• Skip to content
  • Jump to main navigation and login
  • Jump to additional information

Nav view search

Navigation

  • Home
  • Industry News
    • Advertising & Branding
    • Marketing
    • Print
    • Television & Cinema
    • Radio
    • Digital
    • Mobile
    • OOH
    • Experiential Marketing
    • WORLD ROUNDUP
    • PR
  • GCC
    • UAE
    • SAUDI ARABIA
    • OMAN
    • QATAR
    • KUWAIT
    • BAHRAIN
    • LEBANON
    • REGION
  • Interviews
  • Opinions
  • Mediavataar India
  • Newsletter

Search

Home Opinions

Opinions

Subscribe to this RSS feed

Engendering customer loyalty in the Digital age

The rise of digital-native retail brands offering highly competitively priced products with rapid home delivery services continues to increase pressure on the wider retail sector. Amazon, for example, with its low overheads and streamlined distribution service, has expanded into markets…
Be the first to comment!
Read more...

The Raise of Sonic (Audio) Branding

Over the past decade, we’ve lived in an over-saturated visual world, where brands have been competing for customer’s attention, either via images or video content.  However, since the introduction of Siri and Alexa, the world around us is transforming at…
Be the first to comment!
Read more...

Disaster Recovery – Why being prepared is non-negotiable for modern businesses

Integrity of data is a critical concern for an enterprise. Information systems are a core functional asset of modern businesses and the consequences of losing access to these systems or having their security undermined can have catastrophic consequences. From downtime…
Be the first to comment!
Read more...

Top 5 Game Changers for 2018

I am fortunate in my role to have the opportunity of speaking with some of the best Chief Information, Technology, Security and Digital Officers in our region – many of whom are trailblazers leading the charge to redefine their businesses…
Be the first to comment!
Read more...

Influencer Marketing – The Sliver Bullet

Okay, so basic stuff first. We all understand the human truth - we value opinions of people we trust. Anyone who can exercise some influence can be called an Influencer, and Influencer Marketing is based on that premise.  Recently in…
Be the first to comment!
Read more...

Smart Message for Citizen Engagement to Boost Smart Gov Services Uptake

In the wake of the UAE government ‘paperless’ project – with more than 96% of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the…
Be the first to comment!
Read more...

How Effective Is Your Brand Strategy?

Let’s say you’re given an extra ten thousand dollars to spend on your brand this month. What do you put the money into? A mammoth billboard on a highly frequented, traffic-heavy road? Increased advertisements on radio or television stations, broadcasting…
Be the first to comment!
Read more...

The Role of Retail Banking on Social Media is… Banking

Is 2016 the right time for social media to move out of the marketing shadows and be recognised as a relevant and valuable business tool for retail banks in the Middle East? I popped into my bank today to check…
Be the first to comment!
Read more...

Anyone for Social Sushi? The March of the “RAW” Social Revolution & What It Means For Marketers

Give it to me Raw Something has happened to social media over the summer months with the launches of Periscope, Meerkat and the massive adoption of Snapchat by anyone under 25: “Raw media” or rather media that is ‘in the…
Be the first to comment!
Read more...

BIG DATA – BIG PROBLEM

One of the main buzzwords of the past five years has been ‘big data’, seemingly coming out of nowhere to dominate headlines in the marketing and business analytics press. Despite the sudden hype around it, however, the unstructured and large…
Be the first to comment!
Read more...
  • Start
  • Prev
  • 1
  • 2
  • 3
  • Next
  • End
Page 2 of 3

QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

  • Most Viewed
  • Most commented
  • Publicis Promotes Thamer Farsi to Groupe CEO Saudi Arabia (6167)
  • Mirchi is back in UAE, in a bigger and bolder avatar, with the best of music and entertainment for its listeners (4771)
  • Snapchat launches new virtual face masks (2153)
  • Toyota tops YouGov 2021 Automotive Rankings in Saudi Arabia (904)
  • Facebook research unveils trends and behaviors of UAE consumers during Ramadan (796)

Upcoming Events

No events
Tweets by @MediavataarMENA
  • About Us
  • |
  • Disclaimer
  • |
  • Feedback
  • |
  • Advertise with Mediavataarme
  • |
  • Press Releases
  • |
  • Contact us

COPYRIGHT@Ashish Limaye, Sole Practitioner, Under Dubai Media City. POWERED BY MAXIMESS

  • Facebook

  • Twitter