our favourite celebrity couples. The 8th Season of the most awaited show on television will bring together an array of the most amazing couples, who would be celebrating their love on the stage of Nach Baliye and raise our heartbeat through their ‘Romance-wala Dance’ ! The show brings on board, the masters of ‘Romance and Dance, our judges – Sonakshi Sinha, Terence Lewis and Mohit Suri.
Produced by BBC, Season 8 of Nach Baliye brings together 10 celebrity Jodis that include Divyanka- Vivek Dahiya, Bharti Singh – Harsh Limbacheye, Sanaya – Mohit Sehgal, Pritam – Amanjot Singh, Dipika Kakkar -Shoaib Ibrahim, Siddarth – Trupti Jadhav, Utkarsha Naik – Manoj Verma, Sanam Johar – Abhigail Pandey, Aashka Goradia- Brent Goble, Monalisa Antara - Vikrant Singh.
On the onset of this new season, first- time judge of a dance reality show SonakshiSinha says, “I’m thrilled and equally excited to be part of season 8 of Nach Baliye. I’m a romantic person at heart and I have come on board to surround myself with love. I’m the Idealist and I’m here to see true love stories unfold, their chemistry and gauge which are the ones with ALL HEART”.Terrence Lewis adds, “This season I would be the Perfectionist and according to me Perfect Love reflects in Perfect Acts. I believe when the going gets tough the love gets growing. I’ll keep a track of couples’ dancing journeys and will be looking for the PERFECT PERFORMANCES IN LOVE!” Mohit Suri says, ““My role is that of a Realist in the show. I believe Love is not perfect. In fact, true love lies in imperfections. I feel “Agar jodizyadahastihaitohmatlabunke beech kuchgadbadhai…” I’m here to see ‘the bigger picture’ and read between the lines when it comes to relationships.”
The couples this season are a mixed bag of young love stories, newly married and seasoned marriages. While Nach Baliye is a platform for Divyanka – Vivek who have just started their journey, to spend more time together amidst their hectic schedules. Siddharth – Trupti, Pritam – Amanjot and Utkarsha – Manoj have been married since long.
In some cases, both halves of the couple are actors and TV personalities, whereas in some cases such as Aashka and Brent Goble, Brent is an NRI and the viewers would get to see the English Babu of the DesiMem on the stage of Nach Baliye Season8. The dance show will add a whole new exciting edge to their relationship and prove to enhance their love story.
Nach Baliye 8 will be a wholesome package of entertainment with love, romance, dance and fun. Hosts on the show would be Karan Tacker and Kunj who will add their brand of humour and banter to this drama-filled dance show.
This April it will be romance in the air, as viewers will get to see the unseen side of their favourite ‘celeb jodis in love’ and their ‘Romance-wala Dance’.
Nach Baliye Season 8, produced by BBC, Starts 2nd April onwards, every Saturday & Sunday at 8 pm only on STAR PLUS.
Open D Group, Retail Access and Sparkle, the award winning retail and branding design agencies, have today announced their rebrand to ODG to implement a simpler, cleaner, agile and integrated organization to deliver its expertise in Intelligence, Branding, Design, Project Management and Digital Solutions.
The integration of these three brands under one umbrella will now allow ODG to offer integrated and specialist retail services with one objective in mind: ‘Delivering inspired designs that work’. ODG believes in redefining the shopper journey - creating new experiences to deliver efficient and result orientated strategies and designs.
Founder Laurent Caucé and Co-Founder Martin Mirmand, commented: “10 years ago, we set ourselves apart by being one of the first agencies with French roots, to have a physical presence in major global retail hubs such as Dubai, Singapore and Hong Kong. With the re-brand, we are aiming at a more holistic integration of our services with a simpler structure that can deliver an efficient and client focused combination of strategy, inspired creativity, digital expertise, boldness, agility and entrepreneurship.
This rebrand is the next step in the evolution of our business. With commonality of vision and strategy, a highly complementary geographic offering and a shared focus on the development of digital technologies across our business, the rebrand will allow us to capitalize on strong opportunities for future growth. Our clients will only see the benefit of increased integration that will remain targeted and effective based upon access to our proprietary tools and intellectual resources.
Our new brand assets, positioning and color palette reflect that and will strengthen the visibility of our global brand”.
The world’s foremost digital advocates gathered at the Westin Hotel on 22nd March to attend the fourth edition of the MENA Digital Awards (MDA) and honour digital talent, efforts and innovation in the region. The awards ceremony followed the successful conclusion of the sixth Digital Media Forum (DMF), which was held earlier that day.
Najla Semaan Mazboudi, CEO of SpotOn Media Services and Events and Founder of DMF and MDA, commented: “MDA was launched to recognise and celebrate those responsible for creating digital marketing campaigns that have a real impact and drive our sector onto new heights. The awards programme has gone from strength to strength since its launch in 2014, and we have been hugely impressed by the high quality and number of entries it has attracted this year. This is testament to the exceptional work being undertaken across all communication disciplines in the digital arena.”
Each year, MDA invites all digital players to submit any form of technical and creative digital work across all communication disciplines. The categories of the awards programme are grouped under seven clusters: Performance, Mobile, Social Media, Integrated, Special, Digital Assets and, new this year, Digital by Sector. The seventh category was added to celebrate the innovation of the region’s key sectors, ranging from Automotive and Retail to FMCG and Healthcare. The entries are judged by a jury of digital experts, who also award the Grand Prix: Agency of the Year and Network of the Year.
Najla Semaan Mazboudi added: “MDA’s programme evolves every year to reflect its growing scope and influence; it is now rightly considered as the benchmark ceremony for the top digital marketing talent in the region.”
IMPACT BBDO Dubai was awarded Agency of the Year – the most highly coveted title offered by the awards programme – "the most awarded agency".
Meanwhile BBDO Worldwide, part of Omnicom Group, was named Network of the Year. The awards are given to the most awarded agencies within a network.
Other gold winners at this year’s MENA Awards ceremony included Starcom Dubai and its client Du Telecom in the ‘Best Integrated Digital Campaign’ and RBBi for its work with Abu Dhabi Islamic Bank (ADIB) in the ‘Best Performance Campaign’ category. Socialize’s work for Mercedes-Benz earned the company gold in both the ‘Best Facebook App’ and ‘Best Digital by Sector: Automotive’ categories, and Garage 366 similarly scooped two golds, one in the ‘Best Use of Mobile’ category and one in the ‘Best Integrated Media Campaign’ categories, where grand prix winner IMPACT BBDO Dubai was also awarded gold for its work with Loto Libanaise.
The MENA Digital Awards 2017 rounded off this year’s Digital Media Forum, which was held under the banner: ‘Digital Transformation - Own It.’ It was the sixth and latest instalment of the forum, which has established itself as Dubai’s biggest gathering of digital influencers, leaders and entrepreneurs from the MENA region and beyond. The event serves as a platform for attendees to exchange views on the past, present and future of technology, equipping them with inside knowledge of which digital powers are currently changing the media landscape, and what it takes to make an impact in this dynamic industry.
Held under the patronage of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, the 6th edition of the International Government Communication Forum (IGCF 2017) hosted a specialised workshop on ‘Global Media Trends in Coverage of Sustainable Development’ for government communication specialists on day one of the Forum.
Organised by the United Nations, the workshop attracted government communication specialists from different public sector entities across the UAE. Two main objectives were set for the workshop - the first being to create awareness for the global Sustainable Development Goals outlined by the United Nations for 2030, and the second to interpret those goals into economic outcomes to benefit human beings and achieve greater levels of development locally (drawing on the UAE perspective) and for the planet at large.
During the workshop delivered and moderated by Dr Najla Al Omari, media advisor and trainer, participants examined the latest mechanisms and best international practices used by government communication departments in conveying the right messages to their audience to positively contribute to achieving the goals of sustainable development. The workshop further discussed the rising role of new media in reaching broader segments and promoting positive messages on such development around the world.
IGCF 2017 discusses at length the 17 Sustainable Development Goals that were agreed upon in 2015 by world leaders as part of the SDG Agenda 2030, including protecting the environment, empowering women, as well as combating poverty, disease, and illiteracy.
Dr Najla Al Omary, who also lectures at the British University in Egypt as well as the Jordan Media Institute, highlighted the importance of such workshops in unifying media messages for government organisations to achieve sustainable development and contextualise those messages globally to attain their ambitious outcomes.
Dr Al Omary added that the interaction of the participants was remarkable in their attention to detail and a keenness to identify the latest successful trends in government communication. She reiterated the importance of creativity in planning and producing messages that can effectively achieve results and speak to larger segments of audience. She concluded by commending the high standards observed in organising the landmark Forum.
The sixth edition of the International Government Communication Forum (IGCF 2017) runs from 22 to 23 March at Expo Centre Sharjah. Themed ‘Societal Participation…Comprehensive Development’, IGCF 2017 examines how the world’s nations can leverage effective government communication to achieve the United Nations’ sustainable development goals (SDGs) that have become the top priority of government programmes, international institutions, media organisations and civil society.
Offering a transparent platform to examine current issues and formulate recommendations to help governments optimise the impact of their communication, IGCF 2017 convenes more than 2,500 local and international personalities from the ranks of government officials, experts, thought leaders, and government communication professionals.
Themed ‘The Role of Social Media Platforms – From Participation to Real Partnership’, a panel discussion featuring communication specialists examined the role of social media in enabling governments to better communicate with their citizens on the second day of the sixth International Government Communications Forum (IGCF 2017).
Eminent panellists included His Excellency Saeed Saleh Al Remeithi, Member of the UAE Federal National Council, Dr Nicholas Christakis, Director of the Human Nature Lab at Yale University, Ashraf Zeitoon, Founding Partner and Chief Innovation Officer at Diplomacy Labs, and Ediola Pashollari, Secretary General of the World Assembly of Youth (WAY) and Director of World Youth Institute (WYI).
Social media platforms have changed the way governments worldwide interact with their citizens. This is particularly true in the MENA region that has witnessed a very high growth rate in social media use, presenting an opportunity for governments to reach out to their citizens faster and more effectively than ever before.
Speaking on current trends in social media, Dr Nicholas Christakis said: “The behaviour we are witnessing on social media is actually based on the ancient human tendency to interact and engage with one another. First, social media is not just a tool for the dissemination of information – it can be used to affect people’s behaviour. A second trend I have observed in modern social media interactions is that for someone to influence users, the online relationship must feel real and authentic. Finally, we have now gone beyond searching for people who are influential online, and also focus on finding people that are easily influenced.”
He warned against the potential threats of social media, where a lie can spread faster than the truth. He called on governments and officials to develop the means to expose fake news, and spread the real stories.
Drawing on his experience as a social media influencer, Saeed Saleh Al Remeithi has seen a major change in online behaviours. He said: “Today, we are witnessing a much more authentic environment online. This increased transparency is what has made social media such an essential communication tool. Some countries’ refusal to share decision and policy making with the youth is illogical, especially after the country had benefitted from social media in reaching the youth.”
He emphasized the need for each organisation to introduce an official spokesperson across platforms, who would then serve as a credible source of information for the public, as well as respecting the privacy of the target audience.
Highlighting an example of effective online government communication, Ashraf Zeitoon said: “In the UAE, we have several success stories. One of the key examples that comes to mind is the social and traditional media strategy adopted following a fire in a Dubai hotel. The hotel’s media office aptly contained the crisis and turned it into a success story. Whenever something happens, governments need to keep in mind that every second there are more than 6,000 tweets sent out. It is therefore critical that governments convey their message online, otherwise they will leave the door open for others to promote their own perception of things. Arab authorities are still hesitant but I am confident that the opportunities are much greater than the threats.”
Focusing on the impact of social media on the youth, Ediola Pashollari said: “In the UAE, the youth represents 60 per cent of the population. Governments must therefore consult the youth before implementing policies, and social media represents the perfect medium to enable this two-way communication. In addition, it can encourage the youth to create public opinion on important international issues. However, online platforms are not without their risks, and the youth are particularly susceptible to believing fake news and rumours and becoming victims of bullying. Therefore, we need to educate children at a young age about these risks to ensure that they are protected.”
Themed ‘Societal Participation…Comprehensive Development’, IGCF 2017 examines how the world’s nations can leverage effective government communication to achieve the United Nations’ sustainable development goals (SDGs) that have become the top priority of government programmes, international institutions, media organisations and civil society.
Offering a transparent platform to examine current issues and formulate recommendations to help governments optimise the impact of their communication, IGCF 2017 convenes more than 2,500 local and international personalities from the ranks of government officials, experts, thought leaders, and government communication professionals.
In a world dominated by the forces of marketing and advertising, even countries and cities are considered global brands today. The phenomenon of nation branding, whereby governments manage their country’s global image, has emerged as a popular and effective commercial practice in recent decades. In fact, nation-branding experts have found that the benefits of a strong national brand are both reputational as well as tangible, as they can increase tourism and foreign investment.
Richard Pattinson, Senior Vice President, BBC Storyworks, BBC Worldwide, highlighted these themes in a workshop titled “Power of Brand Image and the Economy of Nation Branding,” which was facilitated by BBC Worldwide for Sharjah’s leading government figures at the sixth edition of the International Government Communication Forum (IGCF 2017) at Expo Centre Sharjah.
Pattinson kicked off the session by presenting three case studies that highlight best practices in nation branding. The first example was a video created for DiscoverAmerica.com, an organisation that is encouraging tourism in the United States. The video clip highlights the virtues of various cities in the US through recordings of their residents. The underlying message is that one can only discover America by experiencing it.
The second example was a BBC initiative called “BBC Britain”, which sought to showcase London ahead of the 2012 Olympics. As part of this project, BBC commissioned 150 new stories and launched a new content platform with thought-provoking narratives that captured the nation’s essence. The platform offered a simple and interactive way of exploring the country one story at a time. According to Pattinson, who cited that 73% of users said that the platform changed their perception of the country, the case study also illustrates the power of sporting events in creating a national brand.
The third example was from Germany, which hosted the FIFA World Cup in 2006, as a case study of positive nationalism. Pattinson explained that the World Cup was one of the first instances in which Germans felt comfortable with overt displays of nationalism. Recalling his experience in Germany prior to the event, he said: “We even drove up to a house that was painted in the German flag colours.”
Be Authentic, Be Consistent
In the final section of the workshop, Pattinson conducted an interactive exercise where the audience was asked to share their perception of three different countries – Singapore, South Africa and Canada – and evaluate their brand images. Participants were given various parameters, including safety, scenery, tolerance and history, and asked to select two positive and two negative indicators for each of the countries.
The results sparked a provocative discussion on the different challenges that governments encounter when managing their global perception. Singapore, for instance, ranked positively for innovation, but negatively for culture. Discussing how the Singaporean government has worked hard to create cultural spaces in the city, Pattinson attributed these efforts as a driving force to enhancing tourism. He said: “In the last decade, tourism has increased from 9 million to 16 million.”
The exercise gave the audience an opportunity to think about the core messages that constitute a country’s brand campaign. Commenting on how governments can overcome negative perceptions, Pattinson said: “You do need to be authentic. If you’ve got a problem, you need to talk about how you’re tackling it.”
Using the example of London, which has a long-standing problem of traffic, he said: “The city has done a lot of things to counter that, but ultimately, it needs to invest in public transport and restrict car access in the centre of the city, which it is now doing.”
He added: “You can only tell audiences things to negate a perception without having substance behind it for a short while. Singapore needed to invest in culture. It can’t just be a plaster that you stick on.”
Speaking about how governments should disseminate their brand messages he said: “It’s really important that the culture of a brand message is set from the top.” Emphasising the importance of consistency, he said: “Only when you’re sick to death of saying something do you know that it’s gotten through to your audience.”
Pattinson also agreed with a comment from one of the participants about transforming weaknesses into opportunities. Speaking about the UK, he said: “Our government is obviously battling an enormous issue with Brexit and is trying to turn a perceived weakness into an opportunity. The idea that there are opportunities to be found in weaknesses is absolutely true.”
Under the patronage of His Highness Sheikh Dr Sultan bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah, the sixth edition of the International Government Communication Forum (IGCF 2017) was held from March 22 to 23 at Expo Centre Sharjah. Themed ‘Societal Participation…Comprehensive Development’, IGCF 2017 examines how the world’s nations can leverage effective government communication to achieve the United Nations’ Sustainable Development Goals (SDGs) that have become the top priority of government programmes, international institutions, media organisations and civil society.
Offering a transparent platform to examine current issues and formulate recommendations to help governments optimise the impact of their communication, IGCF 2017 convened more than 2,500 local and international personalities from the ranks of government officials, experts, thought leaders, and government communication professionals.
The sixth instalment of the Digital Media Forum (DMF) and the fourth edition of MENA Digital Awards (MDA), the first event of its kind in the region, has drawn to a successful close today. The event welcomed the region’s biggest gathering of digital influencers, leaders and entrepreneurs to Dubai, from across the MENA (Middle East & North Africa) region and beyond. Gathering at the The Westin Dubai Mina Seyahi, Serdaal Ballroom, attendees discussed the past present and future of the digital world under the theme of ‘Digital Transformation - Own It’.
The event featured a busy agenda that was expertly led by top keynote speakers via a wide range of workshops, panel discussions and high-profile interviews spanning Media and Performance, and Creative and Tech. Serving as a networking and discussion platform, DMF saw attendees exchanging views with some of the world’s foremost digital and tech advocates before attending MDA – a bespoke awards show that is the first of its kind to honour digital efforts in the region.
Najla Semaan Mazboudi, CEO of SpotOn Media Services and Events, and Founder of DMF and MDA, kicked off the event with an opening speech, which was followed by an interview hosted by Houda Koussa, Founder and Managing Director of Archers Brand and Research Cosultancy, with Filip Jabbour, CEO of GroupM MENA. Mathieu Yarak, Data Science Manager of the Data Team at Marketing Department Data Team at Choueiri Group, then presented the first keynote speech – ‘Understanding Saudi Credit Card Ownership and Purchase Journey’ – before Joud Nawar, Research Director at IPSOS MENA, took to the stage to give attendees a bird’s-eye view of the MENA’s digital landscape. His comprehensive speech explored the latest consumer trends, the growth of the digital sector, the increasing competition between video platforms, and the impact of mobile devices and deepening internet penetration on businesses.
The first dynamic panel discussion of the day saw five experts from some of the region’s foremost organisations sharing their views on how traditional business are evolving in the digital era. Expounding the philosophy ‘Evolve or Die’ were panellists Mai Cheblak, Associate Vice President of Group Media and Social at Emirates NBD; Nour Almasri, Digital Marketing and Media Director for Sayidaty & Aljamila Magazines at the Saudi Research & Publishing Company (SRPC); Rami Zahran, Head of Digital at Cleveland Clinic, Abu Dhabi; Ahmed Qandil, Digital Products Manager for MBC Group and Guido Mercati, who acted as moderator and is from Leo Burnett MENA – a global leader in digital transformation and content marketing.
Other panel discussions featured during the event’s programme included ‘The Rise of Influencer Marketing’ and ‘How to Plan, Execute and Win in the Micro-Moments Era’, which was overseen by moderator Alexandra Tohme, Head of Strategy at Eight Creative Technology, and conducted by panellists Ben Christensen, CEO of Empefire, Norway; Jonathan Lacoste, President at Jebbit, USA; and Karl Escritt, Creative Director at Like Digital, UK.
The agenda also offered deep dives into social media developments, with speeches including ‘Twitter: Harnessing Live and Real-Time Storytelling’ by Meghan Doyle of Twitter MENA, and ‘5 Trends for 2017 (and what we can do about it)’ from Ian Manning of Facebook MENA, North Africa and Pakistan.
Meghan Doyle commented: “Marketers can target Twitter's audience with precision through a number of innovative tools, including premium sponsorships and timely distribution to new and relevant audiences. For example, advertisers can now associate their promotional efforts with premium content by collaborating with content partners through short ad placements within a live stream. Moreover, we have recently witnessed a strong advertiser demand across both video and our live streaming ad formats, through recently launched offerings such as live 360 video that allows for more immersive and engaging brand experiences.”
Taking another slant on the sector, the increasingly vital role of digital media in public relations and brand positioning was highlighted during speeches on ‘Digital PR’ from Ross Bethell, Strategic Director at Cicero & Bernay Public Relations; ‘Moments that Matter’ by CEO of Empefire Ben Christensen; and ‘Digital User Experience’ from Jordi Guix, Global Insights & Analytics Director at Havas Media Group, Spain.
Jordi Guix commented: “The web has transformed into a social and mobile-first territory, with companies like Facebook, Apple, and Amazon growing into media ecosystems that structure the entire consumer journey. In this context, content has become the essential gateway to access and build audiences, and user-driven design has become instrumental in making this content visible and engaging. As a result, the presentation of content has arguably become just as important as the content itself, as it represents the frontend of the consumer experience and guides the entire consumer journey. Content is no longer king - context-driven consumer frameworks are!”
The day drew to a close with a final speech from Rohin Thampi, Regional Director at Zomato Middle East and Africa, on the evolving influence of digital media on the F&B industry, and a networking session where attendees were encouraged to meet and exchange opinions on the topics discussed.
Mazboudi commented, “The digital sector is one of the world’s fastest growing and changing industries, and the programme for DMF 2017 reflected this by offering attendees key insights into the shifting landscape that we operate within. The theme of the event – ‘Digital Transformation - Own It’ aimed to make attendees the masters of this change, put them in the driving seat of innovation and transformation, and encourage them to #bethechange. DMF 2017 has achieved this, with a spectacular turnout of some of the best media-minds in the digital and creative industries, who have equipped attendees with insider knowledge of which digital powers are currently changing the media landscape, and what it takes to make an impact in this dynamic industry.”
Sony Middle East and Africa (MEA) has unveiled a new business strategy that aims to increase its regional presence and grow business by 20 per cent in 2017.
Driving Sony MEA’s strategy, new managing director Taro Kimura will achieve this vision through new product launches and a refreshed business development strategy that will place the company and its business partners in a strong position to gain market share in the company’s focus categories, which are television, digital imaging and audio products. Sony MEA is looking to grow television sales by 26 per cent, audio product sales by 11 per cent and achieve a 52 per cent sales growth in its interchangeable lens camera business in 2017.
“To achieve our ambitious plans, we are re-engineering our operations and evolving strategies based on data and facts. We are aligning priorities, KPIs, processes and in-market execution plans both within Sony and in our business partner establishments in the region. Our aim is to present a powerful united front in the retail space. This will enable us to offer our customers the best experiences with our innovative products and encourage them to appreciate their unique value,” said Kimura.
Leading change in the television category will be Sony’s first BRAVIA OLED TV A1 Series, scheduled to launch in the Middle East in July 2017. Previewed at the CES earlier this year and generating rave reviews, the BRAVIA OLED A1 series offers a totally new visual experience. A combination of superior picture quality, achieved with the company’s proprietary 4K HDR Processor X1™ Extreme; revolutionary sound that emanates directly from the screen itself - a feat made possible by Sony’s newly developed Acoustic Surface™ technology and a streamlined, stylishly minimalistic “One Slate Design Concept” make it a technological marvel.
“Television is our key driver for business growth and our product strategy of best picture quality, design and usability remains unchanged,” said Kimura. “The BRAVIA OLED A1 Series will be a new addition to an array of best in class televisions that will expand from 23 models in 2016 to 37 models in 2017, offering customers a wider choice,” he added.
The ambitious growth expectations in the interchangeable lens camera are spurred by the overwhelming acceptance of the company’s flagship Alpha 7 series by photography and videography professionals.
“Sony is the market leader in Digital camera and our interchangeable lens Alpha 7, Alpha 6000 cameras and fixed lens RX100 cameras have won several industry awards. They have also been well received by photography enthusiasts around the world and are continuing to gain wider recognition and popularity,” said Kimura.
He added, “The strength of Sony is that we develop all key camera components in-house. Sony is the world’s largest Image Sensor supplier. In order to achieve highest resolution, highest sensitivity, fastest speed and most reliable image stabilization, we continuously develop ever-more advanced image sensors, image processors, lenses and software algorithms. Sony today offers a selection of 24 lenses all of which are High Resolution compatible. No other camera manufacturer offers such an extensive range of high resolution lenses since legacy lenses are not high resolution and future compatible.”
Headphones, wireless speakers and sound bars will be the main contributors to business growth in the audio category. “The launch of the MDR-1000X industry-leading noise-cancelling headphones was a breakthrough for Sony, and we expect sales of this product alone to increase 5 fold in 2017,” said Kimura. “Supplementing the MDR-1000X will be the widest range of headphones and earphones that will meet all the types of usage such as in-ear, overhead, microphone function, Bluetooth and noise-cancelling,” he added.
A seasoned consumer electronics professional, Kimura has a proven track record in corporate transformation and business turnaround across the GCC, Europe and Japan. With his vast global experience and local knowledge, Kimura has been driving Sony’s business in the region since he began his second stint with the company in August 2016.
Under his leadership, Sony MEA witnessed massive growth in sales in the television segment in 2016. The company grew the business by 174 per cent and hit 16 per cent market share in FY16 in the 55-inch TV size category. Sony MEA also experienced strong growth in the 65-inch TV size segment and grew by 112 per cent and hit 18 per cent market share, while the 75-inch TV size segment achieved 252 per cent growth with a market share of 20 per cent.
Meanwhile, in the audio segment, the soundbar category grew by 126 per cent while the high power audio one box series achieved 55 per cent growth. The headphone and earphone business has grown by 38 per cent, reinforcing the company’s positioning in sports, Bluetooth and noise cancelling space.
In the digital camera business, Sony’s mid-segment grew from 58 per cent in 2015 to 65 per cent in 2016.
92% of Top Public, 86% of Top Silicon Valley and 76% of Top Private Company CEOs Have Online Social Presence; CEO Engagement Rates Lower than 40% –
Research released today from global communications and engagement firm Weber Shandwick finds that the majority of leading U.S. public (92 percent) and private (76 percent) company CEOs, as well as the top CEOs in Silicon Valley (86 percent), are visible online in social media and on their company websites. Socialising Your CEO IV: The Engagement Factor is the latest installment in the Socialising Your CEO series, which started in 2010 as one of the earliest explorations of social CEOs.
“Due to the strong link between corporate reputation and CEO engagement, we are committed to better understanding how CEOs can adopt and leverage social media and other digital platforms to communicate, listen and respond,” said Andy Polansky, Chief Executive Officer, Weber Shandwick.
In its most recent report, Weber Shandwick researched the online activities of CEOs from the top public companies in the U.S. Fortune 500 rankings, Fortune’s Most Important Private Companies in the U.S. and Mercury News’ top companies in Silicon Valley. The audit investigated three levels of CEO activity: 1) Public CEO visibility on the company website or on social networks; 2) CEO posts from the past 12 months on the sites on which they are visible; 3) CEO engagement from the past 12 months. The report defines engagement as any open dialogue between the CEO and site visitor, such as responding to comments or joining in a discussion. For example, one CEO in our research frequently writes back to people who comment on his Facebook posts. This CEO even responded to a criticism about customer service and offered his email address to the customer to follow up on the issue.
“CEOs and other executives can amplify and deepen their company narratives by creating social content and sharing it online,” said Chris Perry, chief digital officer, Weber Shandwick. “More CEOs have made the leap to communicating online to help shape their brands digitally and personalize the company. However, we are now at a point where CEOs need to truly embrace social engagement and move it up the next notch.”
CEOs are Visible, But Not Consistently Engaging
For the first time since its inception, Socialising Your CEO examined CEO engagement in addition to online presence. While public, private and Silicon Valley company CEOs excel in online presence, they are not making more extensive use of their platforms. Fewer than four in 10 public and private company CEOs (38 percent each) have posted online within the past year. Silicon Valley CEOs have a slightly higher posting rate (41 percent), but not by much. Engagement levels are also low, with 22 percent of public company CEOs and 34 percent of private company CEOs interacting with other people online within the past year. Silicon Valley CEOs are the most engaging of the chief executives included in the audit (39 percent), just surpassing private company CEOs. It is noteworthy that when private and Silicon Valley company CEOs post, they typically engage.
“Engagement is the new presence when it comes to CEO sociability,” said Leslie Gaines-Ross, chief reputation strategist, Weber Shandwick. “Distributing content online and engaging with stakeholders allows CEOs to humanise the conversation, demonstrate transparency and touchability, forge connections with stakeholders and to achieve the reputational advantage. Social engagement is more important than ever in this highly politicised climate and preparation is key.”
Other findings from Socialising Your CEO IV include:
The Company Website is Home Base for Public and Private CEO Visibility. The company website is the top destination for public and private company CEO visibility with 90 percent of public company CEOs and 66 percent of private company CEOs having a presence beyond just their name and standard biography page. Silicon Valley CEOs are also likely to have a company website presence (65 percent), though social networks are their top platform. One in 10 public (8 percent), private (10 percent) and Silicon Valley company CEOs (8 percent) have a “spotlight” page, or a centralised location of CEO messages, pictures, videos and speeches. One-third of public company CEOs (34 percent) have a presence on the careers page, a rate three times that of private (10 percent) and Silicon Valley company CEOs (10 percent).
“Incorporating the CEO into the careers page is an opportunity for companies to attract talent,” Perry said. “Previous Weber Shandwick research found that a CEO’s reputation affects candidates’ decisions to accept jobs. The talent wars are only going to heat up and promoting culture from the top could make a difference to job seekers.”
Silicon Valley CEOs Lead the Way in Social Network Presence. Social networks are the top platform for Silicon Valley CEO visibility (71 percent), far surpassing the social network presence of public (50 percent) and private company CEOs (59 percent). However, Silicon Valley CEOs do not lead their public and private peers in social network engagement to the same degree (39 percent vs. 22 percent and 34 percent, respectively).
Corporate Video is an Important Component of CEO Sociability. Silicon Valley CEOs also lead in video use, with 65 percent appearing in company video, either on the company website or company YouTube channel. More than half of public company CEOs (58 percent) appear in video, with private company CEOs (52 percent) not far behind. Public, private and Silicon Valley company CEOs are equally likely to appear in video on the company website (46 percent, 45 percent, and 43 percent respectively). Silicon Valley CEOs are most likely to be in a video on the company YouTube channel (47 percent), followed by public company CEOs (40 percent) and private company CEOs (31 percent).
Types of CEO videos found on the company YouTube channel vary. The audit surfaced videos such as repurposed clips of CEO speeches and TV interviews, one-on-one interviews and clips of the CEO speaking directly to the audience. Topics covered in CEO video include customer insights, company news, market predictions and industry outlook.
Eight Tips for CEO Social Engagement
Weber Shandwick recommends that companies consider the following digital and social media strategies for their chief executives to become more effective chief storytellers and strengthen their company reputations.
1. Get online if not already there.
2. Own real estate on the company careers page.
3. Aggregate and centralise CEO communications.
4. Take advantage of video.
5. Regularly author content and content publish.
6. Be more than just visible on social networks. Engage.
7. Establish an authentic voice.
8. Be mindful of risks.
New York Festivals International Advertising Awards® announced the formation of the inaugural Film Craft Executive Jury. For the first time in the history of NYF’s elite Executive Jury, a new Executive Jury panel exclusively devoted to judging Film Craft will assemble in New York City on April 8th during the week of the Executive Jury judging sessions.
The newly unveiled panel, comprised of 10 of the most respected film industry experts, will be chaired by the award-winning innovative creative and technical special effects influencer, Angus Kneale, Chief Creative Officer of The Mill.
“The announcement of NYF’s Film Craft Executive Jury, and the appointment of a Jury Chairman the caliber of Angus Kneale, insures that entries into the Film Craft competition will be evaluated according to the quality of the execution and based on the discerning standards of some of the most creative, technically advanced, and award-winning filmmakers that the industry has to offer,” said Michael Demetriades, Executive Director of New York Festivals. “NYF’s juries have been attracting the best creative minds worldwide, we are proud to announce the Film Craft Jury will offer the same for the Production Community. This esteemed jury will come together to curate a body of film work that is representative of unparalleled creativity and worthy of being called the World’s Best Advertising.”
Angus Kneale, Chief Creative Officer, The Mill said, “The celebration of craft, creativity and innovation within our industry is so important. New York is a real hub of creativity within the advertising industry, and as a New Yorker for over 15 years now, I'm excited to be partnering with the team of judges at the New York Festivals International Advertising Awards to champion award winning film-makers across the globe.”
Angus Kneale brings both creativity and leadership skills to his role as Jury Chairman, with over 3 decades of extraordinary effects-intense experience, working on high-end projects for international brands. Angus is particularly active in pushing the boundaries of emerging technology, innovation and creativity. He is one of the chief architects of the revolutionary Mill BLACKBIRD®, the world’s first virtual car. He is also one of the pioneering forces in the development of Mill Cyclops™, The Mill’s next generation proprietary virtual production toolkit.
Angus helped launch The Mill New York in 2002, and is part of The Mill's Group Executive Board helping set creative strategy for the entire business He has been awarded a wide range of accolades, including VES awards, gold Cannes Lions for both creativity and innovation and multiple D&AD awards. Having overseen many of The Mill’s most highly acclaimed projects, Angus’s leadership has helped propel the Mill to be one of the most awarded and admired studios in the world.
Angus Kneale will convene the Film Craft Executive Jury this April during the 7th annual Executive Jury judging sessions taking place in New York City. This jury of creative global minds dedicated to the quality and aesthetics of the film making process will review all shortlisted Film Craft entries selected by NYF’s online Grand Jury.
The 2017 New York Show℠ creative panel sessions and networking events will take place on Thursday May 18th at the NYIT Auditorium, 1871 Broadway, between 61st & 62nd Street. The annual New York Show awards ceremony and gala will be held that evening at the world-class performance space, Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, New York City.