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Global adspend to accelerate in 2016 despite economic headwinds

Global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, published today. Global advertising expenditure will total US$579bn in 2016, and will exceed US$600bn in 2017,…
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Status of social recruiting in the Middle East

Social recruiting is the latest trend in hiring. It’s a great way to get to know a candidate beyond a traditional CV in order to make better hiring decisions. Bayt.com social platforms – such as Bayt.com Specialties, Bayt.com Company Profile…
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Mars Incorporated expands manufacturing facilities in GCC region to meet local demand

Mars Incorporated, one of the world’s leading confectionary manufacturers, marked National Day and celebrated its recent expansion in the GCC region, including its new, state-of-the-art, SNICKERS® production line at its facility in Jebel Ali Free Zone in Dubai. This investment…
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QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

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