Opinions
Let’s say you’re given an extra ten thousand dollars to spend on your brand this month. What do you put the money into? A mammoth billboard on a highly frequented, traffic-heavy road? Increased advertisements on radio or television stations, broadcasting…
Is 2016 the right time for social media to move out of the marketing shadows and be recognised as a relevant and valuable business tool for retail banks in the Middle East? I popped into my bank today to check…
Give it to me Raw Something has happened to social media over the summer months with the launches of Periscope, Meerkat and the massive adoption of Snapchat by anyone under 25: “Raw media” or rather media that is ‘in the…
One of the main buzzwords of the past five years has been ‘big data’, seemingly coming out of nowhere to dominate headlines in the marketing and business analytics press. Despite the sudden hype around it, however, the unstructured and large…
MECOMMERCE - EMA’S TOP 10 WAYS TO DELIVER MeCommerce is a term that has been bandied around for a while now, what it means is to put the PERSON at the forefront of any ‘shopper’ strategy. What’s interesting is that…
It’s no secret that the Gulf has a love affair with luxury. Estimates place the value of the luxury sector in the GCC at somewhere between USD 6 billion and USD 10 billion, with the average consumer in the region…
If you work in the communications and marketing industry, chances are, you have heard of Snapchat. If you’re over the age of 18, however, odds are you don’t really ‘get’ Snapchat or understand why this platform MATTERS to any marketer…
The concept of social business – defined, globally, as any business conducted on Facebook, Twitter, and other digital social networks – is set for continued growth here in the Middle East, based on the number of meeting agendas it appears…
Gosh how our lives have changed in Just over a decade. Can you even remember a time without Facebook, Whatsapp, Twitter, Instagram or YouTube? Their was a time when you didn’t find out your best friend in college was pregnant…
