Opinions
One of the main buzzwords of the past five years has been ‘big data’, seemingly coming out of nowhere to dominate headlines in the marketing and business analytics press. Despite the sudden hype around it, however, the unstructured and large…
MECOMMERCE - EMA’S TOP 10 WAYS TO DELIVER MeCommerce is a term that has been bandied around for a while now, what it means is to put the PERSON at the forefront of any ‘shopper’ strategy. What’s interesting is that…
It’s no secret that the Gulf has a love affair with luxury. Estimates place the value of the luxury sector in the GCC at somewhere between USD 6 billion and USD 10 billion, with the average consumer in the region…
If you work in the communications and marketing industry, chances are, you have heard of Snapchat. If you’re over the age of 18, however, odds are you don’t really ‘get’ Snapchat or understand why this platform MATTERS to any marketer…
The concept of social business – defined, globally, as any business conducted on Facebook, Twitter, and other digital social networks – is set for continued growth here in the Middle East, based on the number of meeting agendas it appears…
Gosh how our lives have changed in Just over a decade. Can you even remember a time without Facebook, Whatsapp, Twitter, Instagram or YouTube? Their was a time when you didn’t find out your best friend in college was pregnant…
